---
title: "Setting your Site Identity in the Storefront Theme"
description: "After installing the Storefront theme in WordPress you can begin branding and customizing your WooCommerce store. In this tutorial, we will show you how to set your site identity in the Storefront..."
url: https://www.inmotionhosting.com/support/edu/wordpress/set-site-identity/
date: 2018-02-02
modified: 2021-08-16
author: "InMotion Hosting Contributor"
categories: ["WordPress Tutorials"]
type: post
lang: en
---

# Setting your Site Identity in the Storefront Theme

After [installing the Storefront theme in WordPress](https://www.inmotionhosting.com/support/edu/wordpress/themes/install-storefront-woocommerce-plugin/) you can begin branding and customizing your [WooCommerce](/support/edu/wordpress/woocommerce/) store. In this tutorial, we will show you how to **set your site identity in the Storefront theme**. This includes updating your *site title*, *tagline*, *logo*, and *icon*. If you are running a WordPress site you may be interested in InMotion’s managed [WordPress Hosting](https://www.inmotionhosting.com/wordpress-hosting) platform.

## Set your Site Identity

1. [Log into your WordPress Dashboard.](https://www.inmotionhosting.com/support/edu/wordpress/logging-into-wordpress-dashboard/)
2. [![](https://www.inmotionhosting.com/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png)](/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_customize-appearance.png)In your navigation menu click **Appearance** then **Customize**.
3. [![](https://www.inmotionhosting.com/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_storefront-site-identity.png)](/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_storefront-site-identity.png)You will then be on the *Storefront Customizer* page. Click the **Site Identity** link.
4. [![](https://www.inmotionhosting.com/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_select-storefront-logo.png)](/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_select-storefront-logo.png)If you want to replace the *Site Title* with a *logo* click the **Select logo** button. Then, **upload** your logo or choose it from the *Media Library*. **Note:** If you do not want to use a logo, proceed to the next step. [![](https://www.inmotionhosting.com/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_updated-storefront-logo.png)](/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_updated-storefront-logo.png)You should see your new logo display immediately.
5. [![](https://www.inmotionhosting.com/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_site-title-logo.png)](/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_site-title-logo.png)Enter your **Site Title** and **Tagline** if you are not using a *logo*. [![](https://www.inmotionhosting.com/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_updated-site-title-tagline.png)](/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_updated-site-title-tagline.png)You will see the updated *Title* and *Tagline* immediately.
6. [![](https://www.inmotionhosting.com/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_select-icon-image.png)](/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_select-icon-image.png)If you want to use a custom *Site Icon* click the **Select Image** button. Then, **upload** your icon or choose it from the *Media Library* if it was uploaded previously. [![](https://www.inmotionhosting.com/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_site-icon-updated.png)](/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_site-icon-updated.png)You should see the new icon displayed immediately.
7. [![](https://www.inmotionhosting.com/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_publish-storefront-site-identity.png)](/support/wp-content/uploads/2018/02/wordpress_woocommerce_storefront_set-site-identity_publish-storefront-site-identity.png)Click the **Publish** button to save your changes.

Congratulations, now you know how to **set your site identity in the Storefront theme**! In the next guide, we will show you how to customize the header of your WooCommerce site in the StoreFront theme, from your WordPress Dashboard.