• Competitive Intelligence

    • Similarweb Analyze your website data, or look at a competitor’s site data
    • Alexa Search the rankings of your website and competitor websites
    • Ahrefs This tool checks for backlinks and explores a website’s data
    • SEM Rush Learn where your competitors are ranking for keywords, and see their traffic

    Conversion Rate Optimization

    • Optimizely Have different ideas for optimizing a webpage? Change them without a programmer
    • Hello Bar A/B test your website’s content, CTAs and copy with this tool
    • HotJar Find out where your customers are clicking the most, with heatmaps & more
    • Down For Everyone or Just Me? Check if your website is really down for everyone, or it’s just you
    • Qualaroo Create popup surveys for your website to ask important questions to your visitors

    Data Science for Business

    • Wetransfer Transfer up to 2 GB of data for free
    • Nibbler Test your website and get a good overview of the navigation
    • Bitly Shorten any URL - and track your link performance
    • Google Analytics Get detailed insights about your website like traffic, referrals, and organic searches
    • Feedly Save article and online content to view later - organized in one place
    • Google Trends Find out what the Internet is searching for

    Email Marketing Tools

    • MailChimp Send 12,000 emails a month for free using MailChimp’s vast email marketing tools
    • Aweber The original autoresponder email service provider.
    • Contact Form 7 WordPress plugin popularly used to collect emails from a contact form
    • SumoMe List Builder Build your email list with this email pop up tool

    Finance & Budgeting Tools

    • SlimVoice Simple invoices to create online
    • Mint Manage your personal finances, and stay up to date with your credit score
    • Gusto Make paying your employees and freelancers easier


    • Coffitivity Love the sound of a coffee shop? Stream the sounds of one!
    • A Soft Murmur Stream the sounds of rain, fire, and even a singing bowl while you work
    • Spotify Everyone needs a great set of their favorite jams in one place - keep working while groovin’
    • Sporcle Need a break, but still want your mind to be active? Try Sporcle’s database of mind games and trivia

    Marketing Tools

    • Blog Topic Generator Don’t know what to blog about? Let HubSpot’s tool find one for you
    • Meme Generator Generate the internet’s most popular graphics with a click of a button
    • Canva Instant Logo Design on demand
    • Portent Create titles for your content marketing articles and blogs
    • Woorank Check your website’s SEO and digital marketing potential
    • Pablo Create quote posters and simple ads using Pablo
    • The Noun Project Find icons for everything - use them for your graphics or marketing
    • Manta Capture leads, market your business, and implement push/pull marketing
    • Favicon Generator Generate your logo into a favicon
    • Crayon Find popular Marketing Designs on Crayons.co
    • One Page Love Sift through “one-page” website designs to inspire your next project
    • UpLabs The place to find high-quality design resources for designers, creative agencies and developers
    • Logaster Look through logos, or create your own for free. Be generic or original
    • Invoice to Me Need a free template to generate invoices? Use this tool
    • Templated 850+ CSS and HTML5 Site templates for free
    • WordPress Do we need to say much more? WordPress is the most popular CMS on the Internet. And it’s free
    • I So Republic Free images for creatives and designs
    • GrassHopper Turn your cell phone into an 800 number for business calls

    Online Business Courses

    • We Video Create and edit videos to upload and use for marketing and distribution
    • SkillShare Learn new skills, and find new ways to get creative with free online classes
    • Khan Academy Access a world of free education from digital marketing to programming
    • Coursera Take courses from the world’s top 80+ universities for free
    • Code Academy Learn how to code Java or Python so that you create your own apps; or just to learn the lingo
    • Rocket Ship Watch entrepreneurs, startup founders, & investors talk business and provide tips

    Project Management Tools

    • Trello An easy to use Project Management tool. Manage projects, ideas, and teams
    • EverNote Not only a digital notepad, but a document and content organizer
    • Google Drive Share files, stories, designs, photos, and have documents with real-time editing with your teams
    • Atlassian Chat with your team(s) and categorize team members
    • Join.Me Combine screen sharing and host digital meetings
    • DropBox An on-the-go cloud storage for businesses with 2GB of storage
    • Shake Law Always protect yourself with contracts, and agreements that you can generate for free
    • Upwork.com Hire freelances and virtual assistants for any task ready to be done digitally
    • Fiverr.com For five bucks, you can hire data miners, researchers, or graphic artists
    • Slack Collaborate with your team across the globe with Slack


    • YOAST In page - and pre article WordPress SEO plugin
    • Moz Local Make sure that your local community and customers can find you online

    Social Media

    • Social Locker Ask visitors to “pay” for your original content with a “like,” or “tweet”
    • Riffle Profile information on Twitter users that helps increase interaction
    • Redditlater Advises when you should post in a specific subreddit on Reddit.com
    • Buffer A social media management for marketers
    • Spruce Creating quick and easy photos with text for your next viral tweet
    • Hoot Suite A classic Social Media Manager dashboard where you can control all your social media accounts
    • RiteTag Shows you the trending hashtags online (namely Twitter) for pre-post research
    • LinkedIn Obvious? It better be. Where else can you get access to professionals that you’re trying to reach, for free?

    Stock Photography [Free]

    • Stock Snap Free High Resolution Images without copyright restrictions
    • UnSplash Free High Resolution Images without copyright restrictions - Instagram style
    • Gratisography Photos from Ryan McGuire, Free High Resolution Images without copyright restrictions
    • Negative Space Free Photos released under Creative Commons CC0
    • Death to the Stock Photo Get Free photos delivered monthly free of copyright restrictions, or sign up to get them all for a price

    Web Design Tools

    • Pic Monkey Edit photos with designs, and touch ups - or make photo collages
    • Sessions Color Calculator Synchronize colors, and explore new color combinations
    • Moqups Mock up new ideas for your teams and create wireframes
    • Dribbble.com Free designs, mockups, vector images, and icons
    • Graphic Burger Find free UI Kits, Icons, text effects, mockups and more
    • Pikto Chart Infographics, the best marketing tools - learn how to make them quickly and easily
    • Tech and All Tech news with vetted lists of free design resources
    • UI Space Free PSDs, mockups, text treatments, font treatments, icons, +more
    • Material Palette Define a palette for your website and lock in your style
    • Couleurs Download this app and you can “eyedrop” any colors on your screen
    • Paletton Find your color and read the corresponding hex codes to use for your graphic assets
    • 1001 Free Fonts Look for, and find your website’s style in the realm of fonts
    • GIMP Freely distributed program for such tasks as photo retouching, image composition and image authoring
    • Pixlr Edit photos and images within your browser with this robust tool

InMotion Hosting does not have any affiliation with any of these tools or services and does not endorse any of them. InMotion Hosting is also not responsible for the performance or availability of these tools and services or any loss encountered by the use thereof. This guide is only meant only to be a collection of links to help businesses easily find tools that may be of assistance to them. We do not profit, nor benefit from, the mention of these companies, services, application, software, or links mentioned in this guide. Use these tools at your discretion.