{"id":70752,"date":"2021-04-05T09:00:00","date_gmt":"2021-04-05T13:00:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=70752"},"modified":"2023-09-13T12:08:03","modified_gmt":"2023-09-13T16:08:03","slug":"drupal-schema-module","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/drupal-schema-module\/","title":{"rendered":"How to Configure the Schema.org Metatag Drupal Module"},"content":{"rendered":"<p>When it comes to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/seo-getting-started-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization (SEO)<\/a>, schema SEO is one of the most commonly overlooked steps. Part of that is because it can be a pain to do manually. This is why we recommend using a Drupal schema module. There are many free online tools that can help you create one, but many either lack in-depth features or require you to create an account first. <\/p>\n\n\n\n<p>A good Drupal schema module is like a well thought out <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/drupal-xml-sitemap\/\" target=\"_blank\" rel=\"noreferrer noopener\">XML sitemap<\/a>:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doing it once will help you stand out from your competition in search engine results.\u00a0<\/li>\n\n\n\n<li>Doing it in Drupal means most of the work is done automatically so you can focus on something else.<\/li>\n<\/ul>\n\n\n\n<p>Below we\u2019ll cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what\">What is a Schema?<\/a><\/li>\n\n\n\n<li><a href=\"#install\">Installing the Schema.org Metatag Drupal Module<\/a><\/li>\n\n\n\n<li><a href=\"#configure\">Configuring Schema.org Metatag<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#schema\">Drupal Schema SEO Tips<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"alert alert-info\">Ignite your online presence with cutting-edge\u00a0<a href=\"https:\/\/www.inmotionhosting.com\/drupal-hosting\">Drupal Website Hosting<\/a>. Elevate speed, security, and reliability for a seamless website experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is a Schema?<\/h2>\n\n\n\n<p>On the surface level, a <a href=\"https:\/\/schema.org\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\"><strong>schema<\/strong><\/a> is a reserved section of notable info for a brand, person, or website<strong> <\/strong>among search engine results. Below is a screenshot of our schema displayed to the right of Google search results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"406\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/04\/schema-google-imh-1024x406.png\" alt=\"InMotion schema in Google results\" class=\"wp-image-70753\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/04\/schema-google-imh-1024x406.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/04\/schema-google-imh-300x119.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/04\/schema-google-imh-768x304.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/04\/schema-google-imh.png 1126w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<p>On a technical level, a schema includes relevant brand information in a code block within your website. There are three primary methods for doing this. <em>JSON LD<\/em> adds the data within the <code>head<\/code> element. <em>RDFa<\/em> and <em>Microdata<\/em> add this data directly within the code of the content. JSON LD duplicates data but is most commonly used because <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/intro-structured-data\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">Google <em>recommends<\/em> JSON LD<\/a>.<\/p>\n\n\n\n<p>As stated above, you can manually code a schema within an HTML page or PHP header file. However, a Drupal schema module can save you valuable time. There are a few that achieve the same thing. There\u2019s a Drupal module simply called <a href=\"https:\/\/www.drupal.org\/project\/schema\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">Schema<\/a>, but it hasn\u2019t been updated in years.\u00a0<\/p>\n\n\n\n<p>So we\u2019re going to cover how to use the <a href=\"https:\/\/www.drupal.org\/project\/schema_metatag\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\"><strong>Schema.org Metatag<\/strong> Drupal module<\/a>. Then, we\u2019ll test our schema with <a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">Google\u2019s Structured Data Testing Tool<\/a>.<\/p>\n\n\n\n<p class=\"alert alert-warning\">This Drupal schema module does not provide all schema options.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"install\">Installing the Schema.org Metatag Drupal Module<\/h2>\n\n\n\n<p>This is the easiest way to install the Drupal metadata module.<\/p>\n\n\n\n<ol class=\"article_list wp-block-list\">\n<li><a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/how-to-log-into-the-drupal-admin-dashboard\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">Log into Drupal<\/a>.<\/li>\n\n\n\n<li>Install the <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/drupal-metatag\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\"><strong>Metatag<\/strong><\/a> module if you haven\u2019t already.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/install-2\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">Install the Drupal schema module<\/a> using the <a href=\"https:\/\/www.drupal.org\/project\/schema_metatag\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\"><strong>Schema.org Metatag<\/strong><\/a> download link.<\/li>\n\n\n\n<li>Click <strong>Enable newly added modules<\/strong>.<\/li>\n\n\n\n<li>Schema.org Metatag adds over a dozen options to your <em>Extend<\/em> list for different uses. Select the checkbox for <em>Schema.org Metatag<\/em> and the most applicable schema type(s) for you. You\u2019ll likely want to start with <em>Schema.org Organization<\/em>, <em>Schema.org Person<\/em>, or <em>Schema.org Website<\/em>.<\/li>\n\n\n\n<li>At the bottom, select <strong>Install<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/04\/drupal-schema-org-module-1024x543.png\" alt=\"Schema types in Drupal schema module\" class=\"wp-image-70751\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/04\/drupal-schema-org-module-1024x543.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/04\/drupal-schema-org-module-300x159.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/04\/drupal-schema-org-module-768x407.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/04\/drupal-schema-org-module-1536x815.png 1536w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/04\/drupal-schema-org-module.png 1902w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"configure\">Configuring Schema.org Metatag<\/h2>\n\n\n\n<ol class=\"article_list wp-block-list\">\n<li>After enabling applicable schema types, select <strong>Configuration<\/strong> &gt; <strong>Search and metadata<\/strong> &gt; <strong>Metatag<\/strong> from your navigation menu.<\/li>\n\n\n\n<li>To add the schema to all Drupal pages, simply select the <strong>Edit<\/strong> button to the right of <em>Global <\/em>and skip to step 7. To add the schema to specific pages, select the Metatag <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/drupal-metatag\/#config\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\"><em>Settings<\/em><\/a> tab.\u00a0<\/li>\n\n\n\n<li>Click the <em>Entity type \/ Group Mapping<\/em> options you want to add schemas in and check the <em>Schema.org<\/em> box. Select <em>Content: Article<\/em> and <em>Content: Basic Page<\/em> to start.\u00a0<\/li>\n\n\n\n<li>Select <strong>Save configuration<\/strong> at the bottom.<\/li>\n\n\n\n<li>Select the <strong>Metatag defaults<\/strong> tab at the top.\u00a0<\/li>\n\n\n\n<li>Select the <strong>Edit<\/strong> button for an entity type you selected earlier.<p class=\"alert alert-warning\">Try <a href=\"https:\/\/www.inmotionhosting.com\/support\/website\/how-to-change-the-php-version-your-account-uses\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">downgrading your PHP version<\/a> if you receive the error \u201cThe website encountered an unexpected error. Please try again later.\u201d<\/p><\/li>\n\n\n\n<li>Scroll down to the schema section to get started.<\/li>\n\n\n\n<li>Once you\u2019re done, select <strong>Save<\/strong> at the bottom.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"schema\">Drupal Schema SEO Tips<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use Drupal tokens to auto-fill certain fields in the Metatag <em>Global<\/em> section. View available tokens with the <em>Browse available tokens<\/em> link at the top of your Metatag editor page.<\/li>\n\n\n\n<li>Learn more about schema types from <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/schema.org\/docs\/schemas.html\" target=\"_blank\" rel=\"noreferrer noopener\">Schema.org<\/a>.<\/li>\n\n\n\n<li>Search around to find template <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/bandzoogle.com\/blog\/how-to-optimize-your-band-schema\" target=\"_blank\" rel=\"noreferrer noopener\">schemas for musicians<\/a>, small businesses, books, products, etc.<\/li>\n\n\n\n<li>Always test your schema with the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/structured-data\/testing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Google Structured Data Testing Tool<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Learn more from our <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drupal Education Channel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to search engine optimization (SEO), schema SEO is one of the most commonly overlooked steps. Part of that is because it can be a pain to do manually. This is why we recommend using a Drupal schema module. There are many free online tools that can help you create one, but many<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/drupal-schema-module\/\"> Read More ><\/a><\/p>\n","protected":false},"author":57014,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[372],"tags":[],"class_list":["post-70752","post","type-post","status-publish","format-standard","hentry","category-drupal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Configuring the Drupal Schema Module - Schema.org Metatag | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"Learn how to improve schema SEO for your brand, products, and website with the Drupal schema module - Schema.org Metatag.\" \/>\n<meta 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