{"id":9626,"date":"2020-03-26T18:19:09","date_gmt":"2020-03-26T22:19:09","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=9626"},"modified":"2024-03-12T17:31:26","modified_gmt":"2024-03-12T21:31:26","slug":"essential-website-elements-that-increase-online-profits","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/essential-website-elements-that-increase-online-profits\/","title":{"rendered":"Essential Website Elements that Increase Online Profits"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/d28aa70b-dd4b-4647-ae1b-d6195b7e35ee-1024x538.png\" alt=\"Essential Website Elements that Increase Online Profits\" class=\"wp-image-9627 skip_lazy\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/d28aa70b-dd4b-4647-ae1b-d6195b7e35ee-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/d28aa70b-dd4b-4647-ae1b-d6195b7e35ee-300x158.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/d28aa70b-dd4b-4647-ae1b-d6195b7e35ee-768x403.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/d28aa70b-dd4b-4647-ae1b-d6195b7e35ee-560x294.png 560w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/d28aa70b-dd4b-4647-ae1b-d6195b7e35ee.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It\u2019s no secret that your website is a great tool to generate more leads and profit for your business. However, bad web design and a cluttered layout can hurt your digital marketing efforts. In addition, omitting elements like a <a href=\"https:\/\/www.inmotionhosting.com\/blog\/what-is-cta-call-to-action-examples\/\"><strong>call to action (CTA)<\/strong> <\/a>or a <strong>contact form<\/strong> can stunt your online growth and revenue.<\/p>\n\n\n\n<p><strong>Why create a website if you\u2019re not going to optimize it for business growth?&nbsp;<\/strong><\/p>\n\n\n\n<p>This article will guide you through essential website elements that increase online profits for small businesses. No matter if you\u2019re <a href=\"https:\/\/www.inmotionhosting.com\/support\/business\/how-to-get-your-business-online-quickly\/\">new to the digital space<\/a> or would like to revamp your current website, this article will list elements that you should consider when optimizing your website for online growth.\u00a0<\/p>\n\n\n\n<p class=\"alert alert-info\">Launch your web presence quickly and easily with our <a href=\"https:\/\/www.inmotionhosting.com\/shared-hosting\">Shared Hosting plans<\/a>!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#Website-Design\">Website Design<\/a><\/li>\n\n\n\n<li><a href=\"#Call-To-Action\">Call To Action<\/a><\/li>\n\n\n\n<li><a href=\"#Customer-Communication\">Customer Communication<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#Contact-Forms\">Contact Form<\/a><\/li>\n\n\n\n<li><a href=\"#Live-Chat\">Live Chat<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Website-Design\"><strong>Intuitive Website Design &#8212; Master Your Homepage Layout<\/strong><\/h2>\n\n\n\n<p>When someone lands on your website, will they be able to easily understand your business and how to get in touch with you, or are your services and contact information confusing and unclear? How easy is it for your audience to navigate and interact with your website?<\/p>\n\n\n\n<p>Before we discuss which elements to add to your website to boost your online business, we must first cover best practices for basic website elements. Adding basic website elements is a simple task when creating a website, however, you still need to make sure you\u2019re implementing them strategically to increase your leads and profit.&nbsp;<\/p>\n\n\n\n<p>Here are some guidelines to consider when creating your homepage and website:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Value Proposition<\/h3>\n\n\n\n<p>What sets your business apart from your competition? What pain points do you answer for your target audience? Though you do not need a literal section for listing your <a href=\"https:\/\/www.inmotionhosting.com\/blog\/a-website-is-a-clear-presentation-of-your-companys-primary-value\/\">value proposition<\/a>, the message should be clear for your audience as soon as they land your homepage. How can you help them? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Call To Action<\/h3>\n\n\n\n<p>Once you\u2019ve properly added your value proposition to your website, you will then need to add a clear next step for your audience to follow. This is also known as a call to action (CTA). A CTA <a href=\"https:\/\/www.inmotionhosting.com\/blog\/what-is-cta-call-to-action-examples\/\">informs the audience of the action you want them to take<\/a> on your website once they land on it. For example, your CTA could encourage them to subscribe to your newsletter or sign up for a free trial. However, overall, make sure you <a href=\"https:\/\/www.inmotionhosting.com\/blog\/what-is-cta-call-to-action-examples\/\">define some type of CTA<\/a> on your website. Directing their actions will help you increase the number of leads you gain from your incoming traffic. There is more information about CTA types and best practices below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media Links<\/h3>\n\n\n\n<p>This should come at no surprise. If you have social media accounts for your business, <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/plugins\/how-to-add-social-media-icons-and-buttons\/\">link them to your website<\/a>. Social media can enhance your online presence and gives your audience another opportunity to engage with your business. It also increases your digital reach and allows your business to be shared easily across platforms. It\u2019s much easier to tag a friend in a social media post than it is to email or text a website URL.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Intuitive Navigation<\/h3>\n\n\n\n<p>Planning your website navigation should be done strategically, especially if you plan on adding to your website in the future. Top-level navigation and dropdown items should be clear. If you don\u2019t want to name the page \u201cabout,\u201d consider common alternatives like \u201cwho we are\u201d or \u201cwhat we do\u201d. However, try to stay away from words and phrases that are too unique. You should not have to explain the name of the page, the name should be a clear description of what the page will contain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Highlight Services, Products, and Content<\/h3>\n\n\n\n<p>As your website visitors scroll down your homepage, they should see sections highlighting your services, products or content. It should not be a lot of text, possibly just an image, 1-2 sentences and a button linking them to the respective page to learn more information. However, there should be brief information on your homepage showcasing what can be found on your website. Think of it as a summary or an overview. Also, the sections can and should be updated periodically. If you\u2019re selling products, showcase different products, different categories, or popular products. If you have a blog, add a blog feed that will display your most recent blog post on the homepage as you publish them. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clear Contact Information<\/h3>\n\n\n\n<p>Once they\u2019ve read through your homepage, contacting your business should be easy. The contact information you\u2019re providing should be listed in your header, footer, or both. In addition, consider adding a contact form to your footer as it will then be seen throughout your entire site. You can also create a <a href=\"https:\/\/www.inmotionhosting.com\/support\/product-guides\/weforms\/how-to-create-a-contact-form-using-weforms\/\">contact page to house the contact form<\/a>. We talk more about contact forms below. If you create a contact page, even if you have your contact information in the header or footer,\u00a0 make sure you still add your contact information to the contact page. Give your website visitors every possible opportunity to see and use your contact information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Testimonials &amp; Awards<\/h3>\n\n\n\n<p>Social proof is a great way to increase trust, thus increasing leads. Reviews are an important part of the digital experience, especially since we cannot physically touch the product or talk to the business in-person. Because of this, customer reviews are a big part of increasing business online.\u00a0 <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/best-free-testimonial-plugins-for-wordpress\/\">Show off your customer reviews<\/a>\u00a0and add relevant awards to your homepage to gain credibility and new customers. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Design Elements<\/h3>\n\n\n\n<p>Lastly, don\u2019t forget actual design elements that help facilitate a positive web experience. Make sure your images are relevant, high-quality, and will resonate with your audience. Landscaping businesses should have high-quality images of past projects. A dentist&#8217;s office should have high-quality images of smiling people. If you do not have high-quality images, you can use beautiful images for free from <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/unsplash.com\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash<\/a>. In addition, make sure your font is readable and on a contrasting background, for example, black font on a white background. Also, make sure there is a good amount of space between each element so the webpage doesn\u2019t feel cramped or crowded.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"227\" data-id=\"9631\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/rsz_easynavigation.png\" alt=\"\" class=\"wp-image-9631\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/rsz_easynavigation.png 416w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/rsz_easynavigation-300x164.png 300w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><figcaption class=\"wp-element-caption\">Example of a simple navigation<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"214\" data-id=\"9628\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/High_quality_images.png\" alt=\"\" class=\"wp-image-9628\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/High_quality_images.png 415w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/High_quality_images-300x155.png 300w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><figcaption class=\"wp-element-caption\">Example of a high-quality, relevant image.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"214\" data-id=\"9630\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/Website_content_highlight.png\" alt=\"\" class=\"wp-image-9630\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/Website_content_highlight.png 415w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/Website_content_highlight-300x155.png 300w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><figcaption class=\"wp-element-caption\">Example of highlighting services on homepage.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"214\" data-id=\"9629\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/ValueProp_CTA.png\" alt=\"\" class=\"wp-image-9629\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/ValueProp_CTA.png 415w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/ValueProp_CTA-300x155.png 300w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><figcaption class=\"wp-element-caption\">Example of a call to action.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-red-color has-css-opacity has-vivid-red-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Call-To-Action\"><strong>Call To Action<\/strong><\/h2>\n\n\n\n<p>Your website call to action (CTA) will help your audience navigate and interact with your website. A CTA tells the audience what you want them to do and how to complete that action. For example, your CTA could be \u201cContact Us Today For A Free Quote,\u201d \u201cSignup For A 30 Minute Consultation,\u201d \u201cSubscribe To Start Your Free Trial,\u201d and more. Your call to action should encourage your audience to take action and nurture them into becoming loyal customers.\u00a0<\/p>\n\n\n\n<p>To avoid confusion, your website should only have 1-2 main calls to action. However, they can be placed in multiple <a href=\"https:\/\/www.inmotionhosting.com\/blog\/what-is-cta-call-to-action-examples\/\">areas on your website<\/a>. The below infographic will guide you through the best CTA placements for increasing engagement and leads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"826\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/rsz_bestctalocations_inmotionhosting.png\" alt=\"Best call to action webpage locations to help increase leads\" class=\"wp-image-9632\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/rsz_bestctalocations_inmotionhosting.png 638w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/rsz_bestctalocations_inmotionhosting-232x300.png 232w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/rsz_bestctalocations_inmotionhosting-560x725.png 560w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-ee619890-2922-4480-ba0c-5730e6aa1465\" href=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/rsz_bestctalocations_inmotionhosting.png\"> Download and share the Best CTA Locations graphic!<\/a><a href=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/rsz_bestctalocations_inmotionhosting.png\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-ee619890-2922-4480-ba0c-5730e6aa1465\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-red-color has-css-opacity has-vivid-red-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Customer-Communication\"><strong>Customer Communication<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Contact-Forms\"><strong>Contact Forms<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.inmotionhosting.com\/support\/product-guides\/weforms\/how-to-add-a-form-to-your-wordpress-site-using-weforms\/\">Contact forms<\/a> are one of the most powerful tools for digital marketing and increasing your online business. Forms capture the contact information of your audience and can be used to gain information on their interests and needs. This data is invaluable in your efforts to increase your business. You can add fields to your contact forms to gather additional information &#8212; like which particular service they are interested in, custom products\/services they need, or even specific pain points they are experiencing. All this information will help you tailor your response to them, your future products\/services, and the messaging on your website. It\u2019s a free, easy way to gain insight into the minds of those directly interacting with your business and your website.<\/p>\n\n\n\n<p>Likewise, you should also consider integrating newsletter email capture tools into your website. Email marketing platforms, like <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/plugins\/mailchimp-wordpress-plugin\/\">MailChimp<\/a>, allow you to capture emails and save them in an email list you can then use to send marketed emails to further promote your business. Even better, MailChimp has many free templates you can use when planning and designing your email newsletters.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Live-Chat\"><strong>Live Chat<\/strong><\/h3>\n\n\n\n<p>Another great way to increase your online business is to integrate a <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/how-to-add-live-chat-to-your-wordpress-site\/\">live chat<\/a> option onto your website. Similar to a contact form, a live chat allows you to collect questions and insight from those who are directly interacting with your website.\u00a0<\/p>\n\n\n\n<p>However, while forms allow website visitors to carefully craft their responses, a live chat will give you candid feedback about your business and your website. All feedback is helpful but raw, candid feedback will allow you to obtain initial frustrations or joy. Data around first impressions will give you needed insight for future website and business decisions that will encourage visitors to stay on your site longer &#8212; eventually leading to new sales.\u00a0<\/p>\n\n\n\n<p><strong>Learn how to get your business online quickly with our comprehensive PDF guide!&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-5d17a00b-0e91-4912-aa04-970890c874e1\" href=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/HowToGetYourBusinessOnlineQuickly-compressed.pdf\">How To Get Your Business Online Quickly | InMotion Hosting<\/a><a href=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/HowToGetYourBusinessOnlineQuickly-compressed.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-5d17a00b-0e91-4912-aa04-970890c874e1\">Download<\/a><\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-red-color has-css-opacity has-vivid-red-background-color has-background\"\/>\n\n\n\n<p>Though the above may seem overwhelming, remember you will be adding the majority of these elements to your website anyway. This article is to help you strategically implement elements to increase your online business. For more website and branding tips, check out our <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/website-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web Design Education Channel<\/a>!\u00a0<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that your website is a great tool to generate more leads and profit for your business. However, bad web design and a cluttered layout can hurt your digital marketing efforts. In addition, omitting elements like a call to action (CTA) or a contact form can stunt your online growth and revenue. Why<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/essential-website-elements-that-increase-online-profits\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[254,357],"tags":[],"class_list":["post-9626","post","type-post","status-publish","format-standard","hentry","category-tips-and-advice","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essential Website Elements that Increase Online Profits &amp; Leads<\/title>\n<meta name=\"description\" content=\"Why create a website if you\u2019re not going to optimize it for business growth? Learn the essential website elements that increase online profits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/essential-website-elements-that-increase-online-profits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essential Website Elements that Increase Online Profits &amp; Leads\" \/>\n<meta property=\"og:description\" content=\"Why create a website if you\u2019re not going to optimize it for business growth? Learn the essential website elements that increase online profits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/blog\/essential-website-elements-that-increase-online-profits\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-26T22:19:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-12T21:31:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/03\/d28aa70b-dd4b-4647-ae1b-d6195b7e35ee-1024x538.png\" \/>\n<meta name=\"author\" content=\"InMotion Hosting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:site\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InMotion Hosting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Essential Website Elements that Increase Online Profits & Leads","description":"Why create a website if you\u2019re not going to optimize it for business growth? 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