{"id":7014,"date":"2019-03-02T07:00:00","date_gmt":"2019-03-02T15:00:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=7014"},"modified":"2024-01-23T14:41:49","modified_gmt":"2024-01-23T19:41:49","slug":"5ks-and-bringing-value-to-your-fitness-program","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/5ks-and-bringing-value-to-your-fitness-program\/","title":{"rendered":"5ks and Bringing Value to Your Fitness Program"},"content":{"rendered":"\n
\"\n5ks<\/figure>\n\n\n\n

Does your fitness program include a running community? More often these days, gyms are offering clients the opportunity to work with a running coach, join group jogs, and even track their progress online.<\/p>\n\n\n\n

Why? Running offers a slew of health benefits and people are taking notice. According to the recent National Runners\u2019 and Walkers\u2019 Health Study<\/a>, the advantages include reductions in BMI, improved cholesterol, reduced cancer risk, and decreases in gallbladder disease, cataracts, cardiovascular disease, and respiratory disease.<\/p>\n\n\n\n

As a fitness professional, your value lies in offering clients what they need and in helping them achieve both short and long-term goals \u2013 and by focusing on 5Ks, rather than longer races, you can aid them in becoming healthier without risking injury.<\/p>\n\n\n\n

If that\u2019s something you think your clientele would value, keep reading! We\u2019re going to walk you through how to offer more value to your clients and how you can use your website to create an in-demand running program.<\/p>\n\n\n\n

What Makes Your Program Valuable?<\/h2>\n\n\n\n

Anyone who’s ever worked with a personal trainer can tell you that it’s an experience<\/em>. Clients don\u2019t want a robotic instructor who\u2019s just running through the motions.<\/p>\n\n\n\n

Sure, they want results. But they also want to work with someone who\u2019s going to get them pumped up and motivated to do what they wouldn\u2019t otherwise do on their own. That\u2019s<\/em> why they\u2019re willing to pay the big bucks.<\/p>\n\n\n\n

In the end, the value of a personal trainer comes down to two things:<\/p>\n\n\n\n

  1. Do you make your clients feel important?<\/li>
  2. How do they perceive your services?<\/li><\/ol>\n\n\n\n

    These two principles must be applied to all aspects of your business, from the first contact on your website or social media to signing the contract, to crafting daily workouts.<\/p>\n\n\n\n

    With those perspectives in mind, here are some tips for keeping clients happy and engaged.<\/p>\n\n\n\n

    Make Communication a Priority<\/h2>\n\n\n\n

    Interactions with clients and potential clients happen all day long, from Facebook to face-to-face.<\/p>\n\n\n\n

    No matter how someone is reaching out to you, it\u2019s important to make them feel heard. What you don\u2019t<\/em> want to be is the trainer who gets a reputation for being difficult to contact.<\/p>\n\n\n\n

    Use these best practices to help clients feel appreciated and valued:<\/p>\n\n\n\n