--- title: "WordPress SEO Services: SEO Foundations Plans and Process" description: "Your WordPress site is live, but the people searching for your business still can't find it. InMotion Hosting's WordPress SEO services, called SEO Foundations, set up the keyword targeting, page-level..." url: https://www.inmotionhosting.com/support/product-guides/web-design-services/wordpress-seo-foundations/ date: 2026-10-08 modified: 2026-10-08 author: "Derrell" categories: ["Web Design Services"] type: post lang: en --- # WordPress SEO Services: SEO Foundations Plans and Process Your WordPress site is live, but the people searching for your business still can’t find it. InMotion Hosting’s WordPress SEO services, called SEO Foundations, set up the keyword targeting, page-level optimization, and tracking that help search engines understand your site. By the end of this guide you will know what each plan includes, how the work happens, and how long results usually take. ## How WordPress SEO Services Improve Your Search Visibility SEO Foundations plans build the groundwork that helps search engines understand your site. That groundwork has three parts: keyword targeting, on-page setup, and an overall check of your site. Getting the fundamentals right puts your site in a good position to perform in search over time. The InMotion Hosting Professional Website Services team does this work for you. You don’t need to learn an SEO plugin or decide which words to target. Before you choose a plan, check whether it fits your site. ## Is SEO Foundations Essential Right for My Site? Yes, if you run a small business, startup, blog, or local service business and need solid basic optimization without an advanced strategy. SEO Foundations Essential is the entry plan. It covers the basics, such as keyword research, meta tags, and technical SEO fixes. If you are establishing your presence in search and want the fundamentals handled correctly, start there. If you have more pages or more keywords to cover, SEO Foundations Pro raises those limits and adds Google Search Console setup. The next section compares the two. ## What Each SEO Foundations Plan Includes Both plans cover plugin setup, keyword research, on-page work, analytics, and a report. Pro covers more pages and keywords and adds Search Console. For current pricing, visit the [WordPress SEO services page](https://www.inmotionhosting.com/services/wordpress-seo). | Feature | SEO Foundations Essential | SEO Foundations Pro | | --- | --- | --- | | All in One SEO (AIOSEO) plugin setup | Free plugin and features | Pro license and features | | On-page optimization | Up to 10 pages | Up to 25 pages | | Keyword research | Up to 5 keywords | Up to 10 keywords | | Google Analytics with MonsterInsights | Included | Included | | Domain Overview Report | Included | Included | | Google Search Console setup, plus AIOSEO’s IndexNow feature | Not included | Included | Need more than a plan covers? Ask the Sales team about a custom quote, which is also where extras such as content creation are priced. First, here is how the team decides what your pages should target. **Professional Websites Without the Tech Headaches** Our team will build a beautiful WordPress site and take care of updates, security, and maintenance – so you can focus on running your business. [Let Us Handle It for You](https://www.inmotionhosting.com/services?mktgp=t&irgwc=1&affiliates=5001860&utm_campaign=Jumbotron&utm_source=supportcenter&utm_medium=cta&utm_term=pro-websites-cta3) ## Understanding Keyword Research Keyword research identifies the search terms your potential customers actually use. The team analyzes each term by search volume, competition level, and search intent (what the searcher wants to do or learn). This keeps you from chasing the wrong words. A good target is a phrase people search, that fits what your business offers, and that you have a realistic chance of ranking for. A hugely popular phrase you can’t compete for does little for you. A narrower phrase that matches a buyer’s need can bring better visitors. Want to understand the method? Read [How to Choose Valuable SEO Keywords](/support/website/seo/choose-valuable-seo-keywords/) and [Search Intent and SEO](/support/website/seo/search-intent/). Once the keywords are chosen, they have to appear in the right places on your pages. ## Beginner’s Guide to On-Page Optimization On-page optimization fine-tunes the parts of each page that influence search visibility. That includes meta titles, meta descriptions, headers, content, internal links, images, and page speed. Getting these right helps in two ways. Search engines read your pages more accurately, and your listings look better to people deciding whether to click. Here are four of the elements: - **Meta title:** the page title that search engines often show as the clickable headline of your search listing. See [Title Tags and SEO](/support/website/seo/title-tags/). - **Meta description:** a short summary of the page that can appear under the headline. See [Meta Descriptions and SEO](/support/website/seo/meta-descriptions/). - **Header tags:** the headings that break a page into clear, scannable sections. - **Image alt text:** a text description of each image, which helps search engines understand it. For the full picture, read [A Guide to On-Page SEO](/support/website/seo/on-page-seo/). Next, see how these pieces fit into the order the team works in. ## How the SEO Foundations Process Works The SEO Foundations process has six steps that move from research to measurement. 1. **Audience research:** industry and competitor research that produces a keyword list. 2. **Market study:** related keywords, domain authority, and traffic volume. 3. **Keyword research:** choosing the terms your pages will target. 4. **Content gap audit:** finding missing or thin content. 5. **On-page optimization:** page structure, content, titles, descriptions, header tags, and image alt tags. 6. **Domain overview:** your growth and trend over time, plus top organic and paid keywords. The team also sets up the All in One SEO (AIOSEO) plugin on your site. To see what the plugin does, read [Getting Started with the All In One SEO Pack WordPress Plugin](/support/edu/wordpress/plugins/all-in-one-seo-pack/). The work takes time to pay off, so the next question is how long. ## When to Expect Results from SEO Services You may see early improvements within 4 to 6 weeks. Significant results, such as higher rankings and more traffic, typically take 3 to 6 months or more. The timeline depends on your competition, your industry, and your website’s authority. SEO is a long-term strategy, not an overnight fix, and no one can promise a specific ranking. Your Domain Overview Report gives you a baseline to measure against. **Tip:** Search rankings can slip after you finish a project, so ongoing monitoring helps you hold your gains. InMotion Care plans include SEO monitoring: an initial setup on the base InMotion Care plan, a monthly health check on Care Plus and Care Pro, and proactive fixes plus a quarterly audit on Care Business. See [InMotion Care WordPress Maintenance Plans: What’s Included and FAQs](/support/product-guides/web-design-services/inmotion-care-faqs/) for the details. ## How to Get Started with SEO Foundations To start, contact the InMotion Hosting Sales team. SEO Foundations has no self-service checkout, so Sales helps you pick between Essential and Pro before any work begins. You can compare the plans first on the [WordPress SEO services page](https://www.inmotionhosting.com/services/wordpress-seo). After you sign up, a project manager becomes your point of contact. To see what happens next, read [Getting Started with InMotion Hosting Professional Website Services](/support/product-guides/web-design-services/getting-started-professional-website-services/).