Small Business Resources

Helpful resources for entrepreneurs looking for marketing & social media help, email marketing tools, and project management for their business.

Analytics & Testing

Contentsquare – Find out where your customers are clicking the most, with heatmaps & more
Google Analytics – Get detailed insights about your website like traffic, referrals, and organic searches
Matomo – Privacy-first, GDPR-compliant analytics with full data ownership
Qualaroo – Create popup surveys for your website to ask important questions to your visitors
Wingify – Have different ideas for optimizing a webpage? Change them without a programmer

1001 Free Fonts – Find your website’s style in the realm of fonts
Canva – A web app to help you design anything from logos and social media posts to brochures and banners
Coolors – Fast color palette generator
Dribbble – Free designs, mockups, vector images, and icons
Moqups – Mock up new ideas for your teams and create wireframes
Pikto Chart – Create infographics, reports, and presentations
Pixlr – Uses AI to create and edit audio, video, and images within your browser

Aweber – The original autoresponder email service provider, that’s free
Mailchimp – Send up to 500 emails a month on the free plan, with paid tiers for growing lists

Gusto – Make paying your employees and freelancers easier
LegalShield – Always protect yourself with contracts and agreements that you can generate for free
Rocket Money – Manage your finances, paid subscriptions, and set goals

Fiverr – For five bucks, you can hire data miners, researchers, or graphic artists
Upwork – Hire freelances and virtual assistants for any task ready to be done digitally

Code Academy – Learn how to code Java or Python so that you create your own apps, or just learn the lingo
Coursera – Take courses and earn certificates from the world’s top 275+ universities
freeCodeCamp – Learn how to code from many programming languages, work with databases, and earn certifications – for free
SkillShare – Learn new skills, and find new ways to get creative with online classes

Blog Ideas Generator – Don’t know what to blog about? Let HubSpot’s tool find one for you
ChatGPT – AI tool based on Machine Learning that helps you generate content, video scripts, write code, and more
Grammarly – A grammar-checking web app and browser extension to check your writing
Hemingway – A web app to help edit and revise your writing
We Video – Create and edit videos to upload and use for marketing and distribution

Asana – A Project Management tool for normal tasks or strategic planning
Atlassian – Enterprise work management for dev, IT, and business teams
ClickUp – A project and task management tool for tracking projects and online collaboration
Dropbox – An on-the-go cloud storage for businesses with 2GB of storage
Evernote – Not only a digital notepad but a document and content organizer
GoTo Meeting – Combine screen sharing and host digital meetings
Scribe – Record your processes and get a visual step-by-step to share with your team
Slack – Collaborate with your team across the globe with Slack
Trello – An easy-to-use Project Management tool. Manage projects, ideas, and teams

Ahrefs – This tool checks for backlinks and explores a website’s data
Google Trends – Find out what the Internet is searching for
Moz Local – Make sure that your local community and customers can find you online
Semrush – Learn where your competitors are ranking for keywords, and see their traffic
Similarweb – Analyze your website data, or look at a competitor’s site data
Yoast – Yoast SEO is the most-used WordPress SEO plugin and is packed full of features to help you optimize your WordPress site.

Bitly – Shorten any URL for social media and track your link performance
Later – A social media management and scheduling tool for marketers
LinkIn.Bio – A tool to add links to your Instagram or TikTok posts and drive traffic to your website
Sendible – A social media management tool with scheduling, reports, and social listening

Death to the Stock – Free photos delivered to your inbox monthly free of copyright restrictions, or sign up to get them all for a price
Iso Republic – Free images for creatives and designers
Negative Space – Free photos released under Creative Commons CC0
Stock Snap – Free high-resolution images without copyright restrictions
Unsplash – Free high-resolution images without copyright restrictions

Figma – A collaboration tool for design teams
WordPress – Do we need to say much more? WordPress is the most popular CMS on the Internet. And it’s free