Social media is an important part of building your web presence. However, outside of adding social media icons or feeds to your website, you also add more complex social media integration to encourage even more engagement on your site.
Looking specifically at Facebook and Twitter, with plugins, you can add your Facebook reviews, allow users to log into your website using their social media profile, embed events posted to your social media pages, provide social proof for your services, and more.
There are many WordPress plugins for Facebook and Twitter, but here are a few that will help you add more integration than just a simple icon or page feed.
Continue reading to learn more about the:
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Best WordPress Plugins for Facebook
No matter how you feel about Facebook, it is still a heavy hitter in the social media world. Billions of people are active on the platform and depending on your business, adding more Facebook integration to your website could help increase and retain visitors. Here are a few WordPress plugins you should consider for additional Facebook functionality on your site.
Formally known as Facebook Conversion Pixel, Pixel Cat allows you to add a Facebook Pixel to your site for conversion tracking and audience retargeting. With this pixel plugin, you can send events (blog posts read, products viewed, etc.) and other data to Facebook so you can plan and implement successful Facebook ads.
Nothing builds trust like social proof. Displaying reviews from real people will help increase your business and facilitate loyalty among your customers. With this plugin, you can easily add your Facebook reviews to your website via a shortcode or widget.
Easy, one-click login, or single sign-on (SSO) is a feature most online users expect nowadays. In addition, having one-click login will help with user engagement and can increase your online sales. Especially useful for blog and eCommerce sites, this plugin will allow users to login using their Facebook, Twitter, or Google accounts. You can also add a login widget to your website via a shortcode.
Running a blog, social media accounts, and a business can be overwhelming. You also have your personal life to attend to after all. If your content is similar across all platforms, consider using this auto post plugin. Once installed and configured, it will automatically push blog posts and pages to your Facebook profile once the content is published.
Formally known as WP Embed Facebook, this plugin allows you to embed any Facebook element into your website. Add Facebook events, videos, full albums, fan pages, and even replace the WordPress comment system with Facebook comments. You can easily add elements via a shortcode, URL, or embed block in the editor.
Best WordPress Plugins for Twitter
Twitter is another popular social media platform among the digital crowd. With millions of active users, Twitter can help you increase your audience and website engagement. Here are a few WordPress plugins for Twitter to add additional functionality to your website:
When maintaining a blog, or even if you have shareable text on your static pages, giving your audience an easy way to share specific content is a wonderful idea. This plugin allows you to add share links within your content so visitors can tweet specific pieces of content to their Twitter followers.
If you have a lot of content on your website and struggle to post on Twitter consistently, this plugin is perfect for you. It will post older content (blog posts, eCommerce products, and more) automatically once you configure the plugin and set the posting schedule. Reviving old content is a great way to increase user engagement and traffic to your website by reintroducing great content.
If you want to automatically tweet once new content is created without the added functionality of older content being posted, then you should consider WP Twitter Auto Publish. It’s a simple plugin that will tweet on your behalf once new content has been posted to your site. Of course, you can configure the plugin and indicate which types of content you want to be pushed to Twitter upon publishing them.
Those using the Buffer social media management tool can use the Buffer WordPress plugin for seamless integration.
If you’re looking for more plugins to boost website engagement, consider these free gallery and slideshow plugins for WordPress. You can also check out or WordPress Education Channel for more tips and tricks!