{"id":4320,"date":"2018-02-02T16:51:59","date_gmt":"2018-02-02T16:51:59","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/2018\/02\/02\/set-site-identity\/"},"modified":"2021-08-16T22:28:35","modified_gmt":"2021-08-17T02:28:35","slug":"set-site-identity","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/","title":{"rendered":"Setting your Site Identity in the Storefront Theme"},"content":{"rendered":"<p>After <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/themes\/install-storefront-woocommerce-plugin\/\">installing the Storefront theme in WordPress<\/a> you can begin branding and customizing your <a href=\"\/support\/edu\/wordpress\/woocommerce\/\">WooCommerce<\/a> store. In this tutorial, we will show you how to <strong>set your site identity in the Storefront theme<\/strong>. This includes updating your <em>site title<\/em>, <em>tagline<\/em>, <em>logo<\/em>, and <em>icon<\/em>. If you are running a WordPress site you may be interested in InMotion\u2019s managed <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">WordPress Hosting<\/a> platform.<\/p>\n<p><a name=\"set-identity\"><\/a><\/p>\n<h2>Set your Site Identity<\/h2>\n<ol class=\"article_list\">\n<li><a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/logging-into-wordpress-dashboard\/\">Log into your WordPress Dashboard.<\/a><\/li>\n<li><a href=\"\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png\" rel=\"lightbox-0\"><img decoding=\"async\" width=\"238\" height=\"356\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png\" class=\"optimized-lcp-image\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" sizes=\"(max-width: 768px) 100vw, 768px\"><\/a>In your navigation menu click <b>Appearance<\/b> then <b>Customize<\/b>.\n<div style=\"clear: both;\"><\/div>\n<\/li>\n<li><a href=\"\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_storefront-site-identity.png\" rel=\"lightbox-0\"><img decoding=\"async\" class=\"std_ss alignright size-full wp-image-15376\" style=\"float: right; margin: 15px 15px 15px 15px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_storefront-site-identity.png\" alt=\"\" width=\"200\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_storefront-site-identity.png 434w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_storefront-site-identity-294x300.png 294w\" sizes=\"(min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a>You will then be on the <em>Storefront Customizer<\/em> page. Click the <b>Site Identity<\/b> link.\n<div style=\"clear: both;\"><\/div>\n<\/li>\n<li><a href=\"\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_select-storefront-logo.png\" rel=\"lightbox-0\"><img decoding=\"async\" class=\"std_ss alignright size-full wp-image-15377\" style=\"float: right; margin: 15px 15px 15px 15px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_select-storefront-logo.png\" alt=\"\" width=\"200\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_select-storefront-logo.png 433w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_select-storefront-logo-300x227.png 300w\" sizes=\"(min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a>If you want to replace the <em>Site Title<\/em> with a <em>logo<\/em> click the <b>Select logo<\/b> button. Then, <b>upload<\/b> your logo or choose it from the <em>Media Library<\/em>.\n<div style=\"clear: both;\">\n<div class=\"alert alert-warning\" role=\"alert\"><b>Note:<\/b> If you do not want to use a logo, proceed to the next step.<\/div>\n<\/div>\n<p><a href=\"\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_updated-storefront-logo.png\" rel=\"lightbox-0\"><img decoding=\"async\" class=\"std_ss alignright size-full wp-image-15378\" style=\"float: right; margin: 15px 15px 15px 15px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_updated-storefront-logo.png\" alt=\"\" width=\"200\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_updated-storefront-logo.png 640w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_updated-storefront-logo-300x245.png 300w\" sizes=\"(min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a>You should see your new logo display immediately.<\/p>\n<div style=\"clear: both;\"><\/div>\n<\/li>\n<li><a href=\"\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_site-title-logo.png\" rel=\"lightbox-0\"><img decoding=\"async\" class=\"std_ss alignright size-full wp-image-15379\" style=\"float: right; margin: 15px 15px 15px 15px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_site-title-logo.png\" alt=\"\" width=\"200\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_site-title-logo.png 329w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_site-title-logo-239x300.png 239w\" sizes=\"(min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a>Enter your <b>Site Title<\/b> and <b>Tagline<\/b> if you are not using a <em>logo<\/em>.\n<div style=\"clear: both;\"><\/div>\n<p><a href=\"\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_updated-site-title-tagline.png\" rel=\"lightbox-0\"><img decoding=\"async\" class=\"std_ss alignright size-full wp-image-15380\" style=\"float: right; margin: 15px 15px 15px 15px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_updated-site-title-tagline.png\" alt=\"\" width=\"200\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_updated-site-title-tagline.png 631w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_updated-site-title-tagline-300x214.png 300w\" sizes=\"(min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a>You will see the updated <em>Title<\/em> and <em>Tagline<\/em> immediately.<\/p>\n<div style=\"clear: both;\"><\/div>\n<\/li>\n<li><a href=\"\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_select-icon-image.png\" rel=\"lightbox-0\"><img decoding=\"async\" class=\"std_ss alignright size-full wp-image-15381\" style=\"float: right; margin: 15px 15px 15px 15px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_select-icon-image.png\" alt=\"\" width=\"200\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_select-icon-image.png 326w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_select-icon-image-300x265.png 300w\" sizes=\"(min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a>If you want to use a custom <em>Site Icon<\/em> click the <b>Select Image<\/b> button. Then, <b>upload<\/b> your icon or choose it from the <em>Media Library<\/em> if it was uploaded previously.\n<div style=\"clear: both;\"><\/div>\n<p><a href=\"\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_site-icon-updated.png\" rel=\"lightbox-0\"><img decoding=\"async\" class=\"std_ss alignright size-full wp-image-15382\" style=\"float: right; margin: 15px 15px 15px 15px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_site-icon-updated.png\" alt=\"\" width=\"200\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_site-icon-updated.png 346w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_site-icon-updated-300x206.png 300w\" sizes=\"(min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a>You should see the new icon displayed immediately.<\/p>\n<div style=\"clear: both;\"><\/div>\n<\/li>\n<li><a href=\"\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_publish-storefront-site-identity.png\" rel=\"lightbox-0\"><img decoding=\"async\" class=\"std_ss alignright size-full wp-image-15383\" style=\"float: right; margin: 15px 15px 15px 15px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_publish-storefront-site-identity.png\" alt=\"\" width=\"200\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_publish-storefront-site-identity.png 440w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_publish-storefront-site-identity-221x300.png 221w\" sizes=\"(min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/a>Click the <b>Publish<\/b> button to save your changes.\n<div style=\"clear: both;\"><\/div>\n<\/li>\n<\/ol>\n<p>Congratulations, now you know how to <strong>set your site identity in the Storefront theme<\/strong>! In the next guide, we will show you how to customize the header of your WooCommerce site in the StoreFront theme, from your WordPress Dashboard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After installing the Storefront theme in WordPress you can begin branding and customizing your WooCommerce store. In this tutorial, we will show you how to set your site identity in the Storefront theme. This includes updating your site title, tagline, logo, and icon. If you are running a WordPress site you may be interested in<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/\"> Read More ><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-4320","post","type-post","status-publish","format-standard","hentry","category-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting your Site Identity in the Storefront Theme<\/title>\n<meta name=\"description\" content=\"Learn how to set your site identity in the StoreFront theme. This includes changing your site name, or using a custom logo for your WooCommerce business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting your Site Identity in the Storefront Theme\" \/>\n<meta property=\"og:description\" content=\"Learn how to set your site identity in the StoreFront theme. This includes changing your site name, or using a custom logo for your WooCommerce business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Support Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-02T16:51:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-17T02:28:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png\" \/>\n<meta name=\"author\" content=\"InMotion Hosting Contributor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/InMotionHosting\" \/>\n<meta name=\"twitter:site\" content=\"@InMotionHosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InMotion Hosting Contributor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/\"},\"author\":{\"name\":\"InMotion Hosting Contributor\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/person\/5fbfcaed32a2672fb83ab312f5b7237b\"},\"headline\":\"Setting your Site Identity in the Storefront Theme\",\"datePublished\":\"2018-02-02T16:51:59+00:00\",\"dateModified\":\"2021-08-17T02:28:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/\"},\"wordCount\":257,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png\",\"articleSection\":[\"WordPress Tutorials\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/\",\"name\":\"Setting your Site Identity in the Storefront Theme\",\"isPartOf\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png\",\"datePublished\":\"2018-02-02T16:51:59+00:00\",\"dateModified\":\"2021-08-17T02:28:35+00:00\",\"description\":\"Learn how to set your site identity in the StoreFront theme. This includes changing your site name, or using a custom logo for your WooCommerce business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#primaryimage\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png\",\"contentUrl\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png\",\"width\":238,\"height\":356},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.inmotionhosting.com\/support\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Setting your Site Identity in the Storefront Theme\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#website\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/\",\"name\":\"InMotion Hosting Support Center\",\"description\":\"Web Hosting Support &amp; Tutorials\",\"publisher\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.inmotionhosting.com\/support\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#organization\",\"name\":\"InMotion Hosting\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2023\/02\/inmotion-hosting-logo-yoast.jpg\",\"contentUrl\":\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2023\/02\/inmotion-hosting-logo-yoast.jpg\",\"width\":696,\"height\":696,\"caption\":\"InMotion Hosting\"},\"image\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/inmotionhosting\/\",\"https:\/\/x.com\/InMotionHosting\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/person\/5fbfcaed32a2672fb83ab312f5b7237b\",\"name\":\"InMotion Hosting Contributor\",\"description\":\"InMotion Hosting contributors are highly knowledgeable individuals who create relevant content on new trends and troubleshooting techniques to help you achieve your online goals!\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/inmotion-hosting\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/InMotionHosting\"],\"url\":\"https:\/\/www.inmotionhosting.com\/support\/author\/john-paul\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Setting your Site Identity in the Storefront Theme","description":"Learn how to set your site identity in the StoreFront theme. This includes changing your site name, or using a custom logo for your WooCommerce business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/","og_locale":"en_US","og_type":"article","og_title":"Setting your Site Identity in the Storefront Theme","og_description":"Learn how to set your site identity in the StoreFront theme. This includes changing your site name, or using a custom logo for your WooCommerce business.","og_url":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/","og_site_name":"InMotion Hosting Support Center","article_publisher":"https:\/\/www.facebook.com\/inmotionhosting\/","article_published_time":"2018-02-02T16:51:59+00:00","article_modified_time":"2021-08-17T02:28:35+00:00","og_image":[{"url":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png","type":"","width":"","height":""}],"author":"InMotion Hosting Contributor","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/InMotionHosting","twitter_site":"@InMotionHosting","twitter_misc":{"Written by":"InMotion Hosting Contributor","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#article","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/"},"author":{"name":"InMotion Hosting Contributor","@id":"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/person\/5fbfcaed32a2672fb83ab312f5b7237b"},"headline":"Setting your Site Identity in the Storefront Theme","datePublished":"2018-02-02T16:51:59+00:00","dateModified":"2021-08-17T02:28:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/"},"wordCount":257,"commentCount":0,"publisher":{"@id":"https:\/\/www.inmotionhosting.com\/support\/#organization"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png","articleSection":["WordPress Tutorials"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/","url":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/","name":"Setting your Site Identity in the Storefront Theme","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/support\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#primaryimage"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png","datePublished":"2018-02-02T16:51:59+00:00","dateModified":"2021-08-17T02:28:35+00:00","description":"Learn how to set your site identity in the StoreFront theme. This includes changing your site name, or using a custom logo for your WooCommerce business.","breadcrumb":{"@id":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#primaryimage","url":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png","contentUrl":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2018\/02\/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png","width":238,"height":356},{"@type":"BreadcrumbList","@id":"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/set-site-identity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.inmotionhosting.com\/support\/"},{"@type":"ListItem","position":2,"name":"Setting your Site Identity in the Storefront Theme"}]},{"@type":"WebSite","@id":"https:\/\/www.inmotionhosting.com\/support\/#website","url":"https:\/\/www.inmotionhosting.com\/support\/","name":"InMotion Hosting Support Center","description":"Web Hosting Support &amp; Tutorials","publisher":{"@id":"https:\/\/www.inmotionhosting.com\/support\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inmotionhosting.com\/support\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.inmotionhosting.com\/support\/#organization","name":"InMotion Hosting","url":"https:\/\/www.inmotionhosting.com\/support\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/logo\/image\/","url":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2023\/02\/inmotion-hosting-logo-yoast.jpg","contentUrl":"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2023\/02\/inmotion-hosting-logo-yoast.jpg","width":696,"height":696,"caption":"InMotion Hosting"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inmotionhosting\/","https:\/\/x.com\/InMotionHosting"]},{"@type":"Person","@id":"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/person\/5fbfcaed32a2672fb83ab312f5b7237b","name":"InMotion Hosting Contributor","description":"InMotion Hosting contributors are highly knowledgeable individuals who create relevant content on new trends and troubleshooting techniques to help you achieve your online goals!","sameAs":["https:\/\/www.linkedin.com\/company\/inmotion-hosting\/","https:\/\/x.com\/https:\/\/twitter.com\/InMotionHosting"],"url":"https:\/\/www.inmotionhosting.com\/support\/author\/john-paul\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"primary_category":null,"_links":{"self":[{"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/posts\/4320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/comments?post=4320"}],"version-history":[{"count":6,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/posts\/4320\/revisions"}],"predecessor-version":[{"id":83776,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/posts\/4320\/revisions\/83776"}],"wp:attachment":[{"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/media?parent=4320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/categories?post=4320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/support\/wp-json\/wp\/v2\/tags?post=4320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}