{"id":67069,"date":"2021-01-13T09:23:58","date_gmt":"2021-01-13T14:23:58","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=67069"},"modified":"2023-12-04T11:34:21","modified_gmt":"2023-12-04T16:34:21","slug":"google-podcasts-manager","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/edu\/live-broadcasting\/google-podcasts-manager\/","title":{"rendered":"Manage Podcasts and Episodes with Google Podcasts Manager"},"content":{"rendered":"<p><strong>Google Podcasts Manager<\/strong> is similar to Google Analytics but built specifically to help podcasters better understand their listeners. With this free tool, you can collect data about the traffic patterns, devices, and demographics of podcast listeners.<\/p>\n\n\n\n<p>Understanding your subscribers is an important step when targeting your marketing efforts, especially if you are spending money on advertising or <strong>pay-per-click<\/strong> (PPC) campaigns.<\/p>\n\n\n\n<p>We will now explain how to set up and manage podcasts with the Google Podcasts Manager tool.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#setup\">Set up Google Podcasts Manager<\/a><\/li>\n\n\n\n<li><a href=\"#manage\">How to Manage Podcasts<\/a><\/li>\n\n\n\n<li><a href=\"#analytics\">Google Podcast Analytics<\/a><\/li>\n\n\n\n<li><a href=\"#episodes\">How to Manage Episodes<\/a><\/li>\n<\/ul>\n\n\n<div class=\"jumbotron\">\r\n<p>Launch your web presence quickly and easily with <a href=\"https:\/\/www.inmotionhosting.com\/shared-hosting\">Shared Hosting<\/a>. Our user-friendly hosting is perfect for everyone, providing the fastest shared hosting experience possible, all powered by cPanel.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Free Domain &amp; SSL Certificates    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Unlimited Bandwidth    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>400+ One-Click Applications    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>USA &amp; European Data Centers<\/p>\r\n<p><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.inmotionhosting.com\/shared-hosting\">Shared Hosting Plans<\/a><\/p>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setup\">Set up Google Podcasts Manager<\/h2>\n\n\n\n<p>The first step in utilizing the Podcasts Manager is adding your RSS feed URL and allowing access. It can then begin gathering data to help you determine your target audience. There are many <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/live-broadcasting\/podcast-websites\/\" target=\"_blank\" aria-label=\"free podcast publishing platforms (opens in a new tab)\" rel=\"noreferrer noopener\">free podcast publishing platforms<\/a> available online. <\/p>\n\n\n\n<p>We will now walk you through the set up and verification process.<\/p>\n\n\n\n<ol class=\"article_list wp-block-list\">\n<li>Visit the<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/podcastsmanager.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Google Podcasts Manager <\/a>website.<\/li>\n\n\n\n<li>Click the <strong>Start now<\/strong> button.<br><img decoding=\"async\" width=\"1024\" height=\"516\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/start-now-1024x516.png\" class=\"optimized-lcp-image\" alt=\"Start Google Podcast Manager Setup\" loading=\"eager\" fetchpriority=\"high\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/start-now-1024x516.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/start-now-300x151.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/start-now-768x387.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/start-now.png 1214w\"><\/li>\n\n\n\n<li>Enter the address for your podcast\u2019s RSS feed. If you want to review your feed data, see our full guide on how to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/live-broadcasting\/test-podcast-feeds-cast-feed-validator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Test Podcast Feeds With Cast Feed Validator<\/a>.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"308\" class=\"wp-image-67072\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/enter-rss-podcast.png\" alt=\"Input Your Podcast RSS URL\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/enter-rss-podcast.png 1117w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/enter-rss-podcast-300x123.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/enter-rss-podcast-1024x420.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/enter-rss-podcast-768x315.png 768w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/li>\n\n\n\n<li>Click the <strong>Next Step<\/strong> button.<\/li>\n\n\n\n<li>You will then be able to preview your feed. Review the <strong>Title<\/strong>, <strong>Description<\/strong>, and <strong>Most recent episodes<\/strong> sections.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"588\" class=\"wp-image-67080\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/preview-the-feed.png\" alt=\"Review Your Podcast Feed\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/preview-the-feed.png 1005w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/preview-the-feed-300x235.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/preview-the-feed-768x602.png 768w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/li>\n\n\n\n<li>If everything looks correct, click the <strong>Next step<\/strong> button.<br>If something is not right with your Podcast information, you should correct it wherever your Podcast is hosted or where the RSS feed is generated.<\/li>\n\n\n\n<li>Now a verification code will need to be sent to the email address associated with the podcast RSS. The Google address you are using to set up Google Podcasts Manager will also be displayed in the email. Verify both of these addresses are correct.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"318\" class=\"wp-image-67084\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/send-verification-code.png\" alt=\"Sending Google Podcasts Manager Verification Code\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/send-verification-code.png 1001w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/send-verification-code-300x127.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/send-verification-code-768x326.png 768w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/li>\n\n\n\n<li>Click the <strong>Send code<\/strong> button to send the verification code.<\/li>\n\n\n\n<li>An email will be sent to the podcast administrator address. Open the email with the subject line \u201cVerify ownership of your podcast \u2018[Name of your Podcast here]\u2019 in Google Podcasts Manager\u201d and copy the 6 digit code.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"712\" class=\"wp-image-67079\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcasts-manager-verification-code.png\" alt=\"Copy Verification Code\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcasts-manager-verification-code.png 635w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcasts-manager-verification-code-300x285.png 300w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/li>\n\n\n\n<li>Click the<strong> Open Podcasts Manager<\/strong> button in the email.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"714\" class=\"wp-image-67074\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/open-podcasts-manager.png\" alt=\"Access Google Podcasts Manager\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/open-podcasts-manager.png 631w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/open-podcasts-manager-300x286.png 300w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/li>\n\n\n\n<li>Enter the verification code and click the <strong>Submit<\/strong> button.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"306\" class=\"wp-image-67088\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/verify-ownership.png\" alt=\"Verify Podcast Feed Ownership\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/verify-ownership.png 1056w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/verify-ownership-300x122.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/verify-ownership-1024x418.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/verify-ownership-768x313.png 768w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><br>You are finished when you see an \u201cOwnership verified\u201d message. The Google Podcasts Manager will now begin collecting analytics data for your podcast.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"762\" class=\"wp-image-67075\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ownership-verified.png\" alt=\"Podcast Ownership Confirmed\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ownership-verified.png 699w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/ownership-verified-295x300.png 295w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"manage\">How to Manage Podcasts<\/h2>\n\n\n\n<p>Now that you have the Google Podcasts Manager set up, we\u2019ll go over some of the management tasks. This information will be especially useful if you have multiple users accessing the data or are managing several podcasts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">View Verified Feeds<\/h3>\n\n\n\n<p>These are the steps to determine what specific podcast feeds have been successfully set up in the Podcasts Manager.<\/p>\n\n\n\n<ol class=\"article_list wp-block-list\">\n<li>Login to the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/podcastsmanager.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts Manager<\/a>.<\/li>\n\n\n\n<li>Click the <strong>Settings<\/strong> cog, then the <strong>Feeds<\/strong> link. A pop-up will then show you all confirmed RSS feeds in your account and their feed URL.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"423\" class=\"wp-image-67077\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcasts-feeds.png\" alt=\"Access Google Podcast Feeds\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcasts-feeds.png 708w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcasts-feeds-300x169.png 300w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Add Users (Permissions)<\/h3>\n\n\n\n<p>Follow along and we will show you how to give additional users access to the Podcasts Manager tool.<\/p>\n\n\n\n<ol class=\"article_list wp-block-list\">\n<li>Login to the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/podcastsmanager.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts Manager<\/a>.<\/li>\n\n\n\n<li>Click the <strong>Settings<\/strong> cog, then the <strong>Permissions<\/strong> link.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"360\" class=\"wp-image-67078\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcasts-manager-permissions.png\" alt=\"Add Google Podcasts Manager Admins\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcasts-manager-permissions.png 740w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcasts-manager-permissions-300x144.png 300w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/li>\n\n\n\n<li>Enter the email address of the user you want to give access.<\/li>\n\n\n\n<li>Click the dropdown menu and choose the level of permissions. Options are: <strong>Viewer<\/strong>, <strong>Editor<\/strong>, and <strong>Admin<\/strong>.<\/li>\n\n\n\n<li>Click the <strong>Add<\/strong> button.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"339\" class=\"wp-image-67071\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/add-user-permissions.png\" alt=\"Adding Podcast User Permissions\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/add-user-permissions.png 507w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/add-user-permissions-300x136.png 300w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/li>\n\n\n\n<li>When you are finished adding users, click the <strong>Done<\/strong> button.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analytics\">Google Podcast Analytics<\/h2>\n\n\n\n<p>Understanding how people are finding your content via Google search engine is key to targeting the right audience. This listening data can help you determine if you are promoting your content through the right channels or possibly need to re-target your ads or inbound avenues. We will now go over the primary analytics that you will have access to in the Google Podcasts Manager and how to change the date range you are reviewing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to change the Date Range<\/h3>\n\n\n\n<p>The podcast analytics data will be based on the date range you have selected. Changing this range will affect all the information listed on the page. Here is how to change the date range.<\/p>\n\n\n\n<ol class=\"article_list wp-block-list\">\n<li>Login to the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/podcastsmanager.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts Manager<\/a>.<\/li>\n\n\n\n<li>Over to the right, you will see the current date range. Click the drop-down menu.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"312\" class=\"wp-image-67082\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/select-date-listing.png\" alt=\"Change Analytics Date Range\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/select-date-listing.png 1186w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/select-date-listing-300x125.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/select-date-listing-1024x426.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/select-date-listing-768x319.png 768w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/li>\n\n\n\n<li>You can then select a new date range or the <strong>Custom<\/strong> option to select specific dates. This will then update all the sections of stats on the page.<br><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"455\" class=\"wp-image-67083\" style=\"width: 750px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/select-date-range.png\" alt=\"Choosing a Date Range\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/select-date-range.png 807w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/select-date-range-300x182.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/select-date-range-768x466.png 768w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Main Analytics Stats<\/h3>\n\n\n\n<p>When you first access the Google Podcasts Manager, this is the first section you will see on top. It contains the following information based on the date range you selected.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plays (Total)<\/li>\n\n\n\n<li>Minutes Played (Total)<\/li>\n<\/ul>\n\n\n\n<p class=\"alert alert-info\">In my screenshot examples below, I am using a brand new podcast so there is not any data to report yet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"321\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/primary-analytics-stats-1024x321.png\" alt=\"Google Podcasts Manager Dashboard\" class=\"wp-image-67081\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/primary-analytics-stats-1024x321.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/primary-analytics-stats-300x94.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/primary-analytics-stats-768x240.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/primary-analytics-stats.png 1166w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Episodes Section<\/h3>\n\n\n\n<p>The next dashboard you will see contains data specific to the episodes. This makes it easy to determine which ones are performing better than others. This is the data you will find there.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plays<\/li>\n\n\n\n<li>Plays in the First 30 Days<\/li>\n\n\n\n<li>Average Played<\/li>\n\n\n\n<li>Length<\/li>\n\n\n\n<li>Published<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"162\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcast-episode-data-1024x162.png\" alt=\"Podcast Episode Analytics\" class=\"wp-image-67076\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcast-episode-data-1024x162.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcast-episode-data-300x48.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcast-episode-data-768x122.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/podcast-episode-data.png 1162w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Device Breakdown (Percentages)<\/h3>\n\n\n\n<p>You will then see information about how your listeners are attaining your podcasts. It will be broken down into the following devices.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Phone<\/li>\n\n\n\n<li>Tablet<\/li>\n\n\n\n<li>Desktop<\/li>\n\n\n\n<li>Smart Speaker<\/li>\n\n\n\n<li>Other<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Total Traffic From Google Search<\/h3>\n\n\n\n<p>In this next section, you will only see data regarding how people find your content in Google search. <strong>Impressions<\/strong> are the number of times someone searched and saw a link to your podcast. <strong>Clicks<\/strong> are how many people searched, saw your podcast in the results, then clicked and went to your podcast. <strong>Click-through rate<\/strong> (CTR) is the percentage of people that saw a link to your podcast and clicked it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions<\/li>\n\n\n\n<li>Clicks<\/li>\n\n\n\n<li>Click-through rate<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/total-traffic-from-google-search-1024x306.png\" alt=\"Totla Podcast Traffic Analytics\" class=\"wp-image-67087\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/total-traffic-from-google-search-1024x306.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/total-traffic-from-google-search-300x90.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/total-traffic-from-google-search-768x229.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/total-traffic-from-google-search.png 1173w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Top Search Terms<\/h3>\n\n\n\n<p>Here you can see information about the common words people are typing into Google search to find your podcasts. Keep in mind that much of the data is not shown or shared with Google due to the security settings of users. You can choose a specific metric from the drop-down menu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions<\/li>\n\n\n\n<li>Clicks<\/li>\n\n\n\n<li>Click-through rate<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"203\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/top-search-terms.png\" alt=\"View of Top Podcast Search Terms\" class=\"wp-image-67086\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/top-search-terms.png 574w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/01\/top-search-terms-300x106.png 300w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Top Discovered Episodes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions<\/li>\n\n\n\n<li>Clicks<\/li>\n\n\n\n<li>Click-through rate<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episodes\">How to Manage Episodes<\/h2>\n\n\n\n<p>Most of the episode management is handled where your podcast is hosted and your RSS feed is generated. Typically, when you release a new episode your RSS feed will then be updated. This automatically submits your show to the Google Podcasts Manager next time it crawls your feed. For detailed troubleshooting information, I recommend the official guide on how to <a href=\"https:\/\/support.google.com\/podcast-publishers\/answer\/9482981\">Manage your podcast and episodes on Google<\/a>.<\/p>\n\n\n\n<p>Now you know how to manage podcasts and episodes with the Google Podcasts Manager. For more helpful articles, <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/live-broadcasting\/submit-podcasts-to-itunes-with-podcast-generator\/\">including how to submit your podcast to iTunes<\/a>, check out our <a aria-label=\"Live Broadcasting Education Channel (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/live-broadcasting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Live Broadcasting Education Channel<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Podcasts Manager is similar to Google Analytics but built specifically to help podcasters better understand their listeners. With this free tool, you can collect data about the traffic patterns, devices, and demographics of podcast listeners. Understanding your subscribers is an important step when targeting your marketing efforts, especially if you are spending money on<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/live-broadcasting\/google-podcasts-manager\/\"> Read More ><\/a><\/p>\n","protected":false},"author":57014,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4304],"tags":[],"class_list":["post-67069","post","type-post","status-publish","format-standard","hentry","category-live-broadcasting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manage Podcasts and Episodes with Google Podcasts Manager<\/title>\n<meta name=\"description\" content=\"Learn how to set up and use the free Google Podcasts Manager tool to 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