Small Business Resources & Tools

Competitive Intelligence

• Similarweb Analyze your website data, or look at a competitor’s site data
• Alexa Search the rankings of your website and competitor websites
• Ahrefs This tool checks for backlinks and explores a website’s data
• SEM Rush Learn where your competitors are ranking for keywords, and see their traffic

Conversion Rate Optimization

• Optimizely Have different ideas for optimizing a webpage? Change them without a programmer
• Hello Bar A/B test your website’s content, CTAs and copy with this tool
• HotJar Find out where your customers are clicking the most, with heatmaps & more
• Down For Everyone or Just Me? Check if your website is really down for everyone, or it’s just you
• Qualaroo Create popup surveys for your website to ask important questions to your visitors

Data Science for Business

• Wetransfer Transfer up to 2 GB of data for free
• Nibbler Test your website and get a good overview of the navigation
• Bitly Shorten any URL - and track your link performance
• Google Analytics Get detailed insights about your website like traffic, referrals, and organic searches
• Feedly Save article and online content to view later - organized in one place
• Google Trends Find out what the Internet is searching for

Email Marketing Tools

• MailChimp Send 12,000 emails a month for free using MailChimp’s vast email marketing tools
• Aweber The original autoresponder email service provider.
• Contact Form 7 WordPress plugin popularly used to collect emails from a contact form
• SumoMe List Builder Build your email list with this email pop up tool

Finance & Budgeting Tools

• SlimVoice Simple invoices to create online
• Mint Manage your personal finances, and stay up to date with your credit score
• Gusto Make paying your employees and freelancers easier

Fun

• Coffitivity Love the sound of a coffee shop? Stream the sounds of one!
• A Soft Murmur Stream the sounds of rain, fire, and even a singing bowl while you work
• Spotify Everyone needs a great set of their favorite jams in one place - keep working while groovin’
• Sporcle Need a break, but still want your mind to be active? Try Sporcle’s database of mind games and trivia

Marketing Tools

• Blog Topic Generator Don’t know what to blog about? Let HubSpot’s tool find one for you
• Meme Generator Generate the internet’s most popular graphics with a click of a button
• Canva Instant Logo Design on demand
• Portent Create titles for your content marketing articles and blogs
• Woorank Check your website’s SEO and digital marketing potential
• Pablo Create quote posters and simple ads using Pablo
• The Noun Project Find icons for everything - use them for your graphics or marketing
• Manta Capture leads, market your business, and implement push/pull marketing
• Favicon Generator Generate your logo into a favicon
• Crayon Find popular Marketing Designs on Crayons.co
• One Page Love Sift through “one-page” website designs to inspire your next project
• UpLabs The place to find high-quality design resources for designers, creative agencies and developers
• Logaster Look through logos, or create your own for free. Be generic or original
• Invoice to Me Need a free template to generate invoices? Use this tool
• Templated 850+ CSS and HTML5 Site templates for free
• WordPress Do we need to say much more? WordPress is the most popular CMS on the Internet. And it’s free
• I So Republic Free images for creatives and designs
• GrassHopper Turn your cell phone into an 800 number for business calls

Online Business Courses

• We Video Create and edit videos to upload and use for marketing and distribution
• SkillShare Learn new skills, and find new ways to get creative with free online classes
• Khan Academy Access a world of free education from digital marketing to programming
• Coursera Take courses from the world’s top 80+ universities for free
• Code Academy Learn how to code Java or Python so that you create your own apps; or just to learn the lingo
• Rocket Ship Watch entrepreneurs, startup founders, & investors talk business and provide tips

Project Management Tools

• Trello An easy to use Project Management tool. Manage projects, ideas, and teams
• EverNote Not only a digital notepad, but a document and content organizer
• Google Drive Share files, stories, designs, photos, and have documents with real-time editing with your teams
• Atlassian Chat with your team(s) and categorize team members
• Join.Me Combine screen sharing and host digital meetings
• DropBox An on-the-go cloud storage for businesses with 2GB of storage
• Shake Law Always protect yourself with contracts, and agreements that you can generate for free
• Upwork.com Hire freelances and virtual assistants for any task ready to be done digitally
• Fiverr.com For five bucks, you can hire data miners, researchers, or graphic artists
• Slack Collaborate with your team across the globe with Slack

SEO

• YOAST In page - and pre article WordPress SEO plugin
• Moz Local Make sure that your local community and customers can find you online

Social Media

• Social Locker Ask visitors to “pay” for your original content with a “like,” or “tweet”
• Riffle Profile information on Twitter users that helps increase interaction
• Redditlater Advises when you should post in a specific subreddit on Reddit.com
• Buffer A social media management for marketers
• Spruce Creating quick and easy photos with text for your next viral tweet
• Hoot Suite A classic Social Media Manager dashboard where you can control all your social media accounts
• RiteTag Shows you the trending hashtags online (namely Twitter) for pre-post research
• LinkedIn Obvious? It better be. Where else can you get access to professionals that you’re trying to reach, for free?

Stock Photography [Free]

• Stock Snap Free High Resolution Images without copyright restrictions
• UnSplash Free High Resolution Images without copyright restrictions - Instagram style
• Gratisography Photos from Ryan McGuire, Free High Resolution Images without copyright restrictions
• Negative Space Free Photos released under Creative Commons CC0
• Death to the Stock Photo Get Free photos delivered monthly free of copyright restrictions, or sign up to get them all for a price

Web Design Tools

• Pic Monkey Edit photos with designs, and touch ups - or make photo collages
• Sessions Color Calculator Synchronize colors, and explore new color combinations
• Moqups Mock up new ideas for your teams and create wireframes
• Dribbble.com Free designs, mockups, vector images, and icons
• Graphic Burger Find free UI Kits, Icons, text effects, mockups and more
• Pikto Chart Infographics, the best marketing tools - learn how to make them quickly and easily
• Tech and All Tech news with vetted lists of free design resources
• UI Space Free PSDs, mockups, text treatments, font treatments, icons, +more
• Material Palette Define a palette for your website and lock in your style
• Couleurs Download this app and you can “eyedrop” any colors on your screen
• Paletton Find your color and read the corresponding hex codes to use for your graphic assets
• 1001 Free Fonts Look for, and find your website’s style in the realm of fonts
• GIMP Freely distributed program for such tasks as photo retouching, image composition and image authoring
• Pixlr Edit photos and images within your browser with this robust tool