---
title: "Small Business Resources and Tools"
description: "Small Business Resources Helpful resources for entrepreneurs looking for marketing & social media help, free email marketing tools, and project management for their business.   Competitive..."
url: https://www.inmotionhosting.com/small-business-resources-and-tools-for-entrepreneurs-and-startups
date: 2022-07-08
modified: 2025-01-29
author: "Nicole Paschen"
type: page
lang: en
---

# Small Business Resources and Tools

# Small Business Resources

Helpful resources for entrepreneurs looking for marketing & social media help, free email marketing tools, and project management for their business.

 

## Competitive Intelligence

- **[Ahrefs](https://ahrefs.com/)** - This tool checks for backlinks and explores a website’s data
- **[SEMrush](https://www.semrush.com/)** - Learn where your competitors are ranking for keywords, and see their traffic
- **[Similarweb](https://www.similarweb.com/)** - Analyze your website data, or look at a competitor’s site data

## Data Science for Business

- **[Google Analytics](https://marketingplatform.google.com/about/analytics/)** - Get detailed insights about your website like traffic, referrals, and organic searches
- **[Google Trends](https://trends.google.com/trends/)** - Find out what the Internet is searching for
- **[HotJar](https://www.hotjar.com/)** - Find out where your customers are clicking the most, with heatmaps & more
- **[Nibbler](https://nibbler.silktide.com/)** - Test your website and get a good overview of the navigation
- **[Optimizely](https://www.optimizely.com/)** - Have different ideas for optimizing a webpage? Change them without a programmer
- **[Qualaroo](https://qualaroo.com/)** - Create popup surveys for your website to ask important questions to your visitors

## Email Automation Tools

- **[Aweber](https://www.aweber.com/easy-email.htm?medium=affiliate)** - The original autoresponder email service provider, that's free
- **[MailChimp](https://mailchimp.com/)** - Send 2,500 emails a month for free using MailChimp’s vast email marketing tools
- **[Manta](https://www.manta.com/)** - Capture leads, market your business, and implement push/pull marketing
- **[SumoMe List Builder](https://sumome.com/app/list-builder)** - Build your email list with this email pop up tool

## Finance & Budgeting Tools

- **[Gusto](https://gusto.com)** - Make paying your employees and freelancers easier
- **[Invoice to Me](https://invoiceto.me/)** - Need a free template to generate invoices? Use this tool
- **[Mint](https://www.mint.com)** - Manage your personal finances, and stay up to date with your credit score
- **[Sprout Invoices](https://sproutinvoices.com/)** - Quickly create estimates and invoices and get paid for your work - all through your WordPress site

## Just for Fun

- **[Feedly](https://feedly.com/i/welcome)** - Save articles and online content to view later - organized in one place
- **[Lifeat.io](https://lifeat.io/)** - Set a mood while you work with a variety of lo-fi and ambient experiences in the background
- **[Skribbl.io](https://skribbl.io/)** - A free online multiplayer Pictionary game - great for the casual online happy hour
- **[A Soft Murmur](https://asoftmurmur.com/)** - Stream the sounds of rain, fire, and even a singing bowl while you work
- **[Sporcle](https://www.sporcle.com/)** - Need a break, but still want your mind to be active? Try Sporcle’s database of mind games and trivia

## Graphic Design Tools

- **[Canva](https://www.canva.com/)** - A web app to help you design anything from logos and social media posts to brochures and banners
- **[Figma](https://www.figma.com/)** - A collaboration tool for design teams
- **[The Noun Project](https://thenounproject.com)** - Find icons for everything - use them for your graphics or marketing
- **[Pic Monkey](https://www.picmonkey.com/)** - Edit photos with designs, and touch-ups - or make photo collages
- **[Pikto Chart](https://piktochart.com/)** - Infographics, the best marketing tools - learn how to make them quickly and easily
- **[Sessions Color Calculator](https://www.sessions.edu/color-calculator/)** - Synchronize colors, and explore new color combinations
- **[UpLabs](https://www.uplabs.com/)** - The place to find high-quality design resources for designers, creative agencies, and developers

## Marketing Tools

- **[Blog Topic Generator](https://www.hubspot.com/blog-topic-generator)** - Don’t know what to blog about? Let HubSpot’s tool find one for you
- **[Chat GPT](https://chat.openai.com/)** - AI tool based on Machine Learning that helps you generate content, video scripts, write code, and more
- **[Grammarly](https://www.grammarly.com/)** - A grammar-checking web app and browser extension to check your writing
- **[Hemmingway](https://hemingwayapp.com/)** - A web app to help edit and revise your writing
- **[Imgflip](https://imgflip.com/memegenerator)** - A meme generator with the internet’s most popular graphics
- **[Portent](https://www.portent.com/tools/title-maker)** - Create titles for your content marketing articles and blogs
- **[We Video](https://www.wevideo.com)** - Create and edit videos to upload and use for marketing and distribution
- **[WordPress](https://wordpress.org/)** - Do we need to say much more? WordPress is the most popular CMS on the Internet. And it’s free

## Online Courses

- **[SkillShare](https://www.skillshare.com)** - Learn new skills, and find new ways to get creative with free online classes
- **[Coursera](https://www.coursera.org)** - Take courses from the world’s top 275+ universities for free
- **[Code Academy](https://www.codecademy.com/)** - Learn how to code Java or Python so that you create your own apps, or just learn the lingo
- **[freeCodeCamp](https://www.freecodecamp.org/)** - Learn how to code from many programming languages, work with databases, and earn certifications - for free

## Project Management Tools

- **[Asana](https://asana.com/)** - A Project Management tool for normal tasks or strategic planning
- **[Atlassian](https://www.atlassian.com/)** - Enterprise work management for dev, IT, and business teams
- **[ClickUp](https://clickup.com/)** - A project and task management tool for tracking projects and online collaboration
- **[DropBox](https://www.dropbox.com/)** - An on-the-go cloud storage for businesses with 2GB of storage
- **[Trello](https://trello.com/)** - An easy-to-use Project Management tool. Manage projects, ideas, and teams
- **[EverNote](https://evernote.com/)** - Not only a digital notepad but a document and content organizer
- **[Fiverr.com](https://www.fiverr.com/)** - For five bucks, you can hire data miners, researchers, or graphic artists
- **[GoTo Meeting](https://www.goto.com/meeting)** - Combine screen sharing and host digital meetings
- **[LegalShield](https://forms.legalshield.com/)** - Always protect yourself with contracts and agreements that you can generate for free
- **[Scribe](https://scribehow.com/)** - Record your processes and get a visual step-by-step to share with your team
- **[Slack](https://slack.com/)** - Collaborate with your team across the globe with Slack
- **[Upwork.com](https://www.upwork.com/)** - Hire freelances and virtual assistants for any task ready to be done digitally

## SEO

- **[Yoast](https://wordpress.org/plugins/wordpress-seo/)** - Yoast SEO is the most-used WordPress SEO plugin and is packed full of features to help you optimize your **[WordPress site](/wordpress-hosting)**.
- **[Moz Local](https://moz.com/checkout/local/check)** - Make sure that your local community and customers can find you online
- **[Woorank](https://www.woorank.com)** - Check your website’s SEO and digital marketing potential

## Social Media

- **[Bitly](https://bitly.com)** - Shorten any URL for social media and track your link performance
- **[Crowdriff](https://crowdriff.com/)** - A marketing software platform to source user-generated content
- **[Later](https://later.com/)** - A social media management and scheduling tool for marketers
- **[LinkIn.Bio](https://linkin.bio/linkinbio)** - A tool to add links to your Instagram or TikTok posts and drive traffic to your website
- **[Redditlater](https://dashboard.laterforreddit.com/analysis/)** - Advises when you should post in a specific subreddit on Reddit.com
- **[RiteTag](https://ritetag.com/hashtag-search)** - Shows you the trending hashtags online (namely Twitter) for pre-post research

## Stock Photography

- **[Stock Snap](https://www.stocksnap.io)** - Free High-Resolution Images without copyright restrictions
- **[Unsplash](https://unsplash.com/)** - Free High-Resolution Images without copyright restrictions - Instagram style
- **[I So Republic](https://isorepublic.com/)** - Free images for creatives and designs
- **[Negative Space](https://negativespace.co/)** - Free Photos released under Creative Commons CC0
- **[Death to the Stock](https://deathtothestockphoto.com/)** - Free photos delivered to your inbox monthly free of copyright restrictions, or sign up to get them all for a price

## Web Design Tools

- **[Couleurs](https://couleursapp.com/)** - Download this app and you can “eyedrop” any colors on your screen
- **[Dribbble.com](https://dribbble.com/search/freebie)** - Free designs, mockups, vector images, and icons
- **[GIMP](https://www.gimp.org/downloads/)** - Freely distributed program for such tasks as photo retouching, image composition, and image authoring
- **[Material Palette](https://www.materialpalette.com/)** - Define a palette for your website and lock in your style
- **[Moqups](https://moqups.com/)** - Mock up new ideas for your teams and create wireframes
- **[One Page Love](https://www.onepagelove.com)** - Sift through “one-page” website designs to inspire your next project
- **[Paletton](https://www.paletton.com/)** - Find your color and read the corresponding hex codes to use for your graphic assets
- **[Pixlr](https://pixlr.com/)** - Edit photos and images within your browser with this robust tool
- **[UI Space](https://uispace.net/)** - Free PSDs, mockups, text treatments, font treatments, icons, and more
- **[1001 Free Fonts](https://www.1001freefonts.com/)** - Find your website’s style in the realm of fonts