It is ideal to host your website on a server that is close to your primary audience. This will help your pages load faster on average, which can improve your search rankings and SEO and overall user experience.
Additionally, some countries and regions have data privacy laws or regulations requiring certain types of data to be stored locally (e.g., GDPR in Europe). Using location-specific hosting helps ensure compliance with these laws and builds trust with users.
Our EU data center in Amsterdam, Netherlands is an ideal location for serving audiences in European and/or African regions.