WordPress is one of the most popular content management systems (CMS) around, but some of the tools that make it so powerful can also slow its performance to a crawl. Most web-optimization experts will tell you that you may have only a few seconds (if that) to capture your site visitor’s interest, so a sluggish site is sure to cost you. But, with a few relatively simple tweaks, you can gain a sizable uptick in performance. Continue reading “5 Ways to Improve Your WordPress Site’s Performance”
When first setting up any website, one of the hardest — but most important — things to decide is what to call it. Your website’s domain will play a big role in defining your brand’s image, search optimization, “buzz-worthiness,” and more. Unique domains are becoming increasingly scarce commodities as thousands of new sites come online each year. With millions of websites already vying for real estate on the web, and each with a distinct domain name, finding the perfect thing to call your site is now more important than ever. Continue reading “5 Things to Consider When Choosing a Domain for Your Website”
A great content management system (CMS), over 1 million users globally have used Drupal to build powerful websites on the Internet. However, to maximize the search engine optimization (SEO) of a website built with a CMS like Drupal, you must configure the site with the proper settings. Let’s look at the basic steps you should take to optimize a fresh install of Drupal. Continue reading “Optimizing a Drupal Site for SEO and Google PageSpeed”
Some keys to business success are timeless. The customer is always right. You should build solutions, not products. The best advertising doesn’t feel like advertising. Continue reading “Why Your Keyword Research Isn’t Getting You Anywhere — Top 6 Mistakes Site Owners Make”
For your business to thrive, you need to constantly bring in new customers and clients. While cold-calling and traditional advertising both have their benefits, we now live in an online world – when people want something done, their first stop isn’t the Yellow Pages, it’s Google. If your small business marketing plan is going to succeed, you need to have a strong online marketing presence.
Naturally, you’re worried about both the expense and the time commitment. While online marketing can be expensive if you’re not careful, meeting the minimum requirements is an absolute must if you hope to grow your business – and it can be done in a cost-efficient way. In fact, you can take a lot of the following steps for free! Here are the online essentials your business needs to thrive in the 21st century: Continue reading “Online Essentials Your Business Needs to Thrive”
The world is dynamic, and people are moving from using desktops to using the Smartphone in finding information and communicating via the Internet. In lots of countries, the number of Smartphones in use is more than personal computers. All the more reason to make your site mobile friendly. A mobile friendly site is the one that has the correct display for handheld gadgets like tablets, Smartphones, iPhones, and iPads. The site also has minimized scrolling, easy to navigate, loads faster and avoids using flash. Making you site mobile friendly makes you visible to a wider pull of mobile users since your website will be visible in the search results depending on how well you have configured it. There are three things you should know when making a website accessible by a mobile phone user. Among them is: Continue reading “How to Make Sure Your Site is Mobile Friendly in a ‘Mobile-First’ World”
I’ve got some good news and some bad news… Continue reading “How to Build a Content Plan for Your Website”
As the year 2015 winds down to a close, it’s time to start looking forward to 2016 and beyond. Digital marketers and SEO professionals are always looking to the future so they can be ready for the changes that are no doubt coming. Google is constantly pursuing a better search experience. This results in changes to how they index and rank pages, resulting in changes to SEO tactics.
It’s a cycle that has been going on for years, and 2016 will be no different. New WordPress tips and SEO best practices will start emerging, but I’m here to give you the inside scoop now instead of later. Continue reading “11 Ways SEO is Changing in 2015 and Beyond”
You started your very own business; congratulations! Now that you’re a business owner, have you ever wondered about the possibilities for advancing your business online? This article will walk you through the essentials necessary to growing your business online. Continue reading “15 Steps to Grow Your Business Online”
Google’s ‘Mobilegeddon’: What You Need to Know for April 2015
Google’s primary purpose is to help you find what you’re looking for. It’s a simple enough business model, and they’ve done a great job sticking to their bread and butter throughout their ascent to the goliath of the internet as well as the highest-trafficked website in the world. And now, with the proliferation of mobile devices as an everyday necessity for the average consumer comes the truth that most of the internet and all its applications are being accessed increasingly by mobile devices and tablets. Continue reading “Google’s ‘Mobilegeddon’: What You Need to Know for April 2015”