{"id":66892,"date":"2021-08-31T15:23:19","date_gmt":"2021-08-31T19:23:19","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=66892"},"modified":"2024-01-23T13:41:17","modified_gmt":"2024-01-23T18:41:17","slug":"digital-marketing-blog","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/digital-marketing-blog\/","title":{"rendered":"Is a Blog Necessary For Digital Marketing?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.inmotionhosting.com\/support\/wp-content\/uploads\/2021\/08\/Is-a-blog-necessary-for-digital-marketing-1-1024x538.png\" alt=\"Is a blog necessary for digital marketing?\" class=\"wp-image-82241 skip_lazy\"\/><\/figure>\n\n\n\n<p>\nDo you need a blog to take advantage of digital marketing trends and best practices?  Maybe, maybe not, but how can you know for sure?  Creating a blog component on your website can greatly increase your overall web presence, and attract valuable, qualified leads.  But, if used improperly, it can detract from your other marketing efforts.\n<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#need-a-blog\">Do You Need a Blog?<\/a><\/li><li><a href=\"#expertise\">Your Expertise, Shared Regularly<\/a><\/li><li><a href=\"#email\">Email Marketing From a Blog<\/a><\/li><li><a href=\"#linking\">Linking Opportunities<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"need-a-blog\">Do You Need a Blog?<\/h2>\n\n\n\n<p> For many businesses, a blog is a critical component in the overall digital marketing machinery.  It can serve as the central hub for regularly engaging with customers, syndicating email marketing, or dispensing helpful tips and information.  But, is it necessary for your digital marketing efforts?  In general, you might get along just fine without the added responsibility of a blog, but in this article, we&#8217;ll take a look at some of things you might miss by not creating a blog for your business. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"expertise\">Your Expertise, Shared Regularly<\/h2>\n\n\n\n<p>\nBlogs provide a great opportunity to regularly remind your customers that you are a leader in your field.  On your blog you can publish:\n<\/p>\n\n\n\n<ul class=\"org-ul wp-block-list\"><li>Your position on industry news and developments<\/li><li>Case studies<\/li><li>Help articles and support material<\/li><\/ul>\n\n\n\n<p>\nAnd the list goes on.  Your blog is not only a place to put extraneous details but an opportunity to keep the conversation going with your customers after (or before) that all-important sale.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"email\">Email Marketing From a Blog<\/h2>\n\n\n\n<p> One of the great opportunities you get from a blog is email marketing.  Many popular email marketing platforms allow you to engage with your mailing list through their internal interface, where you can compose an email message and then send it out and measure its success.  But what if you could get the benefits of email marketing, and the additional benefits of blogging rolled into one? <\/p>\n\n\n\n<p> Most blogs come with an RSS feed, which can be used to syndicate your email marketing.  You can program your email marketing platform to send out a new email whenever you publish a blog post.  Or, you could provide a digest email that displays your recent blog posts from a certain interval of time, like weekly or monthly.  You can choose whichever syndication model works best for your readers, but in general, having a blog can greatly increase your engagement with your readers and customers when synchronized with an email marketing platform. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"linking\">Linking Opportunities<\/h2>\n\n\n\n<p> You probably already know how important backlinks are to your overall search engine profile.  Basically, if a lot of domains around the web link to your website, it&#8217;s a strong indicator to search engines that you are a worth website, and they will refer you higher in the search results pages. <\/p>\n\n\n\n<p> Backlinks are incredibly valuable to your business, that&#8217;s why they are difficult to achieve and highly competitive.  By creating a blog component on your website, you are committing yourself to creating many high quality pages \u2014 in the form of blog posts.  These create virtually unlimited opportunities to attract backlinks.  It&#8217;s no guarantee that those pages will be linked to, but it can help increase your odds by having more pages out there circling the web. <\/p>\n\n\n<div class=\"jumbotron\">\r\n<p>If you need a new home for your WordPress site, look no further than InMotion\u2019s <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">WordPress Hosting<\/a> solutions for secure, optimized, budget-friendly servers.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Fast &amp; Easy Transfers    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Free SSLs    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Hack Protection    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Affordable<\/p>\r\n<p><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">View WordPress Hosting Plans<\/a><\/p>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you need a blog to take advantage of digital marketing trends and best practices? Maybe, maybe not, but how can you know for sure? Creating a blog component on your website can greatly increase your overall web presence, and attract valuable, qualified leads. But, if used improperly, it can detract from your other marketing<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/digital-marketing-blog\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[216],"tags":[],"class_list":["post-66892","post","type-post","status-publish","format-standard","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is a Blog Necessary For Digital Marketing? | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"Do you need a blog to do real digital marketing? 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