Hometown: Houma, Louisiana Position: Marketing Specialist Been with InMotion Hosting since: 2012
How did you get started in the web hosting field?
It was a potent combination of curiosity and necessity. Many years ago a friend, and business owner with old-school values and processes, brought up the need to bring their business into the digital age and begin creating an internet presence by selling her clothing from a website. I had taken a class on basic HTML and one on eCommerce prior to that, which doesn’t really mean anything, but my ego was large enough to convince both of us that I could make that happen. And I did. I began lots of research on web design, eCommerce, website builders, and ultimately web hosting. I launched my first eCommerce site and haven’t looked back since. Continue reading “Team Member Profile: Shea Rodrigue”→
The internet is playing an increasingly prominent role in commerce, and research shows that digital interactions influenced retail sales to the tune of in 2015. This number will only go up, but what does this mean for your business?
According to data from Eisenberg Holdings, for every $92 the average company spends to get customers to their site, they spend just $1 to convert them. So much attention is paid to driving traffic, to getting attention, that what really matters – getting people to convert – is ignored.
There are some advantages with providing web hosting to 100,000+ customers over the past 15 years. As small business owners ourselves once, we sought out to create a web hosting company that speak TRULY to those looking to create a solid website that represents the the digital home to their brand.
We’ve seen websites created that have grown from our lowest plan on a shared server, to reaching the need to use a dedicated server. We are proud of this growth – and our customers are happy that we haven’t given up on them throughout their journey.
Every couple of years you need to update your website to ensure it has a fresh, modern look and makes use of the latest developments in web design. A website which looks out of date can damage your credibility and ultimately cost you clients. Before you can begin a redesign however you need to start planning what you want out of your updated website and what you want the finished product to look like. Below I have written out a 3 step process which will help you prepare for your redesign and ultimately give you the website you want. Continue reading “How To Start Planning For Your Website’s 2016 Redesign”→
The bad news is that getting your website live was the easy part. InMotion Hosting makes sure of that! The hard part is still to come…now you need to develop content for your site that will attract, engage and convert visitors into prospects and ultimately customers.
The good news is that there is a tried and true framework for developing a content plan to ensure that your site can attract qualified visitors and will engage those most likely to become customers.
In this post I’ll share this framework to help you evaluate your business and customers, and develop a strategic content plan to help you meet the needs of your target market, and in turn your own business objectives.
4 Steps to Building a Successful Content Plan
The following steps walk you through a research oriented planning process designed to build a content plan based on the needs of your target market. Rather than the usual brochureware and marketing speak we are aiming here to develop content that answers questions and helps potential customers reach a decision to buy from you. By the time you’re through with this process, you will have created a content plan designed to attract and convert the most qualified visitors to your website.
Step 1: Define the Buying Cycle in Your Business
Your business’ buying cycle in the simplest sense is the journey your customers follow in order to buy a product or service. The customer journey will be different for different industries, longer or shorter depending on the nature of the product. Generally speaking however, a buying cycle follows this basic process…
The breakdown itself is simple enough to understand, the question here is what does the buying cycle in your business mean for content? Let’s take a look at the buying cycle from both a customer’s and content strategist’s perspective to tackle each stage head on.
You only get one chance to make a great first impression, and nowhere is that more true than when you launch your new WordPress site for the entire world to see and enjoy. That being said, you want to make sure that you are addressing the twelve most important things that every new WordPress site should be doing prior to launch. Following these guidelines translates into the peace of mind you need knowing that your site is prepared for everything the internet and its users will have to throw at you as you begin your online WordPress endeavor.
Get BoldGrid [Exclusive to InMotion Hosting]
BoldGrid is a free website builder offered by InMotion Hosting with it’s Business Hosting plans. BoldGrid is built on WordPress, the #1 Content Management System and comes with beautiful themes. It’s easy drag and drop website editor allows you to quickly build stunning websites with no coding required. BoldGrid is easy to use for those building their first WordPress site as well as for web designers/developers who need to turnaround beautiful turnkey websites in short notice. And, unlike other website builders in the market, you have 100% ownership of the website you build using BoldGrid.
Hometown: Antwerp, Belgium Position: Senior Affiliate Marketing Specialist Been with InMotion Hosting since: July 2015
How did you get started in the web hosting field? I had a desire to apply my affiliate/partner marketing skill-set in a tech driven product environment.
What is your current role at InMotion Hosting? What do you like most about it?
Senior Affiliate Marketing Specialist. I get to work with people from around the world, every day – often helping them earn a livelihood to support themselves and their families.
Coolest gadget you own, want to own or have read about?
I received a Bluetooth surf watch for Christmas which tracks my movements in the water, has tide and swell forecasts, reports real time weather data and notifies me when swell is coming in.
What would you like to tell us about yourself? I enjoy life. I love trail running, biking, snowboarding, surfing and working out. I try to get in an adventure at least a couple times a week – whether that means a new trail, a new break, or a new book. Opportunity is everywhere.
For a number of years, Virtual Private Server (VPS) Hosting has been a sweet spot between the affordability of Shared Hosting and the operational power of a Dedicated Server. The introduction of cloud infrastructures has taken that concept, and extended it even further. We recently introduced some new features to our VPS Hosting plans that essentially give you a number of the benefits of cloud hosting, without any increase in cost. Here’s a look at some of the new cloud-inspired features we have added to make our Virtual Private Server Hosting more powerful than it has even been.
What is high-availability?
Our new and improved infrastructure is setup with a network of clusters in a virtualized environment, each of which contains a number of different highly available servers. These clusters all contain redundant hardware, so if your node fails for any reason, all of your data and files will be safeguarded, and your partition will spin up instantaneously on a different node. Essentially, the new high-availability provides your partition with real-time redundancy.
Are you a hard worker? Do you work your 8-5 job every day and ever get to a point where you say, “I wish there was an easier way to do this!” Perhaps you get along in a project that WAS easy, but then as the week goes on, the project becomes more complex with more team members and work added. Then you find yourself working so hard that you can’t afford to work “smart.” You lose efficiency, and think that the long hours and lost time you had for lunch are symptoms of success. Maybe they are. But right now – they mean that you are barely making the deadline, and losing your sanity to boot.
A website is the realization of your idea. We don’t live in an age where you have to ask permission, apply for a permit, find venture funding, or look for a board of investors for your idea before you start your journey to bring an idea to fruition.
InMotion Hosting understands that all businesses seek out efficiency when starting out. Most are so busy doing what they can to market themselves and stay afloat that organizing themselves, or making a process more efficient is far from the availability to accomplish at that very moment. We understand because we’re the premium business web hosting service on the net, and we know business!
InMotion Hosting has compiled a list of resources and tools for small businesses, entrepreneurs, startups, and freelancers. Even if you’re none of those things, we know you’ll value these tools that include Data Science for Businesses, Email Marketing Tools, Online Business courses, Project Management Tools, Free Stock Photography, and much more! Access to these tools requires nothing but a click of the button below. We won’t ask anything of you, except that you succeed in your endeavors! Good Luck!
As the year 2015 winds down to a close, it’s time to start looking forward to 2016 and beyond. Digital marketers and SEO professionals are always looking to the future so they can be ready for the changes that are no doubt coming. Google is constantly pursuing a better search experience. This results in changes to how they index and rank pages, resulting in changes to SEO tactics.
It’s a cycle that has been going on for years, and 2016 will be no different. New WordPress tips and SEO best practices will start emerging, but I’m here to give you the inside scoop now instead of later.
11 Emerging SEO Trends for 2016
Google is a business like any other, they just happen to be one of the largest businesses in the world. Everyone that uses their service is a customer to them, so it’s only natural for them to constantly pursue a better experience for their users.
As you read these eleven upcoming SEO changes, keep the words user experience at the forefront of your mind. You’ll find that all of these changes make sense when viewed through that lens.