--- title: "How to Configure the Schema.org Metatag Drupal Module" description: "When it comes to search engine optimization (SEO), schema SEO is one of the most commonly overlooked steps. Part of that is because it can be a pain to do manually. This is why we recommend using a..." url: https://www.inmotionhosting.com/support/edu/drupal/drupal-schema-module/ date: 2021-04-05 modified: 2023-09-13 author: "InMotion Hosting Contributor" categories: ["Drupal"] type: post lang: en --- # How to Configure the Schema.org Metatag Drupal Module When it comes to [search engine optimization (SEO)](https://www.inmotionhosting.com/support/website/seo/seo-getting-started-guide/), schema SEO is one of the most commonly overlooked steps. Part of that is because it can be a pain to do manually. This is why we recommend using a Drupal schema module. There are many free online tools that can help you create one, but many either lack in-depth features or require you to create an account first. A good Drupal schema module is like a well thought out [XML sitemap](https://www.inmotionhosting.com/support/edu/drupal/drupal-xml-sitemap/):  - Doing it once will help you stand out from your competition in search engine results.  - Doing it in Drupal means most of the work is done automatically so you can focus on something else. Below we’ll cover: - [What is a Schema?](#what) - [Installing the Schema.org Metatag Drupal Module](#install) - [Configuring Schema.org Metatag](#configure) - [Drupal Schema SEO Tips](#schema) Ignite your online presence with cutting-edge [Drupal Website Hosting](https://www.inmotionhosting.com/drupal-hosting). Elevate speed, security, and reliability for a seamless website experience. ## What is a Schema? On the surface level, a [**schema**](https://schema.org/) is a reserved section of notable info for a brand, person, or website** **among search engine results. Below is a screenshot of our schema displayed to the right of Google search results. ![InMotion schema in Google results](https://www.inmotionhosting.com/support/wp-content/uploads/2021/04/schema-google-imh-1024x406.png) On a technical level, a schema includes relevant brand information in a code block within your website. There are three primary methods for doing this. *JSON LD* adds the data within the `head` element. *RDFa* and *Microdata* add this data directly within the code of the content. JSON LD duplicates data but is most commonly used because [Google *recommends* JSON LD](https://developers.google.com/search/docs/guides/intro-structured-data). As stated above, you can manually code a schema within an HTML page or PHP header file. However, a Drupal schema module can save you valuable time. There are a few that achieve the same thing. There’s a Drupal module simply called [Schema](https://www.drupal.org/project/schema), but it hasn’t been updated in years.  So we’re going to cover how to use the [**Schema.org Metatag** Drupal module](https://www.drupal.org/project/schema_metatag). Then, we’ll test our schema with [Google’s Structured Data Testing Tool](https://search.google.com/structured-data/testing-tool/). This Drupal schema module does not provide all schema options. ## Installing the Schema.org Metatag Drupal Module This is the easiest way to install the Drupal metadata module. 1. [Log into Drupal](https://www.inmotionhosting.com/support/edu/drupal/how-to-log-into-the-drupal-admin-dashboard/). 2. Install the [**Metatag**](https://www.inmotionhosting.com/support/edu/drupal/drupal-metatag/) module if you haven’t already. 3. [Install the Drupal schema module](https://www.inmotionhosting.com/support/edu/drupal/install-2/) using the [**Schema.org Metatag**](https://www.drupal.org/project/schema_metatag) download link. 4. Click **Enable newly added modules**. 5. Schema.org Metatag adds over a dozen options to your *Extend* list for different uses. Select the checkbox for *Schema.org Metatag* and the most applicable schema type(s) for you. You’ll likely want to start with *Schema.org Organization*, *Schema.org Person*, or *Schema.org Website*. 6. At the bottom, select **Install**. ![Schema types in Drupal schema module](https://www.inmotionhosting.com/support/wp-content/uploads/2021/04/drupal-schema-org-module-1024x543.png) ## Configuring Schema.org Metatag 1. After enabling applicable schema types, select **Configuration** > **Search and metadata** > **Metatag** from your navigation menu. 2. To add the schema to all Drupal pages, simply select the **Edit** button to the right of *Global *and skip to step 7. To add the schema to specific pages, select the Metatag [*Settings*](https://www.inmotionhosting.com/support/edu/drupal/drupal-metatag/#config) tab.  3. Click the *Entity type / Group Mapping* options you want to add schemas in and check the *Schema.org* box. Select *Content: Article* and *Content: Basic Page* to start.  4. Select **Save configuration** at the bottom. 5. Select the **Metatag defaults** tab at the top.  6. Select the **Edit** button for an entity type you selected earlier.Try [downgrading your PHP version](https://www.inmotionhosting.com/support/website/how-to-change-the-php-version-your-account-uses/) if you receive the error “The website encountered an unexpected error. Please try again later.” 7. Scroll down to the schema section to get started. 8. Once you’re done, select **Save** at the bottom. ### Drupal Schema SEO Tips - Use Drupal tokens to auto-fill certain fields in the Metatag *Global* section. View available tokens with the *Browse available tokens* link at the top of your Metatag editor page. - Learn more about schema types from [Schema.org](https://schema.org/docs/schemas.html). - Search around to find template [schemas for musicians](https://bandzoogle.com/blog/how-to-optimize-your-band-schema), small businesses, books, products, etc. - Always test your schema with the [Google Structured Data Testing Tool](https://search.google.com/structured-data/testing-tool). Learn more from our [Drupal Education Channel](https://www.inmotionhosting.com/support/edu/drupal/).