{"id":935,"date":"2020-04-21T14:42:00","date_gmt":"2020-04-21T18:42:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/2011\/09\/01\/adding-email-signature\/"},"modified":"2021-08-16T15:38:05","modified_gmt":"2021-08-16T19:38:05","slug":"adding-email-signature","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/email\/adding-email-signature\/","title":{"rendered":"How to Add an Email Signature"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/AddinganEmailSignature.png\" class=\"optimized-lcp-image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/AddinganEmailSignature.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/AddinganEmailSignature-300x169.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/AddinganEmailSignature-768x432.png 768w\"><\/figure><\/div>\n\n\n\n<p>If you\u2019ve ever received an email from someone, you\u2019ve seen an email signature. It\u2019s the last lines of text at the end of a message reminding you of the sender and includes their contact information, maybe a fun quote, and a website link.\u00a0<\/p>\n\n\n\n<p>It\u2019s common practice in the digital space and most users expect to see it. It helps humanize the sender and, depending on the creativity of the signature, will give you another element to remember them by. It also allows the sender to promote their social media accounts, product, or website in the hopes of securing your business.\u00a0<\/p>\n\n\n\n<p>You may know that an email signature is an important piece of the digital marketing puzzle, but you still may not know why or how to add it to your emails. This article will walk you through:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#What-is-an-Email-Signature-and-Why-Should-You-Have-One\">What is an Email Signature and Why Should You Have One?<\/a><\/li><li><a href=\"#Email-Signature-Best-Practices\">Email Signature Best Practices<\/a><\/li><li><a href=\"#Email-Signature-Creation-Resources\">Email Signature Creation Resources<\/a><\/li><li><a href=\"#Adding-an-Email-Signature\">Adding an Email Signature<\/a>\u00a0<\/li><\/ul>\n\n\n\n<p class=\"alert alert-info\">Ready to take your web presence to the next level? Connect with our <a href=\"https:\/\/www.inmotionhosting.com\/services\/wordpress-website-design\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">professional web design team<\/a> for a beautiful, modern website that will promote audience engagement!\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-an-Email-Signature-and-Why-Should-You-Have-One\">What is an Email Signature and Why Should You Have One?<\/h2>\n\n\n\n<p>Similar to signing off a written letter, an email signature is a signature added to the bottom of the email you <a href=\"https:\/\/www.inmotionhosting.com\/support\/email\/writing-sending-email\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"compose and send (opens in a new tab)\">compose and send<\/a>. It provides your contact information and, per recent best practices, allows you to promote your website and\/or business to the recipient.\u00a0 For example,  a typical email signature may look like this:<\/p>\n\n\n\n<p><em>John Q. Smith<\/em><em><br><\/em><em>Vice President of Marketing<\/em><em><br><\/em><em>757-555-1234<\/em><em><br><\/em><em>Example.com<\/em><\/p>\n\n\n\n<p>In addition to the above example, an email signature can also contain an image, social media links, a link to a website or specific product, and more. <\/p>\n\n\n\n<p>So why should you have an email signature? Adding an email signature to the bottom of your correspondence allows you to automatically include branded content and additional contact information to your emails without having to manually add it in every time you send a new email. <\/p>\n\n\n\n<p>A branded email signature allows you to promote your business and encourage engagement from the recipient. It\u2019s another digital marketing element that if done correctly, can help you increase your reach and your online business goals. Below we\u2019ll outline email signature best practices you can utilize for implementing a strong email signature.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Email-Signature-Best-Practices\">Email Signature Best Practices<\/h2>\n\n\n\n<p>When adding an email signature, you want to make sure that you\u2019re adhering to best practices to ensure you gain the benefit of implementing the signature in the first place. Why add an email signature if you aren\u2019t going to do it correctly? Here are some email signature best practices to consider when you\u2019re adding an email signature to your email client:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Less is More<\/strong><\/h3>\n\n\n\n<p>Your email signature should be short, sweet, and to the point. Having a long email signature will overwhelm the recipient and lower your engagement rate. Make sure your email signature is only 3-4 lines of text and limit the number of links added to the signature. Also, do not add your email address to your email signature. It\u2019s redundant and takes up precious real estate. The recipient will see your email in the \u201c<em>from\u201d<\/em> field.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Add Relevant Social Media<\/strong><\/h3>\n\n\n\n<p>If you have relevant social media accounts, consider linking them in the email signature for another route of engagement for the recipient. However, only add relevant social media accounts to keep the recipient focused on your end goal, which is securing their business. If you link personal accounts or different business accounts, you may distract them and lose their business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Add a Call to Action (CTA)<\/strong><\/h3>\n\n\n\n<p>Similar to a website, add an action item, or call to action (CTA), in your email signature to nudge the recipient towards the action you want them to take. The CTA will hopefully draw them further into your sales funnel and\/or secure their business. Your CTA could be a link to download an ebook, schedule a demo, register for an event, etc.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Add an Image<\/strong><\/h3>\n\n\n\n<p>If you can, consider adding an image to your email signature, preferably an image of yourself or your logo. Adding an image gives the signature a personal touch and is an extra design element that could help the recipient remember your business in the future. Not sure how to add an image? No problem! Below are a few resources to help you create a custom email signature.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Email-Signature-Creation-Resources\">Email Signature Creation Resources<\/h2>\n\n\n\n<p>If you want to forgo the basic text-based email signature for something a bit more dynamic, you\u2019re in luck. Here are a few email signature generators that allow you to add an email, RSS feed and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/wisestamp.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WiseStamp (opens in a new tab)\">WiseStamp<\/a><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Professional-Email-Signatures-by-WiseStamp.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Professional-Email-Signatures-by-WiseStamp-1024x578.png\" alt=\"WiseStamp email signature generator\" class=\"wp-image-55390\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Professional-Email-Signatures-by-WiseStamp-1024x578.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Professional-Email-Signatures-by-WiseStamp-300x169.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Professional-Email-Signatures-by-WiseStamp-768x434.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Professional-Email-Signatures-by-WiseStamp-1536x867.png 1536w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Professional-Email-Signatures-by-WiseStamp.png 1663w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.wisestamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">WiseStamp<\/a> is a free email signature generator that allows you to easily add images, social feeds, branded promotions and more. Though most templates are reserved for paying Pro customers, you can still create a memorable, dynamic email signature with a free template that will help your digital marketing efforts.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/newoldstamp.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Newoldstamp (opens in a new tab)\">Newoldstamp<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Free-Email-Signature-Generator-with-Signature-Templates-NEWOLDSTAMP.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Free-Email-Signature-Generator-with-Signature-Templates-NEWOLDSTAMP-1024x548.png\" alt=\"Newoldstamp email signature generator\" class=\"wp-image-55391\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Free-Email-Signature-Generator-with-Signature-Templates-NEWOLDSTAMP-1024x548.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Free-Email-Signature-Generator-with-Signature-Templates-NEWOLDSTAMP-300x161.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Free-Email-Signature-Generator-with-Signature-Templates-NEWOLDSTAMP-768x411.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Free-Email-Signature-Generator-with-Signature-Templates-NEWOLDSTAMP-1536x822.png 1536w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Free-Email-Signature-Generator-with-Signature-Templates-NEWOLDSTAMP.png 1663w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><\/figure>\n\n\n\n<p>Similar to WiseStamp, <a href=\"https:\/\/newoldstamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Newoldstamp <\/a>is a free email signature generator that allows you to create beautiful email signatures quickly. They also have a Pro tier that unlocks all of their templates, however, free users can access one more template with Newoldstamp than with WiseStamp (mentioned above). <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/htmlsig.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"htmlsig (opens in a new tab)\">htmlsig<\/a><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Email-HTML-Signature-Generator-htmlsig-com-Create-a-free-HTML-signature.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Email-HTML-Signature-Generator-htmlsig-com-Create-a-free-HTML-signature-1024x603.png\" alt=\"hmtlsig email signature generator\" class=\"wp-image-55392\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Email-HTML-Signature-Generator-htmlsig-com-Create-a-free-HTML-signature-1024x603.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Email-HTML-Signature-Generator-htmlsig-com-Create-a-free-HTML-signature-300x177.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Email-HTML-Signature-Generator-htmlsig-com-Create-a-free-HTML-signature-768x452.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Email-HTML-Signature-Generator-htmlsig-com-Create-a-free-HTML-signature-1536x904.png 1536w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/04\/Email-HTML-Signature-Generator-htmlsig-com-Create-a-free-HTML-signature.png 1663w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><\/figure><\/div>\n\n\n\n<p>If you want a dynamic email signature that is still minimalistic, then <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/htmlsig.com\/\" target=\"_blank\">htmlsig<\/a> is the free email signature generator for you. With one template to choose from and little customization to configure, free users can create a custom email signature with no fuss quickly.<\/p>\n\n\n\n<p class=\"alert alert-info\">Receive a modern, responsive WordPress website within 2 business days with <a href=\"https:\/\/www.inmotionhosting.com\/one-page-website\">QuickStarter<\/a>! \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Adding-an-Email-Signature\">Adding an Email Signature<\/h2>\n\n\n\n<p>Once your custom email signature is created, it\u2019s time to add it to your email client. Below are tutorials to assist you with adding email signatures to the most popular email clients:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.inmotionhosting.com\/support\/email\/create-signature-2010\/\">Outlook<\/a><\/li><li><a href=\"https:\/\/www.inmotionhosting.com\/support\/email\/create-signature-4\/\">Thunderbird<\/a><\/li><li><a href=\"https:\/\/www.inmotionhosting.com\/support\/email\/how-to-add-an-email-signature-in-mac-mail\/\">MacMail<\/a><\/li><li><a href=\"https:\/\/www.inmotionhosting.com\/support\/email\/create-signature\/\">RoundCube<\/a><\/li><li><a href=\"https:\/\/www.inmotionhosting.com\/support\/email\/create-signature-2\/\">Horde<\/a><\/li><\/ul>\n\n\n\n<p>With your email signature created and added to your mail client, it\u2019s time for you to continue building your brand and web presence. Learn more about <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/plugins\/mailchimp-wordpress-plugin\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">email marketing<\/a> and how to further utilize email for your online business goals. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever received an email from someone, you\u2019ve seen an email signature. It\u2019s the last lines of text at the end of a message reminding you of the sender and includes their contact information, maybe a fun quote, and a website link.&nbsp; It\u2019s common practice in the digital space and most users expect to<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/email\/adding-email-signature\/\"> Read More ><\/a><\/p>\n","protected":false},"author":57014,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-935","post","type-post","status-publish","format-standard","hentry","category-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Add an Email Signature | InMotion Hosting<\/title>\n<meta name=\"description\" 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