{"id":97992,"date":"2022-06-20T17:41:39","date_gmt":"2022-06-20T21:41:39","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=97992"},"modified":"2022-06-20T17:41:40","modified_gmt":"2022-06-20T21:41:40","slug":"choose-valuable-seo-keywords","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/choose-valuable-seo-keywords\/","title":{"rendered":"How to Choose Valuable SEO Keywords"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/06\/valuable-seo-keywords-1024x538.jpg\" alt=\"How to Choose Valuable SEO Keywords\" class=\"wp-image-97999\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/06\/valuable-seo-keywords-1024x538.jpg 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/06\/valuable-seo-keywords-300x158.jpg 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/06\/valuable-seo-keywords-768x403.jpg 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/06\/valuable-seo-keywords.jpg 1200w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<p>When it comes to SEO, keywords have always been (and still are) the gold standard \u2013 and keyword research is one of the most valuable things you can do for your business. Ranking for the right keywords will help you draw in quality visitors and, in turn, increase conversions and sales.<\/p>\n\n\n\n<p>In this article, we will teach you how to choose valuable keywords. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#Keyword-101\">Keyword 101<\/a><\/li><li><a href=\"#Why-Do-Keyword-Research\">Why Do Keyword Research?<\/a><\/li><li><a href=\"#How-To-Do-Keyword-Research\">How To Do Keyword Research<\/a><\/li><li><a href=\"#Value-of-a-Keyword\">How to Determine the Value of a Keyword<\/a><\/li><\/ul>\n\n\n\n<p>So how can you be sure you\u2019re using the right words? It\u2019s pretty simple, actually. Here\u2019s what you need to know:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Keyword-101\">Keyword 101<\/h3>\n\n\n\n<p>Before we get into determining the value of a keyword, we\u2019re going to go over the basics \u2013 like, what exactly is a keyword?<\/p>\n\n\n\n<p>A keyword is a word or phrase used to identify what people are searching for or to describe the topic that you\u2019re writing about. Ideally, the two align and the terms people enter into search engines lead them to your web page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Why-Do-Keyword-Research\">Why Do Keyword Research?<\/h3>\n\n\n\n<p>It isn\u2019t enough to just make a list of words related to your business and assume that\u2019s what people are searching for (although, that\u2019s a great place to start). It\u2019s important to research those words and phrases so you can find the topics your audience is actually searching for. Often, that means just a slight tweak to the word or phrase you were initially using \u2013 but even if it\u2019s just a tiny change, it can make a world of difference when it comes to search results.<\/p>\n\n\n\n<p>Why? Google uses keywords as an\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/optinmonster.com\/seo-ranking-factors\/\" target=\"_blank\">SEO ranking factor<\/a>\u00a0when deciding where to place your content in search results. Using the right keywords will help them understand what your content is about and ensure that they show it to the right people. On the other hand, if you don\u2019t use keywords and Google can\u2019t really tell what you do, they\u2019re not going to show your content to anyone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"How-To-Do-Keyword-Research\">How To Do Keyword Research<\/h3>\n\n\n\n<p>The first step in keyword research is to think about your mission. Who are you? What is your website about? What makes you special? Who are you trying to reach?<\/p>\n\n\n\n<p>From there, make a list of words you think your ideal client might be searching for. What are the terms you want to be found for? Many people choose to use\u00a0<a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords Planner<\/a>\u00a0at this point to find related terms and phrases. While not really useful in actually telling you what your audience is searching for, it does help come up with additional ideas.<\/p>\n\n\n\n<p>If you have a WordPress website, we like to recommend the Yoast SEO plugin. It\u2019s easy to use and great for beginners, and it offers a slew of SEO benefits \u2013 including keyword optimization. Not only will it analyze your text for keyword usage, but it will also suggest synonyms and related phrases.<\/p>\n\n\n\n<p>If you don\u2019t use WordPress, you can always use the\u00a0<a href=\"https:\/\/yoast.com\/suggest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast Suggest<\/a>\u00a0website (which is useful but doesn\u2019t offer as many features as the plugin).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Value-of-a-Keyword\">How to Determine the Value of a Keyword<\/h3>\n\n\n\n<p>During your brainstorming session and your subsequent research, you\u2019re likely to come up with hundreds of related keywords and phrases. How do you know which ones to use and which to scrap? For example, if you create crafts for kids, are people more likely to search for \u201cfun crafts for kids\u201d or \u201ceasy crafts for kids?\u201d<\/p>\n\n\n\n<p>Unfortunately, there is no simple answer. No tools exist which allow you to see directly how any given keyword relates to the traffic that arrives at your site.<\/p>\n\n\n\n<p>To truly understand the value of a keyword, you first have to understand your own website and the audience you\u2019re trying to attract.<\/p>\n\n\n\n<p>In the above example, for instance, you\u2019d have to consider your niche. Do you want to be thought of as someone who makes crafting easy for kids? Or someone who offers, fun, unique projects? If you use \u201ceasy crafts\u201d as a keyword phrase, but your visitors can\u2019t actually find anything \u201ceasy\u201d on your website, do you think they\u2019re going to stick around?<\/p>\n\n\n\n<hr class=\"wp-block-separator\">\n\n\n\n<p>Now that you know how to choose valuable keywords, learn how to manage <a href=\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/keyword-density\/\">keyword density<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to SEO, keywords have always been (and still are) the gold standard \u2013 and keyword research is one of the most valuable things you can do for your business. Ranking for the right keywords will help you draw in quality visitors and, in turn, increase conversions and sales. In this article, we<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/choose-valuable-seo-keywords\/\"> Read More ><\/a><\/p>\n","protected":false},"author":57014,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4313],"tags":[],"class_list":["post-97992","post","type-post","status-publish","format-standard","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Choose Valuable SEO Keywords | InMotion Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/choose-valuable-seo-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose Valuable SEO Keywords | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"When it comes to SEO, keywords have always been (and still are) the gold standard \u2013 and keyword research is one of the most valuable things you can do for your business. 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