{"id":7229,"date":"2019-03-16T07:00:00","date_gmt":"2019-03-16T14:00:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=7229"},"modified":"2024-01-23T14:39:20","modified_gmt":"2024-01-23T19:39:20","slug":"should-you-get-a-buy-now-plugin-for-wordpress","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/","title":{"rendered":"Should You Get a Buy Now Plugin for WordPress"},"content":{"rendered":"\n
\"\nShould<\/figure>\n\n\n\n

If you want to take your online store to the next level, you must have \u201cBuy Now\u201d buttons to make purchasing super simple.  Installing a Buy Now plugin is important as it eliminates confusion for your website traffic and simplifies the buying process.<\/p>\n\n\n\n

We are living in a time of choice. Customers not only want, but expect, a range of options. When it comes to your online store, that means providing a wide variety of products or services and <\/em>streamlining the purchasing process.<\/p>\n\n\n\n

It is important to offer your customers whatever purchasing option that makes them feel most secure \u2013 whether it\u2019s PayPal, Apple Pay, or Venmo. If you already offer several options, you\u2019re off to a great start. But today, advances in technology allow customers to make a purchase without ever entering any personal information or even a credit card number \u2013 and they want that.<\/p>\n\n\n\n

What Are Buy Now Buttons? <\/h2>\n\n\n\n

Buy Now Buttons are a quick and easy way to allow customers to make a purchase, without adding products to a shopping cart or going through the entire checkout process. They can be added anywhere on your WordPress site from your actual online store to individual blogs or even your home page. With embeddable shopping carts, you can monetize any page on your website.<\/p>\n\n\n\n

Why Use a Buy Now Button? <\/h2>\n\n\n\n

A traditional eCommerce flow for a customer is to browse a site, add items to a cart, then view the cart and proceed to a checkout area. Some retailers make it even more difficult by making customers click on \u201cedit\u201d or something similar in order to adjust or remove items.<\/p>\n\n\n\n

A Buy Now button bypasses most of those steps, allowing the customer to click on the button and go directly to payment. Offering this as a purchasing option in your online store benefits both you and your customers: you\u2019ll be able to sell to a wider audience by offering more choice and your customers will be able to purchase products more easily without going through multiple steps.<\/p>\n\n\n\n

Installing a Buy Now Button<\/h2>\n\n\n\n

There are dozens of ways you can add a Buy Now button to either your eCommerce store or your blog, but today we\u2019re going to tell you how to add a PayPal button to your WordPress eCommerce store.  <\/p>\n\n\n\n

Adding a Buy Now button is similar to adding a cart button, so if you\u2019ve done that, you already have the basics down pat. The main difference is the shortcode used to add the button to a page.<\/p>\n\n\n\n

To install a Buy Now button, use the following code:<\/p>\n\n\n\n

[wp_eStore_buy_now_button id=PRODUCT-ID]<\/p>\n\n\n\n

Just replace \u201cproduct-id\u201d with the actual product you are selling. For example:<\/p>\n\n\n\n

[wp_eStore_buy_now_button id=1]<\/p>\n\n\n\n

Each \u2018Buy Now\u2019 type button can have a unique return URL, so when the customer clicks on the button, they\u2019ll be sent to a specific URL after payment (like PayPal).<\/p>\n\n\n\n

You can also customize the buy button image with a unique design by specifying the image URL in the \u201cButton Image URL\u201d field of the product.<\/p>\n\n\n\n

Not tech savvy? There are several plugins<\/a> that can create a Buy Now button for you \u2013 for PayPal or any other payment gateway. You can get a Buy Now plugin from any of your favorite providers. In addition, our design experts<\/a> can help you create a new eCommerce site from scratch (or just update the one you already have).<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

Buy Now buttons are becoming the new norm. Why? Online shoppers are all about convenience \u2013 and one of the final but most important considerations is the actual checkout process.<\/p>\n\n\n\n

In a brick and mortar store, customers have to wait in line to make a purchase \u2013 sometimes for a very long time if the store is busy. That\u2019s one of the reasons more shoppers are heading online – they want to avoid a wait.<\/p>\n\n\n\n

A Buy Now button allows them to get exactly what they need when they need it, without going through a complicated checkout process. And when you allow them to check out as quickly and efficiently as possible, they’ll keep coming back. Go ahead and start looking at all the Buy Now plugin options and get your website ready to convert!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you want to take your online store to the next level, you must have \u201cBuy Now\u201d buttons to make purchasing super simple.  Installing a Buy Now plugin is important as it eliminates confusion for your website traffic and simplifies the buying process. We are living in a time of choice. Customers not only want, Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[254,211],"tags":[],"class_list":["post-7229","post","type-post","status-publish","format-standard","hentry","category-tips-and-advice","category-wordpress"],"yoast_head":"\nShould You Get a Buy Now Plugin for Wordpress | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"Choosing the right plugins for your website makes a big difference in how visitors interact with your content. Learn more about buy now plugins here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should You Get a Buy Now Plugin for Wordpress | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"Choosing the right plugins for your website makes a big difference in how visitors interact with your content. Learn more about buy now plugins here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-16T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T19:39:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/03\/buy-now-plugin.jpg\" \/>\n<meta name=\"author\" content=\"InMotion Hosting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:site\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InMotion Hosting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Should You Get a Buy Now Plugin for Wordpress | InMotion Hosting","description":"Choosing the right plugins for your website makes a big difference in how visitors interact with your content. Learn more about buy now plugins here!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/","og_locale":"en_US","og_type":"article","og_title":"Should You Get a Buy Now Plugin for Wordpress | InMotion Hosting","og_description":"Choosing the right plugins for your website makes a big difference in how visitors interact with your content. Learn more about buy now plugins here!","og_url":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/","og_site_name":"InMotion Hosting Blog","article_publisher":"https:\/\/www.facebook.com\/inmotionhosting","article_published_time":"2019-03-16T14:00:00+00:00","article_modified_time":"2024-01-23T19:39:20+00:00","og_image":[{"url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/03\/buy-now-plugin.jpg","type":"","width":"","height":""}],"author":"InMotion Hosting","twitter_card":"summary_large_image","twitter_creator":"@inmotionhosting","twitter_site":"@inmotionhosting","twitter_misc":{"Written by":"InMotion Hosting","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/#article","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/"},"author":{"name":"InMotion Hosting","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/person\/f21a89c83c7697a760c96cfe58e646bc"},"headline":"Should You Get a Buy Now Plugin for WordPress","datePublished":"2019-03-16T14:00:00+00:00","dateModified":"2024-01-23T19:39:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/"},"wordCount":723,"commentCount":0,"publisher":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/03\/buy-now-plugin.jpg","articleSection":["Tips and Advice","WordPress Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/","url":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/","name":"Should You Get a Buy Now Plugin for Wordpress | InMotion Hosting","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/#primaryimage"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/03\/buy-now-plugin.jpg","datePublished":"2019-03-16T14:00:00+00:00","dateModified":"2024-01-23T19:39:20+00:00","description":"Choosing the right plugins for your website makes a big difference in how visitors interact with your content. Learn more about buy now plugins here!","breadcrumb":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/#primaryimage","url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/03\/buy-now-plugin.jpg","contentUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/03\/buy-now-plugin.jpg","width":780,"height":520},{"@type":"BreadcrumbList","@id":"https:\/\/www.inmotionhosting.com\/blog\/should-you-get-a-buy-now-plugin-for-wordpress\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.inmotionhosting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Tips and Advice","item":"https:\/\/www.inmotionhosting.com\/blog\/tips-and-advice\/"},{"@type":"ListItem","position":3,"name":"Should You Get a Buy Now Plugin for WordPress"}]},{"@type":"WebSite","@id":"https:\/\/www.inmotionhosting.com\/blog\/#website","url":"https:\/\/www.inmotionhosting.com\/blog\/","name":"InMotion Hosting Blog","description":"Web Hosting Strategy, Trends and Security","publisher":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inmotionhosting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization","name":"InMotion Hosting","url":"https:\/\/www.inmotionhosting.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/11\/imh-logo-all-colors-big.jpg","contentUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/11\/imh-logo-all-colors-big.jpg","width":1630,"height":430,"caption":"InMotion Hosting"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inmotionhosting","https:\/\/x.com\/inmotionhosting"]},{"@type":"Person","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/person\/f21a89c83c7697a760c96cfe58e646bc","name":"InMotion Hosting","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","caption":"InMotion Hosting"},"url":"https:\/\/www.inmotionhosting.com\/blog\/author\/imhmainadmin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"primary_category":{"id":254,"name":"Tips and Advice","slug":"tips-and-advice","link":"https:\/\/www.inmotionhosting.com\/blog\/tips-and-advice\/"},"_links":{"self":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/7229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/comments?post=7229"}],"version-history":[{"count":7,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/7229\/revisions"}],"predecessor-version":[{"id":73095,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/7229\/revisions\/73095"}],"wp:attachment":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/media?parent=7229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/categories?post=7229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/tags?post=7229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}