Your website is full of great information but end user engagement is low. You put a lot of time and effort into the content you’re publishing on your site, but your bounce rate is high and your traffic has flatlined.
Your written content can be wonderful but if it’s hard to scan and digest quickly, end users are not going to read through it. In addition to great, original written content, you must also elevate your content with relevant graphics and images. This article will outline how you can use Canva, a free online design tool, to create beautiful, engaging graphics for your web content.
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The hero image, which is the large image at the top of your webpage, sets the tone for your website and gives end users a quick visual representation of what to expect. In addition to being a visually interesting image, you may also want to add text to the image to help frame your brand. You can use Canva to create a stunning, engaging graphic or add text and graphics to one of your own images.
You can get started by navigating to Templates>Websites in Canva. Browse their templates and when you find one that you like, select it and make it your own with their intuitive editing feature. Once you’re editing is complete, you can download the graphic and upload it to the hero section of your website. Of note, some templates are only available with Canva Pro or must be purchased individually.
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If you have a lot of content on your webpages or blog posts, try breaking up the text with images and graphics to help the end user digest your content. Adding relevant graphics and images to your webpages and blog posts helps the end user scan the page quickly with ease. Doing this improves the user experience of your website and helps retain traffic. Images can also assist with your SEO efforts.
With Canva’s beautiful blog templates, you can create engaging on-page graphics that elevate your web content and keep end-users coming back for more. Navigate to Templates>Blog Graphics to browse all of their templates. Though it’s labeled ‘Blog Graphics,’ they can be used on any page of your website.
Shake up your content and posts with infographics. Break the traditional mold of simply listing information on a page and present it as a stunning graphic instead. Similar to other graphic elements, infographics allow your end users to easily digest your information; however, infographics also allow the end-user to easily share your information with their networks. This added benefit gives your brand additional promotion opportunities and can potentially help boost traffic to your website.
Create infographics easily by navigating to Templates>Infographics. Once you’ve chosen a template, you can change the colors, icons, and other graphic elements through their editing feature. You can also upload your own elements, like your logo, and add it to the infographic.
Social Media Graphics
Carry your branding over to your social media pages. You can use Canva to create beautiful graphics for your social media profiles and posts. Custom graphics can help humanize your brand and increase interest in a space saturated with information and distractions. Engage your users with personality, entice them with quality content, then direct them back to your website.
Canva has many social media templates covering many platforms and elements. You can create banners, graphics, ads and more. Navigate to Templates to explore their many social media options. You can also search for social media templates but typing the social media platform into the search bar.
Help your content shine to end users with the addition of custom graphics and images. Use Canva to elevate your web content and gain loyal users. For more website tips, check out our Web Design Education channel.