Small Business Resources
Helpful resources for entrepreneurs looking for marketing & social media help, email marketing tools, and project management for their business.
Analytics & Testing
- Contentsquare – Find out where your customers are clicking the most, with heatmaps & more
- Google Analytics – Get detailed insights about your website like traffic, referrals, and organic searches
- Matomo – Privacy-first, GDPR-compliant analytics with full data ownership
- Qualaroo – Create popup surveys for your website to ask important questions to your visitors
- Wingify – Have different ideas for optimizing a webpage? Change them without a programmer
Design & Visual Assets
- 1001 Free Fonts – Find your website’s style in the realm of fonts
- Canva – A web app to help you design anything from logos and social media posts to brochures and banners
- Coolors – Fast color palette generator
- Dribbble – Free designs, mockups, vector images, and icons
- Moqups – Mock up new ideas for your teams and create wireframes
- Pikto Chart – Create infographics, reports, and presentations
- Pixlr – Uses AI to create and edit audio, video, and images within your browser
Email Automation Tools
Finance & Business Operations
- Gusto – Make paying your employees and freelancers easier
- LegalShield – Always protect yourself with contracts and agreements that you can generate for free
- Rocket Money – Manage your finances, paid subscriptions, and set goals
Hiring & Outsourcing
Learning & Skills
- Code Academy – Learn how to code Java or Python so that you create your own apps, or just learn the lingo
- Coursera – Take courses and earn certificates from the world’s top 275+ universities
- freeCodeCamp – Learn how to code from many programming languages, work with databases, and earn certifications – for free
- SkillShare – Learn new skills, and find new ways to get creative with online classes
Marketing & Content
- Blog Ideas Generator – Don’t know what to blog about? Let HubSpot’s tool find one for you
- ChatGPT – AI tool based on Machine Learning that helps you generate content, video scripts, write code, and more
- Grammarly – A grammar-checking web app and browser extension to check your writing
- Hemingway – A web app to help edit and revise your writing
- We Video – Create and edit videos to upload and use for marketing and distribution
Team Collaboration
- Asana – A Project Management tool for normal tasks or strategic planning
- Atlassian – Enterprise work management for dev, IT, and business teams
- ClickUp – A project and task management tool for tracking projects and online collaboration
- Dropbox – An on-the-go cloud storage for businesses with 2GB of storage
- Evernote – Not only a digital notepad but a document and content organizer
- GoTo Meeting – Combine screen sharing and host digital meetings
- Scribe – Record your processes and get a visual step-by-step to share with your team
- Slack – Collaborate with your team across the globe with Slack
- Trello – An easy-to-use Project Management tool. Manage projects, ideas, and teams
SEO & Competitive Research
- Ahrefs – This tool checks for backlinks and explores a website’s data
- Google Trends – Find out what the Internet is searching for
- Moz Local – Make sure that your local community and customers can find you online
- Semrush – Learn where your competitors are ranking for keywords, and see their traffic
- Similarweb – Analyze your website data, or look at a competitor’s site data
- Yoast – Yoast SEO is the most-used WordPress SEO plugin and is packed full of features to help you optimize your WordPress site.
Social Media
- Bitly – Shorten any URL for social media and track your link performance
- Later – A social media management and scheduling tool for marketers
- LinkIn.Bio – A tool to add links to your Instagram or TikTok posts and drive traffic to your website
- Sendible – A social media management tool with scheduling, reports, and social listening
Stock Photography [Free]
- Death to the Stock – Free photos delivered to your inbox monthly free of copyright restrictions, or sign up to get them all for a price
- Iso Republic – Free images for creatives and designers
- Negative Space – Free photos released under Creative Commons CC0
- Stock Snap – Free high-resolution images without copyright restrictions
- Unsplash – Free high-resolution images without copyright restrictions
Web Design & Development