Creating a recognizable brand for your small business is an important step towards longevity and success. When you think about Nike, your first thought is probably the swoosh. Or when you see a blue bird icon, you know it represents Twitter. This is no mistake. Branding helps us remember a business even we cannot remember the name or website. If you’re looking for sneakers but can only remember the swoosh, searching for ‘shoe brand with swoosh’ will allow you to easily find the Nike website.
In addition to recognition, branding also helps build trust around your business, which will help create loyal customers and retain new customers. Canva, the free online design tool, has thousands of templates and designs to help you create a strong brand for your business. This article will outline elements you can create by using Canva to brand your business.
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All branding efforts should start with the creation of the logo. Other branding materials, like your business cards and your website, will build off of the logo you create. If you’re on a budget, creating your own logo for free is easy with Canva. When building a recognizable brand, your logo does not, and should not, be complicated. Simplicity is key. Because of this, and the easy-to-use editing feature within Canva, you’ll be able to bring your vision to life with ease. Also, even if you don’t have an idea in mind, Canva’s logo templates will give you a great place to start.
To find the logo templates, navigate to Templates>Logos within Canva. Once you complete your logo, you can download it as a png or jpg. If you want to download the logo on a transparent background, you will need to upgrade to a Pro membership or pay for it separately.
Once your logo is finalized you’re ready to create additional branding material. With the logo as your blueprint, your biggest challenge now is deciding what to create next. Especially if you’re just starting out, your next creation should be your business card. Though we’re fully in the digital age, there is still nothing like networking and handing out your business card in person. Use the colors, font, and shapes from your logo to create a business card that assists in building your brand. Also, to keep up with recent trends you can use that same design to post a digital business card on Instagram, Facebook, Twitter or LinkedIn.
Similar to creating a logo, to get started, navigate to Templates>Business Cards to begin creating your business card. Of note, certain templates are only available with a Pro membership or will need to be purchased individually.
Another strong branding element to consider is a newsletter. Once your website and social media accounts are created, you can use those platforms to promote or release branded newsletters. The newsletters, which will be designed using your logo colors and fonts, can highlight your products and services, upcoming events, or give insight on industry trends. With branded design and quality content, a newsletter can become a powerful tool in building traffic and loyalty around your business. Happy subscribers can forward the newsletter to a friend or repost it to their own social media network.
In addition to posting the newsletter to your social media platforms or website, you can also sign up for a free email marketing tool like Mailchimp and start capturing email addresses for branded e-newsletter campaigns. Start designing your newsletter by navigating to Templates>Newsletters in Canva.
With Canva you can easily create beautiful, powerful branding for your business. You can also use Canva to elevate your web content and continue the branding on your website and in your social media content. Explore our Web Design Education Chanel for more design tips.