What is Reseller Hosting [ infographic ]

With InMotion Hosting, you’ll never feel like you don’t know something about one of our products. That’s why we believe that before you sign on with the #1 support provider in the web-hosting industry, you should be confident in what you’re buying. Check out our infographic below, and once you’re confident about our Reseller Hosting product,  you can start on your own reseller journey!

What is Reseller Hosting [ infographic]

Now that you know what Reseller Hosting is all about and the 7 steps it takes to succeed as a reseller, start step #1 by signing up with the best Reseller Hosting provider:                                                                                                                                                                                                                                                                                                     Capture


What is SEO and why is it important for your business?

Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements.

The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. There are hundreds of factors that are involved when search engines rank websites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The actions you take to optimize your site will have a direct effect on your SEO ranking. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking.

Here is a quick overview of these components and how they relate to the most frequently used search engine, Google:

  • H1 Tags: These are the larger headers you use to title your content. For example, the H1 for this article would be the title, ‘What is SEO and why is it important for your business?’. This article page may surface on the google search results when someone searches for keywords that are present in the H1 tag like ‘SEO’ and ‘business’. Make sure your H1 tags are relevant to the keywords you want to be showing up for.
  • Keyword Density: This is the amount of times that the keyword your audience is searching for appear on your website. Make sure to mention your keywords, not only in your H1 tags, but also in the body of your content. While you want to include your your keywords often, don’t oversaturate your content. Remember, Google will also consider the use of synonymous keywords.
  • Meta Description: This is the description you provide search engines in your <meta> html tags. The meta description you use for your website should also include the keywords you want your target audience to search for.

meta description

  • Permalinks:  This refers to permanent URL links that are specific to your website. It is advantageous to include your keywords in these permalinks in order to be considered for higher ranking on Google. For example, if you have a gardening website and want your consumers to find the keywords “lawn products,” it would be optimal for you to have a page with a permalink such as: http://www.gardening.com/lawn-products.
  • Backlinks: This is when other websites link back to yours by providing their viewership with your website URL. For example, if Forbes mentions your business on their website and includes a link for their readers that leads back to your website, this would be considered a backlink. The more of these you have, the better your opportunities are to be higher ranked in your keywords. However, the source of your backlinks also play a factor in ranking. Google values quality and the bigger the source your backlink come from (ie. Forbes, NY Times, .gov addresses etc.) the better chances you have for being ranked higher in your SERPs. Be advised that buying backlinks from websites is considered ‘black hat SEO’ and is not recommended.

Here is a quick video from Google Search Evangelist, Matt Cutts who speaks briefly about how all of these factors affect your website’s ranking on a keyword search:

SERPs on desktop vs mobile: Is your website mobile friendly?

Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. With the rise of the mobile device, more and more individuals are searching on the go. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. However, this will only affect your mobile search rankings. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. your product is a mobile app).

What about paid rankings?

If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. Be advised that certain keywords can be more expensive than others. Make sure to budget appropriately.


Your SEO strategy should be a long term process

Getting placed on the first page of a Google search doesn’t happen overnight. Your SEO strategy needs to be a continuous process. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Stay on top of your SEO strategy and make sure that it is up to date.

Your SEO strategy will go a long way for you and your business with the proper maintenance. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors.  Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are  being placed in the top rankings. By working on the components mentioned in this article, you should have a good head start on boosting your rankings.

Team Member Profile: David Bryant


Hometown: Royal Oak, Michigan
Position: T3 Systems Architect I
Been with InMotion Hosting since: September 2013



How did you get started in the web hosting field?
I had taken an internship with InMotion’s corporate IT department while I was in school. Applying my Linux background to the job earned me a part time position as a Systems Administrator, and the rest is history.

What is your current role at InMotion Hosting? What do you like most about it?
I am a member of the Tier 3 Systems Architecture department.

Coolest gadget you own, want to own or have read about?
I would love to get my hands on a high end router for my home network, ideally one that I can build myself.

What would you like to tell us about yourself?
I got my start with writing code on an Arduino microcontroller, teaching myself C while following tutorials. This instilled a deep passion for technology, and ultimately led to my love of Linux and hacking. Had I not tinkered with the technology in my home, I would not be where I am today.

Describe your personality in one word?

WordCamp Miami: Connections Old & New


So I just got back from WordCamp Miami, held the past weekend at Florida International University. It was one of the best, most well organized WordCamps I’ve ever attended. Kudos, to a new friend David Bisset for organizing such a good event.

We arrived in town on Thursday. Unfortunately, layovers pushed my flight back enough that I missed the South Florida Meetup social event. I was more than disappointed that I couldn’t make it. If it was anything like the actual WordCamp, I’m sure it was amazing.

Friday night at the speaker/sponsor dinner which was held at BJ’s Brewhouse, we caught up with some old friends like Nikhil. At 15, he’s really a bright up and coming star in the WordPress community. You should watch for big things from this kid.

We also met up with Syed from WPBeginner. While he’s been a friend of InMotion for some time, I’ve never met him until now. He’s a super nice guy. We also caught up with Rami from WebDev Studios. I got introduced to him at WordCamp Lancaster. I was surprised he remembered my name to be honest. It was impressive and speaks to the type of guy he is. I caught up with a dear friend, Michele Butcher. If you haven’t heard, she’s one of our WordPress Evangelists for events like WordCamps.

We called it a night after I grabbed my swag for speaking. As usual, WordCamp Miami didn’t disappoint with a computer tote, a watch (yes! a watch), some snacks, and the coolest deck of playing cards. The playing cards all had WordPress functions on them with an example. Someone spent some time planning those out!

Saturday Morning arrived early. I have to admit South Florida is beautiful in the morning (at least before it becomes sweltering hot and sauna-like). We headed over to the campus and got set up. Mike, Jason, and I spent the day talking to some really great people at our booth. We had some of the coolest swag too. Where else can you get a USB hub and post-it holder? Of course, from us!

Lunch was chicken and ribs with all the sides. It was pretty tasty. The most impressive feat was they fed all the attendees (somewhere around 800) without too many hiccups. I know from years of catering, feeding 800 people is no small task.

Off to the afterparty at Dave and Busters. We didn’t stay long, and after some great conversation and a few games of pool we called it a night. After all, my team mates were flying out in the morning and I had to still wrap up some preparations for my talk “Growing your Non-Profit with WordPress”. If you want the slides for my talk they’re here.

WordCamp Miami “Growing your Non-Profit with WordPress”

Part of my talk is about Give, a donation plugin. I use it and actually really like it. It’s easy to use and the developers who built it, Matt and Devin are easily accessible. I got to meet both of them on Saturday. I’m glad too. I was able to use them as an example when I speak. Where else could you have access to the developers of a plugin so easily?

After my talk wrapped up, I was quite surprised by the amount of questions I received. I’m hoping I was able to help some of the non-profit community with my 30 minute talk. It’s awesome to know I am a part of the WordPress community which is one of the most close knit groups I’ve ever encountered within techonology.

Oh did I mention, I have my own trading card too! How freaking cool is that?! It’s uber nerd status as quoting my friend Scott.

WCMIA Trading Card

I have to say, thanks to the WordCamp Miami organizers for putting on another amazing event. Thanks to all the new people I met and the old ones I got to catch up with. This won’t be an event I soon forget!

WordPress and Video Games – WordCamp Orlando 2014

As some of you may know, I had the pleasure of attending WordCamp Orlando this past weekend.  If you didn’t quite get it from the title, everything was classic video game themed. Being someone who loves classic games (but doesn’t have much time to play them) it was great to see all of the work that the organizers put into everything.

Due to Orlando being another WordCamp where individuals flew in from all around the country, I was able to reconnect with others that I have previously met, as well as meet new people whom I was able to learn from and share new ideas.  Meeting with other like-minded individuals and sharing ideas is incredibly motivating.

The Main Event

Unlike most WordCamps that run on Saturday and Sunday, WordCamp Orlando took place on Friday and Saturday.  Throughout the weekend, I couldn’t seem to remember what day it was, but it seemed to work out well as the majority of people were representing a business or freelancing.

WordCamp Orlando was full of talent.  From Syed Balkhi’s incredible business genius to Mark Jaquith’s developer mind, all aspects of the WordPress world were well covered in some sort of “success wonderland”.  Not once was my mind not blown by a conversation I had.

My Presentation on Writing Better Documentation

At WordCamp Orlando, I had the pleasure of deploying my documentation skills onto the brains of developers.  Often times, I feel as if documentation is neglected in lieu of new features.  While new features are great, if not properly documented, those features because hard to use.

I feel that I made a great impact on how developers can write better documentation to enhance user experience and reduce support tickets.  The feedback was excellent and if I got even a single developer to better their documentation, my presentation was a success.


Overall, WordCamp Orlando was an excellent experience and will go down as one of my favorite WordCamps.  The attendees were top notch, the presentations were inspiring, and the organizers’ efforts were extremely appreciated.  A big thanks goes out to everyone involved who made WordCamp Orlando and unforgettable experience.


InMotion Hosting # 1 on HostingReview360

It seems to be awards season everywhere, even in the hosting world!  InMotion Hosting has once again received a #1 hosting for personal and small business award from a prestigious review site, https://hostingreview360.com, and we are all “stumble up the stairs in a designer gown to accept an Oscar excited!!!”


As a company, InMotion Hosting took the initiative to not only change the perception of calling technical support, but to develop a top-notch Support Center, and a network and service so solid that customers may find Support as a backup option to resolving their problems.  An amazing, 24/7 chat, phone, and ticket backup staffed by brilliant and amazing people who are not only technical, but understand what it is to be human and have a question.

So, it’s beyond rewarding to have Lucy over at https://hostingreview360.com sit up and take notice. Our recent addition of SSD hard drives and ever updating security and network protocols have been the focus of our energies in recent months, and we wouldn’t have been able to achieve those without the solid foundation of our Customer Service and Support Teams who continually deliver the out of this world service upon which InMotion was founded.  We have been able to maintain the reputation we earned in the industry thanks to our hard-working teams who are ever ready to put the servers and our customers’ experiences first.

https://hostingreview360.com gives us an in depth and detailed hosting review that lays everything out on the table.  This honest approach is not only done for InMotion, but also for other top hosting companies.  Having so much of your information put out to the public in such a manner may intimidate other companies, but here at InMotion, we know we’ve got a great service, and it turns out that is easy for others to see as well.

When delivering the good news, Lucy, the founder of https://hostingreview360.com which recommends us as the best choice for personal and small business, said,

“The limitless and rich-features shall not be the selling points right now. An evaluation of a web host is on their hosting reliability, loading speed, and technical support – these almost entirely depend on whether this company oversells their servers and whether this company invests sufficiently in their support team. As a professional reviewer devoted into this industry for 10 years, my 3 years’ of personal experience being hosted by InMotion Hosting, and my personal visit to their office in Los Angeles, have confirmed that this company is trusted on all  3 aspects.”

We just want to say, thank you, to Lucy and everyone at https://hostingreview360.com, we’re blushing!

We’ll keep working to continually update an improve all already stellar service (if I do say so myself,) and you keep holding us to our words!  If you’re interested in reading all that the review had to say, head on over to https://hostingreview360.com/inmotion-review/ and take a look!

Thank you again, to Lucy and https://hostingreview360.com for noticing the hard work and love we put into every aspect of our hosting service!  This is an amazing holiday gift.

Joomla Day Minnesota Recap

The fun began early!

Working with InMotion Hosting’s Customer Community team has it’s payoffs: learning about Joomla, writing tutorials that help 100,000’s of users, and getting my hands dirty from time to time with some development work.

Every few months I get to travel and attend some great conferences too. Last March I attended Joomla Day Boston 2014. Over the weekend I had the privilege to both attend and present at Joomla Day Minnesota 2014!

Before the event started, the gracious organizers took some of the event’s sponsors out to a Twins game! Unfortunately the Twins didn’t win, but that didn’t matter, watching the game from the box seats helped make the night one to remember.

Sessions and Speakers


Rod Martin was the event’s keynote speaker in the morning. His talk was all about the current state of Joomla!.

Do you remember being 10 years old, and do you understand how far you’ve come since then? Do you know that Joomla is turning 10 next year? That’s right, and Rod did an excellent job through his stories driving home that point.

The evening before his presentation, Rod and I had some time to talk WordPress, Joomla, and Drupal. He has significant experience in all three, and he wasn’t shy about praising his favorite (guess which CMS?). I saw his optimism and excitement for the future of Joomla during our conversations and while he took the podium.

The Success of Joomla 3!

Michael Babker, member of the Joomla Leadership Team, spoke in the afternoon on some of the successes of Joomla 3.

Some of the highlights shared during his talk included:

Free Schwag!

USB thumb drives, cool iphone chargers, and free hosting! That’s right, I came packing! How cool is it when your job is to give away some cool schwag to fellow Joomla users? Very cool!

If you ever see us at an event, stop by and say hello! And don’t be afraid to ask, we’re usually equipped with goodies you can take home and show off to your friends.

Looking forward

This year was the first year for Joomla Day MN. There’s no doubt that this was a very successful event! A big congratulations goes out to Demo, Ryan Book, and the other event organizers.

The event went so well that the team is already organizing Joomla Day MN 2015! Next year the event will be held at Mall of America. My fingers are crossed – I hope to attend!

Thank you Joomla Day MN!
Brad Markle

SPYR: Affiliate Marketing for the Rest of Us


First, a disclaimer: We are not affiliate marketers. At least not in the traditional sense.

According to nearly every article on affiliate marketing, achieving success is a complicated, cut-throat endeavor requiring loads of time and training and writing and list/link building and advertising and researching and reputation building and gaming and social media-ing, and… well, the list goes on and on.

For many this actually sounds like an endless source of fun and adventure. For us this sounds like an endless source of misery. Fortunately, there’s always another way.

Now, affiliate marketing has never been a big focus for SPYR. Hell, aside from posting stupid pictures of ourselves on social media we give zero attention to marketing and just do the work (all of our leads come via word of mouth). However, despite the lack of emphasis we place upon marketing, affiliate marketing has become a pretty significant revenue stream in the past few years.

Of course, we all know the big internet names rake it in through affiliate programs. They have the audience, the traffic and, most importantly, the influence that garners top commission rates to match their performance. Good for them. They did the work and deserve every bit of it.

But, we’re not all big names nor do we all aspire to be. Some of us are more effective in a behind-the-scenes capacity. We’re facilitators. So, why not facilitate?

No matter how well an income stream is performing, an improvement is always welcomed. If you can facilitate that refinement, you can then create a mutually beneficial relationship where everyone wins.

Facilitation is precisely the approach we’ve taken with affiliate marketing. We don’t want to become content producers or marketers. We aren’t interested in building lists and writing copy or, for that matter, selling in general. We’re a creative agency and let our work speak for itself relying on the, ever powerful, word of mouth to handle the rest.

Rather than approaching affiliate marketing as a new ‘job’, we instead looked at what value we could already bring to the table, who would most benefit from our input and skills, and reached out to a chosen few who we knew would experience the biggest returns. As a design company, we impact perception through imagery and product development and knew this would be a valuable compliment to the efforts of our marketing and blogging colleagues.

So we turned to others in our circles – past clients, friends, etc – who have the established audience and influence that we lack and teamed up to create mutually beneficial scenarios where we better position their publicly facing affiliate promotions, negotiate commission structures for them (they’re completely hands off) and take a small cut through tiered affiliate programs. Basically, we’re earning money by helping other, more popular people earn money.

The point is, use the tools you currently have to fill in the gaps for others. If we believed the only way to succeed in affiliate marketing was to be great content producers with a giant list we would have never started. Be creative, help others succeed and everyone involved can reap the rewards.

LA Holiday Event 2013

la_holiday_2013This year for our holiday party, we had an amazing and festive time with good people at The Ritz Carlton in Marina del Rey. We had a Christmas boat parade, St. Jude’s Toy Drive, buffet, sweet treats, and a photo booth that everyone, including our CEOs, got to let loose and be silly in. Check out some of the fun we had in our Facebook photo album.

Keep Your Business Strong with Effective Communication


The majority of our customers at InMotion Hosting are small companies or startups with a strong vision and desire to build a solid foundation to grow their business on. Like many of our customers, InMotion Hosting started off small and worked its way up to be the successful company it is today. What every company should try to keep in mind is how they first started off and what specifically accelerated their initial growth spurt. What’s most amazing about a lot of startups is how quickly they are able to get things done, how well they stay focused, and how they maintain the passion and motivation that drive it all. That is the envy of most major companies today.

When you start off small, you have some great advantages. Communication is easier and tasks are done more effectively and efficiently because there are less people to reach out to or wait on. Keeping this process strong is the hardest part when a company begins to grow. Waiting on people seems to be the biggest obstacle when communication isn’t fully there. Being aware of this and making sure you have a good system in place for getting things done, no matter how big your company becomes, will save you a lot of time and headache, and make a world of difference.

With our team still growing, we’ve had to try to adjust and figure out the best way to manage our projects. At first, we had hit some obstacles that we had to overcome with trial and error. Then we looked back at old processes and tried new ones instead. Finally we realized that using different channels to reiterate the same things can get confusing and messy. You want to go along with what your team feels more comfortable using, instead of using just one solution for the sake of simplifying. When processes begin to become a struggle, reassess them and find out why; Find a different solution. Don’t keep doing something because that’s how it was done before.

Use a Project Management Tool

We’ve come to rely on Basecamp as a project management tool to assign projects, refer to message threads, check out the project calendar, and add people to projects or reassign them. It helps to visually see what’s going on, what’s been done, and what still needs to get done. Being able to easily reference interactions among everyone within a team makes a tool like Basecamp a great resource.

Daily Stand-Up Meetings

Another good way of keeping the communication strong and everyone in the loop are daily stand-up meetings. Everyone literally stands up and moves away from their desks. The benefit of this is that it allows for participation from all team members and frees them from distraction.  You can customize these to your liking of how often you’d like to do them, and which departments you want to include.

For our marketing team, every morning everyone stands up and tells the team what they’ve been working on, what they plan to work on, and if they have any obstacles that someone else within the team can help out with. This way, everyone is aware of what’s going on and it keeps all the processes clear. If you have multiple teams within a team, a representative from each team informs the group as to what’s going on. The total amount of time of the meeting should be limited to about 15 minutes.  If more meetings are needed to discuss specific projects, then these can be arranged during the stand-up meeting and taken away from the group.

Face-to-Face Conversations

And don’t ever forget about the good ol’ face to face interactions. It’s great for team building and a lot of small things won’t fall through the cracks as they often do in communicating through technology channels. It can also save a lot of time when you’re waiting on responses and going through a bunch of email threads. If you need to have a record of what was discussed in a conversation, write one quick email to reiterate what was just said and use that as your reference.

This type of communication may lead to more interruptions, so you need to be approachable and open to face-to-face conversation. However, these interruptions are worth it since you don’t have to deal with going back and spending more time clarifying an issue again. You can always block out time and find a quiet space in the office to be interruption free and stay focused once a week or for a few hours in the day if you do begin to get interrupted too frequently. In the end, you will save a lot of time and everything will be crystal clear.

Smooth and clear communication has to be a priority of the company and it has to be optimized to keep it going strong, no matter how quickly or big your business grows.