{"id":9149,"date":"2019-11-14T09:28:54","date_gmt":"2019-11-14T17:28:54","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=9149"},"modified":"2020-12-29T11:16:29","modified_gmt":"2020-12-29T16:16:29","slug":"wordcamp-us-2019","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/wordcamp-us-2019\/","title":{"rendered":"Impressions From WordCamp US 2019"},"content":{"rendered":"\n
As a longtime sponsor of open-source projects, InMotion Hosting was thrilled to have the opportunity to sponsor WordCamp US 2019 in St. Louis, Missouri. WordCamp US is the year end WordPress meetup for North America. There were over 2,000 attendees – including Cody, Harry, and Joseph from InMotion Hosting. Each of them attended an expert speaker session and we wanted to take the opportunity to share their highlights:<\/p>\n\n\n\n
Cody Murphy On Marketing and Automation<\/h2>\n\n\n\n
I attended a fascinating session about automation by Beka Rice, Head of Product at Skyverge. Skyverge is the company behind Jilt, a tool that provides enterprise-level tools to e-commerce stores of all sizes.<\/p>\n\n\n\n
What really stood out to me is the fact that any company–even micro-businesses–can benefit from automation. It\u2019s not something limited to large corporations. <\/p>\n\n\n\n
Even the smallest automation can save your business time which means you can get back to focusing on innovation, product development, etc. How can one incorporate them, though? <\/p>\n\n\n\n
If you\u2019re a small e-commerce store, consider printing out shipping labels online instead of waiting in line at the post office. There’s all kinds of tools that can help out with tasks you might overlook. For example, a tool like If This Then That (IFTTT) can pause your Adwords campaigns if your website is down. Little hacks like this can build up to a huge benefit over the long term.<\/p>\n\n\n\n
Harry Jackson On The St. Louis Experience And State of the Word<\/h2>\n\n\n\n
During WordCamp US this year, one of my favorite talks was a session named “How to Perform a Quality UX Audit on a Budget” by Maddy Osman, a freelance SEO writer with a very impressive resume. It was very informative, and it provided plenty of additional resources. <\/p>\n\n\n\n
Based on her suggestions, I have been reading several books about user testing, including one from Steve Krug titled \u201cRocket Surgery Made Easy.\u201d She also made some great suggestions for places we can use to find “outside of the box” user testing services, such as recruiting friends and family members, and even using non traditional freelance sites like fiverr. <\/p>\n\n\n\n
It was a great experience and has began my journey down the path of learning more about usability, and bringing user testing into the product process as soon as possible. <\/p>\n\n\n\n