{"id":6800,"date":"2019-02-16T11:00:00","date_gmt":"2019-02-16T19:00:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=6800"},"modified":"2025-03-27T14:50:02","modified_gmt":"2025-03-27T18:50:02","slug":"blog-post-wordpress","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/blog-post-wordpress\/","title":{"rendered":"Building Your Blog: Concepts and Strategies"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/02\/Building-Your-Blog-1024x538.png\" alt=\"Building Your Blog Hero Image\" class=\"wp-image-64865\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/02\/Building-Your-Blog-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/02\/Building-Your-Blog-300x158.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/02\/Building-Your-Blog-768x403.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/02\/Building-Your-Blog-560x294.png 560w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/02\/Building-Your-Blog.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Writing your first blog post can be intimidating \u2013 and it\u2019s not just the technical aspects of it that are scary. Many writers worry that they won\u2019t be able to connect with their audience, or they don\u2019t really know what to write about. In this article, we discuss blogging and explore strategies for building your blog.<\/p>\n\n\n\n<p>Topics Include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what\" class=\"rank-math-link\">What is a Blog?<\/a><\/li>\n\n\n\n<li><a href=\"#business\" class=\"rank-math-link\">Business Benefits of Blogging<\/a><\/li>\n\n\n\n<li><a href=\"#topic\" class=\"rank-math-link\">Picking Your Topic<\/a><\/li>\n\n\n\n<li><a href=\"#start\" class=\"rank-math-link\">Getting Your Blog Started<\/a><\/li>\n<\/ul>\n\n\n<div class=\"jumbotron\">\r\n<p>For the most secure WordPress site, you need secure hosting. That\u2019s why InMotion Hosting created their own <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">WordPress Hosting plans<\/a> with rigorous server-side security - so you can spend less time hardening your hosting and more time creating your website.<\/p>\r\n<p><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">WordPress Hosting<\/a><\/p>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What is a Blog?<\/h2>\n\n\n\n<p>A blog is a weblog where the author makes chronological entries of articles, commentaries, personal diaries, videos, and more. As a website owner, the content you include is totally up to you \u2013 the key is the format. Blogs are usually arranged in reverse-chronological order, with the most recent post being shown up top, followed by the previously updated content, all the way down to the first-ever post at the bottom of the list.&nbsp;<\/p>\n\n\n\n<p>The main goal of a blog is to share fresh content and share it often. The more regularly it is updated, the more visitors will interact, share, and promote posts (and the higher it will rank in search engine results). To be a successful blogger, it is critical to have several skills including writing, editing, marketing, and SEO. Because the market is so saturated, it is essential to not just turn out regular updates, but to make sure they\u2019re of the highest quality. Not sure you have the required skills? Hire a freelancer or take an online training course!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"business\">Business Benefits of Blogging<\/h2>\n\n\n\n<p>Still not sure that you should start a blog? Aside from a love of writing or an overwhelming urge to share your story, there are several reasons <a href=\"https:\/\/www.inmotionhosting.com\/blog\/ecommerce-blog-examples\/\">blogging could be<\/a> beneficial. Most importantly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>These days, a web presence is incredibly important, and you need to be able to communicate with your audience no matter what channel they use.<\/li>\n\n\n\n<li>A blog gives your brand credibility and helps build authority.<\/li>\n\n\n\n<li>Publishing new content regularly can help improve SEO.<\/li>\n\n\n\n<li>People are emotional creatures, and they want to feel a connection: a blog gives you the chance to tell an authentic story and build a relationship with your audience.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"topic\">Picking Your Topic<\/h2>\n\n\n\n<p>If you want to keep your audience engaged, you need to post often and keep it engaging. But how can you come up with a fresh topic every single week (or more)? And what should you even write about in the first place?<\/p>\n\n\n\n<p>One key rule is: know your target audience. What are they talking about? What issues matter to them? Answer their questions, provide useful insights, and heck \u2013 if you\u2019re down for it, start a debate.<\/p>\n\n\n\n<p>Beyond that, choose topics that you like to discuss with other people. If you genuinely feel enthusiastic and engaged, it will come across in your writing, and your audience will respond in kind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyword\">Keyword Research<\/h3>\n\n\n\n<p>If you want your blog to get found, you have to show up in search results. The best way to do that is through keyword optimization. Here are some quick tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make a list of words related to your industry or niche, and then make a list of related words for every one of those words. That will be a good jumping-off point. For example:<br>\n<ul class=\"wp-block-list\">\n<li>WordPress<\/li>\n\n\n\n<li>Hosting Service<\/li>\n\n\n\n<li>Plugins<\/li>\n\n\n\n<li>Themes<\/li>\n\n\n\n<li>Blog creation<\/li>\n\n\n\n<li>Website customization<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Google Keyword Planner<\/a> to research these words, find monthly search volume, view the level of competition, and see other suggested words and phrases.<\/li>\n\n\n\n<li>Type your keywords into the Google search bar and see what other phrases pop up in the \u201crelated searches\u201d box at the bottom of the screen (this is a good indicator of what related terms people are actually searching for).<\/li>\n<\/ul>\n\n\n\n<p>When you have your keywords selected, jot them down at the top of your document. This provides a simple visual cue so you don\u2019t forget to include them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"start\">Getting Your Blog Started<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Naming Your Blog<\/h3>\n\n\n\n<p>Before you start getting creative on the keyboard, you need a name. You can go the simple route of using just your own name, or you can get a little more custom and use a unique name. What you want to remember, though, is that you will want to use this name for your <a href=\"https:\/\/www.inmotionhosting.com\/support\/domain-names\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">domain<\/a>.<\/p>\n\n\n\n<p>We\u2019ll call this Step 1(a) because it is important. Your domain should be the name of your blog, or as close as you can make it. Therefore, when choosing a name for your blog, also research domain names that match your blog name. If you use your name, the chances of getting your ideal domain drop. If you go the custom route, your chances increase, so take that into mind when creating your name.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finding a Host<\/h3>\n\n\n\n<p>After you\u2019ve chosen your domain, you need to find a place to host it. There are many hosting companies that offer all sorts of plans. What you want is the plan, and host, that works best for you. What is the cost? What is the storage that comes with each plan? How is the support from the host? Hosting plans can be a little complicated if you don\u2019t know what you\u2019re looking at, but a good host should be able to help you out and determine what you need.<\/p>\n\n\n\n<p>Another factor to consider: do they offer a tailored plan for the platform you choose to use for your blog, such as a WordPress plan?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creating Your WordPress Blog<\/h3>\n\n\n\n<p>Once you\u2019re ready to write, you can begin to build your blog. As <a href=\"https:\/\/www.inmotionhosting.com\/blog\/what-is-wordpress\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">WordPress<\/a> is one of the most popular blog platforms, we will now discuss how to use it.&nbsp;<\/p>\n\n\n\n<p>To get started, click on <strong>Posts<\/strong> &gt; <strong>Add New<\/strong> from your <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/logging-into-wordpress-dashboard\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">dashboard<\/a> \u2013 this will take you to a page where you can start writing. From there, you can start creating your rough draft. WordPress allows you to write and edit as much as you want in draft form before publishing, so there\u2019s no need to get it perfect the first time.<\/p>\n\n\n\n<p>Here\u2019s what else you can do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a title using the big white bar at the top.<\/li>\n\n\n\n<li>Add external and internal links to your content. Highlight the text you want to hyperlink, click the paperclip icon at the top of the screen, and insert the URL you want to link to.<\/li>\n\n\n\n<li>Use the Add Media button at the top left of the page to insert photos, infographics, videos, and more. You can either choose from the media saved to your library or upload something new.<\/li>\n\n\n\n<li>Insert a table or embed a Google Doc (both options are in the toolbar at the top).<\/li>\n\n\n\n<li>View and edit the snippet. At the bottom of the page, you can preview the snippet that will show in search engine results and edit it if needed.<\/li>\n\n\n\n<li>Preview your post before you hit the <strong>Publish <\/strong>button, and see what everyone else will see. On occasion, you will find that the post looks entirely different in preview mode, and this will allow you to fix that before publishing.\u00a0<\/li>\n\n\n\n<li>Once you\u2019re ready to go, just hit <strong>Publish<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s it! You\u2019ve posted your first blog in WordPress! Easy, right? Need to import some images to your blog? Read this <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/beginners-guide-to-the-wordpress-media-library\/\" class=\"rank-math-link\">beginner&#8217;s guide<\/a> for more info on the WordPress Media Library!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing your first blog post can be intimidating \u2013 and it\u2019s not just the technical aspects of it that are scary. Many writers worry that they won\u2019t be able to connect with their audience, or they don\u2019t really know what to write about. In this article, we discuss blogging and explore strategies for building your<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/blog-post-wordpress\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":true,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[211],"tags":[],"class_list":["post-6800","post","type-post","status-publish","format-standard","hentry","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building Your Blog: Exploring Concepts and Strategies<\/title>\n<meta name=\"description\" content=\"If you&#039;ve got your WordPress website up and ready to go, it&#039;s time to write your first blog post! Learn more about how to do it here, and start writing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/blog-post-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Your Blog: Exploring Concepts and Strategies\" \/>\n<meta property=\"og:description\" content=\"If you&#039;ve got your WordPress website up and ready to go, it&#039;s time to write your first blog post! 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