{"id":47586,"date":"2019-09-18T13:44:10","date_gmt":"2019-09-18T18:44:10","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=47586"},"modified":"2021-03-30T16:27:49","modified_gmt":"2021-03-30T20:27:49","slug":"measuring-for-keyword-relevance-wordpress-seo","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/measuring-for-keyword-relevance-wordpress-seo\/","title":{"rendered":"Measuring For Keyword Relevance"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/Measuring-for-Keyword-Relevance-1024x538.png\" alt=\"Measuring Keyword Relevance title image\" class=\"wp-image-70702\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/Measuring-for-Keyword-Relevance-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/Measuring-for-Keyword-Relevance-300x158.png 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/Measuring-for-Keyword-Relevance-768x403.png 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/03\/Measuring-for-Keyword-Relevance.png 1200w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n<div class=\"jumbotron\">\r\n<p>If you need a new home for your WordPress site, look no further than InMotion\u2019s <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">WordPress Hosting<\/a> solutions for secure, optimized, budget-friendly servers.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Fast &amp; Easy Transfers    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Free SSLs    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Hack Protection    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Affordable<\/p>\r\n<p><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">View WordPress Hosting Plans<\/a><\/p>\r\n<\/div>\n\n\n<p>It\u2019s never been easier to generate long lists of potential keywords for your site. These are the terms people might use to find your website in a search engine. But how do you know if the keywords you\u2019ve selected are relevant for your site? Keyword relevance is an important factor to consider when optimizing your landing pages for SEO. And it\u2019s easy to overlook relevance of a particular keyword during your selection process.<\/p>\n<div id=\"table-of-contents\">\n<div id=\"text-table-of-contents\">\n<ul>\n<li><a href=\"#using-keyword-relevance\">Using Keyword Relevance Strategically<\/a><\/li>\n<li><a href=\"#is-organic-right-for-you\">Is Organic SEO Important To Your Site?<\/a><\/li>\n<li><a href=\"#avoid-broad-keyword-fail\">Be Careful to Avoid Broad Terms<\/a><\/li>\n<li><a href=\"#checklist\">Keyword Relevance Checklist<\/a><\/li>\n<li><a href=\"#more-resources\">Some More Resources on SEO<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"outline-container-using-keyword-relevance\" class=\"outline-2\">\n<h2 id=\"using-keyword-relevance\">Using Keyword Relevance Strategically<\/h2>\n<div id=\"text-using-keyword-relevance\" class=\"outline-text-2\">\n<p class=\"alert alert-info\">For more context on how search engines view relevance see the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/14089?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google ads documentation<\/a> on the subject.<\/p>\n<p>As you may recall, strategically placing relevant keywords in your page content will help search engines rank you appropriately. But if you abuse your keywords, or try to stuff too many into one page, the search engines are sure to drop you in the rankings.<\/p>\n<p><b>Drop in keywords organically.<\/b> Make sure you, at least, place the target keyword in an H2 heading. But other than that, your keyword usage should be organic, flowing naturally from the writing.<\/p>\n<p><b>Do not compete with yourself.<\/b> Place your main keywords on individual pages. If you use your keyword on multiple pages, you are having your own pages attempting to rank for the same term. Wherever possible, optimize individual pages for a certain keyword and hyperlink your pages together. The same rule applies for blog posts. Each post should represent a different phrase and link up to your main landing pages.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-is-organic-right-for-you?\" class=\"outline-2\">\n<h2 id=\"is-organic-right-for-you\">Is Organic SEO Important To Your Site?<\/h2>\n<div id=\"text-is-organic-right-for-you?\" class=\"outline-text-2\">\n<p>In some sense, all sites should at least consider organic search. But believe it or not, this depends on your audience, your business, and how people use your site. There are many different ways for someone to land on your site:<\/p>\n<ul class=\"org-ul\">\n<li>Organic search: finding your site by search engine search term<\/li>\n<li>Direct traffic: typing in your domain manually<\/li>\n<li>Email: link to your website from an email marketing campaign<\/li>\n<li>Social: linking to your website via social media posts, YouTube videos, or some other third-party platform<\/li>\n<\/ul>\n<p>For most businesses, but not all, some mix of all of these is recommended. But advancing your content on <i>all<\/i> of these platforms will take significant investment. So it\u2019s best to prioritize.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-avoid-broad-keyword-fail\" class=\"outline-2\">\n<h2 id=\"avoid-broad-keyword-fail\">Be Careful to Avoid Broad Terms<\/h2>\n<div id=\"text-avoid-broad-keyword-fail\" class=\"outline-text-2\">\n<p>Apple famously developed their own programming language called \u201cSwift.\u201d But imagine typing \u201cswift\u201d into a search engine. You may get a lot of results, but probably not all of the results will be immediately associated with the Swift language. You might get a transportation company, or even information about Taylor Swift. However, as search engines get more intelligent, they are able to guess what you\u2019re looking for with greater accuracy. Nevertheless, broad keyword targeting can hurt you if your business name is competing with a similarly named services.<\/p>\n<p>False keyword relevance can easily hinder your SEO efforts if you do not carefully think through a typical search journey for keyword.<\/p>\n<p>Try out your search terms beforehand to see what your competition might be. And then see how your initial search term can be sharpened with more specificity.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-checklist\" class=\"outline-2\">\n<h2 id=\"checklist\">Keyword Relevance Checklist<\/h2>\n<div id=\"text-checklist\" class=\"outline-text-2\">\n<p>As you\u2019re selecting keywords for your landing pages, use this checklist to make sure your keywords are relevant.<\/p>\n<ul class=\"org-ul\">\n<li><strong>Is the keyword relevant to the page itself?<\/strong> For example, if you sell mountain bikes, don\u2019t use a keyword relevant to motorcycles.<\/li>\n<li><strong>Does the keyword compete with another page?<\/strong> Don\u2019t use the same keyword for another landing page.<\/li>\n<li><strong>Is the keyword specific enough?<\/strong> Trying to rank for the word \u201cbike shop\u201d may be too specific.<\/li>\n<\/ul>\n<p>If your selected keyword meets the above criteria, you will be in good shape.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-more-resources\" class=\"outline-2\">\n<h2 id=\"more-resources\">Some More Resources on SEO<\/h2>\n<div id=\"text-more-resources\" class=\"outline-text-2\">\n<p>Check out these other resources from the Support Center:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO for beginners<\/a><\/li>\n<li><a href=\"https:\/\/www.inmotionhosting.com\/blog\/what-is-seo-and-why-is-it-important-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why is SEO important for business?<\/a><\/li>\n<li><a href=\"https:\/\/www.inmotionhosting.com\/blog\/social-media-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social media SEO basics<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s never been easier to generate long lists of potential keywords for your site. These are the terms people might use to find your website in a search engine. But how do you know if the keywords you\u2019ve selected are relevant for your site? Keyword relevance is an important factor to consider when optimizing your<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/measuring-for-keyword-relevance-wordpress-seo\/\"> Read More ><\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4313,4325,56],"tags":[],"class_list":["post-47586","post","type-post","status-publish","format-standard","hentry","category-seo","category-wordpress-hosting","category-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measuring For Keyword Relevance | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"What does keyword relevance mean and why does it matter for your business? If you have any SEO game, you must make sure your keywords make sense.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/measuring-for-keyword-relevance-wordpress-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring For Keyword Relevance | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"What does keyword relevance mean and why does it matter for your business? 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