{"id":67548,"date":"2021-01-28T06:54:26","date_gmt":"2021-01-28T11:54:26","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=67548"},"modified":"2021-10-26T11:38:34","modified_gmt":"2021-10-26T15:38:34","slug":"using-the-ewww-image-optimizer","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/plugins\/using-the-ewww-image-optimizer\/","title":{"rendered":"Using the EWWW Image Optimizer for WordPress"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ewww-optimizer-header-image-1024x538.png\" alt=\"Using the EWWW Image optimizer on your WordPress site.  \" class=\"wp-image-67553\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ewww-optimizer-header-image-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ewww-optimizer-header-image-300x158.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ewww-optimizer-header-image-768x403.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ewww-optimizer-header-image.png 1200w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<p>Optimizing your images on your website is often necessary in order to keep your website load times low. In addition to increased performance, <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/tinypng-image-compression-plugin\/\">image compression<\/a> helps with server resource usage. The <strong>EWWW Image Optimizer<\/strong> plugin for WordPress provides image compression and more.\u00a0 This article will guide you through installing, understanding the settings, and using the plugin to optimize the <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/how-to-change-the-size-of-an-image-on-a-wordpress-page-post\/\">images on your site<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#installing\">Installing the EWWW Image Optimizer Plugin<\/a><\/li><li><a href=\"#understanding\">Understanding the Settings<\/a><\/li><li><a href=\"#optimizing\">Optimizing Images<\/a><\/li><\/ul>\n\n\n<div class=\"jumbotron\">\r\n<p>Say goodbye to slow loading times and hello to high-performance websites with our <a href=\"https:\/\/www.inmotionhosting.com\/vps-hosting\/wordpress?mktgp=t&irgwc=1&affiliates=5001860&utm_campaign=Jumbotron&utm_source=supportcenter&utm_medium=cta&utm_term=wp-cta2\">WordPress VPS Hosting<\/a> plans. Experience 40x faster WordPress page load speeds on purpose-built servers that guarantee 99.99% uptime.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>High-Performance VPS    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Premier Care    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Free SSL &amp; Dedicated IP    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Advanced Server Caching<\/p>\r\n<p><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.inmotionhosting.com\/vps-hosting\/wordpress?mktgp=t&irgwc=1&affiliates=5001860&utm_campaign=Jumbotron&utm_source=supportcenter&utm_medium=cta&utm_term=wp-cta2\">Managed WordPress VPS<\/a><\/p>\r\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><div class=\"yt-ky6spJkqfTM\">\n\t<a class=\"play-video-ky6spJkqfTM\" style=\"position: relative; display: flex; flex-wrap: wrap; align-items: center; cursor: pointer;\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi_webp\/ky6spJkqfTM\/maxresdefault.webp\" width=\"1280\" height=\"720\" alt=\"Using the EWWW Image Optimizer Plugin for WordPress\" style=\"width: 100%; height: auto;\">\n\t\t<span class=\"fa fa-imh-play-circle imh-ds-icon play-circle\" style=\"position: absolute; display:block; font-size:150px; color: #c52228; opacity:0;\"><\/span>\n\t<\/a>\n<\/div><\/div>\n<\/div><figcaption>Don\u2019t have time to read our full article? Watch our walk-through video.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"installing\">Installing the EWWW Image Optimizer Plugin<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ewww-image-optimizer-graphic-header.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ewww-image-optimizer-graphic-header-1024x449.jpg\" alt=\"EWWW Image Optimizer header image from the WordPress downloads page\" class=\"wp-image-67547\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ewww-image-optimizer-graphic-header-1024x449.jpg 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ewww-image-optimizer-graphic-header-300x131.jpg 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ewww-image-optimizer-graphic-header-768x336.jpg 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ewww-image-optimizer-graphic-header.jpg 1203w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><\/figure>\n\n\n\n<p><em><strong>NOTE<\/strong>: This article is based on version 6.0 of the plugin.<\/em><\/p>\n\n\n\n<p><strong>Current version:\u00a0<\/strong> 6.0.0<br><strong>Active Installations:<\/strong> 800,000+<br><strong>WordPress versions:<\/strong> 5.3 or higher<br><strong>PHP version supported:<\/strong>\u00a0 5.6 or higher<\/p>\n\n\n\n<ol class=\"article_list wp-block-list\"><li><a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/logging-into-wordpress-dashboard\/\" target=\"_blank\" aria-label=\"Log into your WordPress Administrator dashboard.\u2028 (opens in a new tab)\" rel=\"noreferrer noopener\">Log into your WordPress Administrator dashboard.<\/a><\/li><li>Click on <strong>Plugins<\/strong>, then click on <strong>Add New<\/strong>.<\/li><li>In the search field, type <strong>EWWW Image Optimizer<\/strong>.<\/li><li>Click on the <strong>Install<\/strong> button.\u00a0 When the installation completes click on <strong>Activate<\/strong> to complete the plugin installation.<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Initial Settings Options<br><\/h3>\n\n\n\n<ol start=\"1\" class=\"article_list wp-block-list\"><li>When the installation is complete you will be given an option for some of the settings to be set for you automatically.\u00a0 You can also choose to set them up yourself by on the link labeled \u201cI know what I\u2019m doing, leave me alone!\u201d<br><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2014\/04\/first-options.png\"><img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"310\" class=\"wp-image-67545\" style=\"width: 315px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2014\/04\/first-options.png\" alt=\"Basic settings offered during settings configuration\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2014\/04\/first-options.png 459w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2014\/04\/first-options-300x295.png 300w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><\/li><li>If you click on \u201cGet 5x more optimization\u2026\u201d you will be directed to the premium version of the plugin and you will need to make a purchase.\u00a0 This article focuses on the free version, so click on \u201c<strong>Stick with free mode for now<\/strong>.\u201d.<\/li><li>Select the option that applies to your website: <strong>Speed up your site<\/strong> or <strong>Save storage space<\/strong>.<\/li><li>Click on <strong>Next<\/strong>.\u00a0<\/li><li>Based on your selection you then be given some automatically assigned settings, but you will have the option to confirm them.\u00a0\u00a0<br><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/suggested-settings.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"415\" class=\"wp-image-67549\" style=\"width: 315px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/suggested-settings.jpg\" alt=\"Suggested Settings based on your selection\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/suggested-settings.jpg 455w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/suggested-settings-228x300.jpg 228w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><br><br>The settings listed here are the basic ones. They include (as per the screenshot):<br><br><strong>Remove Metadata<\/strong> \u2013 makes the image smaller, but also removes important image info.<br><br><strong>Lazy Load<\/strong> \u2013 keeps the image from loading until it is viewed directly in the browser window.\u00a0 Images not view are not pre-loaded.<br><br><strong>WebP Conversion<\/strong> \u2013 converts the image to a better format (WebP) for compression and image fidelity.<br><br><strong>Max Width and Max Height<\/strong> \u2013 provides a suggested maximum width and maximum height. Uploaded images are resized to that size.\u00a0\u00a0<br><br><strong>Embedded Help<\/strong> \u2013 allows you to access documentation or support from the WordPress dashboard.<br><br><strong>Anonymous Reporting<\/strong> \u2013 usage data sent to the plugin developers.<\/li><li>Click on <strong>Save Settings<\/strong> to save your changes.<\/li><li>When the settings are saved you\u2019ll see a summary like this:<br><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-summary.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"240\" class=\"wp-image-67550\" style=\"width: 315px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-summary.jpg\" alt=\"Summary of initially selected settings\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-summary.jpg 453w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-summary-300x228.jpg 300w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><br>Click on <strong>Done<\/strong> and you will then see the <strong>Settings<\/strong> screen for the plugin.<\/li><\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding\">Understanding the Settings for EWWW Image Optimizer<\/h2>\n\n\n\n<p>In order to break down the settings, we will be breaking them up into two parts based on what\u2019s visible when viewing the settings screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-1-1024x447.jpg\" alt=\"Settings page part 1\" class=\"wp-image-67551\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-1-1024x447.jpg 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-1-300x131.jpg 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-1-768x335.jpg 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-1-1536x670.jpg 1536w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-1.jpg 1917w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><\/figure>\n\n\n\n<p>The settings for the plugin start with an optimization score and there\u2019s a link on the graph for recommendations.\u00a0 Though, it\u2019s generally just trying to get you to purchase the premium version.<\/p>\n\n\n\n<p>On the right of the graph, you will see a sentence telling you about new uploads being automatically optimized.\u00a0 You\u2019re also given the option to use the <strong>Bulk Optimizer<\/strong> to optimize all existing images.\u00a0 The S3 Image optimizer is a premium version that requires you to pay for it before you can use it. You can also click on the <strong>Re-test<\/strong> option to check your site optimization score.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Enable Ludicrous Mode<\/h3>\n\n\n\n<p>Under the 3 tabs labeled Basic, Support, and Contribute is a link that is labeled <strong>Enable Ludicrous Mode<\/strong>. This option enables advanced options for the plugin.\u00a0 The options are quite extensive and every setting has a help link that documents it.\u00a0\u00a0<\/p>\n\n\n\n<p>This article only covers the basic settings.\u00a0 The advanced settings gives you an enormous amount of granular control of the application, but it\u2019s not necessary unless you want full control over many of the compression and conversion settings provided by EWWW Image Optimizer.<\/p>\n\n\n\n<p>The basic settings were described above, but to recap, they include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Remove Metadata<\/li><li>Resize Images<\/li><li>Lazy Load<\/li><li>WebP Conversion<\/li><\/ul>\n\n\n\n<p>In addition to these settings, you will see an option for <strong>WebP Delivery Method<\/strong>. Rewrite rules required for the proper operation of the plugin is provided.\u00a0 Simply click on the <strong>Insert Rewrite Rules<\/strong> button to add them to your website configuration .htaccess file. Documentation is also available for users hosting on an NGINX\u00a0 server.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"393\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-2-1024x393.jpg\" alt=\"Settings page part 2\" class=\"wp-image-67552\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-2-1024x393.jpg 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-2-300x115.jpg 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-2-768x295.jpg 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-2-1536x590.jpg 1536w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/settings-part-2.jpg 1907w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a><\/figure>\n\n\n\n<p>Under the provided code you will see the options for:<\/p>\n\n\n\n<p><strong>JS WebP Rewriting<\/strong><\/p>\n\n\n\n<p>Uses JavaScript for CDN and cache-friendly WebP delivery. Supports CSS background images via the Lazy Load option.<\/p>\n\n\n\n<p><strong>&lt;picture&gt; WebP Rewriting<\/strong><\/p>\n\n\n\n<p>A JavaScript-free rewriting method using picture tags. Some themes may not display &lt;picture&gt; tags properly and does not support CSS background images.<\/p>\n\n\n\n<p>If you made changes, click on the <strong>Save Changes<\/strong> button at the bottom of the screen to reserve your most recent changes.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimizing\">Optimizing Images<\/h2>\n\n\n\n<p>Once you have all the settings properly configured then you can let the plugin simply work on its own.\u00a0 Any images added to your site will be automatically optimized.\u00a0 <\/p>\n\n\n\n<p>However, you can force an optimization of existing images using the <strong>Bulk Optimization<\/strong> option.\u00a0 You can either use the link on the top right-hand corner of the <strong>Settings<\/strong> page or go to Media (in the WordPress Administrator dashboard menu) and click on the option in the sub-menu that appears labeled <strong>Bulk Optimize<\/strong>.<\/p>\n\n\n\n<p>To start the optimization, click on the button labeled<strong> Scan for unoptimized images<\/strong>.\u00a0\u00a0<\/p>\n\n\n\n<p>You will also see options on the far right side of the Bulk Optimize page.\u00a0 They include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Force re-optimization \u2013 <\/strong>forces the optimization of all images on the site (images already optimized will be skipped)<\/li><li><strong>WebP only \u2013 <\/strong>images will only be optimized in the WebP format<\/li><li><strong>Pause between images \u2013 <\/strong>pauses the optimization between images; helpful when optimizing on a busy server<\/li><\/ul>\n\n\n\n<p>The EWWW Image Optimizer also has a <a href=\"https:\/\/ewww.io\/plans\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">pro version<\/a> that starts at $7 a month.\u00a0 You get better compression and more options for saving your files, and 200 GB of bandwidth.\u00a0\u00a0You get more bandwidth and support for multiple sites in the higher tier subscription plans.<\/p>\n\n\n\n<p>To learn more about WordPress you can visit our <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">WordPress Educational Channel<\/a>.\u00a0 For more information, make sure to view our articles on <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/plugins\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\">WordPress plugins<\/a>,\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing your images on your website is often necessary in order to keep your website load times low. In addition to increased performance, image compression helps with server resource usage. The EWWW Image Optimizer plugin for WordPress provides image compression and more.\u00a0 This article will guide you through installing, understanding the settings, and using the<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/plugins\/using-the-ewww-image-optimizer\/\"> Read More ><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4379],"tags":[],"class_list":["post-67548","post","type-post","status-publish","format-standard","hentry","category-plugins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using the EWWW Image Optimizer for WordPress | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"Learn about how to install, configure, and use the EWWW Image Optimizer. 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