{"id":70314,"date":"2021-03-19T13:11:38","date_gmt":"2021-03-19T17:11:38","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=70314"},"modified":"2023-09-13T12:11:42","modified_gmt":"2023-09-13T16:11:42","slug":"drupal-metatag","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/drupal-metatag\/","title":{"rendered":"Improve SEO with the Metatag Drupal Module"},"content":{"rendered":"<p>Drupal <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.drupal.org\/project\/metatag\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Metatag<\/strong><\/a> provides many advanced features to negate the need for <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/seo-getting-started-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>search engine optimization (SEO)<\/strong><\/a> modules that only add one or two features. This is great because <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drupal<\/a> SEO should always be a high priority for branding and marketing efforts. However, you don\u2019t want to compromise <a rel=\"noreferrer noopener\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/hsts-drupal-8-security-kit\/\" target=\"_blank\">website security<\/a> and performance to reach more potential customers.<\/p>\n\n\n\n<p>Your domain and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/common-site-details\/\" target=\"_blank\" rel=\"noreferrer noopener\">site name settings<\/a> are just the basics of SEO. To really boost your chances of getting more website views, you need to add advanced features including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ogp.me\/\" target=\"_blank\" rel=\"noreferrer noopener\">Open Graph (OG) protocol<\/a> for how link previews display in social media sites<\/li>\n\n\n\n<li>Robots.txt configuration to protect against <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/email\/what-is-a-spambot\/\" target=\"_blank\" rel=\"noreferrer noopener\">spambots<\/a><\/li>\n\n\n\n<li><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.dublincore.org\/specifications\/dublin-core\/dces\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dublin Core Metadata Initiative (DCMI)<\/a><\/li>\n\n\n\n<li>Verification codes from popular search engines including Baidu and Yandex<\/li>\n\n\n\n<li>A <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/drupal-schema-module\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">schema<\/a> to stand out in search engine results<\/li>\n<\/ul>\n\n\n\n<p>Read on to learn how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#install\">Install the Metatag Drupal Module<\/a><\/li>\n\n\n\n<li><a href=\"#config\">Configure Metatag Drupal Module<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#default\">Drupal Metatag Defaults<\/a><\/li>\n\n\n\n<li><a href=\"#settings\">Drupal Metatag Settings<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"alert alert-info\">Ignite your online presence with cutting-edge\u00a0<a href=\"https:\/\/www.inmotionhosting.com\/drupal-hosting\">Drupal Website Hosting<\/a>. Elevate speed, security, and reliability for a seamless website experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"install\">Install the Metatag Drupal Module<\/h2>\n\n\n\n<p>This is the easiest way to install the Drupal metadata module.<\/p>\n\n\n\n<ol class=\"article_list wp-block-list\">\n<li><a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/how-to-log-into-the-drupal-admin-dashboard\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">Log into Drupal<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/install-2\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">Install the Drupal module<\/a> using the <a href=\"https:\/\/www.drupal.org\/project\/metatag\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\"><strong>Metatag<\/strong><\/a> download link.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.drupal.org\/project\/token\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">Install the Token Drupal module<\/a>, a dependency for many Metatag features.<\/li>\n\n\n\n<li>Click <strong>Enable newly added modules<\/strong>.<\/li>\n\n\n\n<li>Metatag adds over a dozen modules to your <em>Extend<\/em> list. Enable <em>Token<\/em>,<em> Metatag<\/em>,<em> Metatag: Open Graph (OG)<\/em>, and any other Metatag options applicable to your website. That includes social media platforms you\u2019re on and <em>Favicons<\/em> for custom smartphone images in different resolutions.<\/li>\n\n\n\n<li>At the bottom, select <strong>Install<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metadata-modules.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metadata-modules-1024x576.png\" alt=\"Drupal Metatag Modules\" class=\"wp-image-70319\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metadata-modules-1024x576.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metadata-modules-300x169.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metadata-modules-768x432.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metadata-modules-1536x864.png 1536w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metadata-modules.png 1920w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"config\">Configure Metatag Drupal Module<\/h2>\n\n\n\n<p>After enabling applicable Metatag features for your Drupal site, select <strong>Configuration<\/strong> &gt; <strong>Search and metadata<\/strong> &gt; <strong>Metatag<\/strong> from your navigation menu. You\u2019ll see two tabs: <a href=\"#default\">Metatag defaults<\/a> and <a href=\"#settings\">Settings<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"default\">Drupal Metatag Defaults<\/h3>\n\n\n\n<p>This page will display a list of common page types: front page, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/error-numbers\/403-forbidden-error\/\" target=\"_blank\" rel=\"noreferrer noopener\">403 (forbidden)<\/a>, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/error-numbers\/404-error-page-not-found\/\" target=\"_blank\" rel=\"noreferrer noopener\">404 (page not found)<\/a>, etc. Once you edit a page type, you\u2019ll see all settings available per your enabled Metatag modules. Each text field has sufficient information and external links to understand its purpose.\u00a0<\/p>\n\n\n\n<p class=\"alert alert-info\">To prevent having to update multiple fields whenever you make changes to your site, select <strong>Browse available tokens<\/strong> at the top for auto-fill options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-defaults.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-defaults-1024x678.png\" alt=\"Drupal Metatag Defaults\" class=\"wp-image-70318\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-defaults-1024x678.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-defaults-300x198.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-defaults-768x508.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-defaults.png 1398w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><\/figure>\n\n\n\n<p>Once you\u2019re done making changes, select <strong>Save<\/strong> at the bottom of the page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"settings\">Drupal Metatag Settings<\/h3>\n\n\n\n<p>The <em>Entity type \/ Group Mapping<\/em> section allows you to specify what Metatag groups show up for some type \/ bundle combinations (e.g. Content: Article). The options here mirror available options from the <em>Metatag defaults<\/em> button, <strong>Add default meta tags<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-settings.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-settings-1024x431.png\" alt=\"Drupal Metatag Settings\" class=\"wp-image-70317\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-settings-1024x431.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-settings-300x126.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-settings-768x323.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-settings-1536x646.png 1536w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/drupal-metatag-settings.png 1904w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><\/figure>\n\n\n\n<p>Learn more from our <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">Drupal Educational Channel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drupal Metatag provides many advanced features to negate the need for search engine optimization (SEO) modules that only add one or two features. This is great because Drupal SEO should always be a high priority for branding and marketing efforts. However, you don&#8217;t want to compromise website security and performance to reach more potential customers.<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/drupal\/drupal-metatag\/\"> Read More ><\/a><\/p>\n","protected":false},"author":57014,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[372],"tags":[],"class_list":["post-70314","post","type-post","status-publish","format-standard","hentry","category-drupal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get the Best SEO with the Drupal Metatag Module | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"Learn how to improve SEO for your website with Drupal Metatag and Token modules, complete with Open Graph (OG) 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