{"id":89318,"date":"2021-09-29T18:37:00","date_gmt":"2021-09-29T22:37:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=89318"},"modified":"2021-09-30T13:32:07","modified_gmt":"2021-09-30T17:32:07","slug":"trellis","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/themes\/trellis\/","title":{"rendered":"Trellis: A Theme Framework For Passing Core Web Vitals"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/09\/trellis-1024x538.jpg\" alt=\"Trellis: A Theme Framework For Passing Core Web Vitals\" class=\"wp-image-89324\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/09\/trellis-1024x538.jpg 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/09\/trellis-300x158.jpg 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/09\/trellis-768x403.jpg 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/09\/trellis.jpg 1200w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<p>With Google\u2019s <a href=\"https:\/\/www.inmotionhosting.com\/blog\/core-web-vitals\/\">Core Web Vitals<\/a> now having an impact on where websites and pages rank in the search results, it is more important than ever to perform well in each category.<\/p>\n\n\n\n<p>Enter Trellis.\u00a0<\/p>\n\n\n\n<p><strong>Trellis<\/strong> is a WordPress theme framework designed to optimize ad performance and pass Google\u2019s Core Web Vitals (CWVs) while simultaneously preserving page speed.\u00a0<\/p>\n\n\n\n<p>In this article, we will cover what the Trellis theme framework brings to the table and how it can help you perform well in the areas Google factors into its Core Web Vitals.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#What-Are\">What Are Core Web Vitals<\/a><ul><li><a href=\"#The-Three\">The Three CWVs<\/a><\/li><\/ul><\/li><li><a href=\"#Trellis-and\">Trellis and Core Web Vitals<\/a><ul><li><a href=\"#Features\">Trellis Features<\/a><\/li><\/ul><\/li><li><a href=\"#Cost\">Trellis Cost<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-Are\">What Are Core Web Vitals?<\/h2>\n\n\n\n<p>Before we dive into how Trellis can help users pass each of Google\u2019s CWVs, it is important to understand exactly what those are.\u00a0<\/p>\n\n\n\n<p><strong>Core Web Vitals<\/strong> are a set of three specific factors or metrics that Google uses to analyze a web page\u2019s overall user experience. Together, they form one of Google\u2019s page experience signals.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"The-Three\">The Three CWVs<\/h3>\n\n\n\n<p>Google\u2019s Core Web Vitals consist of three different sets of metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Largest Contentful Paint (LCP)<\/strong>: measures the loading performance of a page\u00a0<\/li><li><strong>First Input Delay (FID)<\/strong>: measures interactivity<\/li><li><strong>Cumulative Layout Shift (CLS)<\/strong>: measures the visual stability of a page\u00a0<\/li><\/ul>\n\n\n\n<p>Core Web Vitals have been a part of the overall page experience for some time now, but in June 2021, they began to have an impact on ranking results in Google Search.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Trellis-and\">Trellis and Core Web Vitals<\/h2>\n\n\n\n<p>Now that we know what Core Web Vitals are, it\u2019s clear to see why performing well in those areas is important.\u00a0<\/p>\n\n\n\n<p>Trellis aims to make doing just that easier.\u00a0<\/p>\n\n\n\n<p>Designed by ad management company Mediavine, it is a theme framework that was created specifically to help users pass all three of Google\u2019s Core Web Vitals.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/searchmetrics-analyzing-core-web-vitals-performance\/403113\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Search Engine Journal (SEJ) study<\/a> was conducted in April 2021 using more than two million websites, and that study found that of the content publishers utilizing Trellis, 77 percent of those are passing all three Core Web Vitals.\u00a0<\/p>\n\n\n\n<p>When you compare that number to the 4 percent of websites on the internet currently passing CWVs (according to SEJ), the difference is quite impressive.\u00a0<\/p>\n\n\n\n<p>On top of that, most of the publishers using Trellis have seen a 30 percent increase in sessions year-over-year (YOY), leading to an average increase of 35 percent in YOY revenue.\u00a0<\/p>\n\n\n\n<p>Mediavine attributes these YOY improvements to the theme framework\u2019s programmatic ad placements, page speed, viewability, and overall user experience.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Features\">Trellis Features<\/h3>\n\n\n\n<p>Trellis was built around Google\u2019s Page Experience algorithm. That means that not only does it help with site speed, but it prepares your site to pass LCP, FID, and CLS.\u00a0<\/p>\n\n\n\n<p>It was designed to perform optimally with all forms of online ads and was\u00a0built with optimized ad placements ready to go.<\/p>\n\n\n\n<p>The theme framework also includes built-in <a href=\"https:\/\/www.inmotionhosting.com\/blog\/lazy-loading-vs-eager-loading\/\">lazy loading<\/a> for images, comments, and iframes, as well as a user-friendly interface. It is easy to install and customize.\u00a0<\/p>\n\n\n\n<p>Additionally, it also comes with a built-in critical CSS and a free image optimization plugin.<\/p>\n\n\n\n<p>Critical CSS is useful because it strips out unnecessary CSS and enables your website to use the bare minimum CSS needed to display the first part of a web page. It then applies CSS inline so that it loads faster.<\/p>\n\n\n\n<p>The theme framework is still in its Beta stage, so expect more features to be added in future releases.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Cost\">Trellis Cost<\/h2>\n\n\n\n<p>Trellis is a paid service that can be purchased as either a monthly service or a yearly subscription.<\/p>\n\n\n\n<p>It costs $14.95\/mo. or $149\/year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"519\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/09\/trellis_child_themes-1024x519.jpg\" alt=\"A paid Trellis subscription includes the core framework, as well as three different customizable child themes: Bamboo, Birch, and Wisteria.\" class=\"wp-image-89326\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/09\/trellis_child_themes-1024x519.jpg 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/09\/trellis_child_themes-300x152.jpg 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/09\/trellis_child_themes-768x389.jpg 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/09\/trellis_child_themes.jpg 1495w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<p>A <a href=\"https:\/\/marketplace.mediavine.com\/trellis\" target=\"_blank\" rel=\"noreferrer noopener\">paid subscription<\/a> includes the core framework, as well as three different customizable child themes (Bamboo, Birch, and Wisteria).<\/p>\n\n\n\n<hr class=\"wp-block-separator\">\n\n\n\n<p>Users who decide to purchase a paid subscription will receive an email with a zip file upon checkout.\u00a0<\/p>\n\n\n\n<p>Once you have the zip file, installing it is the same as installing any WordPress theme.\u00a0<\/p>\n\n\n\n<p>Not sure <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/themes\/how-to-install-a-wordpress-theme\/\">how to install a WordPress theme<\/a>? We have you covered.\u00a0<\/p>\n\n\n<div class=\"jumbotron\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; float: right; margin-left: 12px;\" src=\"https:\/\/design.inmotionhosting.com\/assets\/legacy\/images\/website-transfer.svg\" alt=\"Easy WordPress Website Transfers\" width=\"80\" height=\"80\" \/>\r\n<p>If you\u2019re having trouble with your WordPress host, then check out InMotion\u2019s <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">WordPress Hosting<\/a>. We provide secure, optimized servers that are priced to meet your budget needs!<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Free Domain    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Free SSLs    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Unlimited Bandwidth<\/p>\r\n<p><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">WordPress Hosting<\/a><\/p>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With Google\u2019s Core Web Vitals now having an impact on where websites and pages rank in the search results, it is more important than ever to perform well in each category. Enter Trellis.&nbsp; Trellis is a WordPress theme framework designed to optimize ad performance and pass Google\u2019s Core Web Vitals (CWVs) while simultaneously preserving page<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/themes\/trellis\/\"> Read More ><\/a><\/p>\n","protected":false},"author":57014,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4380],"tags":[],"class_list":["post-89318","post","type-post","status-publish","format-standard","hentry","category-themes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trellis: A Theme Framework For Passing Core Web Vitals | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"Trellis is a WordPress theme 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