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If you're just starting out with WooCommerce you may be overwhelmed with the amount of tools and options you have before you. In this article you will get a quick overview of the primary WooCommerce features.

All of the following (and more) will be described in more detail in subsequent articles.


Since WooCommerce is built in WordPress you still have access to WordPress features and options. You can post new content and pages regularly. Your site is ready for be optimized for search engines. You have thousands of themes and templates available to change the look and feel of your site.

Extensions and plugins

There is a wide field of plugins and extensions you can use to improve the functionality of your site. WooCommerce is a plugin with its own set of tools which can be supplemented. For more information about popular plugins you can peruse our Popular Plugin Guide.

Add your products

WooCommerce offers you a convenient interface to add your products — physical and digital. From the same interface you can add long and short descriptions, add images, and set your price.

Set your shipping options

Once you have determined the types of products you're going to sell and to what locations you want to ship to, you can begin configuring different shipping options for your customers from local and international to in-store pickup — or free shipping.


WooCommerce and WordPress offer you virtually endless options for social media and Email Marketing. When it comes to reaching current and potential customers you will have no barriers set before you.

All of the above features can be managed solely from within your WooCommerce installation. Stay tuned to this channel and we will provide more in-depth instructions on how to get started with WooCommerce and things to consider before setting up your store.

Continued Education in Course WooCommerce
You are viewing Section 19: Overview of WooCommerce Features and Options
Section 18: How to Install WooCommerce
Section 20: How to Blog with WooCommerce

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