{"id":101748,"date":"2022-12-16T15:38:37","date_gmt":"2022-12-16T20:38:37","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/support\/?p=101748"},"modified":"2023-06-19T09:51:48","modified_gmt":"2023-06-19T13:51:48","slug":"using-lists","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/support\/edu\/hubspot\/using-lists\/","title":{"rendered":"How to Create Lists in HubSpot"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/create-lists-hubspot-1-1024x538.jpg\" alt=\"How to Create Lists in HubSpot - header image\" class=\"wp-image-102123\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/create-lists-hubspot-1-1024x538.jpg 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/create-lists-hubspot-1-300x158.jpg 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/create-lists-hubspot-1-768x403.jpg 768w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/create-lists-hubspot-1.jpg 1200w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><\/figure>\n\n\n\n<p>Lists organize your contacts and are an important tool in HubSpot CRM. Creating lists allows you to use marketing segments that categorize your customers.  This aids your email marketing efforts by identifying who should receive your marketing emails.<\/p>\n\n\n\n<p>This tutorial will describe the two main types of lists and then show you how to create a list in HubSpot.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#types\">Types of Lists \u2013 Active or Static<\/a><\/li>\n\n\n\n<li><a href=\"#create\">How to Create a List in HubSpot<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types\">Types of Lists \u2013 Active or Static<\/h2>\n\n\n\n<p><strong>Active lists<\/strong> automatically update over time.\u00a0For example, if you base the list on company contacts that have deals over $1000, then that list may change as the number of companies you do business with (over $1000) increases.<br><br>You would use active lists for regular customers who frequently inquire for information. They would then be able to get emails from your email campaigns as well as any updates from subscriptions.<\/p>\n\n\n\n<p>A <strong>Static list <\/strong>does not change.\u00a0Suppose you have customers who have repeatedly refused to open your emails or have requested that you unsubscribe them, but they are regular customers. In that case, you might create a list that infrequently receives informational emails.  This helps keep them from being irritated with higher volumes of marketing messages.<\/p>\n\n\n\n<p>Using Active and Static lists helps you focus on opportunities where your marketing email efforts will have the most impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create\">How to Create a List in HubSpot<\/h2>\n\n\n\n<p>To create lists, you need contacts.\u00a0Contacts can consist of people or businesses.\u00a0Lists are based on filters that allow you to specify a group from your contacts.\u00a0For example, you may want to create a group of people based on their lead status.\u00a0Or you may want to target a geographic area.\u00a0\u00a0<\/p>\n\n\n\n<ol class=\"article_list wp-block-list\">\n<li><a href=\"https:\/\/app.hubspot.com\/login\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Log into HubSpot<\/a>.<\/li>\n\n\n\n<li>In HubSpot, click on <strong>Contacts &gt; Lists<\/strong> from the menu.<\/li>\n\n\n\n<li>You will see the Lists page that will display your saved lists.<br><br><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"302\" class=\"wp-image-101750\" style=\"width: 1000px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/lists-main.jpg\" alt=\"Lists page with saved lists\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/lists-main.jpg 1249w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/lists-main-300x91.jpg 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/lists-main-1024x309.jpg 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/lists-main-768x232.jpg 768w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><br><\/li>\n\n\n\n<li>Click on <strong>Create List<\/strong> in the top right corner.<\/li>\n\n\n\n<li>Type in a name for your list.<\/li>\n\n\n\n<li>You can create a list based on <strong>Contact<\/strong> records, or you can base it on <strong>Company <\/strong>records.\u00a0Choose the type you want to use.<br><br><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"408\" class=\"wp-image-101751\" style=\"width: 1000px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/create-a-list-1.jpg\" alt=\"Create a list\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/create-a-list-1.jpg 1251w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/create-a-list-1-300x123.jpg 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/create-a-list-1-1024x418.jpg 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/create-a-list-1-768x314.jpg 768w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><br><br><\/li>\n\n\n\n<li>Select the kind of list you want to create:\u00a0<strong>Active<\/strong> or <strong>Static.<\/strong><\/li>\n\n\n\n<li>Click <strong>Next<\/strong>.<\/li>\n\n\n\n<li>You will then need to add filters to create your list.\u00a0Click on <strong>Add filter<\/strong>.<br><br><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"440\" class=\"wp-image-101752\" style=\"width: 500px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/add-filter.jpg\" alt=\"Add a filter to create list\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/add-filter.jpg 398w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/add-filter-300x264.jpg 300w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><br><br><br><br><\/li>\n\n\n\n<li>Select a filter to help identify your contacts and create your list.<br><br><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"456\" class=\"wp-image-101754\" style=\"width: 700px;\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/add-filter-list.jpg\" alt=\"Add filter list\" srcset=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/add-filter-list.jpg 1059w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/add-filter-list-300x195.jpg 300w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/add-filter-list-1024x667.jpg 1024w, https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2022\/12\/add-filter-list-768x500.jpg 768w\" sizes=\"auto, (min-width: 1360px) 876px, (min-width: 960px) calc(61.58vw + 51px), calc(100vw - 80px)\" \/><br><br><br><br><\/li>\n\n\n\n<li>Click on <strong>Save List<\/strong> in the top corner to complete the process.<br><br><\/li>\n<\/ol>\n\n\n\n<p>The process of building the list may take some time if you have a lot of contacts.\u00a0Complete lists will appear in the far right column.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<p><br>Using lists is important for organizing your contacts in your email marketing efforts.\u00a0 It helps to identify the segments of your contacts who would benefit from your email marketing efforts. <br><br>As you grow your business and accumulate email marketing data, your lists will also mature. You can separate them into more significant segments that reflect your target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lists organize your contacts and are an important tool in HubSpot CRM. Creating lists allows you to use marketing segments that categorize your customers. This aids your email marketing efforts by identifying who should receive your marketing emails. This tutorial will describe the two main types of lists and then show you how to create<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/hubspot\/using-lists\/\"> Read More ><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4553],"tags":[],"class_list":["post-101748","post","type-post","status-publish","format-standard","hentry","category-hubspot"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create Lists in HubSpot | InMotion Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/hubspot\/using-lists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Lists in HubSpot | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"Lists organize your contacts and are an important tool in HubSpot CRM. 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