{"id":58091,"date":"2020-08-03T12:04:17","date_gmt":"2020-08-03T16:04:17","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=58091"},"modified":"2026-03-11T11:49:48","modified_gmt":"2026-03-11T15:49:48","slug":"best-practices-thought-leadership-blogging-wordpress","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/why-wordpress\/best-practices-thought-leadership-blogging-wordpress\/","title":{"rendered":"Best Practices for a Thought Leadership Blogging in WordPress"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/ThoughtLeadership-1024x538.png\" alt=\"thought leadership blog in wordpress\" class=\"wp-image-58092\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/ThoughtLeadership-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/ThoughtLeadership-300x158.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/ThoughtLeadership-768x403.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/ThoughtLeadership.png 1200w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<p>Thought leadership blogging in WordPress is a great way to establish authority and increase your website views and audience retention.\u00a0<\/p>\n\n\n\n<p>When done correctly, thought leadership can propel the awareness of your brand. Allowing you to attract not only possible new leads but positive partnership and sponsorship opportunities as well.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/wordpress-news\/wordpress-helped-small-businesses-covid-19\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress is a great platform<\/a> for all users and you can easily start a <a href=\"https:\/\/www.inmotionhosting.com\/support\/website\/what-kind-of-website-can-i-build-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">thought leadership blog quickly with WordPress<\/a>. But what is thought leadership and how does it differ from regular blogging?<\/p>\n\n\n\n<p>Continue reading to learn more about thought leadership blogging and best practices.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#What-is-Thought-Leadership\">What is Thought Leadership?<\/a><\/li>\n\n\n\n<li><a href=\"#Best-Practices-for-Thought-Leadership-Blogging\">Best Practices for Thought Leadership Blogging<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#Unique-Perspective\">Use Your Unique Perspective\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"#Post-Consistently\">Post Consistently<\/a><\/li>\n\n\n\n<li><a href=\"#Don%E2%80%99t-Sell\">Don\u2019t Sell<\/a><\/li>\n\n\n\n<li><a href=\"#Encourage-Discussion\">Encourage Discussion<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-Thought-Leadership\"><strong>What is Thought Leadership?<\/strong><\/h2>\n\n\n\n<p>According to Business News Daily, a thought leader is an industry influencer who offers unique guidance, inspiration, and influence based on their expertise and perspective (<a href=\"https:\/\/www.businessnewsdaily.com\/9253-thought-leadership.html\">source<\/a>).\u00a0<\/p>\n\n\n\n<p>Concerning blogging specifically, thought leadership articles present provoking ideas, real-world advice, and predictions of future trends per their industry. They are not tutorials or how-to articles, but pieces that give the reader invaluable insight on ways to start, build, and manage their business or brand.\u00a0<\/p>\n\n\n\n<p>Thought leadership articles also assist in building your personal or business authority. It\u2019s proof that you\u2019re an expert in your field and have valuable input to share. Consistently posting articles on your blog will encourage increased views and strengthen your authority.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"1024\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex1-1014x1024.png\" alt=\"\" class=\"wp-image-58093\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex1-1014x1024.png 1014w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex1-297x300.png 297w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex1-150x150.png 150w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex1-768x775.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex1-1522x1536.png 1522w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex1.png 1680w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"1024\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex2-985x1024.png\" alt=\"\" class=\"wp-image-58094\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex2-985x1024.png 985w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex2-289x300.png 289w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex2-768x798.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex2-1478x1536.png 1478w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex2.png 1680w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"919\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex3-1024x919.png\" alt=\"\" class=\"wp-image-58095\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex3-1024x919.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex3-300x269.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex3-768x689.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex3-1536x1378.png 1536w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex3.png 1680w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex4-1024x553.png\" alt=\"\" class=\"wp-image-58096\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex4-1024x553.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex4-300x162.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex4-768x415.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex4-1536x829.png 1536w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex4.png 1680w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex5-1024x553.png\" alt=\"\" class=\"wp-image-58097\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex5-1024x553.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex5-300x162.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex5-768x415.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex5-1536x829.png 1536w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2020\/08\/WordPress_Thought_Leadship_Ex5.png 1680w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><em>Examples of WordPress Thought Leadership blogs<\/em>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Best-Practices-for-Thought-Leadership-Blogging\"><strong>Best Practices for Thought Leadership Blogging<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Unique-Perspective\"><strong>Use Your Unique Perspective\u00a0<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<p><em><strong>Your perspective is unique. Use it to build your thought leadership content<\/strong><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Remember, thought leadership blogs are not simple tutorials or how-to articles. Your blog posts should provoke thought and offer assistance to others interested in your industry.\u00a0<\/p>\n\n\n\n<p>Per your own experience in your field, give insight into trends using real-world examples. Present anecdotes to inspire growth, encourage resilience and spark ideas. You know your story the best, and your story can help propel those around you.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>If you\u2019re having trouble getting started, begin your thought leadership blogging journey with writing about \u2026well, <em>your journey<\/em>. Talking about how you ended up where you are today. Your struggles and triumphs, the lessons you\u2019ve learned along the way, and how you might do things differently if you had the chance.\u00a0<\/p>\n\n\n\n<p>Again, your perspective is unique. Use it to build your thought leadership content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Post-Consistently\"><strong>Post Consistently<\/strong><\/h3>\n\n\n\n<p>When you follow someone on social media or add a show to your queue on Netflix, how long do you stay engaged if they aren\u2019t producing content regularly? Probably not long at all.<\/p>\n\n\n\n<p>Apply this same logic to your thought leadership blog. If you aren\u2019t producing content regularly, you are not going to be able to build and maintain a solid audience.\u00a0<\/p>\n\n\n\n<p>In addition, you\u2019ll hurt your authority creation efforts. How reputable and authoritative can your company or brand be if it can\u2019t even keep a steady content schedule?\u00a0<\/p>\n\n\n\n<p>Posting regularly builds audience trust, confirms your credibility, and will overall help boost your business or brand.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Don\u2019t-Sell\"><strong>Don\u2019t Sell<\/strong><\/h3>\n\n\n\n<p>It should go without saying, but this is not the time to sell. Stay personable and keep your business pitches out of our thought leadership writing.<\/p>\n\n\n\n<p>Think about it. How willing are you to view someone as a trusted source for information if they sprinkle in sales pitches and promotions? Again, probably not at all.\u00a0<\/p>\n\n\n\n<p>Reserve product and service promotion for other channels. Your thought leadership blog should solely house sincere, informative insights and advice. No one wants to be sold to constantly.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Encourage-Discussion\"><strong>Encourage Discussion<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Your thought leadership blog should encourage connection and discussion. Pose questions to readers and\/or ask them to share their experiences or thoughts on a topic in the comment section.<\/p>\n\n\n\n<p>Also, discussion can move beyond the comment section of your blog. If you\u2019re comfortable, welcome discussion on your social media platforms. Depending on your business or brand, LinkedIn may be better than Instagram or Facebook. Whichever you choose, add the respective links to your blog and inform readers they can connect with you on those platforms.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<p><em><strong>A great conversation is two-sided. Your thought leadership initiative will thrive if you cultivate and nurture a community with your readers.<\/strong><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n<\/div>\n<\/div>\n\n\n\n<p>In addition, encourage readers to share the an article and their thoughts with their own social network. There are many powerful <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/plugins\/wordpress-guide-to-social-media\/\">social media plugins for WordPress t<\/a>hat promote easy engagement for the reader.\u00a0 You can add social share buttons to all of your posts or give readers the ability to tweet text from your articles with a click of the button.\u00a0<\/p>\n\n\n\n<p>Remember, a great conversation is two-sided. Your thought leadership initiative will thrive if you cultivate and nurture a community with your readers.<\/p>\n\n\n<p>WordPress is constantly evolving! Stay up to date with the <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/wordpress-news\/\">latest WordPress news and releases<\/a> to keep your website modern and secure!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thought leadership blogging in WordPress is a great way to establish authority and increase your website views and audience retention.&nbsp; When done correctly, thought leadership can propel the awareness of your brand. Allowing you to attract not only possible new leads but positive partnership and sponsorship opportunities as well. WordPress is a great platform for<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/why-wordpress\/best-practices-thought-leadership-blogging-wordpress\/\"> Read More ><\/a><\/p>\n","protected":false},"author":57014,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4394],"tags":[],"class_list":["post-58091","post","type-post","status-publish","format-standard","hentry","category-why-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thought Leadership Blogging in WordPress<\/title>\n<meta name=\"description\" content=\"When done correctly, thought leadership can propel the awareness of your brand. Learn more about thought leadership blogging and best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/why-wordpress\/best-practices-thought-leadership-blogging-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thought Leadership Blogging in WordPress\" \/>\n<meta property=\"og:description\" content=\"When done correctly, thought leadership can propel the awareness of your brand. 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