{"id":43012,"date":"2019-05-29T14:49:38","date_gmt":"2019-05-29T19:49:38","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=43012"},"modified":"2023-10-17T16:03:19","modified_gmt":"2023-10-17T20:03:19","slug":"personal-trainer-website-boldgrid","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/website\/personal-trainer-website-boldgrid\/","title":{"rendered":"Create a Website for a Personal Trainer"},"content":{"rendered":"<p>There are many web design tasks that need to be prioiritized for a personal trainer\u2019s website. Similar to certification continuing education units (CEU), you\u2019ll need to learn more about analytics and SEO for your website regularly. Below we cover how to <strong>create a website fit for the personal trainer<\/strong>.<\/p>\n<a class=\"btn btn-primary\" href=\"#security\" type=\"button\">Security<\/a>\n<a class=\"btn btn-primary\" href=\"#call-to-action\" type=\"button\">Call to Action<\/a>\n<a class=\"btn btn-primary\" href=\"#marketing\" type=\"button\">Marketing<\/a>\n<a class=\"btn btn-primary\" href=\"#analytics\" type=\"button\">Analytics<\/a>\n<a class=\"btn btn-primary\" href=\"#merchandise\" type=\"button\">Merchandise<\/a>\n<a class=\"btn btn-primary\" href=\"#seo\" type=\"button\">SEO<\/a>\n<a class=\"btn btn-primary\" href=\"#affiliate\" type=\"button\">Affiliate<\/a>\n<a name=\"bio\"><\/a>\n<h2>Your Story<\/h2>\n<p>There are plenty personal trainers. <strong>Your bio<\/strong> helps a potential customer decide you\u2019re the one they should contact to assist their journey to a better life. This can include:<\/p>\n<ul>\n<li>Affiliations and communities \u2013 e.g. <em>hometown, favorite activities, college<\/em><\/li>\n<li>Certifications, their specialties, and notable continuing education courses \u2013 e.g. <em><a href=\"https:\/\/www.nasm.org\/\" rel=\"noopener noreferrer\" target=\"_blank\">NASM<\/a>, <a href=\"https:\/\/www.nsca.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">NSCA<\/a>, <a href=\"https:\/\/www.acefitness.org\/\" rel=\"noopener noreferrer\" target=\"_blank\">ACE<\/a><\/em><\/li>\n<li>Experience and testimonials<\/li>\n<li>Why you do this<\/li>\n<li>Personal records related to your target audience \u2013 e.g. <em>marathon, circuit time, one rep max<\/em><\/li>\n<\/ul>\n<a name=\"contact\"><\/a>\n<h3>Contact Info<\/h3>\n<p><strong><a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/boldgrid\/creating-boldgrid-menus\/\">Add social media accounts<\/a><\/strong> using the Customizer. You can <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/plugins\/how-to-add-social-media-icons-and-buttons\/\">embed Facebook or Twitter feeds<\/a> to show activity. We recommend using a <a href=\"\/support\/website\/social-media\/social-media-management-tools\" rel=\"noopener noreferrer\" target=\"_blank\">social media management web application<\/a> to schedule and post content from a single dashboard.<\/p>\n<p>Consider including your <a href=\"https:\/\/www.w3schools.com\/tags\/tryit.asp?filename=tryhtml_link_mailto\" rel=\"noopener noreferrer\" target=\"_blank\">email address<\/a>, <a href=\"https:\/\/www.w3schools.com\/tags\/tryit.asp?filename=tryhtml_link_phoneto\" rel=\"noopener noreferrer\" target=\"_blank\">phone number<\/a>, and a <a href=\"https:\/\/developers.google.com\/maps\/documentation\/embed\/start\" rel=\"noopener noreferrer\" target=\"_blank\">Google Map<\/a> if you have a physical location or work at multiple locations.<\/p>\n<p><strong>A <a href=\"\/support\/product-guides\/weforms\/how-to-add-a-form-to-your-wordpress-site-using-weforms\/\" rel=\"noopener noreferrer\" target=\"_blank\">weForms contact form<\/a> organizes similar types of requests<\/strong> for those wanting more information. For example, you could include checkboxes for specific health &amp; fitness goals. You should secure <a href=\"\/support\/email\/strengthen-overall-email-authentication\/\" rel=\"noopener noreferrer\" target=\"_blank\">email hosting<\/a> to reduce spam. Advanced users may prefer <a href=\"\/support\/edu\/wordpress\/318-adding-a-form-using-contact-form-a-in-wordpress\" rel=\"noopener noreferrer\" target=\"_blank\">Contact Form 7<\/a> for it\u2019s <a href=\"\/support\/edu\/wordpress\/secure-contact-form-7-form\" rel=\"noopener noreferrer\" target=\"_blank\">security features<\/a>.<\/p>\n<a name=\"security\"><\/a>\n<h2>Security<\/h2>\n<p><strong><a href=\"\/support\/edu\/wordpress\/privacy-policy-page-wordpress\/\" rel=\"noopener noreferrer\" target=\"_blank\">Enable FreeSSL<\/a><\/strong> to show you care about web security and privacy. We recommend you <a href=\"\/support\/edu\/wordpress\/privacy-policy-page-wordpress\/\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"Learn more about the difference between free and paid SSLs\">purchase a SSL<\/a> if you add an e-commerce site to sell merchandise.<\/p>\n<a name=\"call-to-action\"><\/a>\n<h2>Call to Action<\/h2>\n<a href=\"https:\/\/www.inmotionhosting.com\/support\/images\/stories\/wordpress-plugins\/contact-form-7-personal-trainer.png\" rel=\"lightbox-0\"><img decoding=\"async\" align=\"right\" alt=\"call to action example\" class=\"std_ss\" src=\"https:\/\/www.inmotionhosting.com\/support\/images\/stories\/wordpress-plugins\/contact-form-7-personal-trainer.png\"><\/a><div style=\"clear:both;\"><\/div>\n<p><strong>Consider a call-to-action <a href=\"\/support\/product-guides\/weforms\/how-to-add-a-form-to-your-wordpress-site-using-weforms\/\" rel=\"noopener noreferrer\" target=\"_blank\">contact form<\/a><\/strong> to jump-start your relationship with potential customers including:<\/p>\n<ol class=\"article_list\">\n<li>Name and email address<\/li>\n<li>Short description stating those who sign up will receive a short e-book PDF or similar teaser material<\/li>\n<li><a href=\"\/support\/edu\/wordpress\/boldgrid\/boldgrid-website-builder\/\" rel=\"noopener noreferrer\" target=\"_blank\">Upload an image visualizing content the visitor would receive<\/a><\/li>\n<div style=\"clear:both;\"><\/div>\n<\/ol>\n<a name=\"marketing\"><\/a>\n<h2>Marketing<\/h2>\n<p>Your taglines should relate to your target audience \u2013 <em>location, demographics, and goals<\/em>. Talk about the benefits for the customers without intimidating terms. Sell to the customer. Make it personal. Instead of:\n    <\/p><blockquote><em>Let me help you reach your health and fitness goals<\/em><\/blockquote>\n<br>Take it deeper:\n    <blockquote><em>I\u2019ll teach you the workouts that killed my lower back pain and enabled me to run around with my kids more.<\/em><\/blockquote>\n<br>Or:\n    <blockquote><em>Attention busy VA Beach professionals: fast, effective fat loss programs tailored to your life and close to home.<\/em><\/blockquote>\n\n<a href=\"https:\/\/www.inmotionhosting.com\/support\/images\/stories\/social-media\/girl-stretch.png\" rel=\"lightbox-0\"><img decoding=\"async\" align=\"right\" alt=\"happy girl stretching by icons8\" class=\"std_ss\" height=\"300\" src=\"https:\/\/www.inmotionhosting.com\/support\/images\/stories\/social-media\/girl-stretch.png\" title=\"Click for full image\"><\/a><div style=\"clear:both;\"><\/div>\n<a href=\"https:\/\/www.inmotionhosting.com\/support\/images\/stories\/social-media\/girl-lifting-weights-x.png\" rel=\"lightbox-0\"><img decoding=\"async\" align=\"right\" alt=\"sad girl exercising and big X by icons8\" class=\"std_ss\" height=\"300\" src=\"https:\/\/www.inmotionhosting.com\/support\/images\/stories\/social-media\/girl-lifting-weights-x.png\" title=\"Click for full image\"><\/a><div style=\"clear:both;\"><\/div>\n<p>Use images of everyday people for before and after testimonials. Using intermediate weight lifters may cause potential customers to think you expect them to have a higher level of fitness beforehand. The pictures should also display a positive experience.<\/p>\n<p>Videos and blogs help potential customers too far away to meet you for personal training.<\/p>\n<h3>YouTube<\/h3>\n<p><strong>Create and <a href=\"\/support\/website\/website-design\/add-youtube-video\/\" rel=\"noopener noreferrer\" target=\"_blank\">Embed YouTube videos<\/a><\/strong> \u2013 <em>workouts, courses, etc.<\/em> \u2013 to immerse people in the experience of working with you and allow others to subscribe to your channel. Active subscribers will share links that result in leads.<\/p>\n<h3>Podcast<\/h3>\n<p><strong><a href=\"\/support\/live-broadcasting\/\" rel=\"noopener noreferrer\" target=\"_blank\">Podcasting<\/a><\/strong> is popular because people can listen while always on the go. You can easily embed podcasts uploaded to your server or <a href=\"\/support\/edu\/wordpress\/how-to-embed-content-into-wordpress-using-oembed\/\" rel=\"noopener noreferrer\" target=\"_blank\">external platforms<\/a>.<\/p>\n<h3>Blog<\/h3>\n<p><strong>Blog<\/strong> about new studies, health and fitness events, and other news. This creates opportunities to reach potential customers and gain search engine optimization rankings.<\/p>\n<p>Try to create videos or podcasts regularly.<\/p>\n<a name=\"seo\"><\/a>\n<h2>Learn SEO<\/h2>\n<p><strong>Good Site Engine Optimization (SEO)<\/strong> makes it easier to find your website from search engines. You can learn more with our <a href=\"\/support\/edu\/wordpress\/search-engine-optimization-with-jetpack-professional\/\" rel=\"noopener noreferrer\" target=\"_blank\">SEO articles<\/a> and official <a href=\"https:\/\/www.boldgrid.com\/support\/boldgrid-easy-seo\/\" rel=\"noopener noreferrer\" target=\"_blank\">BoldGrid Easy SEO articles<\/a>.<\/p>\n<a name=\"analytics\"><\/a>\n<h2>Analytics<\/h2>\n<p><strong>Integrate a <a href=\"\/support\/web-analytics\" rel=\"noopener noreferrer\" target=\"_blank\">web analytics<\/a> solution<\/strong> to better understand where your web traffic originates and how to improve it.<\/p>\n<a name=\"merchandise\"><\/a>\n<h2>Merchandise<\/h2>\n<p><strong><a href=\"\/support\/edu\/woocommerce\/how-to-install-woocommerce\" rel=\"noopener noreferrer\" target=\"_blank\">Install WooCommerce<\/a> to sell merchandise<\/strong> with BoldGrid, or install an e-commerce <abbr title=\"content management system\">CMS<\/abbr> on a <a href=\"\/support\/edu\/cpanel\/creating-a-subdomain\/\" rel=\"noopener noreferrer\" target=\"_blank\">subdomain<\/a> \u2013 e.g. <a href=\"\/support\/edu\/prestashop\/\" rel=\"noopener noreferrer\" target=\"_blank\">PrestaShop<\/a>.<\/p>\n<p><strong><a href=\"\/support\/edu\/wordpress\/privacy-policy-page-wordpress\/\" rel=\"noopener noreferrer\" target=\"_blank\">Create a GDPR-compliant privacy policy page<\/a><\/strong> if you decide to sell gear.<\/p>\n<a name=\"affiliate\"><\/a>\n<h3>Affiliate Program<\/h3>\n<p>Join affiliate programs such as <a href=\"https:\/\/www.inmotionhosting.com\/hosting-affiliate-program\" rel=\"noopener noreferrer\" target=\"_blank\">Google Ads<\/a> and our <a href=\"https:\/\/www.inmotionhosting.com\/hosting-affiliate-program\" rel=\"noopener noreferrer\" target=\"_blank\">affiliate program<\/a> for extra cash. There are also <a href=\"\/support\/edu\/wordpress\/plugins-for-advertising\/\" rel=\"noopener noreferrer\" target=\"_blank\">WordPress plugins<\/a> to help with affiliate programs.<\/p>\n<br><p>Learn more about making the most of your <a href=\"https:\/\/www.inmotionhosting.com\/website-creator\">Website Creator hosting services<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many web design tasks that need to be prioiritized for a personal trainer\u2019s website. Similar to certification continuing education units (CEU), you\u2019ll need to learn more about analytics and SEO for your website regularly. Below we cover how to create a website fit for the personal trainer. Security Call to Action Marketing Analytics<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/personal-trainer-website-boldgrid\/\"> Read More ><\/a><\/p>\n","protected":false},"author":57014,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4288],"tags":[],"class_list":["post-43012","post","type-post","status-publish","format-standard","hentry","category-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create a Website for a Personal Trainer | InMotion Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/personal-trainer-website-boldgrid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create a Website for a Personal Trainer | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"There are many web design tasks that need to be prioiritized for a personal trainer\u2019s website. 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