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When building a website using the WordPress site builder, it is essential not to overlook the importance of redundant and logical navigation, also known as “Information Architecture,” especially when considering hosting for ecommerce. This crucial aspect ensures that visitors can successfully navigate your site and easily find the information they are seeking. By implementing a well-structured navigation system, you provide a consistent roadmap for your website, resulting in reduced bounce rates, as indicated by web analytics. In this article, we will explore the significance of redundant and logical navigation, empowering you to construct a website that offers visitors a favorable user experience.
Logical Navigation
Logical navigation on your website is important because it’s your user’s road map to your site. If users can follow and understand the navigation they’ll be more likely to stay on your website. If visitors get confused or lost and can’t find what they’re looking for, they will leave (also known as bounce). When making logical navigation you should consider the goals of your business as well as your audience. You want the navigation to be easy for your users to understand but you also accomplish your business goals. For example, if you have an eCommerce site you want to make sure your online store is represented.
Benefits of Logical Navigation
- Users can find what they are looking for
- Visitors more likely to stay on site
- Can guide users toward higher priority pages/products
Redundant Navigation
Redundancy is an important part of making a site accessible because it ensures users understand how to navigate your website. They let users track where they are on the website and navigate to a previous section easily. Examples of redundancies are breadcrumb navigation, adding alt text to images and links, and adding labels to forms. It’s a redundant way of communicating so specific sets of users can get the same information. This is important because everyone thinks differently.
Benefits of Redundant Navigation
- More user friendly
- Easier for users to find what they’re looking for
- Gives the user several ways to find the same information
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