What is G Suite and Why Should I Consider Using It?

Are you looking for one of the most feature-rich and user-friendly solutions on the web that combines email, cloud storage, productivity software, calendars, and more? Do you hear people talking about how great they think Google’s products are and find yourself wondering what G Suite (formerly known as “Google Apps”) is? Continue reading “What is G Suite and Why Should I Consider Using It?”

Optimizing a Drupal Site for SEO and Google PageSpeed

A great content management system (CMS), over 1 million users globally have used Drupal to build powerful websites on the Internet. However, to maximize the search engine optimization (SEO) of a website built with a CMS like Drupal, you must configure the site with the proper settings. Let’s look at the basic steps you should take to optimize a fresh install of Drupal. Continue reading “Optimizing a Drupal Site for SEO and Google PageSpeed”

How Creating Websites Has Changed In The Last Ten Years

asdaaaaLet’s take a short trip down memory lane, back to 2006. Action movie fans were yelling “SPARTA!!!” after seeing the hit film 300. Google just purchased YouTube. And, you were probably rocking out to Justin Timberlake informing us of how he was going to bring “SexyBack.”

With the rapid developments of the Information Age, 2006 seems like ages ago. Nowhere is that more evident than in the web design industry.

For example, have a look at InMotion Hosting’s homepage back in 2006, vs. today in 2016.

Continue reading “How Creating Websites Has Changed In The Last Ten Years”

5 Tips For Bing Ads Ecommerce Advertisers

Bing AdsAs an online retailer, how do you bring more customers to your website? Especially, customers that are ready to buy. That’s exactly the question that Mountaineer Brand asked itself just over a year ago. Selling natural handmade beard supplies such as oils, balms and shaving products, the small brother-sister team brought on an SEM agency in July 2015 to help the company reach more shoppers.

The agency immediately began search campaigns with Google AdWords and Bing Ads. Through the implementation of some new SEM strategies and high-value features, the agency helped Mountaineer Brand bring in 1,700 percent more “bearded” leads. And, on the Bing Network alone, Mountaineer brand saw a 1,500% ad spend increase, 2,300% revenue increase and 1,700% conversion increase.
Continue reading “5 Tips For Bing Ads Ecommerce Advertisers”

Social Media Mistakes Made by Business Owners

social media

Social media has been used by businesses for a long time. Nowadays, it is hard to find a business that has not shown its presence on social media. Businesses mainly use it for marketing and to advertise the business. However, not all business owners know how to manage their social media fronts. These are some of the mistakes they make while using social media in business. Continue reading “Social Media Mistakes Made by Business Owners”

Online Essentials Your Business Needs to Thrive

Business Chart Report Statistic Planning Analysis Concept

For your business to thrive, you need to constantly bring in new customers and clients. While cold-calling and traditional advertising both have their benefits, we now live in an online world – when people want something done, their first stop isn’t the Yellow Pages, it’s Google. If your small business marketing plan is going to succeed, you need to have a strong online marketing presence.

Naturally, you’re worried about both the expense and the time commitment. While online marketing can be expensive if you’re not careful, meeting the minimum requirements is an absolute must if you hope to grow your business – and it can be done in a cost-efficient way. In fact, you can take a lot of the following steps for free! Here are the online essentials your business needs to thrive in the 21st century: Continue reading “Online Essentials Your Business Needs to Thrive”

How to make sure your site is mobile friendly in a ‘mobile-first’ world

mobile marketingThe world is dynamic, and people are moving from using desktops to using the Smartphone in finding information and communicating via the Internet. In lots of countries, the number of Smartphones in use is more than personal computers. All the more reason to make your site mobile friendly. A mobile friendly site is the one that has the correct display for handheld gadgets like tablets, Smartphones, iPhones, and iPads. The site also has minimized scrolling, easy to navigate, loads faster and avoids using flash. Making you site mobile friendly makes you visible to a wider pull of mobile users since your website will be visible in the search results depending on how well you have configured it. There are three things you should know when making a website accessible by a mobile phone user. Among them is: Continue reading “How to make sure your site is mobile friendly in a ‘mobile-first’ world”