{"id":8014,"date":"2019-05-01T11:00:00","date_gmt":"2019-05-01T18:00:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=8014"},"modified":"2024-01-23T14:35:15","modified_gmt":"2024-01-23T19:35:15","slug":"why-having-a-super-landing-page-is-important","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/why-having-a-super-landing-page-is-important\/","title":{"rendered":"Why Having a SUPER Landing Page is Important"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/04\/super-landing-page.jpg\" alt=\"Why Having a SUPER Landing Page is Important\" class=\"wp-image-8069 skip_lazy\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/04\/super-landing-page.jpg 780w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/04\/super-landing-page-300x200.jpg 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/04\/super-landing-page-768x512.jpg 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/04\/super-landing-page-560x373.jpg 560w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p>Looking for the best WordPress landing page builder? Look no further!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.inmotionhosting.com\/wordpress-website-builder\">Website Builder<\/a> can help you create the perfect landing page for your business. The unique site builder is an extension of WordPress, meaning you can use it to build or modify your website without using code \u2013 and that same functionality makes it perfect for building a professional-looking and effective landing page.<\/p>\n\n\n\n<p>In this article, we\u2019re going to go over some landing page basics, why they\u2019re important for your business, and how you can use the WordPress Website Builder to get going. Let\u2019s jump right in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Landing Page?<\/h2>\n\n\n\n<p>Let\u2019s start with the basics: What exactly is a landing page? A landing page, technically, can be any page on your website: your homepage, your blog, your services, or a standalone page you created just to market a specific product or campaign.<\/p>\n\n\n\n<p>It is simply whatever page someone \u201clands\u201d on when they arrive on your website, whether it\u2019s via a paid ad, social media, or some other source. The landing page\u2019s purpose is to inform visitors of your purpose and convert them into leads or sales \u2013 something that a WordPress landing page builder helps to make clear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Benefits of a Landing Page?<\/h2>\n\n\n\n<p>Landing pages, especially when they\u2019re well designed, offer a whole slew of benefits to your business. Here are just a few:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased conversion<\/strong>: Put simply, the more landing pages you have on your website, the more opportunities you have to turn <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33756\/why-you-yes-you-need-to-create-more-landing-pages.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">visitors into leads<\/a>. Each landing page cuts out the extra step of the visitor having to search your site for the information they&#8217;re looking for \u2013 in other words, it makes the path through your sales funnel much easier.<\/li>\n\n\n\n<li><strong>Better SEO ranking<\/strong>: The more landing pages you have, the more pages will get indexed in search. In addition, landing pages are usually packed with keywords designed to draw visitors and, more often than not, they\u2019re promoted through paid ads \u2013 all factors which will help boost your SEO!<\/li>\n\n\n\n<li><strong>They make the buying process more efficient<\/strong>: Rather than people just stumbling on your CTA by chance, a landing page helps direct them there immediately, allowing them to quickly subscribe, sign-up, purchase, or whatever action you\u2019d like them to take.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Design an Effective Landing Page<\/strong><\/h2>\n\n\n\n<p>Of course, just slapping up any old webpage and expecting it to convert is wishful thinking. Every effective landing page is well thought out and designed with the visitor\u2019s needs in mind. Here are some of the elements that go into a super landing page:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An attention-grabbing headline:<\/strong> When visitors arrive on your landing page, you want them to hang around and keep reading. What\u2019s the best way to grab their attention? A compelling headline! Your headline should grab the reader\u2019s attention, tell them how your product or service will benefit them, and be <em>succinct<\/em>. Anything more than 20 words is overkill!<\/li>\n\n\n\n<li><strong>Informative subheads:<\/strong> It is well known that internet users don\u2019t like to read. They like to <em>skim<\/em>. Keep their attention by using informative, persuasive subheads to break up the text.<\/li>\n\n\n\n<li><strong>Quality images and graphics:<\/strong> Along those same lines, you can use images and graphics to help keep the reader engaged and moving along. Just make sure to:\n<ul class=\"wp-block-list\">\n<li>Use clear, quality images \u2013 nothing pixelated or blurred<\/li>\n\n\n\n<li>Include graphics or visuals that are related to your product or service<\/li>\n\n\n\n<li>Only use stock photos or original images, not pictures that you sourced from Google or copied from someone else\u2019s Instagram!<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Call To Actions (CTA):<\/strong> What good is a landing page if the visitor still doesn\u2019t know what they\u2019re supposed to do? Your landing page should make your offer clear and lead visitors to the next step \u2013 for example, you might include a sign-up button for your email newsletter.<\/li>\n\n\n\n<li><strong>A way to contact you:<\/strong> If visitors aren\u2019t quite ready to sign up for your offer, but would like to ask further questions, it\u2019s essential that they have a clear way of contacting you, whether that\u2019s a phone number, email, or online chat.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A Complete WordPress Landing Page Builder (Done)<\/h2>\n\n\n\n<p>It\u2019s been said that you should think of EVERY page on your website as a landing page. Why? Because you never know how someone might arrive on your website or where they might end up.<\/p>\n\n\n\n<p>A landing page is no longer something that\u2019s just nice to have \u2013 it\u2019s essential for taking leads or prospects and moving them through your sales funnel.<\/p>\n\n\n\n<p>If you\u2019d like to learn how you can use <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-website-builder\">Website Builder<\/a> as an effective WordPress landing page builder, we\u2019d be happy to help. Reach out today and take your marketing game to the next level!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for the best WordPress landing page builder? Look no further! Website Builder can help you create the perfect landing page for your business. The unique site builder is an extension of WordPress, meaning you can use it to build or modify your website without using code \u2013 and that same functionality makes it perfect<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/why-having-a-super-landing-page-is-important\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[357,211],"tags":[],"class_list":["post-8014","post","type-post","status-publish","format-standard","hentry","category-web-design","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Having a SUPER Landing Page is Important | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"Looking for the best WordPress landing page builder? Look no further! BoldGrid for WordPress can help you create the perfect landing page for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/why-having-a-super-landing-page-is-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Having a SUPER Landing Page is Important | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"Looking for the best WordPress landing page builder? Look no further! BoldGrid for WordPress can help you create the perfect landing page for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/blog\/why-having-a-super-landing-page-is-important\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-01T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T19:35:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/04\/super-landing-page.jpg\" \/>\n<meta name=\"author\" content=\"InMotion Hosting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:site\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InMotion Hosting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Having a SUPER Landing Page is Important | InMotion Hosting","description":"Looking for the best WordPress landing page builder? 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