{"id":82794,"date":"2026-04-20T17:02:00","date_gmt":"2026-04-20T21:02:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=82794"},"modified":"2026-04-20T16:11:11","modified_gmt":"2026-04-20T20:11:11","slug":"white-label-hosting-how-to","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/es\/white-label-hosting-how-to\/","title":{"rendered":"White-Label Hosting: How to Offer It, What It Costs, and When It&#8217;s Worth It for Your Agency"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2026\/04\/White-Label-Hosting-1024x538.png\" alt=\"Alojamiento de marca blanca: c\u00f3mo ofrecerlo, cu\u00e1nto cuesta y cu\u00e1ndo vale la pena para tu agencia\" class=\"wp-image-82795\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2026\/04\/White-Label-Hosting-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2026\/04\/White-Label-Hosting-300x158.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2026\/04\/White-Label-Hosting-768x403.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2026\/04\/White-Label-Hosting.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">El alojamiento de marca blanca permite a las agencias vender servicios de alojamiento bajo su propia marca sin tener que gestionar los servidores. Genera ingresos recurrentes y refuerza la relaci\u00f3n con los clientes, pero tambi\u00e9n conlleva gastos operativos y responsabilidades. <\/p><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u00e9 significa el alojamiento de marca blanca<\/strong><\/h2>\n\n\n\n<p>Compras capacidad de alojamiento a un proveedor y <a href=\"https:\/\/www.inmotionhosting.com\/blog\/es\/understanding-unlimited-reseller-hosting\/\" type=\"post\" id=\"81580\">la revendes bajo tu marca<\/a>. Los clientes solo ven el nombre de tu empresa en las facturas, los tickets de asistencia y el panel de control. El proveedor se encarga de la infraestructura, pero t\u00fa eres el responsable de la relaci\u00f3n con el cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El an\u00e1lisis de viabilidad<\/strong><\/h2>\n\n\n\n<p>Margen habitual de las agencias: entre un 20 % y un 40 % por encima del precio al por mayor. Si el precio al por mayor es de 20 $ al mes, podr\u00edas cobrar entre 30 y 35 $. Con 50 clientes, eso supone unos ingresos recurrentes de entre 500 y 750 $ al mes.<\/p>\n\n\n\n<p>Se tarda entre 12 y 24 meses en crear una cartera de clientes de alojamiento web significativa (m\u00e1s de 30 clientes). El alojamiento web por s\u00ed solo no va a financiar tu agencia, pero aporta un margen adicional al trabajo que ya tienes. Es mejor combinarlo con contratos de mantenimiento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ventajas de la fidelizaci\u00f3n de clientes<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coste de cambio: es menos probable que los clientes de tu servicio de alojamiento se vayan<\/li>\n\n\n\n<li>Servicio integral: un solo contrato simplifica la relaci\u00f3n<\/li>\n\n\n\n<li>Control: Preparaci\u00f3n de implementaciones, gesti\u00f3n del DNS, implementaci\u00f3n de actualizaciones sin necesidad de permiso<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Opciones de infraestructura<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Opci\u00f3n 1: Alojamiento para revendedores<\/strong><\/h3>\n\n\n\n<p>Buy bulk resources and create individual accounts via <a href=\"https:\/\/www.inmotionhosting.com\/blog\/es\/what-is-whm-on-vps\/\" type=\"post\" id=\"8018\">WHM<\/a>. Typical cost: $15-50\/month for 20-50 small sites. Minimal setup with cPanel\/WHM. Provider handles server management. Best for agencies with &lt;100 hosting clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Opci\u00f3n 2: Servidor VPS o servidor dedicado<\/strong><\/h3>\n\n\n\n<p>Alquila un servidor VPS o dedicado, instala un panel de control y gestiona t\u00fa mismo los sitios web de tus clientes. Precio: entre 50 y 200 $ al mes (VPS + panel de control). Control total sobre la configuraci\u00f3n. Ideal para agencias con personal t\u00e9cnico y m\u00e1s de 50 clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Opci\u00f3n 3: Revendedor de WordPress gestionado WordPress<\/strong><\/h3>\n\n\n\n<p>Colabora con Kinsta, WP Engine o Flywheel. Precio: entre 100 y 300 $ al mes por 10-20 sitios web. Incluye WordPress gestionada. Ideal para agencias WordPress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cu\u00e1nto cuesta realmente<\/strong><\/h2>\n\n\n\n<p>Adem\u00e1s de la infraestructura, ten en cuenta el tiempo dedicado al soporte t\u00e9cnico (entre 1 y 3 horas al mes por cliente), las soluciones de copia de seguridad (entre 10 y 50 $ al mes), la supervisi\u00f3n (entre 10 y 50 $ al mes) y la asignaci\u00f3n de un t\u00e9cnico de soporte dedicado a partir de 10 clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An\u00e1lisis del umbral de rentabilidad<\/strong><\/h2>\n\n\n\n<p>Si cobras 35 $ al mes por cliente, con un alojamiento para revendedores de 30 $ al mes y 10 horas al mes de gesti\u00f3n a 100 $ la hora, el coste mensual total es de 1030 $. Ingresos con 25 clientes: 875 $ al mes. Est\u00e1s perdiendo 155 $ al mes. Alcanzas el umbral de rentabilidad con 30 clientes (1050 $ de ingresos frente a 1030 $ de costes).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Modelo de retenci\u00f3n por paquetes<\/strong><\/h2>\n\n\n\n<p>En lugar de vender el alojamiento por separado, incl\u00fayelo en los paquetes de mantenimiento: Alojamiento + WordPress mensuales WordPress + Copias de seguridad semanales + Supervisi\u00f3n de seguridad + 2 horas de actualizaciones de contenido. Precio: 150-300 $ al mes. Los clientes lo ven como un servicio de mantenimiento de la web, no como un simple alojamiento b\u00e1sico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cu\u00e1ndo evitar el alojamiento de marca blanca<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No te apetece gestionar los tickets de asistencia<\/li>\n\n\n\n<li>Tus proyectos son desarrollos puntuales sin mantenimiento continuo<\/li>\n\n\n\n<li>Ya est\u00e1s al l\u00edmite de tus capacidades operativas<\/li>\n\n\n\n<li>Tus clientes tienen conocimientos t\u00e9cnicos y prefieren gestionar su propio alojamiento<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lo esencial<\/strong><\/h2>\n\n\n\n<p>El alojamiento de marca blanca tiene sentido para agencias con m\u00e1s de 30 clientes habituales, capacidad para gestionar el servicio de asistencia y relaciones duraderas con los clientes. Refuerza la fidelizaci\u00f3n y genera ingresos recurrentes, pero no es una fuente de ingresos pasivos. El modelo de contrato de mantenimiento integral (alojamiento + mantenimiento + asistencia) es la \u00fanica forma de que el alojamiento de marca blanca resulte rentable.<\/p>\n\n\n\n<p>\u00bfEst\u00e1s pensando en el alojamiento de marca blanca? Los planes InMotion Hosting incluyencPanel, servidores de nombres de marca blanca y asistencia t\u00e9cnica de marca blanca opcional. Los servidores VPS y dedicados te ofrecen control total para configuraciones personalizadas.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El alojamiento de marca blanca permite a las agencias vender servicios de alojamiento bajo su propia marca sin tener que gestionar los servidores. Genera ingresos recurrentes y refuerza la relaci\u00f3n con los clientes, pero tambi\u00e9n conlleva gastos operativos y responsabilidades.<\/p>\n","protected":false},"author":116,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[318],"tags":[],"class_list":["post-82794","post","type-post","status-publish","format-standard","hentry","category-reseller"],"yoast_head":"\n<title>Alojamiento de marca blanca: c\u00f3mo ofrecerlo y cu\u00e1nto cuesta | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber m\u00e1s sobre el alojamiento de marca blanca? 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