Updated: 11/20/2019 3 Minutes to Read
Did you send an email and have it returned with a 550 error? This means that something in the email contents or the way the email is being sent triggered our spam filter. The returned or bounced message will look similar to this:
As frustrating as this can be, it protects your mail server from being blacklisted as a whole by recipient servers. This message can be avoided by adjusting your settings or removing terms that can be seen as spam related. Just like you, our goal is successful email delivery for all users. So, follow along and we’ll go over the ways to correct this issue and avoid getting the “550 This message was classified as SPAM and may not be delivered” message.
Common solutions to the error
Solution #1 – Enable SMTP Authentication in Outlook
If you are using the Microsoft Outlook email client, not having SMTP Authentication will cause several points to be added to the spam score. This can cause emails that otherwise would be allowed through to be classified as spam. You can find instructions on enabling that setting in our Invalid HELO name article.
Solution #2 – Evaluate email content
As our outgoing servers are using a spam evaluation software set at the most lenient levels, it is difficult for your emails to be tagged as spam and prevented from going out unless they have a lot of features of a spam message. If you are getting caught by the filter, evaluate both the title and body content of the message to ensure there are few, if any, references to popular spamming terms.
Solution #3 – Contact Live Support directly
If you have worked with the other solutions above and are still having issues with your emails getting classified as spam, contact our Live Support department with the failed email complete with bounceback headers. We’ll test the email against the filter and find which rules were violated.
Why am I getting this error?
To help in the global battle of ever-increasing spam, we have implemented spam detection procedures on all emails prior to leaving our servers. Each email is evaluated and rated according to spam rules to determine how likely they are to be actual spam. Those that fail the test are returned to the original sender with the error message 550 This message was classified as SPAM and may not be delivered (please see the email below). If you are receiving a bounceback with this error, then the email you sent has not passed the outbound filter.
Why are you doing this on outbound emails?
Although email servers review all incoming email and evaluate it against their own filters, we have begun screening outbound emails to help preserve the reputation of our server’s IP addresses. Once a mail IP gets enough spam complaints against it, it will be reported to a company that maintains a blacklist. Any email server that subscribes to that particular service will then block all incoming email from that IP address. After too many times on a blacklist, any email sent from our servers has the chance of automatically being delivered to spam folders, regardless of the IP address of the server. Also, since many of our customers are on shared servers, we feel it is not fair for your emails to be blocked due to the spamming activities of other customers. Outbound spam evaluation is a proactive measure to prevent blacklisting and keep your email server up and running.
Follow our guide to strengthen email authentication to ensure your emails aren’t labeled as spam.
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