{"id":77268,"date":"2024-11-12T12:58:06","date_gmt":"2024-11-12T17:58:06","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=77268"},"modified":"2024-11-13T11:05:29","modified_gmt":"2024-11-13T16:05:29","slug":"push-notifications-customer-retention","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/push-notifications-customer-retention\/","title":{"rendered":"5 Creative Ways to Use Push Notifications for Better Customer Retention"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large skip_lazy\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/Push-Notifications-for-Customer-Retention-1024x538.png\" alt=\"Push Notifications for Customer Retention hero image\" class=\"wp-image-77290\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/Push-Notifications-for-Customer-Retention-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/Push-Notifications-for-Customer-Retention-300x158.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/Push-Notifications-for-Customer-Retention-768x403.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/Push-Notifications-for-Customer-Retention.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You probably have heard that retaining customers is significantly less expensive than acquiring new ones. Not only that, but your loyal repeat customers <a href=\"https:\/\/www.semrush.com\/blog\/customer-retention-stats\/#general-customer-retention-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">spend on average 67% more<\/a> than first time buyers.&nbsp;<\/p>\n\n\n\n<p>Retaining customers is essential for long-term growth and loyalty \u2014 that much is clear. And one tool that\u2019s sometimes overlooked in retention strategies is <a href=\"https:\/\/www.omnisend.com\/blog\/push-notification-marketing\/\">push notifications<\/a>. They can engage and re-engage users without overwhelming them, making each interaction meaningful.<\/p>\n\n\n\n<p>So, let us share five creative ways to leverage push notifications to keep your customers coming back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Personalized Push Notifications Based on User Behavior<\/h2>\n\n\n\n<p>Tailor notifications to user behaviors to make each message feel like a personal recommendation. Personalized content can also <a href=\"https:\/\/onesignal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase engagement by 344%<\/a>. Here\u2019s how to make them specific and meaningful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purchase-based recommendations:<\/strong> Send suggestions based on past purchases. Example: \u201cLiked our summer dress? Check out the new fall collection just for you!\u201d<\/li>\n\n\n\n<li><strong>Abandoned cart reminders:<\/strong> Remind users about items left in their cart. Example: \u201cLooks like you forgot something! Complete your purchase and get free shipping.\u201d<\/li>\n\n\n\n<li><strong>Browsing history alerts:<\/strong> Suggest products similar to what they\u2019ve browsed. Example: \u201cDid you know our [product category] is back in stock?\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"224\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/shopping-cart-push-notification.png\" alt=\"Example of a shopping cart push notification\" class=\"wp-image-77282\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/shopping-cart-push-notification.png 726w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/shopping-cart-push-notification-300x93.png 300w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Pinterest<\/em><\/figcaption><\/figure>\n\n\n\n<p>Personalized notifications remind customers you\u2019re paying attention to their unique preferences, strengthening their connection to your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Time-Sensitive Offers and Limited-Time Discounts<\/h2>\n\n\n\n<p>Urgency-driven notifications work wonders to increase engagement, especially when there\u2019s a limited-time offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flash sale alerts:<\/strong> Inform customers of time-bound deals. Example: \u201cFlash Sale! Get 30% off sitewide today only!\u201d<\/li>\n\n\n\n<li><strong>Low stock alerts:<\/strong> Notify when stock is running low on popular items. Example: \u201cOnly a few left! Grab it before it\u2019s gone!\u201d<\/li>\n\n\n\n<li><strong>Seasonal or holiday promos:<\/strong> Use holidays to offer special discounts. Example: \u201cHoliday Special: 20% off on all products through December 24!\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.inmotionhosting.com\/black-friday-web-hosting-deals\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"1024\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/onesignal-web-windows-push-notification-968x1024.png\" alt=\"Example of a web push notification sent using OneSignal\" class=\"wp-image-77272\" style=\"width:489px;height:auto\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/onesignal-web-windows-push-notification-968x1024.png 968w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/onesignal-web-windows-push-notification-284x300.png 284w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/onesignal-web-windows-push-notification-768x812.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/onesignal-web-windows-push-notification.png 1108w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/a><\/figure>\n\n\n\n<p>These alerts create a \u201cnow or never\u201d feeling, prompting customers to act fast and stay engaged.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Re-Engagement Pushes for Dormant Customers<\/h2>\n\n\n\n<p>For customers who\u2019ve gone quiet, re-engagement notifications can remind them of what they\u2019re missing. Here\u2019s how to do it thoughtfully:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Incentivized comebacks:<\/strong> Offer a small discount to reignite interest. Example: \u201cWe miss you! Enjoy 10% off your next purchase with code WELCOME10.\u201d<\/li>\n\n\n\n<li><strong>New arrivals &amp; updates:<\/strong> Keep them informed of fresh offerings. Example: \u201cNew arrivals just dropped! Come back and explore our latest collection.\u201d<\/li>\n\n\n\n<li><strong>Personal check-ins:<\/strong> Make it feel personal with a simple \u201cWe miss you\u201d message. Example: \u201cIt\u2019s been a while! Here\u2019s what\u2019s new since your last visit.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"720\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/omnisend-push-notification.png\" alt=\"Example of a push notification sent using Omnisend\" class=\"wp-image-77275\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/omnisend-push-notification.png 848w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/omnisend-push-notification-300x255.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/omnisend-push-notification-768x652.png 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><figcaption class=\"wp-element-caption\"><em>Image via Omnisend<\/em><\/figcaption><\/figure>\n\n\n\n<p>Strategic, respectful re-engagement notifications can effectively bring lapsed customers back without feeling intrusive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Loyalty Program Updates and Rewards<\/h2>\n\n\n\n<p>Use push notifications to highlight loyalty perks and encourage ongoing engagement with your rewards program:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Points or milestone alerts:<\/strong> Let customers know when they\u2019re close to earning a reward. Example: \u201cOnly 50 points away from a $10 discount!\u201d<\/li>\n\n\n\n<li><strong>Exclusive access:<\/strong> Send member-only offers or early sale access notifications. Example: \u201cVIP Access: Get early access to our holiday sale!\u201d<\/li>\n\n\n\n<li><strong>Special birthday treats or anniversaries:<\/strong> Acknowledge customers with loyalty surprises. Example: \u201cHappy Birthday! Enjoy a 15% discount as our gift to you.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"977\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/onesignal-mobile-app-promo-notification.png\" alt=\"Mobile app example of a promotional notification via OneSignal\" class=\"wp-image-77284\" style=\"width:260px;height:auto\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/onesignal-mobile-app-promo-notification.png 531w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/onesignal-mobile-app-promo-notification-163x300.png 163w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><figcaption class=\"wp-element-caption\"><em>Image via OneSignal<\/em><\/figcaption><\/figure>\n\n\n\n<p>Reminders about loyalty rewards help customers feel valued, reinforcing their connection with your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Post-Purchase Support and Upselling<\/h2>\n\n\n\n<p>The relationship doesn\u2019t end after a purchase \u2014 follow-up notifications can provide support and encourage future purchases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product care tips:<\/strong> Offer value by helping customers maintain their purchases. Example: \u201cThanks for your purchase! Here are 5 tips to keep your product in top shape.\u201d<\/li>\n\n\n\n<li><strong>Upselling opportunities:<\/strong> Recommend products that complement the initial purchase. Example: \u201cLoved your recent buy? Check out these items that pair perfectly!\u201d<\/li>\n\n\n\n<li><strong>Feedback requests:<\/strong> Ask for feedback to show you care about their experience. Example: \u201cHow are you enjoying your recent purchase? Let us know and earn reward points!\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/mobiloud-notification-example.webp\" alt=\"Example of a personalized push notification\" class=\"wp-image-77286\" style=\"width:219px;height:auto\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/mobiloud-notification-example.webp 1080w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/mobiloud-notification-example-300x300.webp 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/mobiloud-notification-example-1024x1024.webp 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/mobiloud-notification-example-150x150.webp 150w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2024\/11\/mobiloud-notification-example-768x768.webp 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <a href=\"https:\/\/www.mobiloud.com\/blog\/push-notifications-for-ecommerce\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mobiloud<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>These notifications demonstrate your commitment to customer satisfaction and create an open line for continued engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choosing the Right Platform for Push Notification Management<\/h2>\n\n\n\n<p>Picking a platform for push notifications can make a huge difference in how smoothly you engage your customers. You\u2019ll want a solution that lets you customize notifications, target specific segments, and automate your push notifications to reach users when it matters. Platforms that integrate with other marketing channels add even more value, making it easier to manage your communications in one place and create a seamless customer experience.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.omnisend.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnisend<\/a> is a great example, offering push notifications alongside email and SMS \u2014 all in one platform. It also provides comprehensive automation tools, advanced segmentation, and analytics to help you understand what works best with your audience. Omnisend even integrates with the leading CRMs and e-commerce platforms like WordPress, WooCommerce, Shopify, and Wix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>With these creative push notification strategies, you can connect with your audience in relevant, respectful ways. By tailoring notifications to customer behaviors, offering exclusive deals, and engaging customers in ways that add real value, you\u2019re setting the stage for lasting loyalty. Experiment with these techniques, and find the balance that keeps your customers happy, engaged, and coming back for more.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-background-color has-background\"><strong>About the Author<\/strong><br><br>Milda Bernatavi&#269;i&#363;t&#279; is a Content Marketing Manager at Omnisend. With over 8 years of experience in communication and PR, she has worked on communication strategies both in-house and for agencies.<br><br>Milda has extensive experience in social media management, helping brands establish a unique and authentic online presence. She believes that effective brand communication is similar to interpersonal communication: at the heart of every brand is a person who believes in their work, and every consumer is looking for a solution to their needs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Up Next:<\/strong> Discover the <a href=\"https:\/\/www.inmotionhosting.com\/blog\/10-ecommerce-kpis-to-measure\/\">Top 10 eCommerce KPIs You Should Measure<\/a>, and What They Tell You About Your Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably have heard that retaining customers is significantly less expensive than acquiring new ones. Not only that, but your loyal repeat customers spend on average 67% more than first time buyers.&nbsp; Retaining customers is essential for long-term growth and loyalty \u2014 that much is clear. And one tool that\u2019s sometimes overlooked in retention strategies<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/push-notifications-customer-retention\/\"> Read More ><\/a><\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[216,362],"tags":[],"class_list":["post-77268","post","type-post","status-publish","format-standard","hentry","category-business","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways to Use Push Notifications for Customer 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