{"id":2735,"date":"2013-05-22T23:45:20","date_gmt":"2013-05-23T03:45:20","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/2013\/05\/22\/google-penguin-impact-on-seo\/"},"modified":"2023-05-11T17:49:12","modified_gmt":"2023-05-11T21:49:12","slug":"google-penguin-impact-on-seo","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/google-penguin-impact-on-seo\/","title":{"rendered":"Google Penguin and the impact on SEO"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Google search bar with how do I rank my website after Google Penguin updates? typed in\" src=\"\/support\/images\/stories\/website\/seo\/google-penguin\/google-penguin-updates.png\" style=\"padding-left: 80px;\"><\/p>\n<p>Google Penguin is the name for a continued public Google algorithm update, that first started back on April 24th, 2012. The goal with the Google Penguin update was aimed at penalizing websites that violate Google\u2019s Webmaster Guidelines by employing black-hat SEO tactics. This includes things such as stuffing keywords on a page, creating duplicate content, or using link schemes such as buying backlinks for their websites, instead of focusing on creating quality unique content.<\/p>\n<h2>Google Penguin 2.0<\/h2>\n<p>It has been rumored that another round of updates to the Google Penguin algorithm is closely approaching. When the Google Penguin 2.0 rollout completes which will be the first update of 2013, it\u2019s expected to be more thorough and in-depth than previous updates. Already Matt Cutts who is the head of the web spam team at Google has released one of their great Google Webmaster Help videos explaining what we can expect in the next few months for SEO and search engine optimization:<\/p>\n<div style=\"padding-left: 50px;\"> <iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/xQmQeKU25zg\" width=\"560\"><\/iframe> <\/div>\n<p>\u00a0<\/p>\n<div style=\"background-color: #fafad2; border: 1px #D3D3D3 dashed; border-radius: 5px; padding: 0px 0px 0px 5px;\">\n<p><strong>Update 5\/22\/2013 \u2013 10:00PM EST<\/strong> Matt Cutts has confirmed that that Google Penguin 2.0 update did in fact go live today via his blog post about <a href=\"https:\/\/www.mattcutts.com\/blog\/penguin-2-0-rolled-out-today\/\" rel=\"noopener\" target=\"_blank\">Penguin 2.0 rolled out today<\/a><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div style=\"background-color: #fafad2; border: 1px #D3D3D3 dashed; border-radius: 5px; padding: 0px 0px 0px 5px;\">\n<p><strong>Update 6\/3\/2013 \u2013 7:20PM EST<\/strong> Matt Cutts released another great Google Webmaster Help video today. He talks about some of the misconceptions in the SEO industry regarding Google, and ties it in with the recent Google Penguin 2.0 update.<\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div style=\"padding-left: 50px;\"> <iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/K2mv1KSktLo\" width=\"560\"><\/iframe> <\/div>\n<h2>Google Penguin updates<\/h2>\n<p>Technically the Google Penguin 2.0 update is Google Penguin 4, in that it\u2019s the 4th update to the algorithm since first going live last year in April. Here is a rough break-down of previous Google Penguin updates with their release dates, as well as how many global Google queries were affected:<\/p>\n<ul>\n<li>Penguin 1 \u2013 April 24th, 2012 (~3.1% of queries)<\/li>\n<li>Penguin 2 \u2013 May 26th, 2012 (&lt; 0.1% of queries)<\/li>\n<li>Penguin 3 \u2013 October 5th, 2012 (~.3% of queries)<\/li>\n<li>Penguin 4 \u2013 May 22nd, 2013 (~2.3% of queries)<\/li>\n<\/ul>\n<p>For more information on the Google algorithm changes I recommend checking out these awesome sites as well:<\/p>\n<ul>\n<li><a href=\"https:\/\/moz.com\/google-algorithm-change\" target=\"_blank\" rel=\"noopener\">Google algorithm change history<\/a> provided by <strong>Moz.com<\/strong><\/li>\n<\/ul>\n<li><a href=\"https:\/\/searchengineland.com\/library\/google\/google-penguin-update\" target=\"_blank\" rel=\"noopener\">Google Penguin updates<\/a> provided by <strong>SearchEngineLand.com<\/strong><\/li>\n<h2>Things to do for Google Penguin<\/h2>\n<ul>\n<li>Ensure your website is in compliance with the <a href=\"https:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=35769\" rel=\"noopener\" target=\"_blank\">Google Webmaster Guidelines<\/a><\/li>\n<li>Use Google\u2019s <a href=\"https:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=2648487\" rel=\"noopener\" target=\"_blank\">Disavow tool<\/a> to remove low quality links to your website<\/li>\n<\/ul>\n<h2>Bad SEO practices targeted by Google Penguin<\/h2>\n<p>These SEO tactics are typically referred to as <strong>black-hat<\/strong> SEO, in that they are methods for trying to cheat the system, rather than focusing on creating unique quality content:<\/p>\n<ul>\n<li>Advertorial spam<\/li>\n<li>Cloaking content<\/li>\n<li>Comment spam<\/li>\n<li>Doorway pages<\/li>\n<li>Link farms<\/li>\n<li>Purchased backlinks<\/li>\n<li>Scraping for content<\/li>\n<li>Unnecessary internal links<\/li>\n<li>Using hidden text on pages<\/li>\n<\/ul>\n<p>We will continue to add on to this article with more information regarding the progress of the Google Penguin 2.0 update, as well as more in-depth explanations of what to do to ensure your website isn\u2019t negatively affected by this update.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Penguin is the name for a continued public Google algorithm update, that first started back on April 24th, 2012. The goal with the Google Penguin update was aimed at penalizing websites that violate Google\u2019s Webmaster Guidelines by employing black-hat SEO tactics. This includes things such as stuffing keywords on a page, creating duplicate content,<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/google-penguin-impact-on-seo\/\"> Read More ><\/a><\/p>\n","protected":false},"author":57014,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4313],"tags":[],"class_list":["post-2735","post","type-post","status-publish","format-standard","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Penguin and the impact on SEO | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"Google Penguin is the working name for a continued public Google algorithm update that first started back on April 24th, 2012. The goal with the Google Penguin update was aimed at penalizing websites that violate Google&#039;s Webmaster Guidelines by employing black-hat SEO tactics, such as stuffing keywords on a page, creating duplicate content, or using link schemes such as buying backlinks for their websites, instead of focusing on creating quality unique content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/google-penguin-impact-on-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Penguin and the impact on SEO | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"Google Penguin is the working name for a continued public Google algorithm update that first started back on April 24th, 2012. The goal with the Google Penguin update was aimed at penalizing websites that violate Google&#039;s Webmaster Guidelines by employing black-hat SEO tactics, such as stuffing keywords on a page, creating duplicate content, or using link schemes such as buying backlinks for their websites, instead of focusing on creating quality unique content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/google-penguin-impact-on-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Support Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-23T03:45:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-11T21:49:12+00:00\" \/>\n<meta name=\"author\" content=\"InMotion Hosting Contributor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/InMotionHosting\" \/>\n<meta name=\"twitter:site\" content=\"@InMotionHosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InMotion Hosting Contributor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/google-penguin-impact-on-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/google-penguin-impact-on-seo\/\"},\"author\":{\"name\":\"InMotion Hosting Contributor\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#\/schema\/person\/f9a4fc454cd1df128ee8e898d30d4644\"},\"headline\":\"Google Penguin and the impact on SEO\",\"datePublished\":\"2013-05-23T03:45:20+00:00\",\"dateModified\":\"2023-05-11T21:49:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/google-penguin-impact-on-seo\/\"},\"wordCount\":470,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#organization\"},\"articleSection\":[\"Search Engine Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/google-penguin-impact-on-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/google-penguin-impact-on-seo\/\",\"url\":\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/google-penguin-impact-on-seo\/\",\"name\":\"Google Penguin and the impact on SEO | InMotion Hosting\",\"isPartOf\":{\"@id\":\"https:\/\/www.inmotionhosting.com\/support\/#website\"},\"datePublished\":\"2013-05-23T03:45:20+00:00\",\"dateModified\":\"2023-05-11T21:49:12+00:00\",\"description\":\"Google Penguin is the working name for a continued public Google algorithm update that first started back on April 24th, 2012. 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