Effective networking strategies to build your small business’s customer base

The key to developing a profitable company is a growing customer base interested in purchasing your goods or services. In order to build this demand, it is critical to create a process for scouting and developing new clientele. Building your customer base will take time and effort but the important part is to focus on finding out who your target audience is, where to find them, and how to captivate them.

Defining your target audience should be top-of-mind when expanding your customer base. You want to qualify potential customers and not waste your time or money pursuing unqualified leads and contacts. Analyze your company and product and ask yourself the following questions:

  • Who would be interested in buying my products?
  • How and where will I sell my products/service?
  • How did my competitors get started?
  • Who has already bought my products?

After you have defined your customer and their purchase cycle, start networking! Below are a few ways to actively seek your target audience and find qualified purchasers.

1) Events: A big part of growing your customer base is networking. People use the term “networking” all the time, but essentially networking is any way in which you cultivate productive relationships for your business.  Attending events and conventions that are relevant to your industry is a perfect place to immerse yourself in the right crowd of potential customers. Take time to socialize with other business owners, exchange business cards, and gather information. Ask pointed questions to help understand your customer and make sure to LISTEN to what they have to say. Often times their pain points differ drastically from what you initially perceived.

To stand out and really be ahead of the game, give a talk or presentation about your business. Public speaking  builds credibility with your audience and prospective clients. It puts a face on your company: a person that your customers can talk to, relate to, and ask questions.

Social Media

2) Use Social Media: Almost everyone in this day and age uses one of the following social media outlets: Facebook, Twitter, LinkedIn, Instagram or Pinterest. Use this to your advantage. Create a brand profile  and use social media to stay connected to your customers. Entice them to add and follow your company by providing special deals and updates. Make your brand known and gain visibility. Keep in mind when your customers follow, like, and share your content, they share it with the rest of their network. Incorporate an interactive aspect to your posts by including a poll or shareable picture. Remember, keep it simple and keep it interesting. You don’t want to spam your customers with useless content.

3) Create Email Campaigns: Use email service providers like Constant Contact or MailChimp to send and create emails for your customers. Take advantage of memorable dates, such as holidays, to plan for campaigns that are  attractive to your customers and easy to remember.  Find out what kind of emails resonate with your particular recipients by interpreting the email analytics. Develop an email marketing strategy to retain your customers and keep them coming back!

Below is a snapshot from MailChimp to show you how easy it can be to decipher how well your email campaigns are doing. See how many people open your email and click your provided links.

MailChimp

Sometimes finding new customers is as easy as pleasing your current ones.  Have a good solid product; listen to your clients’ complaints and address them. Reward them for being your customer; show them you care by listening and working out their problems. A company that is customer oriented will retain and develop a much larger customer base. Once you know your current customers are satisfied with the quality of product or service you sell, they won’t hesitate to refer you to their friends and family looking for a similar product or service.

Team Member Profile: William Miles


WilliamMiles_blogHometown: Lansing, MI

Position: Data Center Operations Supervisor
Been with InMotion Hosting since: January 2014

How did you get started in the web hosting field?
I have always been interested in servers and networking. Working in the computer industry starting at the age of 16 (I got to bypass that teen-age food industry part) I’ve always been able to find my place.  The field is always changing, and you very seldom do the same thing more than one day in a row.  When I learned that servers and networking was where I had the most fun, I explored how I could use both of these and still have fun with what I do everyday.  Web hosting was it!

What is your current role at InMotion Hosting? What do you like most about it?
Currently I am the Data Center Operations Supervisor.  This has me handle the day-to-day, as well as long term projects for our data centers.  I get to be the first to play with the new gear and also work the occasional long night to implement said new gear.  This is a fast-paced role, and you need to be sure you are always ready for what tomorrow brings.

Coolest gadget you own, want to own or have read about?
Coolest gadget I own is a dual authentication USB3 32GB Flash drive that has full hardware level encryption in it.  It requites both a finger print as well as a password in order to allow access to any of the data stored on it.  It is both very functional as well as very secure.

What would you like to tell us about yourself?
I enjoy what I do here at InMotion Hosting.  I have taken the job that was offered to me, and molded it into my ideal career with the assistance of the excellent leadership that I have been working with.  I plan to be here many years, and hope to achieve so much more than I already have.

Describe your personality in one word?
Undefined.

4 Things We Learned During Small Business Week 2015

4 Things We Learned at the 5th Annual Small Business Week Event sponsored by Constant Contact

InMotion Hosting attended the 5th Annual Small Business Week put on by Constant Contact at Pasadena City College on May 13th, 2015. The event was organized by the Small Business Administration (SBA) with the Small Business Development Center (SBDC) as a primary sponsor.

The event brought together over 1,000 business owners, social media professionals, marketers and web designers and hosted them in small business workshops and keynote lectures orated by business leaders. InMotion Hosting had the opportunity to attend a variety of these workshops and lectures. A lot of them had some major similarities in the concepts that they shared in order to establish a successful business. Here are some business solutions that will help you promote your business and build a stronger customer following.

 

1) Email is Not dead!

Whoever started the rumor that “email is dead” must have had a marketing campaign go awry, because email is most definitely alive! Email addresses are the greatest asset that you can get at a conference – especially one that is tailored to small businesses or your specific industry. People opt in on their own volition because they’ve liked you (or what you’ve said) enough to offer you a way to keep in touch with them(i.e. they want to hear from you). Email addresses are free and nearly effortless to collect, and once you have enough people opt in to your email list – you’ll have yourself leads to contact in the event of a promotion. Email marketing can only be dead if you’re doing nothing with those email addresses.

Check out: E-mail marketing 101 

2) Be Useful to Your Customers

If you either have a business with a list of products or you’re looking to start your first business, always remember to ask yourself: What does this product solve? Products are popular to consumers because they are useful to consumers. Part of creating a successful business is bringing people onboard and then helping them become successful. Tesla Motors can’t sell a $100,000 car run by a battery if consumers didn’t want to save on gas. The same thing applies to SaaS platforms or web design. Sell useful products, but more than that, offer your customers information on how they can improve their business, their website, their product, and even themselves.

Check out319+ Site Hosting Tools You Can Have 

3) Say Thank You

When you have a consumer become your client, they essentially are the people who are proving that your business model works. Does this not invoke a feeling of gratitude in you? Sure, sure, they should be thankful for your product or service, but remember, they took the chance on your new service, so – be thankful. This has to do with the model of good customer service (and social responsibility too), but more than that it’s just a nice thing to do. Some might say “nice doesn’t sell!” – on the contrary though! “Nice” doesn’t need to sell. Consumer loyalty is your goal with this gesture, and in order to have the loyalty of your customers, if nothing else, say “thanks.” This can be done through text, phone, social media, whatever you want.

We suggest not up-selling in a ‘thank you email’ if you’re really just starting out. A promotional offer that you can afford (like a discount on service) would should be considered if you’re large enough of a business to handle the promotion.

4.)  When Going to Trade Shows: Be There!

A lot of times, especially these last 10 years, everyone who is seen on a smart phone is assumed to be ‘busy.’ There is no doubt that if you are a business owner, you’re busy with ideas, content, emails, promotion, etc, etc, etc.  BUT. When you go to trade shows, workshops, and conferences, it’s tempting to check your email because you don’t know anyone around there and you want to look “successful” by being “busy.” And hey, maybe you really are busy.

But you’ve taken the day off to attend an event to network and learn – so we suggest you: network and learn. Some of the best business partnerships start at events and conferences, and we’ll guarantee you that shaking a hand and getting a cell phone number from a potential business partner can do more than a blast email to people who have never met you.

Be there – Be aware 

In all – customers and business owners are people. Sounds like an obvious fact but it’s something we sometimes forget when we are blasting off as entrepreneurs or in an enterprising role. Sure there are those who just want something and go to a place to process the transaction – you can offer that too. But when you’re looking to grow your business, you have to communicate, and actively reach out to your customers. If you don’t, then your competition will most definitely have that advantage over you. 

 

DrupalCon 2015: Recap

I had the opportunity to go to DrupalCon 2015 in Los Angeles this past week. It was my second DrupalCon, my first one being in Portland in 2013. I was very excited to make the trip to see how the Drupal community has grown and what changes were made since my last visit.

The trip itself is also interesting as you start to see other people headed to DrupalCon in the various airports along the way. Sometimes you even end up sitting next to another attendee and share stories while you travel.

DrupalCons are typically much larger than the WordCamps we also attend. WordCamps happen many times a year and in many different cities around the US, whereas DrupalCon happens once a year in the US. This time, DrupalCon was held in Los Angeles, California.

DrupalCon always kicks off with a keynote from Dries Buytaert, the founder of Drupal. Each time I see him speak he gets better and I learn more. The talk was attended by a full house of Drupal Developers, front end users, theme developers, etc. Even in the largest room of the conference center there was standing room only. Dries’ keynote was about the current state of Drupal and where it is headed for the future.

This year’s DrupalCon had over 3500 attendees, which came from all across the US and even other parts of the world. Over the five days there were 130 different educational talks for all ranges of Drupal experience. They also had several coding sessions, various social events, BOF (Birds of a feather) sessions, and of course the exhibition hall where there were around 70 different exhibitors promoting and educating.

The Drupal culture is very friendly with everyone talking to each other about their particular Drupal experience and projects. They simply tingle with excitement about sharing their knowledge. DrupalCon attendees treat each other as equals no matter how much or little experience they have.

 

Drupal 8’s release is much anticipated so that was the focus of most of the talks. It has been in development for a while and is currently in Beta. We all were excited to learn the release date and Dries told us “when it’s done”. This is a great thing as Drupal is not pushing development for a particular date, but rather making sure the quality and functionality is complete. However, I was a little sad we did not have a target date yet.

Unfortunately I was not able to attend the whole event but I did attend several talks ranging from Drupal security to getting your site off the ground. All were informative and it is always great to hear different speakers give their own views on the various topics.

If you have never been to a DrupalCon you should go if you ever have the chance. The atmosphere is charged with everyone trying to learn and socialize about all things Drupal. It is very motivating and a friendly environment. I cannot wait until next year!

Coding a Revolution: Code District and its Mission

With the advent of coding becoming a Presidential Initiative and a growing extension of the S.T.E.M curriculum to get school children versed in the sciences and computer languages, it should be no surprise to anyone that we are amid a digital revolution. But all of these initiatives will fail if we, Generation X, lack the knowledge to understand what our children will very likely be fluent in: coding. It’s a collective effort  that needs ‘doers,’ and a small company called Code District is taking on the challenge, one meetup at a time.

Last week, Code District hosted an event at InMotion Hosting (IMH) headquarters in Culver City, CA. The casual meetup was one in the many that have occurred at our offices. Just like we’re dedicated to getting businesses running with a proper host for their website, Code District is dedicated to instructing students taught by industry professionals to educate the masses in the computer sciences.

Relevant: Girl Develop It – Steering the Future of Woman In Tech

The event that took place last week at IMH was titled, “Under the Sheet of PhantomJS,” with Buddy Sandidge as the event’s presenter.  PhantomJS is a computer programming  script that is used to enable website navigation and the tracking  of user behaviors online for specific web pages. The event was free to attend and had a successful turn out of a dozen learners!

Code District organizes these meet ups in order to access the community at large into garnering skills in programming to become smarter professionals or to completely grow a new skill in computer programming.

Find out about a Code District’s future MeetUp or check out their formal curriculum.

 

Top VPS Hosting provider chosen by WebHostingSecretRevealed.net

Being Ranked the Best VPS Hosting Service


Every business starts out with the philosophy that their operation is going to be different. They are going to do what the “big boys” aren’t doing and that’s engaging with their customers and listening to their comments, suggestions and even complaints (if it comes to that). And, for the most part, when a business is small enough it can handle this level of rapid and personalized service. But as most businesses do, you grow – which is great for you and your bottom line, but what usually takes the first hit? Yeah, customer service.

Sometimes you’re so busy growing your company that you let customer service dwindle to a “just enough” attitude. It happens, but it shouldn’t!

InMotion Hosting prides itself as being a top web hosting provider with the industry’s highest rated customer service. As we’ve grown our products, we’ve made it an absolute necessity to grow the capabilities of our customer service team in order to continue to thrill our customers.

Take our Virtual Private Servers / VPS Hosting package. It has become an industry leading product, being one of the first to offer free SSDs with 20x faster hosting as well as the best resources for the lowest prices.

WebHostingSecretRevealed.net, an authority in ranking web hosting companies has picked us as their top pick for VPS Hosting, for the last three years in a row. We have gained this authority within the select and discerning web hosting community not only because of our product features like Free SSDs, Free backups, Unlimited websites, Full cPanel license, and our competitive pricing but also significantly because of our continued focus on always keeping the customer first.

 

Review_webhostingsecretrevealed_inmotion_hosting_best_VPS

As WebHostingSecretRevealed.net mentions:

“No matter how efficient and feature rich your VPS hosting provider is, some problems arise from nowhere at times. In such situations, you need a handy support team to sort things out. If they are unable to provide 24/7 customer support, they simply are not worth the money you spend. If you face some serious issue with your website and it goes unfixed for too long, you may lose your potential visitors and that could mean you a lot depending on the type of website you have. It is better to test the customer support team of a hosting provider before determining whether to go with them.”

We implore you. Give InMotion Hosting a call. Ask about our VPS hosting VPS Hosting. Sign up for a monthly plan to test us out. We’ll check in right after registration to make sure you can set-up your VPS the way you want. We offer 24/7 U.S. based technical support and our well- structured and detailed online support center has all the answers you need. We’re not here to just sell products, we’re here to see you succeed.

Your success is our success – and it all starts with a conversation.

So what are you waiting for? Explore your options for success!
Call us at 888.321.HOST(4678)

Capture

Dream On: National Small Business Week 2015

Making Small Business a Reality

As a small business owner, you wear many hats during the initial phases of selling your product or service. You need to get a lot done but may not have the time or even the skill sets. You need to design a flier, but you don’t how to use Photoshop. Or you need to file state, local and federal taxes but you have no clue about accounting. You have figure it out as you go along. It’s daunting to say the least.

wear-many-hats

 

Along with a million things you need to do to run a business, add to that a website that’s excruciatingly slow, has multiple server crashes and to top that a hosting company that doesn’t really care about you. Sometimes it seems like as a small business you never get a break!

You are not alone, but there is hope for you!

This week the Small Business Administration has announced its annual “National Small Business Week” and InMotion Hosting couldn’t be happier to be part of it. The National Small Business week – May 4th to May 8th – put on by the Small Business Administration (SBA) has been announced by the President of the United States since 1963 in recognition of the colossal contributions that American small business owners and entrepreneurs have on this country’s ideals and economy.

InMotion Hosting believes it has the responsibility to support the American Dream by providing the hosting infrastructure, services and support that allow small businesses have a presence on the internet. Whether your small business is in a garage or in a high-rise office. Whether you are on your own or have a team. A website is your business’s access to the over 3 billion people connected to the web, and we’re here to help you get (and stay) in front of them.

Tag your business posts with #BizInMotion & #DreamSmallBiz if you’re a small business yourself or to show your support for small business!

Every business idea starts as a dream, and this week – you can make that dream a reality with a website.

We’re not here to just sign people up for hosting – we’re here to see your website through to launch and support you post-launch! That’s real talk, it’s not a pitch. We believe in supporting businesses. Even our flagship product is named Business Hosting.

InMotion is employee-owned with a core set of values, not influenced by the motivations of shareholders. With our U.S.-based customer support centers that are open 24 hours a day, seven days a week, and our multiple US server locations, InMotion Hosting wants your American business grounded and running after the moment you sign up on a hosting plan.

      Related:  Read our “Core Values: What Does Your Business Stand For?” blog post

You may not reach success today, but we believe you’ll be closer to it than you were yesterday once you start your website.

Because we know the American entrepreneur. We are one of them.

 

Girl Develop It – Steering the Future of Women in Tech

Anytime the topic of technology arises in the news or media, it’s about what new ‘thing’ has been invented to make our lives easier. We are always talking about a new app that helps find the cheapest gas, or an app that edits photos with a seemingly endless amount of filters and features. But one thing we sometimes fail to focus on are the people behind these technologies. The minds that work and code meticulously through endless hours, and sleepless nights to bring us these advancements in technology. We appreciate the faces behind each line of code written, and we want to share the story of one such group that is making it possible for women to prominently step into these roles.

InMotion Hosting has always believed that the work place runs at its peak efficiency and creativity when there is a diverse group of backgrounds collaborating to build better products. That’s why for the past few years, IMH has been making the push to be a pillar of support in the tech industry by supporting groups and niche organizations that want to grow in the tech field. Most recently, in the last year, we’ve partnered up with Girl Develop It, a nonprofit organization that provides affordable programs for adult women interested in learning web and software development in a judgment-free environment.

Natalie

 

Inmotion Hosting recently hosted a Girl Develop It event at our Los Angeles office. Afterwards, we had a chance to sit down with Natalie Macleas, the co-founder of the Los Angeles chapter of Girl Develop It and talk about the organization’s goals as well as the reasons on why there is a need for groups such as Girl Develop It, especially in our times.

 

 

InMotion Hosting (IMH): What are some of the barriers to entry in the tech industry for women?

Natalie Macleas (NM): The biggest barrier is intimidation. Being the only woman in the room when all your coworkers on a development team are male builds up pressure. There is an almost, ‘imposter syndrome’ that females might feel. But GDI isn’t like that! Our name says “girl” but we have had men comes to our meetings and even teach some of our classes!

IMH: If we could be so bold – what is the need for an organization like yours?

NM: There is a daunting truth that doesn’t sit well with me. Half of the American work force is made up of women but less than a quarter of that half pursue careers in the tech industry. There has even been a 7% decrease in women pursuing computer science degrees this last year. Our organization works to empower women and get them to understand that there is not only a place for them in tech, but that we are available to help and guide them into the field.

IMH: What is the advantage for encouraging more women to build their careers in the tech industry?

NM: So many! Let me start with the personal, and then the industry advantage. Personally, for women, tech careers are the best because of the ability to work from home. Many of our members are active moms, and they find that they can pursue a solid career and manage their family much more efficiently. There is a great option for flexibility in terms of a work life balance. For the tech industry itself, I would say diversity! Studies have shown how a workplace that is inclusive of both genders are more productive and creative. Do you know of a company that wouldn’t want to be more productive and creative?

IMH: Nope!
NM: Exactly.

IMH: Let me throw a scenario at you. I’m a female just out of high school that sees you on MeetUp. I read your event, your pitch and a little bit about the organization. How will I benefit from joining GDI as opposed to taking a class at my Community College?

NM: First let me say that those two things should not be exclusive. We think that GDI is a great compliment to a community college course. So girls should still take classes if they can. Having said that, I also think that the faculty members are not immersed in the industry and there is a gap between what they teach and what the industry needs. GDI fills in that gap because our teachers and members are actively part of the tech worldbecause of their careers or network. The networking and mentoring that members receive from GDI is superb because you get to talk to women that are in the roles you are training for.

IMH: What do you hope GDI will achieve for women in the next 5 years?

NM: GDI already has done so much for women. There are currently 35,000 members nationwide in over 46 cities. But I’d say for us in general and for the Los Angeles chapter specifically that we continue to enable the empowerment of women to advance their careers within the tech industry.  For example, we had an accountant who trained with us, then applied to and was hired at a startup. Then we had another member, a chef, who joined our ranks and is now building her own app. These are the stories that inspire us to keep moving forward.

IMH: What has been the hardest challenge GDI has faced?

NM: The toughest thing is really a collective of three. We need venues, teachers and students. Sometimes we have groups made up of a handful of members and other times we have full capacity meetings. As of now, the Los Angeles Chapter of GDI has reached a membership level of 900 members, and we’re hoping to grow to 1,000 by the end of April. Currently the class structure is usually one teacher and one to two teacher aides to give everyone an equal learning opportunity. It works out great and we always satisfy everyone’s needs that shows up – so it does work out.

IMH: Has there been a general atmosphere of support or push back from male counterparts in the industry?

NM: I can’t think of anything negative. They have really been supportive and as I mentioned before, we have males volunteer as teachers or guest speakers.

IMH: What are some challenges that you yourself have faced in your career as a female in the tech industry?

NM: My opinion wasn’t as valued as much. There are the classical biases that you might expect – information delivered through a male is more valuable than that of a female, even though I was the senior member of the group. I remember this one time I went to a DevDays conference and in a room of 250 people there were a total of 5 girls!

IMH: Why did you ultimately decide to start/join with a group such as GDI?

NM: I was reading the original blog of Vanessa Hurst and Sarah Chipps (the two founders of the Girl Develop It). Their message about “we’re tired of hearing that more girls need to be in tech,” and that no one was doing anything about it really resonated with me and my own experience. So when they announced their plans to start GDI, I jumped on the opportunity and emailed them asking if they were looking for anyone to open a Los Angeles brand.  When the time came, I applied and now we have our branch approaching 1,000 members!

 

GDI group picture

 

IMH: And, just for fun. Who was your favorite character as a child?

NM: Has to be Laura Ingalls Wilder.

IMH: How about your favorite 90’s tune?

NM: Summer Time by Jazzy Time – which I’ll probably listen to right now.

In all, Natalie Macleas and the Girl Develop It group is a new hope for change in the tech industry. Change not just for the sake of change, but change for the sake of progress. With a more diverse tech workforce, one made of talented women and men working side by side, we look forward to quicker advances in technology.

Girl Develop It will be hosting their next event at InMotion Hosting’s Los Angeles Office on May 6th, 2015. If you’d like more information you can RSVP to that event here.

 

Google’s ‘Mobilegeddon': What You Need to Know for April 2015

04-2015-imh-newsletter-main-article-image

Google’s ‘Mobilegeddon': What You Need to Know for April 2015 

Google’s primary purpose is to help you find what you’re looking for. It’s a simple enough business model, and they’ve done a great job sticking to their bread and butter throughout their ascent to the goliath of the internet as well as the highest-trafficked website in the world. And now, with the proliferation of mobile devices as an everyday necessity for the average consumer comes the truth that most of the internet and all its applications are being accessed increasingly by mobile devices and tablets.

 Smart phones are quickly becoming the most used devices in the world to access the web. Multitasking activities like listening to your favorite podcast or radio station on the go while reading emails and downloading a recipe for dinner simultaneously are capabilities that are afforded to us by our mobile devices. In North America alone, “mobile data traffic by 2019 will be equivalent to 210x the volume of North American mobile traffic ten years earlier (in 2009),” according to Cisco Communications. That’s why Google has announced that it will be unleashing its “mobile-friendly” update on April 21st, 2015, a.k.a – Mobilegeddon.

The name of the game here is mobile efficiency – and Google wants to reward the websites and apps that make the life of a mobile user easier by rewarding more mobile-friendly sites in search results. With this update, Google is tackling two inefficiencies they see with the current mobile user model. we’ll be covering there here so you can better prepare for Mobilegeddon.

Be Friendly, not Freaky

Google wants users who are accessing the web via their smart phones to be able to do so without worrying about load times or compatibility with their hand-held hardware. A lot of times, a website’s features, such as an embedded video, has to adjust to the phone’s smaller format. Or perhaps the website’s content requires Adobe Flash, but the phone isn’t equipped with it. This causes longer load time, and graphics to get ‘freaky’ via improperly loaded content.

With the new mobile-friendly search result update, Google is essentially telling websites that they need to make their websites less burdensome to the mobile user or else there will be a penalty in mobile-user access and search placement.  As most users know, the higher a website ranks on Google the better traffic they will get because users usually don’t click beyond the first page of search results. In terms of Mobilegeddon, the quality of your website and how compatible it is to mobile users will affect your placement on Google’s search results. The first page is obviously the best placement, and beyond the third you’re really looking at low traffic results. So help yourself out and be friendly to those who want access to your content.

Is your website a ‘mobile freak’ or a ‘mobile friend?’ Check with Google’s Mobile-Friendly meter here: 

Mobile Test

*NOTE* This ‘mobile friendly’ checker works on a page to page basis. So if your website has multiple pages, make sure they are all checked. it’s a lot of work, but it will be worth it. Mobilegeddon is upon us – so get preparations in order.

“WHERE IS THE DA-oh. There it is…”

An index works like a hyper table of contents. When you need to know something quickly, you look up one or two reference words, search the index, find the page number, and continue with your reading. Google understands this and has taken steps to apply this to websites and the mobile landscape.

According to the Google announcement:

        “We will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.” – Google Web Master

In essence, the number of users who have your app installed and use it actively will be an influence in where you are ranked on the search engine. That’s just an influence though. If you website or service does not have an app, then make sure to make it mobile friendly!

The update takes place April 21st, 2015

Make sure you’ve checked your website’s mobile friendliness by then so that you don’t get flagged as “unfriendly” when the update takes place.

Don’t end up where you don’t belong because of an easy fix. Make sure you check your website HERE.

All won’t be lost if your webmaster or development team can’t make a page on your website mobile-friendly. There are just some pages that can’t “please all.” Google understands this, but in order to benefit the most from mobile search results, get your design teams working on optimizing your pages that aren’t converting to mobile very well. This time next year, you’ll see the value in starting now.

Whether you own a small to medium business or you desire a robust e-Commerce storefront, InMotion Hosting can get your business online in no time. We provide high-quality web design services in a wide range of customizable packages. Take a look at make sure to chat with us if you’d like us to design you a mobile friendly website. Check us out here.

 

Team Member Profile: Mylin Gonzalez

Hometown: Norfolk, VA
Position: Trainer
Been with InMotion Hosting since: April 2013

How did you get started in the web hosting field?
Bills! While I never planned to join the web hosting field, I am quite glad I did. Originally I was just looking for a better opportunity to grow and figured, since I’ve always been the “computer person” in my family, that I ought to give it a shot. Little did I know that the web hosting world was so vast! There is so much involved and it’s an ever evolving environment. Fortunately for me, turned out I’m not that shabby and it’s actually quite the exciting field. I love finally understanding how “the web” works and knowing that I have the power to create a presence online. Now with a couple of clicks and some spare time, I can easily create a website with WordPress and other Content Management Systems. Knowing that I have that ability feels awesome. Plus for bonus points, it is a great way to wow people.

What is your current role at InMotion Hosting? What do you like most about it?
I am actually mid transition between my prior role as a Customer Service Team Lead to my current position as a Trainer. I am super excited for this opportunity as I’ll have the ability to share my knowledge and experience with the company’s newest members. Most recently, I’ve been provided the opportunity to develop and implement the training curriculum for our company’s unique onboarding process; and there’s no stopping there. My goal? To play a part in InMotion Hosting’s growth through the development of our representative’s knowledge and skill sets, and our company’s culture.

Coolest gadget you own, want to own or have read about?
Does a Toaster Oven count? Because their ability to reheat a Chipotle burrito is ahhh-mazing.

What would you like to tell us about yourself?
I talk about my pet bunny as if she was my child and adore annoying her. Have kid pictures? I have bunny pictures! I also love all things food, enjoy hand made crafts and will accept any Just Dance challenge, just be prepared  for defeat!

Describe your personality in one word?
Dedicated