{"id":66408,"date":"2021-07-30T15:10:53","date_gmt":"2021-07-30T19:10:53","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=66408"},"modified":"2025-09-17T09:59:16","modified_gmt":"2025-09-17T13:59:16","slug":"ab-testing","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/ab-testing\/","title":{"rendered":"Fail-proof A\/B Testing For Email Marketing"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large skip_lazy\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/07\/AB-Testing-For-Email-Marketing-1-1024x538.png\" alt=\"Fail-proof A\/B Testing For Email Marketing - Hero Image\" class=\"wp-image-66450\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/07\/AB-Testing-For-Email-Marketing-1-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/07\/AB-Testing-For-Email-Marketing-1-300x158.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/07\/AB-Testing-For-Email-Marketing-1-768x403.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/07\/AB-Testing-For-Email-Marketing-1-560x294.png 560w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/07\/AB-Testing-For-Email-Marketing-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> Are you multi-variable or single-variable thinker?  If you believe that the best analysis of a situation or result requires multiple variables instead of one isolated cause, then you&#8217;re a multi-variable or &#8220;multivariate&#8221; thinker.  Multiple variables are always at play when analyzing a complicated system, and your business is no exception.  <b>Why do some marketing campaigns fail while others succeed?<\/b>  <\/p>\n\n\n\n<p> This is why marketers do &#8220;A\/B testing&#8221; to analyze which aspects of a campaign succeed, and why, by breaking down their campaign into multiple variables and testing which iteration performed best. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ab-testing\">A\/B Testing For Email Marketing<\/h2>\n\n\n\n<p>\nEmail marketing is one of those areas that lends itself easily to multivariate thinking.  Imagine all the elements of a successful email: an engaging subject line, surprising and well-written content that entices the reader to learn more, and all delivered to the inbox at the right time.\n<\/p>\n\n\n\n<p>\nEmail marketing platforms provide tools for running A\/B tests on a certain email campaign.  You will want to check with your individual service, to see what they offer in their interface, and whether or not your membership level unlocks these features.\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"multivariate-analysis\">Multivariate Analysis in Practice<\/h2>\n\n\n\n<p>\nIn most cases, your email marketing system will allow you to test your campaign by individual variables like subject line, content, from name, and send time.\n<\/p>\n\n\n\n<p>\nThis way, you can try multiple iterations of your email and see which one performed best based on a selected variable.\n<\/p>\n\n\n\n<p>\nFor example, imagine you have two great subject lines.  Subject Line A builds anticipation for a new product, while Subject Line B uses nostalgia to trigger fond memories of past products.  Which one will perform better?  With A\/B testing you can launch the campaign with both subject lines to different segments of your audience.\n<\/p>\n\n\n\n<p> Then, once the results are in, you can see which subject line performed the best.  This is a more scientific approach to designing a winning email campaign, and one that you can repeat whenever you need it. <\/p>\n\n\n<div class=\"jumbotron\">Give your small business a digital presence with our fast, secure <a href=\"https:\/\/www.inmotionhosting.com\/shared-hosting\">Shared Hosting solutions<\/a>. Easily manage your websites with the industry-leading control panel on up to 20x faster web hosting that fits your budget.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you multi-variable or single-variable thinker? If you believe that the best analysis of a situation or result requires multiple variables instead of one isolated cause, then you&#8217;re a multi-variable or &#8220;multivariate&#8221; thinker. Multiple variables are always at play when analyzing a complicated system, and your business is no exception. Why do some marketing campaigns<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/ab-testing\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[717],"tags":[],"class_list":["post-66408","post","type-post","status-publish","format-standard","hentry","category-email"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fail-proof A\/B Testing For Email Marketing<\/title>\n<meta name=\"description\" content=\"A successful email campaign depends on many different variables working together, you can use A\/B testing to identify key strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/ab-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fail-proof A\/B Testing For Email Marketing\" \/>\n<meta property=\"og:description\" content=\"A successful email campaign depends on many different variables working together, you can use A\/B testing to identify key strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/blog\/ab-testing\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\" \/>\n<meta property=\"article:published_time\" 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