{"id":42853,"date":"2019-05-29T12:07:48","date_gmt":"2019-05-29T17:07:48","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=42853"},"modified":"2021-08-16T22:21:32","modified_gmt":"2021-08-17T02:21:32","slug":"how-to-choose-valuable-keywords","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/","title":{"rendered":"How to Choose Valuable Keywords"},"content":{"rendered":"<p>Finding keywords for your website is easier than you might think. However, ranking in search engines for those terms is where the work and patience comes in. It can takes years of work to generate serious competition for keywords. But you may not even notice how much time has gone by because you have plenty of work to do in the meantime. If you\u2019re ready to get started, let\u2019s find out how to choose valuable keywords to target on your site.<\/p>\n<h2 id=\"org56fef0d\">A Brief Introduction<\/h2>\n<p>Keyword strategy, like SEO itself, is a deep topic. We can introduce you to the basics, but this is only a starting point.<\/p>\n<p>This doesn\u2019t mean you\u2019re far behind. Rather, it just means this is the best time for you to take stock of your options and work on a little bit at a time to build up your strategy. Here are some great resources to get you started:<\/p>\n<ul class=\"org-ul\">\n<li><a href=\"\/support\/website\/seo\/seo-getting-started-guide\/\">Our full SEO guide<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/blog\">Moz Blog<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6325025?hl=en\">Google Ads Help<\/a><\/li>\n<\/ul>\n<p>Take it slow and read a little bit each day. Soon you\u2019ll be an expert.<\/p>\n<h2 id=\"org699c17a\">Your SEO (And Content) Strategy<\/h2>\n<p>Keyword optimization falls under the broader category of SEO (Search Engine Optimization). But more and more, content has become a bigger part of the overall SEO strategy of a site.<\/p>\n<p>In the old days, SEOs used to bloat a page with keywords so they could fool ranking systems. Search engines caught on though, and now such a thing could get you penalized and cause your site to drop quickly from the top of the search engine rankings.<\/p>\n<p>So this an opportunity for you to sit back and think about how your keywords can fit into a content strategy that will likely form around these kinds of items:<\/p>\n<ul class=\"org-ul\">\n<li>Blog Posts<\/li>\n<li>Page content (landing page, team page, testimonials, etc.)<\/li>\n<li>Videos<\/li>\n<li>Podcasts<\/li>\n<\/ul>\n<p>All of these various media can represent your keywords in creative ways. This way, your readers and viewers won\u2019t notice the keywords (but the search engines will).<\/p>\n<h2 id=\"org90e8422\">Choosing Your Keywords<\/h2>\n<p>When it comes time to choose your keywords you can start with the easiest one that best describes what your site is about, for example: <i>italian restaurant.<\/i><\/p>\n<p>Now, depending on the number of high-quality Italian restaurants in your community, this might be the toughest keyword to rank for because the competition will be high.<\/p>\n<p>So what you\u2019ll need to do now is use a keyword planning tool to help find <i>related<\/i> keywords you can target as well.<\/p>\n<ul class=\"org-ul\">\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a><\/li>\n<li><a href=\"https:\/\/keywordtool.io\/\">Keyword Tool<\/a><\/li>\n<\/ul>\n<p>Once you\u2019ve chosen your related keywords, you can place on a spreadsheet to track how you\u2019re representing them across your media channels.<\/p>\n<h2 id=\"org11e7dce\">Plugging In Your Keywords<\/h2>\n<p>Now that you\u2019ve selected a list of keywords it\u2019s time to start targeting them. This is where the BoldGrid SEO plugin makes it really easy.<\/p>\n<p>The BoldGrid SEO plugin helps you integrate keywords nicely into your content.<\/p>\n<p>Notice when you\u2019re working on a page or post, if you scroll down, you\u2019ll see the SEO toolbox.<\/p>\n<p><img decoding=\"async\" alt=\"Easy SEO in BoldGrid\" src=\"https:\/\/www.boldgrid.com\/wp-content\/uploads\/2019\/02\/easy_seo.png\" style=\"width:auto;\"><br>\nAll you need to do now is input your keyword phrases into the text field. The Easy SEO tools will provide insights about how you\u2019re using the keyword phrase in your content and things you can do to increase the SEO quality of the page.<\/p>\n<p>Should guidelines are based on current SEO trends and might change over that time. That\u2019s why it\u2019s always a good idea to go through your site and take inventory of your SEO quality on new and old pages and posts.<\/p>\n<p>And, as always, if you have any questions or comments, please leave them below and we\u2019ll do our best to answer them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding keywords for your website is easier than you might think. However, ranking in search engines for those terms is where the work and patience comes in. It can takes years of work to generate serious competition for keywords. But you may not even notice how much time has gone by because you have plenty<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/\"> Read More ><\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4346],"tags":[],"class_list":["post-42853","post","type-post","status-publish","format-standard","hentry","category-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Choose Valuable Keywords | InMotion Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose Valuable Keywords | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"Finding keywords for your website is easier than you might think. However, ranking in search engines for those terms is where the work and patience comes in. It can takes years of work to generate serious competition for keywords. But you may not even notice how much time has gone by because you have plenty Read More &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Support Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-29T17:07:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-17T02:21:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.boldgrid.com\/wp-content\/uploads\/2019\/02\/easy_seo.png\" \/>\n<meta name=\"author\" content=\"Christopher Maiorana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@InMotionHosting\" \/>\n<meta name=\"twitter:site\" content=\"@InMotionHosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Maiorana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/\"},\"author\":{\"name\":\"Christopher Maiorana\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/person\/c6922c56c84e17079fd558e07b7ef72f\"},\"headline\":\"How to Choose Valuable Keywords\",\"datePublished\":\"2019-05-29T17:07:48+00:00\",\"dateModified\":\"2021-08-17T02:21:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/\"},\"wordCount\":623,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.boldgrid.com\/wp-content\/uploads\/2019\/02\/easy_seo.png\",\"articleSection\":[\"Website Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/\",\"name\":\"How to Choose Valuable Keywords | InMotion Hosting\",\"isPartOf\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.boldgrid.com\/wp-content\/uploads\/2019\/02\/easy_seo.png\",\"datePublished\":\"2019-05-29T17:07:48+00:00\",\"dateModified\":\"2021-08-17T02:21:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/#primaryimage\",\"url\":\"https:\/\/www.boldgrid.com\/wp-content\/uploads\/2019\/02\/easy_seo.png\",\"contentUrl\":\"https:\/\/www.boldgrid.com\/wp-content\/uploads\/2019\/02\/easy_seo.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/website-design\/how-to-choose-valuable-keywords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.inmotionhosting.com\/support\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Choose Valuable Keywords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#website\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/\",\"name\":\"InMotion Hosting Support Center\",\"description\":\"Web Hosting Support &amp; 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