Small Business Resources

Helpful resources for entrepreneurs looking for marketing & social media help, free email marketing tools, and project management for their business.


Competitive Intelligence

  • Ahrefs – This tool checks for backlinks and explores a website’s data
  • SEMrush – Learn where your competitors are ranking for keywords, and see their traffic
  • Similarweb – Analyze your website data, or look at a competitor’s site data

Data Science for Business

  • Google Analytics – Get detailed insights about your website like traffic, referrals, and organic searches
  • Google Trends – Find out what the Internet is searching for
  • HotJar – Find out where your customers are clicking the most, with heatmaps & more
  • Nibbler – Test your website and get a good overview of the navigation
  • Optimizely – Have different ideas for optimizing a webpage? Change them without a programmer
  • Qualaroo – Create popup surveys for your website to ask important questions to your visitors

Email Automation Tools

  • Aweber – The original autoresponder email service provider, that’s free
  • MailChimp – Send 2,500 emails a month for free using MailChimp’s vast email marketing tools
  • Manta – Capture leads, market your business, and implement push/pull marketing
  • SumoMe List Builder – Build your email list with this email pop up tool

Finance & Budgeting Tools

  • Gusto – Make paying your employees and freelancers easier
  • Invoice to Me – Need a free template to generate invoices? Use this tool
  • Mint – Manage your personal finances, and stay up to date with your credit score
  • Sprout Invoices – Quickly create estimates and invoices and get paid for your work – all through your WordPress site

Just for Fun

  • Feedly – Save articles and online content to view later – organized in one place
  • – Set a mood while you work with a variety of lo-fi and ambient experiences in the background
  • – A free online multiplayer Pictionary game – great for the casual online happy hour
  • A Soft Murmur – Stream the sounds of rain, fire, and even a singing bowl while you work
  • Sporcle – Need a break, but still want your mind to be active? Try Sporcle’s database of mind games and trivia

Graphic Design Tools

  • Canva – A web app to help you design anything from logos and social media posts to brochures and banners
  • Figma – A collaboration tool for design teams
  • The Noun Project – Find icons for everything – use them for your graphics or marketing
  • Pic Monkey – Edit photos with designs, and touch-ups – or make photo collages
  • Pikto Chart – Infographics, the best marketing tools – learn how to make them quickly and easily
  • Sessions Color Calculator – Synchronize colors, and explore new color combinations
  • UpLabs – The place to find high-quality design resources for designers, creative agencies, and developers

Marketing Tools

  • Blog Topic Generator – Don’t know what to blog about? Let HubSpot’s tool find one for you
  • Chat GPT – AI tool based on Machine Learning that helps you generate content, video scripts, write code, and more
  • Grammarly – A grammar-checking web app and browser extension to check your writing
  • Hemmingway – A web app to help edit and revise your writing
  • Imgflip – A meme generator with the internet’s most popular graphics
  • Portent – Create titles for your content marketing articles and blogs
  • We Video – Create and edit videos to upload and use for marketing and distribution
  • WordPress – Do we need to say much more? WordPress is the most popular CMS on the Internet. And it’s free

Online Courses

  • SkillShare – Learn new skills, and find new ways to get creative with free online classes
  • Coursera – Take courses from the world’s top 275+ universities for free
  • Code Academy – Learn how to code Java or Python so that you create your own apps, or just learn the lingo
  • freeCodeCamp – Learn how to code from many programming languages, work with databases, and earn certifications – for free

Project Management Tools

  • Asana – A Project Management tool for normal tasks or strategic planning
  • Atlassian – Enterprise work management for dev, IT, and business teams
  • ClickUp – A project and task management tool for tracking projects and online collaboration
  • DropBox – An on-the-go cloud storage for businesses with 2GB of storage
  • Trello – An easy-to-use Project Management tool. Manage projects, ideas, and teams
  • EverNote – Not only a digital notepad but a document and content organizer
  • – For five bucks, you can hire data miners, researchers, or graphic artists
  • GoTo Meeting – Combine screen sharing and host digital meetings
  • LegalShield – Always protect yourself with contracts and agreements that you can generate for free
  • Scribe – Record your processes and get a visual step-by-step to share with your team
  • Slack – Collaborate with your team across the globe with Slack
  • – Hire freelances and virtual assistants for any task ready to be done digitally


  • Yoast – Yoast SEO is the most-used WordPress SEO plugin and is packed full of features to help you optimize your WordPress site.
  • Moz Local – Make sure that your local community and customers can find you online
  • Woorank – Check your website’s SEO and digital marketing potential

Social Media

  • Bitly – Shorten any URL for social media and track your link performance
  • Crowdriff – A marketing software platform to source user-generated content
  • Later – A social media management and scheduling tool for marketers
  • LinkIn.Bio – A tool to add links to your Instagram or TikTok posts and drive traffic to your website
  • Redditlater – Advises when you should post in a specific subreddit on
  • RiteTag – Shows you the trending hashtags online (namely Twitter) for pre-post research

Stock Photography [Free]

  • Stock Snap – Free High-Resolution Images without copyright restrictions
  • Unsplash – Free High-Resolution Images without copyright restrictions – Instagram style
  • I So Republic – Free images for creatives and designs
  • Negative Space – Free Photos released under Creative Commons CC0
  • Death to the Stock – Free photos delivered to your inbox monthly free of copyright restrictions, or sign up to get them all for a price

Web Design Tools

  • Couleurs – Download this app and you can “eyedrop” any colors on your screen
  • – Free designs, mockups, vector images, and icons
  • GIMP – Freely distributed program for such tasks as photo retouching, image composition, and image authoring
  • Material Palette – Define a palette for your website and lock in your style
  • Moqups – Mock up new ideas for your teams and create wireframes
  • One Page Love – Sift through “one-page” website designs to inspire your next project
  • Paletton – Find your color and read the corresponding hex codes to use for your graphic assets
  • Pixlr – Edit photos and images within your browser with this robust tool
  • UI Space – Free PSDs, mockups, text treatments, font treatments, icons, and more
  • 1001 Free Fonts – Find your website’s style in the realm of fonts