{"id":42859,"date":"2019-05-29T12:15:12","date_gmt":"2019-05-29T17:15:12","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=42859"},"modified":"2023-06-12T14:46:11","modified_gmt":"2023-06-12T18:46:11","slug":"seo-markup-hierarchy","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/seo-markup-hierarchy\/","title":{"rendered":"SEO Markup Hierarchy"},"content":{"rendered":"<img decoding=\"async\" src=\"\/support\/images\/stories\/boldgrid-fast-easy-seo.png\" style=\"float:right;width:200px;\" alt=\"SEO Search icon\">\n<p>\nYou\u2019re a website creator now. You are building a valuable and sustainable website that may be read and linked back to for many years. <\/p>\n<p>\nHow did this happen?\n<\/p>\n<p>\nIt\u2019s not as complicated as you might think. It\u2019s about all treating each page of your site as a well-organized document. And the best way to do that is to remember your SEO markup hierarchy. <\/p>\n<p>\nThis will require a little HTML work, but not much.\n<\/p>\n<h2 id=\"org337344a\">Strategic Use of Heading Tags<\/h2>\n<p>\nIn basic HTML training you may have learned that each tag has a functional purpose. This means that <code>&lt;p&gt;<\/code> tags are for paragraphs and <code>&lt;h1&gt;<\/code> tags for \u201cHeading 1\u201d elements.\n<\/p>\n<p>\nRemember that search engines read your pages the way a robot would: without much regard for style and aesthetics. In effect, the robots are looking to see how your information is <i>organized<\/i>. \n<\/p>\n<p>\nAnd if the information on your page is organized in a coherent way, the search engine is more likely to recommend you higher in search results pages. <\/p>\n<p>\nThis means your document must be organized according to a hierarchy. Take a look at these headings for an example Bike Shop website:\n<\/p>\n<pre class=\"src src-html\">&lt;<span style=\"color: #0000ff;\">h1<\/span>&gt; - Joe's Bike Shop       (Parent)\n  &lt;<span style=\"color: #0000ff;\">h2<\/span>&gt; - We're Having a Sale (Child)\n    &lt;<span style=\"color: #0000ff;\">h3<\/span>&gt; - Item 1 on sale    (Grandchild)\n    &lt;<span style=\"color: #0000ff;\">h3<\/span>&gt; - Item 2 on sale    (Grandchild)\n  &lt;<span style=\"color: #0000ff;\">h2<\/span>&gt; - How to Use Coupons  (Child)\n    &lt;<span style=\"color: #0000ff;\">h3<\/span>&gt; - Email             (Grandchild)\n    &lt;<span style=\"color: #0000ff;\">h3<\/span>&gt; - Redeem in store   (Grandchild)\n<\/pre>\n<p>\nNotice how the headings on this example page are organized like an outline you might have written in school. <\/p>\n<p>\nThe same way an outline can be used to help you write an essay in school, an outline strategy can also be used to organize page content in a hierarchy of significance. <\/p>\n<h2 id=\"orgab90552\">No Code Required (How to Do It In WordPress)<\/h2>\n<p>\nBut you may be wondering: I don\u2019t want to use HTML code, how can I do this in the BoldGrid Post and Page Builder?\n<\/p>\n<p>\nIt\u2019s easy.\n<\/p>\n<img decoding=\"async\" src=\"\/support\/images\/stories\/boldgrid-doc-objects.png\" style=\"width:auto;\" alt=\"Heading hierarchy example\">\n<p>\nWhile working in a text field, select the Styles dropdown menu. Here you can select all kinds of page elements and their correct HTML code will be applied behind the scenes.\n<\/p>\n<p>\nThis way you can maximize your SEO potential the fast easy way.\n<\/p>\n<p>\nIf you have any questions or comments please leave them below and we\u2019ll happy to help out.\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re a website creator now. You are building a valuable and sustainable website that may be read and linked back to for many years. How did this happen? It\u2019s not as complicated as you might think. It\u2019s about all treating each page of your site as a well-organized document. And the best way to do<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/seo-markup-hierarchy\/\"> Read More ><\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4313],"tags":[],"class_list":["post-42859","post","type-post","status-publish","format-standard","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Markup Hierarchy | InMotion Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/seo-markup-hierarchy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Markup Hierarchy | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"You\u2019re a website creator now. 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