{"id":8442,"date":"2019-06-08T07:00:00","date_gmt":"2019-06-08T14:00:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=8442"},"modified":"2024-01-23T14:32:43","modified_gmt":"2024-01-23T19:32:43","slug":"newsletter-copy-is-your-online-content-protected","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/newsletter-copy-is-your-online-content-protected\/","title":{"rendered":"Newsletter Copy: Is Your Online Content Protected?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/06\/newsletter-copy-header.jpg\" alt=\"\nNewsletter Copy: Is Your Online Content Protected?\n\" class=\"wp-image-8458 skip_lazy\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/06\/newsletter-copy-header.jpg 780w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/06\/newsletter-copy-header-300x200.jpg 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/06\/newsletter-copy-header-768x512.jpg 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/06\/newsletter-copy-header-560x373.jpg 560w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p>Do you generate content as part of your business? It\u2019s likely that you do, even if you don\u2019t realize it.<\/p>\n\n\n\n<p>\u2018Content\u2019 is anything that you create and publish online: newsletters, blogs, graphics, podcasts, social media posts, videos, and much more. Legally, that material belongs to you.<\/p>\n\n\n\n<p>Historically, however, intellectual property has been very difficult to protect \u2013 and that was BEFORE the advent of the internet. Today, it\u2019s nearly impossible.<\/p>\n\n\n\n<p>Any would-be thief can easily scan the web, look for material they like, and copy it.<\/p>\n\n\n\n<p>Boom! Just like that, they\u2019ve taken your content and can pass it off as their own.<\/p>\n\n\n\n<p>Luckily, there are things you can do to protect yourself \u2013 and you don\u2019t have to be a legal expert, although hiring one doesn\u2019t hurt.<\/p>\n\n\n\n<p>Some of our favorite tips include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Don\u2019t make yourself an easy target<\/strong>. Many business owners write a blog or take a photo and then just plaster it all over the place: email, social media, website, whatever. Doing that without taking any steps to protect your work is just asking for trouble.<\/li><li><strong>Let people know that your work belongs to YOU<\/strong>. If you write an article, put your name on it. Create a graphic for social media? Add your logo! You get the gist \u2013 if something is yours, make it clear that it\u2019s <em>yours<\/em>. Often, that alone is enough to deter a thief.<\/li><li><strong>Add watermarks to your images<\/strong>. If you use original photography on your website and social media, the last thing you want is for other people to copy your work and pass it off as their own. A watermark can help protect you. After all, a content thief wants other people to think that THEY created the photo \u2013 something they can\u2019t do when it\u2019s covered with your mark.<\/li><li><strong>Add copyright protection to your content<\/strong>. If you want to take steps to legally protect your content, a copyright is the way to go. A form of intellectual property law, a copyright protects original forms of authorship like articles, songs, photos, videos, and more. In the event that you have to take someone to court, the copyright could help you win your case.<\/li><\/ul>\n\n\n\n<p>The internet is like the wild west: it\u2019s a wild free-for-all and there\u2019s trouble lurking around every corner. But there ARE ways to protect your content from all of those crazy bandits. Follow the steps out-lined in this article to get started. Have other questions about running your website and marketing? Check out our <a href=\"https:\/\/www.inmotionhosting.com\/blog\/\">other blog posts<\/a>. We cover all the topics!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you generate content as part of your business? It\u2019s likely that you do, even if you don\u2019t realize it. \u2018Content\u2019 is anything that you create and publish online: newsletters, blogs, graphics, podcasts, social media posts, videos, and much more. Legally, that material belongs to you. Historically, however, intellectual property has been very difficult to<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/newsletter-copy-is-your-online-content-protected\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[216,254],"tags":[],"class_list":["post-8442","post","type-post","status-publish","format-standard","hentry","category-business","category-tips-and-advice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter Copy: Is Your Online Content Protected? | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"Do you generate content as part of your business? It\u2019s likely that you do, even if you don\u2019t realize it. Don&#039;t let someone else profit from your ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/newsletter-copy-is-your-online-content-protected\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter Copy: Is Your Online Content Protected? | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"Do you generate content as part of your business? It\u2019s likely that you do, even if you don\u2019t realize it. Don&#039;t let someone else profit from your ideas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/blog\/newsletter-copy-is-your-online-content-protected\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-08T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T19:32:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/06\/newsletter-copy-header.jpg\" \/>\n<meta name=\"author\" content=\"InMotion Hosting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:site\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InMotion Hosting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Newsletter Copy: Is Your Online Content Protected? | InMotion Hosting","description":"Do you generate content as part of your business? 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