--- title: "Create a Website for a Personal Trainer" description: "There are many web design tasks that need to be prioiritized for a personal trainer's website. Similar to certification continuing education units (CEU), you'll need to learn more about analytics and..." url: https://www.inmotionhosting.com/support/website/personal-trainer-website-boldgrid/ date: 2019-05-29 modified: 2023-10-17 author: "InMotion Hosting Contributor" categories: ["Website"] type: post lang: en --- # Create a Website for a Personal Trainer There are many web design tasks that need to be prioiritized for a personal trainer’s website. Similar to certification continuing education units (CEU), you’ll need to learn more about analytics and SEO for your website regularly. Below we cover how to **create a website fit for the personal trainer**. [Security](#security) [Call to Action](#call-to-action) [Marketing](#marketing) [Analytics](#analytics) [Merchandise](#merchandise) [SEO](#seo) [Affiliate](#affiliate) ## Your Story There are plenty personal trainers. **Your bio** helps a potential customer decide you’re the one they should contact to assist their journey to a better life. This can include: - Affiliations and communities – e.g. *hometown, favorite activities, college* - Certifications, their specialties, and notable continuing education courses – e.g. *[NASM](https://www.nasm.org/), [NSCA](https://www.nsca.com/), [ACE](https://www.acefitness.org/)* - Experience and testimonials - Why you do this - Personal records related to your target audience – e.g. *marathon, circuit time, one rep max* ### Contact Info **[Add social media accounts](https://www.inmotionhosting.com/support/edu/wordpress/boldgrid/creating-boldgrid-menus/)** using the Customizer. You can [embed Facebook or Twitter feeds](https://www.inmotionhosting.com/support/edu/wordpress/plugins/how-to-add-social-media-icons-and-buttons/) to show activity. We recommend using a [social media management web application](/support/website/social-media/social-media-management-tools) to schedule and post content from a single dashboard. Consider including your [email address](https://www.w3schools.com/tags/tryit.asp?filename=tryhtml_link_mailto), [phone number](https://www.w3schools.com/tags/tryit.asp?filename=tryhtml_link_phoneto), and a [Google Map](https://developers.google.com/maps/documentation/embed/start) if you have a physical location or work at multiple locations. **A [weForms contact form](/support/product-guides/weforms/how-to-add-a-form-to-your-wordpress-site-using-weforms/) organizes similar types of requests** for those wanting more information. For example, you could include checkboxes for specific health & fitness goals. You should secure [email hosting](/support/email/strengthen-overall-email-authentication/) to reduce spam. Advanced users may prefer [Contact Form 7](/support/edu/wordpress/318-adding-a-form-using-contact-form-a-in-wordpress) for it’s [security features](/support/edu/wordpress/secure-contact-form-7-form). ## Security **[Enable FreeSSL](/support/edu/wordpress/privacy-policy-page-wordpress/)** to show you care about web security and privacy. We recommend you [purchase a SSL](/support/edu/wordpress/privacy-policy-page-wordpress/) if you add an e-commerce site to sell merchandise. ## Call to Action [![call to action example](https://www.inmotionhosting.com/support/images/stories/wordpress-plugins/contact-form-7-personal-trainer.png)](https://www.inmotionhosting.com/support/images/stories/wordpress-plugins/contact-form-7-personal-trainer.png) **Consider a call-to-action [contact form](/support/product-guides/weforms/how-to-add-a-form-to-your-wordpress-site-using-weforms/)** to jump-start your relationship with potential customers including: 1. Name and email address 2. Short description stating those who sign up will receive a short e-book PDF or similar teaser material 3. [Upload an image visualizing content the visitor would receive](/support/edu/wordpress/boldgrid/boldgrid-website-builder/) ## Marketing Your taglines should relate to your target audience – *location, demographics, and goals*. Talk about the benefits for the customers without intimidating terms. Sell to the customer. Make it personal. Instead of: > Let me help you reach your health and fitness goals Take it deeper: > I’ll teach you the workouts that killed my lower back pain and enabled me to run around with my kids more. Or: > Attention busy VA Beach professionals: fast, effective fat loss programs tailored to your life and close to home. [![happy girl stretching by icons8](https://www.inmotionhosting.com/support/images/stories/social-media/girl-stretch.png)](https://www.inmotionhosting.com/support/images/stories/social-media/girl-stretch.png) [![sad girl exercising and big X by icons8](https://www.inmotionhosting.com/support/images/stories/social-media/girl-lifting-weights-x.png)](https://www.inmotionhosting.com/support/images/stories/social-media/girl-lifting-weights-x.png) Use images of everyday people for before and after testimonials. Using intermediate weight lifters may cause potential customers to think you expect them to have a higher level of fitness beforehand. The pictures should also display a positive experience. Videos and blogs help potential customers too far away to meet you for personal training. ### YouTube **Create and [Embed YouTube videos](/support/website/website-design/add-youtube-video/)** – *workouts, courses, etc.* – to immerse people in the experience of working with you and allow others to subscribe to your channel. Active subscribers will share links that result in leads. ### Podcast **[Podcasting](/support/live-broadcasting/)** is popular because people can listen while always on the go. You can easily embed podcasts uploaded to your server or [external platforms](/support/edu/wordpress/how-to-embed-content-into-wordpress-using-oembed/). ### Blog **Blog** about new studies, health and fitness events, and other news. This creates opportunities to reach potential customers and gain search engine optimization rankings. Try to create videos or podcasts regularly. ## Learn SEO **Good Site Engine Optimization (SEO)** makes it easier to find your website from search engines. You can learn more with our [SEO articles](/support/edu/wordpress/search-engine-optimization-with-jetpack-professional/) and official [BoldGrid Easy SEO articles](https://www.boldgrid.com/support/boldgrid-easy-seo/). ## Analytics **Integrate a [web analytics](/support/web-analytics) solution** to better understand where your web traffic originates and how to improve it. ## Merchandise **[Install WooCommerce](/support/edu/woocommerce/how-to-install-woocommerce) to sell merchandise** with BoldGrid, or install an e-commerce CMS on a [subdomain](/support/edu/cpanel/creating-a-subdomain/) – e.g. [PrestaShop](/support/edu/prestashop/). **[Create a GDPR-compliant privacy policy page](/support/edu/wordpress/privacy-policy-page-wordpress/)** if you decide to sell gear. ### Affiliate Program Join affiliate programs such as [Google Ads](https://www.inmotionhosting.com/hosting-affiliate-program) and our [affiliate program](https://www.inmotionhosting.com/hosting-affiliate-program) for extra cash. There are also [WordPress plugins](/support/edu/wordpress/plugins-for-advertising/) to help with affiliate programs. Learn more about making the most of your [Website Creator hosting services](https://www.inmotionhosting.com/website-creator).