--- title: "Improve SEO with the Metatag Drupal Module" description: "Drupal Metatag provides many advanced features to negate the need for search engine optimization (SEO) modules that only add one or two features. This is great because Drupal SEO should always be a..." url: https://www.inmotionhosting.com/support/edu/drupal/drupal-metatag/ date: 2021-03-19 modified: 2023-09-13 author: "InMotion Hosting Contributor" categories: ["Drupal"] type: post lang: en --- # Improve SEO with the Metatag Drupal Module Drupal [**Metatag**](https://www.drupal.org/project/metatag) provides many advanced features to negate the need for [**search engine optimization (SEO)**](https://www.inmotionhosting.com/support/website/seo/seo-getting-started-guide/) modules that only add one or two features. This is great because [Drupal](https://www.inmotionhosting.com/support/edu/drupal/) SEO should always be a high priority for branding and marketing efforts. However, you don’t want to compromise [website security](https://www.inmotionhosting.com/support/edu/drupal/hsts-drupal-8-security-kit/) and performance to reach more potential customers. Your domain and [site name settings](https://www.inmotionhosting.com/support/edu/drupal/common-site-details/) are just the basics of SEO. To really boost your chances of getting more website views, you need to add advanced features including: - [Open Graph (OG) protocol](https://ogp.me/) for how link previews display in social media sites - Robots.txt configuration to protect against [spambots](https://www.inmotionhosting.com/support/email/what-is-a-spambot/) - [Dublin Core Metadata Initiative (DCMI)](https://www.dublincore.org/specifications/dublin-core/dces/) - Verification codes from popular search engines including Baidu and Yandex - A [schema](https://www.inmotionhosting.com/support/edu/drupal/drupal-schema-module/) to stand out in search engine results Read on to learn how to: - [Install the Metatag Drupal Module](#install) - [Configure Metatag Drupal Module](#config) - [Drupal Metatag Defaults](#default) - [Drupal Metatag Settings](#settings) Ignite your online presence with cutting-edge [Drupal Website Hosting](https://www.inmotionhosting.com/drupal-hosting). Elevate speed, security, and reliability for a seamless website experience. ## Install the Metatag Drupal Module This is the easiest way to install the Drupal metadata module. 1. [Log into Drupal](https://www.inmotionhosting.com/support/edu/drupal/how-to-log-into-the-drupal-admin-dashboard/). 2. [Install the Drupal module](https://www.inmotionhosting.com/support/edu/drupal/install-2/) using the [**Metatag**](https://www.drupal.org/project/metatag) download link. 3. [Install the Token Drupal module](https://www.drupal.org/project/token), a dependency for many Metatag features. 4. Click **Enable newly added modules**. 5. Metatag adds over a dozen modules to your *Extend* list. Enable *Token*,* Metatag*,* Metatag: Open Graph (OG)*, and any other Metatag options applicable to your website. That includes social media platforms you’re on and *Favicons* for custom smartphone images in different resolutions. 6. At the bottom, select **Install**. [![Drupal Metatag Modules](https://www.inmotionhosting.com/support/wp-content/uploads/2021/03/drupal-metadata-modules-1024x576.png)](https://www.inmotionhosting.com/support/wp-content/uploads/2021/03/drupal-metadata-modules.png) ## Configure Metatag Drupal Module After enabling applicable Metatag features for your Drupal site, select **Configuration** > **Search and metadata** > **Metatag** from your navigation menu. You’ll see two tabs: [Metatag defaults](#default) and [Settings](#settings). ### Drupal Metatag Defaults This page will display a list of common page types: front page, [403 (forbidden)](https://www.inmotionhosting.com/support/website/error-numbers/403-forbidden-error/), [404 (page not found)](https://www.inmotionhosting.com/support/website/error-numbers/404-error-page-not-found/), etc. Once you edit a page type, you’ll see all settings available per your enabled Metatag modules. Each text field has sufficient information and external links to understand its purpose.  To prevent having to update multiple fields whenever you make changes to your site, select **Browse available tokens** at the top for auto-fill options. [![Drupal Metatag Defaults](https://www.inmotionhosting.com/support/wp-content/uploads/2021/03/drupal-metatag-defaults-1024x678.png)](https://www.inmotionhosting.com/support/wp-content/uploads/2021/03/drupal-metatag-defaults.png) Once you’re done making changes, select **Save** at the bottom of the page. ### Drupal Metatag Settings The *Entity type / Group Mapping* section allows you to specify what Metatag groups show up for some type / bundle combinations (e.g. Content: Article). The options here mirror available options from the *Metatag defaults* button, **Add default meta tags**. [![Drupal Metatag Settings](https://www.inmotionhosting.com/support/wp-content/uploads/2021/03/drupal-metatag-settings-1024x431.png)](https://www.inmotionhosting.com/support/wp-content/uploads/2021/03/drupal-metatag-settings.png) Learn more from our [Drupal Educational Channel](https://www.inmotionhosting.com/support/edu/drupal/).