{"id":64644,"date":"2021-01-21T10:27:15","date_gmt":"2021-01-21T15:27:15","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=64644"},"modified":"2025-06-19T15:59:01","modified_gmt":"2025-06-19T19:59:01","slug":"seo-for-beginners","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/","title":{"rendered":"SEO For Beginners &#8211; A Comprehensive Guide"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1-1024x538.png\" alt=\"SEO for beginners\" class=\"wp-image-64647\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1-300x158.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1-768x403.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1-560x294.png 560w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<p>Want to DIY your SEO? Don\u2019t worry, it\u2019s not as hard as you might think. In fact, you can get the same results that the pros do, right from the comfort of your living room \u2013 if you know what you\u2019re doing.<\/p>\n<div id=\"text-table-of-contents\">\n<ul>\n<li><a href=\"#search-results\">Using Your Website to Improve Search Results<\/a><\/li>\n<li><a href=\"#types-of-seo\">Different Types of SEO<\/a><\/li>\n<li><a href=\"#local-seo\">What is Local SEO?<\/a><\/li>\n<li><a href=\"#check-ranking\">Finding Your SEO Ranking Online<\/a><\/li>\n<li><a href=\"#choose-keywords\">How to Choose Valuable SEO Keywords<\/a><\/li>\n<li><a href=\"#seo-checklist\">The SEO Checklist Every Small Business Needs<\/a><\/li>\n<li><a href=\"#more-than-seo\">Further Outreach Beyond Basic SEO<\/a><\/li>\n<\/ul>\n<\/div>\n<div id=\"outline-container-search-results\" class=\"outline-2\">\n<h2 id=\"search-results\">Using Your Website to Improve Search Results<\/h2>\n<div id=\"text-search-results\" class=\"outline-text-2\">\n<p>In this article, we\u2019re going to walk you through optimizing your website so you can get the search engine results you want. As you go through, the following tips will provide a good foundation that you keep building on over the years.<\/p>\n<\/div>\n<div id=\"outline-container-orgc6a0a31\" class=\"outline-3\">\n<h3 id=\"orgc6a0a31\">Make Your Website About One Thing<\/h3>\n<div id=\"text-orgc6a0a31\" class=\"outline-text-3\">\n<p>OK: Maybe this is a little bit basic but keep your website simple. You may be interested in interior design, skeet shooting, astrophysics, and making pancakes, but those things certainly do not all belong on one website together.<\/p>\n<p>Your visitors, and Google, will be confused if your content is all over the place. To show up in search engine results, you need to be clear about what you do and the products you offer. Otherwise, the search engines won\u2019t know how to match your site up with the appropriate queries.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org66f86bc\" class=\"outline-3\">\n<h3 id=\"org66f86bc\">Customize Page and Site Titles<\/h3>\n<div id=\"text-org66f86bc\" class=\"outline-text-3\">\n<p>Search engines usually prioritize site titles, page titles, blog post titles, and headings (in that order). These titles also show up in search results, so it\u2019s important to use wording that is clear and concise for both search engines and potential visitors.<\/p>\n<p>For example, the default title for an image gallery is likely \u201cgallery,\u201d but if you want to let search engines know what you do, you might want to be more descriptive. Try something like \u201cDogs available for adoption\u201d or \u201cEasy kid-friendly craft\u201d (or whatever is relevant to your business).<\/p>\n<p>Most website builders should offer you a way to change your titles and headlines fairly easily. WordPress, for example, makes it simple to the text, size and style of font, add decoration (such as underline), change the passing configuration, and more.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-orgea0bb15\" class=\"outline-3\">\n<h3 id=\"orgea0bb15\">Use Keywords Strategically<\/h3>\n<div id=\"text-orgea0bb15\" class=\"outline-text-3\">\n<p>When you use keywords on your website, it\u2019s important to use them in a natural way, just as you would in conversation. Whatever you do, do not jam in keywords or phrases wherever you can just to rank higher. It\u2019s not only annoying for your visitors, but it\u2019ll actually have a negative effect on SEO.<\/p>\n<p>This practice, known as \u201ckeyword stuffing,\u201d is highly frowned upon by Google. Examples include:<\/p>\n<ul class=\"org-ul\">\n<li>Blocks of text listing cities and states a page is trying to rank for<\/li>\n<li>Lists of phone numbers without added value<\/li>\n<li>Repeating the same words or phrases so often it sounds unnatural<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"outline-container-orgbe28bae\" class=\"outline-3\">\n<h3 id=\"orgbe28bae\">Link to Internal Pages on Your Site<\/h3>\n<div id=\"text-orgbe28bae\" class=\"outline-text-3\">\n<p>This process, known as backlinking, links to other pages within your website. For instance, you might insert links for one or two related articles into each blog post. It\u2019s beneficial for SEO, because it helps keep visitors on your site longer \u2013 and it\u2019s beneficial for the visitors themselves because it directs them to other information they may enjoy.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org0aaa5f5\" class=\"outline-3\">\n<h3 id=\"org0aaa5f5\">Update Content Regularly<\/h3>\n<div id=\"text-org0aaa5f5\" class=\"outline-text-3\">\n<p>Add new content regularly or, at a minimum, update the content that\u2019s already there. When you make changes to your website, search engines can see that it\u2019s active and will rank it higher than a page that never does anything.<\/p>\n<p>When creating blog posts, make sure to use tags and categories, and to use Heading 1 and Heading 2 within the formatting of your post. This will help search engines determine what each post is about so they can rank it appropriately.<\/p>\n<p><strong>Pro Tip<\/strong>: When you write, make sure your content is technically good (free of grammar and spelling errors), but also make sure you sound like a real person.<\/p>\n<div class=\"jumbotron\">\r\n<p>Launch your web presence quickly and easily with <a href=\"https:\/\/www.inmotionhosting.com\/shared-hosting\">Shared Hosting<\/a>. Our user-friendly hosting is perfect for everyone, providing the fastest shared hosting experience possible, all powered by cPanel.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Free Domain &amp; SSL Certificates    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Unlimited Bandwidth    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>400+ One-Click Applications    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>USA &amp; European Data Centers<\/p>\r\n<p><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.inmotionhosting.com\/shared-hosting\">Shared Hosting Plans<\/a><\/p>\r\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"outline-container-types-of-seo\" class=\"outline-2\">\n<h2 id=\"types-of-seo\">Different Types of SEO<\/h2>\n<div id=\"text-types-of-seo\" class=\"outline-text-2\">\n<p>To most people, there\u2019s only one kind of SEO, and it\u2019s a magical set of tricks you can use to make your website rank higher in search engine results.<\/p>\n<p>In reality, SEO doesn\u2019t involve much magic (just strategic planning), and there are several different types. Typically, they fall under four main categories.<\/p>\n<\/div>\n<div id=\"outline-container-org822f9ec\" class=\"outline-3\">\n<h3 id=\"org822f9ec\">What Are the Different Types of SEO?<\/h3>\n<div id=\"text-org822f9ec\" class=\"outline-text-3\">\n<p>All of the following types of SEO aim at helping you rank better in search results, but they differ in how long it takes to see results, the costs involved, and overall value.<\/p>\n<\/div>\n<div id=\"outline-container-orgecaf3d4\" class=\"outline-4\">\n<h4 id=\"orgecaf3d4\">Black Hat SEO<\/h4>\n<div id=\"text-orgecaf3d4\" class=\"outline-text-4\">\n<p>Black hat SEO is about breaking the rules. Black hat will sometimes get you the results you want (and fast), but it generally goes against all of the policies published in <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines?hl=en&amp;visit_id=637467667914245440-2464481327&amp;rd=1\" target=\"_blank\" rel=\"class='yoast-text-mark'&gt;opener no&lt;yoastmark noopener\">Google Webmaster Guidelines<\/a>. In fact, many black hat SEO tactics are specifically forbidden (like keyword stuffing) and these unethical tactics could quickly get your website banned from search results.<\/p>\n<p>Are fast SEO results worth that risk? We don\u2019t think so.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org43bcf12\" class=\"outline-4\">\n<h4 id=\"org43bcf12\">White Hat SEO<\/h4>\n<div id=\"text-org43bcf12\" class=\"outline-text-4\">\n<p>The much safer, albeit slower, white hat SEO adheres to search engine regulations and, ultimately, delivers a better result. While it may take longer to get going, white hat results tend to compound over time, so the longer you use them, the better your results will be.<\/p>\n<p>What\u2019s the difference? Well, while black hat focuses on tactics used to \u201ctrick\u201d search engines into thinking a site has quality content, white hat focuses on actually creating quality content. It\u2019s about the audience and what they\u2019ll respond to, and, in the long run, it helps attract loyal, repeat traffic, thus positively influencing SEO.<\/p>\n<p>White hat SEO can also include the process of working on your local listings, if you are a local business. This simply means claiming and creating listings for your business on Google Maps, Facebook, and other big-name directories online. Making sure your information is correct and consistent online is an easy way to help boost rankings, and it\u2019s safe!<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org15c2d92\" class=\"outline-4\">\n<h4 id=\"org15c2d92\">Grey Hat SEO<\/h4>\n<div id=\"text-org15c2d92\" class=\"outline-text-4\">\n<p>If black hat is bad and white hat is good, then grey must be somewhere in the middle, right? Not exactly. According to SEO Consultant <a href=\"https:\/\/www.johnon.com\/220\/white-hat-sissies\/\" target=\"_blank\" rel=\"noopener\">John Andrews<\/a>, grey hat SEO isn\u2019t something between black hat and white hat, but rather \u201cthe practice of tactics\/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how the tactics support or contrast with the spirit of Google\u2019s published guidelines.\u201d<\/p>\n<p>Indeed, grey hat doesn\u2019t necessarily break any rules, but it\u2019s still not the best policy.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-orgc3e2ea0\" class=\"outline-4\">\n<h4 id=\"orgc3e2ea0\">Negative SEO<\/h4>\n<div id=\"text-orgc3e2ea0\" class=\"outline-text-4\">\n<p>Ouch. That just sounds bad, right? Why would you want to use negative SEO?<\/p>\n<p>Well, after you create a website, negative SEO isn\u2019t something you do to your own site. It\u2019s the practice of using black hat techniques to intentionally sabotage a competitor\u2019s website. The tactics can take a lot of different forms:<\/p>\n<ul class=\"org-ul\">\n<li>Hacking a website<\/li>\n<li>Copying proprietary content and freely distributing it<\/li>\n<li>Creating fake social profiles<\/li>\n<li>Adding spammy links to comments or reviews<\/li>\n<\/ul>\n<p>It should go without saying that this is HIGHLY unethical, and also frowned upon by the people over at Google.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"outline-container-local-seo\" class=\"outline-2\">\n<h2 id=\"local-seo\">What is Local SEO?<\/h2>\n<div id=\"text-local-seo\" class=\"outline-text-2\">\n<p>Local SEO can be a powerful tool for businesses of all sizes and is a great way to ensure you are effectively promoting your business in the communities you serve face-to-face.<\/p>\n<p>In short, Local SEO is the process of optimizing your website\u2019s online presence to draw more traffic from relevant local search engine queries.<\/p>\n<p>While it is especially important for small businesses, local SEO is also necessary for national chains to best market local storefronts to the consumers in that area.<\/p>\n<p>If your business is locally-based or your company has regionally-based local offices \u2013 such as a retail store or other space customers frequently visit \u2013 optimizing your website\u2019s SEO should also factor in making sure those customers can find you in person.<\/p>\n<\/div>\n<div id=\"outline-container-org619f8b2\" class=\"outline-3\">\n<h3 id=\"org619f8b2\">Defining Local SEO<\/h3>\n<div id=\"text-org619f8b2\" class=\"outline-text-3\">\n<p>Local SEO employs similar best practices, but focuses on optimizing your website\u2019s online presence to draw more traffic from relevant local search engine queries.<\/p>\n<p>It\u2019s important for businesses to operate on a regional as well as a national level. And while national SEO is used to help you rank in search engine result pages (SERPs) across the country, local SEO prioritizes appearing in location-specific SERPs.<\/p>\n<p>The goal of local SEO is to ensure you are effectively promoting your business in the communities you serve by getting your website in front of the customers you see face-to-face.<\/p>\n<p>It\u2019s always important to make sure customers can easily find you when doing relevant local searches, but it\u2019s even more important in today\u2019s pandemic business world.<\/p>\n<p>A recent <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">Bright Local survey<\/a> found that 93% of consumers used the internet to find a local business in the last year. And 34% of those consumers searched every day.<\/p>\n<p>That means that if you are a local business and you aren\u2019t optimizing your SEO for local search, you could be losing potential customers every day.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-orgb3ee7a8\" class=\"outline-3\">\n<h3 id=\"orgb3ee7a8\">What is a Local Search?<\/h3>\n<div id=\"text-orgb3ee7a8\" class=\"outline-text-3\">\n<p>A local search is exactly what it sounds like: users submit a search limited to a certain geographic area, and that search is matched up with local businesses.<\/p>\n<p>For example, \u201ccheesesteak restaurants in Philadelphia\u201d or \u201cbest diners in New Jersey.\u201d A local search typically includes information about what the web user is searching for (\u201ccheesesteaks\u201d), but also a location, which may include a city, state, or zip code (\u201cPhiladelphia\u201d).<\/p>\n<p>Local searches usually trigger Google to return organic search results and a \u201clocal 3-pack,\u201d under which there is a \u201cview more\u201d option.<\/p>\n<p>The 3-pack is a listing of three featured local businesses right at the top of the search results, and they rotate based on the searcher\u2019s IP address. Still, if you want a shot at showing up, it helps to be listed in the top 20 local search results. That\u2019s where your local SEO strategy comes in.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org097bcce\" class=\"outline-3\">\n<h3 id=\"org097bcce\">4 Ways to Maximize Your Local SEO<\/h3>\n<div id=\"text-org097bcce\" class=\"outline-text-3\">\n<p>Now that you know what local SEO is and why it\u2019s important, we\u2019ll cover some of the best ways to boost your website in the local SERPs.<\/p>\n<p>This list is far from extensive, but it does cover several of the most common methods for boosting local SEO.<\/p>\n<p>Whether you\u2019re a new website or a business hoping to improve its local search engine rankings, these tips are an effective way to reach potential customers in your local communities.<\/p>\n<\/div>\n<div id=\"outline-container-orgbd63a18\" class=\"outline-4\">\n<h4 id=\"orgbd63a18\">Optimize Your Website for Local SEO<\/h4>\n<div id=\"text-orgbd63a18\" class=\"outline-text-4\">\n<p>The first step to maximizing your chances of showing up in the local SERPs is to make sure your website is optimized for local SEO.<\/p>\n<p>That means providing consistent and accurate information about your business and making it easy to find.<\/p>\n<p>The best way to do this is to provide all the pertinent details about your company on your contact page.<\/p>\n<p>A good contact page should include your business name, addresses, phone numbers, and email addresses. Email addresses should be clickable on all devices, and all phone numbers should be clickable on mobile devices.<\/p>\n<p>If you have a single-location business, your contact page should focus on local, relevant information.<\/p>\n<p>Businesses with more than one brick-and-mortar location will want to create individual location pages for each location. Along with all the information above, location pages should also include individual store hours, unique shop descriptions, transit and parking information, as well as any local promotions.<\/p>\n<p>Content for location-based pages should be unique to that location and target local keywords.<\/p>\n<p>Additionally, it\u2019s important to have an official Google Maps location attached to each location page.<\/p>\n<p>For an added local SEO boost, consider adding positive customer testimonials. Google considers them a signal of trust, and they reassure customers that you\u2019re a trustworthy business.<\/p>\n<p>As mentioned above, it is essential to make sure all the information you provide on these pages is consistent and accurate. The last thing you want is a customer searching for your business and finding inaccurate or conflicting information.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org102d25a\" class=\"outline-4\">\n<h4 id=\"org102d25a\">Utilize Google My Business<\/h4>\n<div id=\"text-org102d25a\" class=\"outline-text-4\">\n<p>Once your contact page is complete and you\u2019ve optimized your website for local SEO with consistent and accurate information, you will want to use the same information to create and complete a Google My Business (GMB) account.<\/p>\n<p>GMB is a free tool, and it lets you manage how your business shows up on Google Search and Maps. It includes features like your business name, location, hours, photos, and customer reviews.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org558e385\" class=\"outline-4\">\n<h4 id=\"org558e385\">How Does Google My Business Work?<\/h4>\n<div id=\"text-org558e385\" class=\"outline-text-4\">\n<p><a href=\"https:\/\/www.inmotionhosting.com\/support\/website\/google-tools\/how-to-set-up-google-my-business\/\" target=\"_blank\" rel=\"noopener\">Setting up your Google My Business Account<\/a> is simple.<\/p>\n<p>You just have to <a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en\" target=\"_blank\" rel=\"noopener\">create an account<\/a> and claim your business. Once you\u2019ve filled out your details, you\u2019ll get a real-life, snail-mail postcard from Google confirming the address you\u2019ve specified for your business (you can also request a phone call or email, but getting a postcard is fun).<\/p>\n<p>GMB ranks businesses on several factors, including relevance, distance, and prominence:<\/p>\n<ul class=\"org-ul\">\n<li><strong>Relevance:<\/strong> Relevance determines how well your business fits what the customer is searching for. It pays to be as clear as you can in your business description, so Google knows what you do.<\/li>\n<li><strong>Distance:<\/strong> Google shows searchers results that are closest to their actual physical location first. In addition to listing your business address on your profile, it helps to link to other local content to give Google a better idea of where you are.<\/li>\n<li><strong>Prominence:<\/strong> Bottom line \u2013 the more popular you are, the higher you\u2019ll rank. If you want your business to show up top-of-search, you need to get a lot of website visitors, quality links to your page, and top-notch reviews.<\/li>\n<\/ul>\n<p>To edit your information, simply go to the GMB dashboard, click the listing you\u2019d like to work on, and then select \u201cinfo.\u201d<\/p>\n<p>Be as detailed as possible with your information, making sure to include hours, phone number, website, and the area you serve\u2026and don\u2019t forget to add media!<\/p>\n<p>According to Google, <a href=\"https:\/\/support.google.com\/business\/answer\/6335804?hl=en#Share_photos\" target=\"_blank\" rel=\"noopener\">businesses with photos<\/a> see 35% more clicks to the website and 42% higher requests for driving directions in Google Maps. At a minimum, make sure to choose a quality cover photo, as it shows up front and center on your listing.<\/p>\n<p>Also, note that anytime your information changes (say, you get a new phone number), you should go in and edit your profile. One of the worst things you can do for rankings is to have inaccurate or outdated information show up in your search results.<\/p>\n<p>Additionally, Google is just one of many search engines. You should also claim your business in any other search engines or local directories, as well as claim any social profiles that belong to your business.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org61e8ffc\" class=\"outline-4\">\n<h4 id=\"org61e8ffc\">Make Your Website Mobile-Friendly<\/h4>\n<div id=\"text-org61e8ffc\" class=\"outline-text-4\">\n<p>Think about the last time you searched for a local business. Did you sit down at your computer to do so, or just do a quick search on your phone? Chances are, it was the latter option.<\/p>\n<p>In fact, 46% of all Google searches are local, and 60% of those searches are done using a smartphone.<\/p>\n<p>Data shows that appearing in the SERPs for those local mobile searches can be extremely valuable as well.<\/p>\n<p>Just how valuable? If the goal of local SEO is to get customers in the door, very valuable.<\/p>\n<p>When performing a search for local businesses on a mobile device, 88% of customers either call or visit the business within 24 hours.<\/p>\n<p>The takeaway here is that if you aren\u2019t making your site mobile-friendly, you could be missing out on tons of potential business.<\/p>\n<p>The good news is that optimizing your site for mobile devices isn\u2019t too difficult, especially with <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener\">Google\u2019s Mobile-Friendly Test Tool<\/a>.<\/p>\n<p>The tool is free, and it allows you to simply enter a URL and then test how easy it is for a visitor to use your page on a mobile device. Use it to make sure you\u2019re not losing business to an unfriendly mobile site.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org22c0098\" class=\"outline-4\">\n<h4 id=\"org22c0098\">Create Local Content<\/h4>\n<div id=\"text-org22c0098\" class=\"outline-text-4\">\n<p>Another good way to pop up in local searches is to create local content. Hopefully, your website already has a blog, so you should be ready to share local content right away.<\/p>\n<p>If you have your blog ready to go, start writing content around local events, people, places and things. You can even look into local teams, organizations, and events to see if sponsorship opportunities exist.<\/p>\n<p>Creating local content is a great way to start link building. When mentioning other businesses or business owners in content, reach out to them to see if they would be interested in linking to the content on their site.<\/p>\n<p>Also, don\u2019t be afraid to tap into your customer base for help.<\/p>\n<p>Reviews and testimonials can go a long way. The same Bright Local survey cited above reported that 87% of consumers read online reviews for local businesses in 2020, up from 81% in 2019.<\/p>\n<p>If you are familiar with your customers or know someone is happy with your service or product, ask them to leave a review for you on Google, or if they would let you include a testimonial from them on your site.<\/p>\n<p>Finally, once you\u2019ve spent time creating great local content, don\u2019t forget to share it on social media. Social media provides a great way to interact with customers and potentially increase reach through backlinks and shares.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"outline-container-check-ranking\" class=\"outline-2\">\n<h2 id=\"check-ranking\">Finding Your SEO Ranking Online<\/h2>\n<div id=\"text-check-ranking\" class=\"outline-text-2\">\n<p>By now, I&#8217;ve written a lot about what SEO is, but you&#8217;re probably wondering how you can find out what your current standing is. If you are wondering how to find your SEO ranking online, keep reading.<\/p>\n<p>First off, there is not one definite #1 ranked website for any specific keyword because Google, like the Internet, is constantly changing and evolving. Instead, you can see how your website did in a specific time frame and in a specific region.<\/p>\n<p>To find this information for free, you can try <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>.<\/p>\n<p>From your dashboard, you should go to \u201cTop Search Queries\u201d and then select \u201cMore.\u201d This will then display a list of your top keyword associations (i.e., the keywords that your website connects with the most on searches). When you click on one of these keywords, it will show you how often your website ranked in the top ten for that keyword. For each one, you will see a ranking followed by a percentage.<\/p>\n<\/div>\n<div id=\"outline-container-org129d6b3\" class=\"outline-3\">\n<h3 id=\"org129d6b3\">Understanding Your Search Position<\/h3>\n<div id=\"text-org129d6b3\" class=\"outline-text-3\">\n<p>Let\u2019s say you have a ranking of #1 at 15 percent, #2 at 29 percent, and #3 at 11 percent. This means that you ranked in the top position 15% of the time, the second at 29%, and the third at 11%. It will also show you the total click-through percentage for your website. This is a good way to get a handle on how your website is rated. But other tools will help you with your SEO, and while they come at a higher premium, they can provide more data than Google alone:<\/p>\n<ul class=\"org-ul\">\n<li><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz<\/a><\/li>\n<\/ul>\n<p>Unlike Google, these tools also provide you with a type of &#8220;domain authority&#8221; score, which can be useful in seeing how your domain performs against the rest of the web.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"outline-container-choose-keywords\" class=\"outline-2\">\n<h2 id=\"choose-keywords\">How to Choose Valuable SEO Keywords<\/h2>\n<div id=\"text-choose-keywords\" class=\"outline-text-2\">\n<p>When it comes to SEO, keywords have always been (and still are) the gold standard, and keyword research is one of the most valuable things you can do for your business. Ranking for the right keywords will help you draw in quality visitors and, in turn, increase conversions and sales.<\/p>\n<p>So, how can you be sure you\u2019re using the right words? It\u2019s pretty simple. Here\u2019s what you need to know:<\/p>\n<\/div>\n<div id=\"outline-container-org080fa81\" class=\"outline-3\">\n<h3 id=\"org080fa81\">Keyword 101<\/h3>\n<div id=\"text-org080fa81\" class=\"outline-text-3\">\n<p>Before we get into determining the value of a keyword, we\u2019re going to go over the basics \u2013 like, what exactly is a keyword?<\/p>\n<p>A keyword is a word or phrase used to identify what people are searching for, or to describe the topic that you\u2019re writing about. Ideally, the two align and the terms people enter into search engines lead them to your web page.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-orgc51c7ba\" class=\"outline-3\">\n<h3 id=\"orgc51c7ba\">Why Do Keyword Research?<\/h3>\n<div id=\"text-orgc51c7ba\" class=\"outline-text-3\">\n<p>It isn\u2019t enough to just make a list of words related to your business and assume that\u2019s what people are searching for (although that\u2019s a great place to start). It\u2019s important to research those words and phrases so you can find the topics your audience is searching for. Often, that means just a slight tweak to the word or phrase you were initially using \u2013 but even if it\u2019s just a tiny change, it can make a world of difference when it comes to search results.<\/p>\n<p>Why? Google uses keywords as a <a href=\"https:\/\/optinmonster.com\/seo-ranking-factors\/\" target=\"_blank\" rel=\"noopener\">SEO ranking factor<\/a> when deciding where to place your content in search results. Using the right keywords will help them understand what your content is about and ensure that they show it to the right people. On the other hand, if you don\u2019t use keywords and Google can\u2019t tell what you do, they\u2019re not going to show your content to anyone.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org00e49d4\" class=\"outline-3\">\n<h3 id=\"org00e49d4\">How To Do Keyword Research<\/h3>\n<div id=\"text-org00e49d4\" class=\"outline-text-3\">\n<p>The first step in keyword research is to think about your mission. Who are you? What is your website about? What makes you special? Who are you trying to reach?<\/p>\n<p>From there, make a list of words you think your ideal client might be searching for. What are the terms you want to be found for? Many people choose to use <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noopener\">Google AdWords Planner<\/a> at this point to find related terms and phrases. While not useful in actually telling you what your audience is searching for, it does help come up with additional ideas.<\/p>\n<p>If you have a WordPress website, we like to recommend the Yoast SEO plugin. It\u2019s easy to use and great for beginners, and it offers a slew of SEO benefits, including keyword optimization. Not only will it analyze your text for keyword usage, but it will also suggest synonyms and related phrases.<\/p>\n<p>If you don\u2019t use WordPress, you can always use the <a href=\"https:\/\/yoast.com\/suggest\/\" target=\"_blank\" rel=\"noopener\">Yoast Suggest<\/a> website (which is useful but doesn\u2019t offer as many features as the plugin).<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org3d88d86\" class=\"outline-3\">\n<h3 id=\"org3d88d86\">How to Determine the Value of a Keyword<\/h3>\n<div id=\"text-org3d88d86\" class=\"outline-text-3\">\n<p>During your brainstorming session and your subsequent research, you\u2019re likely to come up with hundreds of related keywords and phrases. How do you know which ones to use and which to scrap? For example, if you create crafts for kids, are people more likely to search for \u201cfun crafts for kids\u201d or \u201ceasy crafts for kids?\u201d<\/p>\n<p>Unfortunately, there is no simple answer. No tools exist that allow you to see directly how any given keyword relates to the traffic that arrives at your site.<\/p>\n<p>To truly understand the value of a keyword, you first have to understand your website and the audience you\u2019re trying to attract.<\/p>\n<p>In the above example, for instance, you\u2019d have to consider your niche. Do you want to be thought of as someone who makes crafting easy for kids? Or someone who offers fun, unique projects? If you use \u201ceasy crafts\u201d as a keyword phrase, but your visitors can\u2019t find anything \u201ceasy\u201d on your website, do you think they\u2019re going to stick around?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"outline-container-seo-checklist\" class=\"outline-2\">\n<h2 id=\"seo-checklist\">The SEO Checklist Every Small Business Needs<\/h2>\n<div id=\"text-seo-checklist\" class=\"outline-text-2\">\n<p>SEO is not a big, mysterious phenomenon; it\u2019s a road map. That\u2019s why we put together a checklist of nine essential things you need to do to get a handle on your business\u2019s SEO.<\/p>\n<\/div>\n<div id=\"outline-container-org34faf7a\" class=\"outline-3\">\n<h3 id=\"org34faf7a\">Building Your SEO Roadmap<\/h3>\n<div id=\"text-org34faf7a\" class=\"outline-text-3\">\n<p><b>Build content<\/b> that\u2019s relevant to your business and customers.<\/p>\n<p><b>Update your Google My Business Page.<\/b> Google My Business is a free service offered by Google that lets you claim and update your business information at any time. Google My Business is slightly different from Apple Maps Connect and review sites like Yelp in that it allows you to upload photos and videos to enhance your listing. This gives you coverage in regular search, photos, and videos for all search engines, further enhancing your business ranking. Make sure your content, address, phone number, business hours, and business website link are all accurate.<\/p>\n<p>Your customers can even ask you questions from the search engine. Keep on top of that so you can get answers to them as they need it.<\/p>\n<p><b>Get optimized<\/b> through local businesses, blogs, organizations, and events. Choose places that fall in line with your brand. Local newspapers or media outlets may run a local piece on your place. Local bloggers with a small following, primarily from your area, are another option. You can get local event pages to host your information, local charities that you sponsor, and even other local businesses that are open to having a local partners page or \u201cbusinesses we love\u201d page. The point is to get the locals interested in your business.<\/p>\n<p><b>Internal links<\/b> are key to building a solid foundation. For example, you\u2019re writing an article entitled \u201cFive Tips to Stop Procrastinating.\u201d In your back content, you have a video from your site showing the use of the Pomodoro Technique. Link or embed the page or article with the video to create a more solid connection.<\/p>\n<p><b>Catch customer attention<\/b> using compelling title tags and meta descriptions. Make sure your content doesn\u2019t have truncated links. You want titles so those keywords can make a difference.<\/p>\n<p><b>Keyword research<\/b> is something that has to be done regularly. How do people find you? Through keyword searches. Know your keywords and make sure they\u2019re regularly used. Streamline the process by generating a list of primary and secondary keywords and give it to everyone who makes content for your site.<\/p>\n<p><b>Image optimization<\/b> is the next step. You want to make sure every image on your site is indexed with tags and keywords that show its relevance. If you have an image of your amazing product, but no description, how will people be able to find you through the photo search?<\/p>\n<p><b>Use H2 tags<\/b> in your content. These are called subheadings. They break your content down into easily scanned blocks. There are also H3s and H4s, but these should only be used hierarchically by number. For example, an H3 should only ever fall under an H2, and so forth.<\/p>\n<p><b>Optimize your video content<\/b> to make it relevant. It should be emotionally compelling or educational to effectively reach most of your audience. It should have a short, engaging title (like your content mentioned above), with a target keyword, and a full description that explains the topic of your video and what your audience should expect.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"outline-container-more-than-seo\" class=\"outline-2\">\n<h2 id=\"more-than-seo\">Further Outreach Beyond Basic SEO<\/h2>\n<div id=\"text-more-than-seo\" class=\"outline-text-2\">\n<p>Most recently, the topic of \u2018Growing your business through SEO\u2019 has become widely popular in many blogs and articles. Putting all your marketing budget into SEO or any specific marketing field, for that matter, isn\u2019t wise. No single marketing field is going to provide the growth that you are looking for. Spend time in several different fields. This is how you can have the most impact. The following fields are just a few that we recommend focusing on:<\/p>\n<\/div>\n<div id=\"outline-container-org62bb65b\" class=\"outline-3\">\n<h3 id=\"org62bb65b\">Pay Per Click (PPC)<\/h3>\n<div id=\"text-org62bb65b\" class=\"outline-text-3\">\n<p>Pay Per Click (PPC) and Paid Advertising: Just having a live website doesn\u2019t mean that you will get traffic. In fact, with the amount of information that is published daily, it\u2019s hard for your website and content to get attention organically. To get more traffic and customers, you will need to run PPC advertising. PPC along with SEO will increase the chance that you reach your intended audience. Advertising on social media is also a wise idea, but it\u2019s very similar to the greater web ad market, where you will need to pay for an advertisement to gain attention. These advertisements are based on the keywords associated with the content that is used to advertise.<\/p>\n<p>Is paying for advertising worth it? In a <a href=\"https:\/\/economicimpact.google.com\/methodology\/\" target=\"_blank\" rel=\"noopener\">report from Google<\/a>, they found that \u201cbusinesses generally make an average of $2 in revenue for every $1 they spend on AdWords.\u201d We\u2019d agree, gain traffic and grow your business through purchasing advertising.<\/p>\n<\/div>\n<\/div>\n<div id=\"outline-container-org2f13ea0\" class=\"outline-3\">\n<h3 id=\"org2f13ea0\">Multi-media Marketing<\/h3>\n<div id=\"text-org2f13ea0\" class=\"outline-text-3\">\n<p>Focus on marketing with multimedia, such as videos, Facebook Live, infographics, print flyers, and blog posts. The focus is to drive your audience to respond to a call to action. Multimedia marketing doesn\u2019t have to be done on all your company channels, but also on others. Work to form relationships with others who are in the same field of work and organize a guest blog or social media content swap. This is a great way for those not familiar with your organization to learn more.<\/p>\n<p>Another multimedia marketing method is to create an ebook or downloadable material that will further your customers\u2019 knowledge of your products or services.<\/p>\n<p>Relying solely on SEO or any marketing field to bring proper growth to your company is not wise. Focus on several different marketing fields to get in front of your target audience. PPC and social media advertising allow you to reach a greater audience. Mixing up the type of content and focusing on multimedia marketing can allow those who have never heard of your organization to learn more.<\/p>\n<hr \/>\n<p>While you continue on your SEO journey, be sure to check out these other helpful resources from the InMotion Hosting Support Center:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.inmotionhosting.com\/blog\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress SEO: Complete Beginner Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.inmotionhosting.com\/support\/website\/seo\/how-to-install-the-screaming-frog-seo-spider-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">Using The Screaming Frog SEO Spider Tool on your site<\/a><\/li>\n<li><a href=\"https:\/\/www.inmotionhosting.com\/blog\/using-eat-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Using EAT SEO to optimize your WordPress website<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Want to DIY your SEO? Don\u2019t worry, it\u2019s not as hard as you might think. In fact, you can get the same results that the pros do, right from the comfort of your living room \u2013 if you know what you\u2019re doing. Using Your Website to Improve Search Results Different Types of SEO What is<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-64644","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO For Beginners - A Comprehensive Guide | InMotion Hosting<\/title>\n<meta name=\"description\" content=\"In this guide on SEO for beginners, you&#039;ll get a bookmark-worthy resource for everything SEO-related. Learn how to optimize your search game.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO For Beginners - A Comprehensive Guide | InMotion Hosting\" \/>\n<meta property=\"og:description\" content=\"In this guide on SEO for beginners, you&#039;ll get a bookmark-worthy resource for everything SEO-related. Learn how to optimize your search game.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-21T15:27:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T19:59:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"InMotion Hosting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:site\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InMotion Hosting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO For Beginners - A Comprehensive Guide | InMotion Hosting","description":"In this guide on SEO for beginners, you'll get a bookmark-worthy resource for everything SEO-related. Learn how to optimize your search game.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/","og_locale":"en_US","og_type":"article","og_title":"SEO For Beginners - A Comprehensive Guide | InMotion Hosting","og_description":"In this guide on SEO for beginners, you'll get a bookmark-worthy resource for everything SEO-related. Learn how to optimize your search game.","og_url":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/","og_site_name":"InMotion Hosting Blog","article_publisher":"https:\/\/www.facebook.com\/inmotionhosting","article_published_time":"2021-01-21T15:27:15+00:00","article_modified_time":"2025-06-19T19:59:01+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1.png","type":"image\/png"}],"author":"InMotion Hosting","twitter_card":"summary_large_image","twitter_creator":"@inmotionhosting","twitter_site":"@inmotionhosting","twitter_misc":{"Written by":"InMotion Hosting","Est. reading time":"22 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/#article","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/"},"author":{"name":"InMotion Hosting","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/person\/f21a89c83c7697a760c96cfe58e646bc"},"headline":"SEO For Beginners &#8211; A Comprehensive Guide","datePublished":"2021-01-21T15:27:15+00:00","dateModified":"2025-06-19T19:59:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/"},"wordCount":4873,"commentCount":0,"publisher":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1-1024x538.png","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/","url":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/","name":"SEO For Beginners - A Comprehensive Guide | InMotion Hosting","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/#primaryimage"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1-1024x538.png","datePublished":"2021-01-21T15:27:15+00:00","dateModified":"2025-06-19T19:59:01+00:00","description":"In this guide on SEO for beginners, you'll get a bookmark-worthy resource for everything SEO-related. Learn how to optimize your search game.","breadcrumb":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/#primaryimage","url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1.png","contentUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/SEO-For-Beginners-1.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.inmotionhosting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SEO","item":"https:\/\/www.inmotionhosting.com\/blog\/seo\/"},{"@type":"ListItem","position":3,"name":"SEO For Beginners &#8211; A Comprehensive Guide"}]},{"@type":"WebSite","@id":"https:\/\/www.inmotionhosting.com\/blog\/#website","url":"https:\/\/www.inmotionhosting.com\/blog\/","name":"InMotion Hosting Blog","description":"Web Hosting Strategy, Trends and Security","publisher":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inmotionhosting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization","name":"InMotion Hosting","url":"https:\/\/www.inmotionhosting.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/11\/imh-logo-all-colors-big.jpg","contentUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/11\/imh-logo-all-colors-big.jpg","width":1630,"height":430,"caption":"InMotion Hosting"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inmotionhosting","https:\/\/x.com\/inmotionhosting"]},{"@type":"Person","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/person\/f21a89c83c7697a760c96cfe58e646bc","name":"InMotion Hosting","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","caption":"InMotion Hosting"},"url":"https:\/\/www.inmotionhosting.com\/blog\/author\/imhmainadmin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"primary_category":{"id":4,"name":"SEO","slug":"seo","link":"https:\/\/www.inmotionhosting.com\/blog\/seo\/"},"_links":{"self":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/64644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/comments?post=64644"}],"version-history":[{"count":12,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/64644\/revisions"}],"predecessor-version":[{"id":79052,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/64644\/revisions\/79052"}],"wp:attachment":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/media?parent=64644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/categories?post=64644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/tags?post=64644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}