{"id":97083,"date":"2022-05-25T15:30:00","date_gmt":"2022-05-25T19:30:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=97083"},"modified":"2022-05-24T15:04:54","modified_gmt":"2022-05-24T19:04:54","slug":"website-lifespan","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/","title":{"rendered":"Website Lifespan: Tips for Keeping Your Website Useful Long-Term"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful-1024x538.png\" alt=\"Article Title Website Lifespan Keeping Your Site Useful Longterm with InMotion Hosting Logo\" class=\"wp-image-97086\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful-300x158.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful-768x403.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful.png 1200w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<p>Back when I was working as one of <a href=\"https:\/\/www.inmotionhosting.com\/support\/amp\/how-to-get-great-technical-support\/\">InMotion Hosting\u2019s Support Agents<\/a>, one of my most memorable moments assisting a customer involved a webpage designed and maintained using Microsoft FrontPage. Now, Microsoft FrontPage had been <a rel=\"noreferrer noopener\" href=\"https:\/\/answers.microsoft.com\/en-us\/msoffice\/forum\/all\/can-i-run-ms-front-page-2003-on-windows-10-like-i\/94a00299-67bd-4a14-8ede-afd7d0aa01f1\" target=\"_blank\">discontinued about fifteen years before I found myself helping out<\/a>. Despite this, the website still did everything it needed to do and, after a bit of troubleshooting regarding an SSL, seemed like it would last another decade.<\/p>\n\n\n\n<p>This was the moment I became interested in how long a website could last. How could you design a site to maximize the website lifespan? There are some interesting discussions about this topic \u2014 I think <a href=\"https:\/\/jeffhuang.com\/designed_to_last\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brown University Computer Science Professor Jeff Huang\u2019s writeup on the topic<\/a> is worth a read if this sort of thing interests you. Most of what I found tended towards industry wide surveys or skilled developers getting deep into the technical considerations of website longevity and resilient design.<\/p>\n\n\n\n<p>I thought that a lot of this material would be useful for the small business owner and the independent developer. Thinking about how long a version of your site can last, and how it is likely to change over time, can help you better plan your initial site design and focus on your site\u2019s most important features. Below, I\u2019ve reframed some of the things I learned investigating website longevity in ways meant to help someone planning the design of a small business or project website.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#website-lifespan\">Website Lifespan: An Overview<\/a><ul><li><a href=\"#what-helps\">What Contributes to Site Longevity<\/a><\/li><li><a href=\"#what-harms\">What Harms Site Resiliency<\/a><\/li><\/ul><\/li><li><a href=\"#budget\">Budgeting Time and Money For Site Lifespan<\/a><ul><li><a href=\"#customer\">Maintain the Primary Customer Interaction<\/a><\/li><li><a href=\"#dev-time\">Budget for Developer Time<\/a><\/li><\/ul><\/li><li><a href=\"#frameworks\">Mitigating the Challenges of Frameworks<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"website-lifespan\">Website Lifespan: An Overview<\/h2>\n\n\n\n<p>Think of your website\u2019s lifespan as the continued functioning of your website over time in response to changing technology, design trends, business needs, and customer behavior. Every website involves numerous tradeoffs between functionality, appearance, development time, and user-friendliness.<\/p>\n\n\n\n<p>There\u2019s a lot going on behind the scenes of even the simplest websites. Because of a few memorable examples of decades old websites still operating on the web, it\u2019s tempting to equate site longevity with visual simplicity. This is not the case, though. Some surprisingly complex, high maintenance sites that would fall apart without constant developer maintenance look as simple as can be \u2014 search engines are a great example of this.<\/p>\n\n\n\n<p>Accurately understanding your website\u2019s expected lifespan, and what you\u2019ll need to do to maintain it and adapt it, are vitally important for small businesses and nonprofits that may have limited developer resources or rely on volunteers. You need to accurately understand the strengths of your site and its most likely failure points so unexpected problems don\u2019t sneak up on you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-helps\">What Contributes to Site Longevity<\/h3>\n\n\n\n<p>In my opinion, the best examples of functional websites that have been around and relatively unchanged for a long period of time share a clarity of purpose. If you visit these sites, the primary purpose of the website is clear. It\u2019s still easy to do or learn whatever you need to on the site. The famously spartan <a rel=\"noreferrer noopener\" href=\"https:\/\/www.berkshirehathaway.com\" target=\"_blank\">Berkshire Hathaway website<\/a> is a great example of this. The design is minimalist; I\u2019d say a beginning web designer a few chapters into a book on HTML could make their own equivalent site without too much trouble. But, the site does everything it needs to do \u2014 provide links to company documents and investment information. CSS preferences can change, JavaScript flavors of the month may come and go, but a decade from now this site will still do the job.<\/p>\n\n\n\n<p><strong>The primary interaction the site\u2019s visitor has with a site should be resilient to changes<\/strong>. Whatever the primary purpose of your website is, it should work simply and reliably. Any maintenance you do on your site should prioritize the primary visitor interaction.<\/p>\n\n\n\n<p><strong>Your site should be easily navigable.<\/strong> Visitors should be able to tell where to go on a site for whatever they are looking for. Don\u2019t reinvent the wheel and, unless you\u2019re a web designer trying to show off on a portfolio site, don\u2019t over-complicate your customer journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-harms\">What Harms Site Resiliency<\/h3>\n\n\n\n<p><strong>Storing critical site files separately from your site:<\/strong> you\u2019d be surprised how many people design sites by linking out to simple JavaScript files and font packs without putting a copy on their server itself. This is excusable in the early stages of design and testing, but presents an unneeded vulnerability down the line.<\/p>\n\n\n\n<p>Please note, I\u2019m not referring to keeping user data in a database on a different server, or using JavaScript to retrieve data from other services. That is a popular modern design trend that can introduce a bit of fragility to a site, but also helps keep data secure and pages loading fast when done correctly by a skilled developer. I\u2019m literally referring to core site files here.<\/p>\n\n\n\n<p><strong>Over-reliance on third party software:<\/strong> I should just be able to say <em>Flash based websites<\/em> in a scary voice and get my point across here, but there\u2019s more to it than that. After all, at the time of its popularity, Macromedia\/Adobe Flash was well loved by many designers, including beginners who found it relatively easy to design exciting, interactive web pages in a toolset that was much more user-friendly to those of us used to graphical user interfaces.<\/p>\n\n\n\n<p>Here\u2019s the problem, though \u2014 we never know what tools will be completely unusable a few years later until it\u2019s a few years later. I\u2019m not advising you to avoid third party software, just make sure that you understand the role it plays in your business and the services you offer customers. <strong>Have a disaster readiness plan<\/strong> for your niche software; understand exactly what it does for your site and your business. Get at least a cursory understanding of what similar software is like, what it costs, and how you could recreate something if needed.<\/p>\n\n\n\n<p>Another aspect of the \u201cdisaster readiness\u201d I\u2019d recommend based on personal experience is to always keep an archived copy of your media in its original formats. A college professor acquaintance of mine once tried to move an old online course to a new format after the software he was using was no longer going to be supported by his university. Unfortunately, the original media recordings had gone missing at some point since it was created and all we had to work with were the files on the site itself, created with a no longer maintained educational authoring tool \u2014 think Adobe Captivate or Articulate Storyline except defunct. Original recordings could have easily moved into an equivalent software program and uploaded to a new site, but the course site\u2019s media had to be remade from scratch.<\/p>\n\n\n\n<p>If you\u2019ve ever wondered why so many university professors have personal websites coded entirely in basic HTML, this is why.<\/p>\n\n\n\n<p>If you really want to ruin any chance your site has of staying relevant, simply avoid <strong>learning what is new and changing in the world of web design<\/strong>. Refusing to adapt to new technology \u2014 or worse, not even realizing it exists \u2014 is a sure-fire way to break your site. If you want your site to grow and thrive, you need to keep on top of changing trends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"budget\">Budgeting Time and Money For Site Lifespan<\/h2>\n\n\n\n<p>One of the articles that compelled me to look at website longevity was this <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/03\/01\/your-websites-life-span-may-be-shorter-than-you-think\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes article on website lifespans<\/a>. While the article emphasizes how much website lifespan can vary from business to business and from one industry to another, <em>all<\/em> of the estimates were much shorter than I expected \u2014 and I thought I was a pessimist about this sort of thing to begin with!<\/p>\n\n\n\n<p>People used to view websites as a necessary component of a business; these days, though, the website <em>is<\/em> the business for many of us. Even brick and mortar stores require a web presence to attract the attention of customers. Many of us have essential parts of our business online.<\/p>\n\n\n\n<p>Think of it this way: if your business requires your website to function, and every website has a limited lifespan, then your business is facing a countdown to a crisis just by existing online. The longer you go without updating your site, the more fragility you introduce in your site\u2019s design, the more likely it is that this potential crisis will catch you off guard.<\/p>\n\n\n\n<p>Luckily for us, this \u201ccrisis\u201d is easily prevented through routine maintenance. You don\u2019t have to let it hurt your business. In fact, with a little prior planning, you can build a routine of evaluation and analysis that keeps your business thriving!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customer\">Maintain the Primary Customer Interaction<\/h3>\n\n\n\n<p>Let\u2019s go back to the point I made above about famously robust, simple websites. They work because they do <em>exactly<\/em> what they need to do as directly and efficiently as possible. You should constantly evaluate your business\u2019s website. Have your customer interactions changed in any meaningful way in recent years? Has the primary purpose of the website changed as well?<\/p>\n\n\n\n<p>A site looking a bit tacky or a bit stuck in the past can be embarrassing, but a site that cannot carry out its primary tasks is far more of a detriment. If you run an online store, keep up with news regarding your payment processors. If you run a restaurant and post the menu to your site, make sure it stays up to date. <strong>Maintain the primary site to customer interaction loop above all else<\/strong>.<\/p>\n\n\n\n<p>It\u2019s easy to think I\u2019m stating the obvious, but I spent a few years in some very, very small towns spread among eastern Virginia\u2019s three peninsulas, and the number of restaurant websites advertising holiday specials from three years ago was quite high. There were a lot of \u201cunder construction, coming soon\u201d pages I saw in 2015 that were still \u201ccoming soon\u201d three years later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"dev-time\">Budget for Developer Time<\/h3>\n\n\n\n<p>Here\u2019s why that happened \u2014 businesses were not properly accounting for the cost of their developer time. Maybe it was an actual developer\u2019s time, or maybe it was \u2018developer time\u2019 the site owner needed to carry out. Either way, there were \u2018developer hours\u2019 that needed to be put into the site to maintain it and necessary upkeep wasn\u2019t getting done.<\/p>\n\n\n\n<p>If you hire a developer to make your site, and intend to pay that developer for further maintenance and upkeep, you will need to budget appropriately. Plan ahead how often you will need to update your site to keep it relevant. If you expect to maintain your site on your own, be absolutely certain that you know how to do so.<\/p>\n\n\n\n<p>I saw just as many businesses in those small towns with excellent, well maintained websites. You <em>must<\/em> build in a routine of upkeep and maintenance if you want to keep your site helpful and relevant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"frameworks\">Mitigating the Challenges of Frameworks<\/h2>\n\n\n\n<p>There are a few issues I see showing up with website frameworks and content management systems like WordPress when used by small businesses and independent developers. We\u2019ve covered these topics before in guides like our <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/how-to-optimize-wordpress\/\">WordPress Optimization Guide<\/a>, but I just wanted to mention a few here as they relate to website longevity.<\/p>\n\n\n\n<p>First, avoid unnecessary complexity. WordPress makes it very easy to <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/plugins\/install-wordpress-plugins\/\">install plugins<\/a>, but don\u2019t install a plugin without reason. It\u2019s fun to add stuff to a site because it looks cool or has an interesting feature when you\u2019re practicing site design, but keep your business\u2019s site precision focused. Unnecessary complexity leads to unneeded fragility.<\/p>\n\n\n\n<p>Don\u2019t fight against the overall trends and best practices of the tools you\u2019re using. WordPress has recently been focused on <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/wp-releases\/full-site-editing\/\">Full Site Editing<\/a>, and the WordPress developers are building the entire WordPress experience around these new pieces of software. If you intend to use a WordPress website over the next few years, it\u2019s a good idea to go ahead and adapt to this change now. Otherwise, every WordPress update will require you to painstakingly reconfigure your site to adapt to these changes.<\/p>\n\n\n\n<p>Lastly, focus on finding problems early: they\u2019re easier to fix that way. This ties into what I mentioned above about keeping up with the latest developments in your business \u2014 keep up with changing technology as well! A lot of WordPress plugins still rely on older versions of PHP and return errors if you <a href=\"https:\/\/www.inmotionhosting.com\/support\/website\/how-to-change-the-php-version-your-account-uses\/\">switch to a more recent version of PHP<\/a>. If you learn about this ahead of time, you can focus on replacing the plugin with something more up to date. Giving yourself plenty of time to deal with these changes before they become problems will help keep your site online, accessible, and helpful well beyond the two or three years most websites are expected to last.<\/p>\n\n\n<div class=\"jumbotron\">\r\n<p>Say goodbye to slow loading times and hello to high-performance websites with our <a href=\"https:\/\/www.inmotionhosting.com\/vps-hosting\/wordpress?mktgp=t&irgwc=1&affiliates=5001860&utm_campaign=Jumbotron&utm_source=supportcenter&utm_medium=cta&utm_term=wp-cta2\">WordPress VPS Hosting<\/a> plans. Experience 40x faster WordPress page load speeds on purpose-built servers that guarantee 99.99% uptime.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>High-Performance VPS    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Premier Care    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Free SSL &amp; Dedicated IP    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Advanced Server Caching<\/p>\r\n<p><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.inmotionhosting.com\/vps-hosting\/wordpress?mktgp=t&irgwc=1&affiliates=5001860&utm_campaign=Jumbotron&utm_source=supportcenter&utm_medium=cta&utm_term=wp-cta2\">Managed WordPress VPS<\/a><\/p>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Back when I was working as one of InMotion Hosting&#8217;s Support Agents, one of my most memorable moments assisting a customer involved a webpage designed and maintained using Microsoft FrontPage. Now, Microsoft FrontPage had been discontinued about fifteen years before I found myself helping out. Despite this, the website still did everything it needed to<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/\"> Read More ><\/a><\/p>\n","protected":false},"author":57014,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4346],"tags":[],"class_list":["post-97083","post","type-post","status-publish","format-standard","hentry","category-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Lifespan: Tips for Keeping Your Website Useful Long-Term | InMotion Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Lifespan: Tips for Keeping Your Website Useful Long-Term | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"Back when I was working as one of InMotion Hosting&#8217;s Support Agents, one of my most memorable moments assisting a customer involved a webpage designed and maintained using Microsoft FrontPage. Now, Microsoft FrontPage had been discontinued about fifteen years before I found myself helping out. Despite this, the website still did everything it needed to Read More &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Support Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-25T19:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful-1024x538.png\" \/>\n<meta name=\"author\" content=\"InMotion Hosting Contributor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/InMotionHosting\" \/>\n<meta name=\"twitter:site\" content=\"@InMotionHosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InMotion Hosting Contributor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/\"},\"author\":{\"name\":\"InMotion Hosting Contributor\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/person\/f9a4fc454cd1df128ee8e898d30d4644\"},\"headline\":\"Website Lifespan: Tips for Keeping Your Website Useful Long-Term\",\"datePublished\":\"2022-05-25T19:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/\"},\"wordCount\":2153,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful-1024x538.png\",\"articleSection\":[\"Website Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/\",\"name\":\"Website Lifespan: Tips for Keeping Your Website Useful Long-Term | InMotion Hosting\",\"isPartOf\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful-1024x538.png\",\"datePublished\":\"2022-05-25T19:30:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#primaryimage\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful.png\",\"contentUrl\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.inmotionhosting.com\/support\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Website Lifespan: Tips for Keeping Your Website Useful Long-Term\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#website\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/\",\"name\":\"InMotion Hosting Support Center\",\"description\":\"Web Hosting Support &amp; Tutorials\",\"publisher\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.inmotionhosting.com\/support\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#organization\",\"name\":\"InMotion Hosting\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2023\/02\/inmotion-hosting-logo-yoast.jpg\",\"contentUrl\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2023\/02\/inmotion-hosting-logo-yoast.jpg\",\"width\":696,\"height\":696,\"caption\":\"InMotion Hosting\"},\"image\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/inmotionhosting\/\",\"https:\/\/x.com\/InMotionHosting\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/person\/f9a4fc454cd1df128ee8e898d30d4644\",\"name\":\"InMotion Hosting Contributor\",\"description\":\"InMotion Hosting contributors are highly knowledgeable individuals who create relevant content on new trends and troubleshooting techniques to help you achieve your online goals!\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/inmotion-hosting\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/InMotionHosting\"],\"url\":\"https:\/\/www.inmotionhosting.com\/support\/author\/inmotion-hosting-contributor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Website Lifespan: Tips for Keeping Your Website Useful Long-Term | InMotion Hosting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/","og_locale":"en_US","og_type":"article","og_title":"Website Lifespan: Tips for Keeping Your Website Useful Long-Term | InMotion Hosting","og_description":"Back when I was working as one of InMotion Hosting&#8217;s Support Agents, one of my most memorable moments assisting a customer involved a webpage designed and maintained using Microsoft FrontPage. Now, Microsoft FrontPage had been discontinued about fifteen years before I found myself helping out. Despite this, the website still did everything it needed to Read More >","og_url":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/","og_site_name":"InMotion Hosting Support Center","article_publisher":"https:\/\/www.facebook.com\/inmotionhosting\/","article_published_time":"2022-05-25T19:30:00+00:00","og_image":[{"url":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful-1024x538.png","type":"","width":"","height":""}],"author":"InMotion Hosting Contributor","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/InMotionHosting","twitter_site":"@InMotionHosting","twitter_misc":{"Written by":"InMotion Hosting Contributor","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#article","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/"},"author":{"name":"InMotion Hosting Contributor","@id":"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/person\/f9a4fc454cd1df128ee8e898d30d4644"},"headline":"Website Lifespan: Tips for Keeping Your Website Useful Long-Term","datePublished":"2022-05-25T19:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/"},"wordCount":2153,"commentCount":1,"publisher":{"@id":"https:\/\/www.inmotionhosting.com\/support\/#organization"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful-1024x538.png","articleSection":["Website Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/","url":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/","name":"Website Lifespan: Tips for Keeping Your Website Useful Long-Term | InMotion Hosting","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/support\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#primaryimage"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful-1024x538.png","datePublished":"2022-05-25T19:30:00+00:00","breadcrumb":{"@id":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#primaryimage","url":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful.png","contentUrl":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/05\/website-lifespan-keeping-your-website-useful.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/website-lifespan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.inmotionhosting.com\/support\/"},{"@type":"ListItem","position":2,"name":"Website Lifespan: Tips for Keeping Your Website Useful Long-Term"}]},{"@type":"WebSite","@id":"https:\/\/www.inmotionhosting.com\/support\/#website","url":"https:\/\/www.inmotionhosting.com\/support\/","name":"InMotion Hosting Support Center","description":"Web Hosting Support &amp; Tutorials","publisher":{"@id":"https:\/\/www.inmotionhosting.com\/support\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inmotionhosting.com\/support\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.inmotionhosting.com\/support\/#organization","name":"InMotion Hosting","url":"https:\/\/www.inmotionhosting.com\/support\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/logo\/image\/","url":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2023\/02\/inmotion-hosting-logo-yoast.jpg","contentUrl":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2023\/02\/inmotion-hosting-logo-yoast.jpg","width":696,"height":696,"caption":"InMotion Hosting"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inmotionhosting\/","https:\/\/x.com\/InMotionHosting"]},{"@type":"Person","@id":"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/person\/f9a4fc454cd1df128ee8e898d30d4644","name":"InMotion Hosting Contributor","description":"InMotion Hosting contributors are highly knowledgeable individuals who create relevant content on new trends and troubleshooting techniques to help you achieve your online goals!","sameAs":["https:\/\/www.linkedin.com\/company\/inmotion-hosting\/","https:\/\/x.com\/https:\/\/twitter.com\/InMotionHosting"],"url":"https:\/\/www.inmotionhosting.com\/support\/author\/inmotion-hosting-contributor\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"primary_category":null,"_links":{"self":[{"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/posts\/97083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/users\/57014"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/comments?post=97083"}],"version-history":[{"count":8,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/posts\/97083\/revisions"}],"predecessor-version":[{"id":97147,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/posts\/97083\/revisions\/97147"}],"wp:attachment":[{"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/media?parent=97083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/categories?post=97083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/tags?post=97083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}