How to Create a Personal Trainer Website
There are many web design tasks that need to be prioiritized for a personal trainer's website. Similar to certification continuing education units (CEU), you'll need to learn more about analytics and SEO for your website regularly. Below we cover how to create a website fit for the personal trainer.
There are plenty personal trainers. Your bio helps a potential customer decide you're the one they should contact to assist their journey to a better life. This can include:
- Affiliations and communities - e.g. hometown, favorite activities, college
- Certifications, their specialties, and notable continuing education courses - e.g. NASM, NSCA, ACE
- Experience and testimonials
- Why you do this
- Personal records related to your target audience - e.g. marathon, circuit time, one rep max
Add social media accounts using the Customizer. You can embed Facebook or Twitter feeds to show activity. We recommend using a social media management web application to schedule and post content from a single dashboard.
A WPForms contact form organizes similar types of requests for those wanting more information. For example, you could include checkboxes for specific health & fitness goals. You should secure email hosting to reduce spam. Advanced users may prefer Contact Form 7 for it's security features.
Call to Action
Consider a call-to-action contact form to jump-start your relationship with potential customers including:
- Name and email address
- Short description stating those who sign up will receive a short e-book PDF or similar teaser material
- Upload an image visualizing content the visitor would receive
Your taglines should relate to your target audience - location, demographics, and goals. Talk about the benefits for the customers without intimidating terms. Sell to the customer. Make it personal. Instead of:
Let me help you reach your health and fitness goals
Take it deeper:
I'll teach you the workouts that killed my lower back pain and enabled me to run around with my kids more.
Attention busy VA Beach professionals: fast, effective fat loss programs tailored to your life and close to home.
Use images of everyday people for before and after testimonials. Using intermediate weight lifters may cause potential customers to think you expect them to have a higher level of fitness beforehand. The pictures should also display a positive experience.
Videos and blogs help potential customers too far away to meet you for personal training.
Create and Embed YouTube videos - workouts, courses, etc. - to immerse people in the experience of working with you and allow others to subscribe to your channel. Active subscribers will share links that result in leads.
Blog about new studies, health and fitness events, and other news. This creates opportunities to reach potential customers and gain search engine optimization rankings.
Try to create videos or podcasts regularly.
Integrate a web analytics solution to better understand where your web traffic originates and how to improve it.
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