{"id":64461,"date":"2021-01-18T09:22:05","date_gmt":"2021-01-18T14:22:05","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=64461"},"modified":"2024-01-23T14:14:17","modified_gmt":"2024-01-23T19:14:17","slug":"woocommerce-store","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/woocommerce-store\/","title":{"rendered":"Building and Boosting Your WooCommerce Store"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/Building-and-Boosting-Your-WooCommerce-Store-1024x538.png\" alt=\"Building and boosting a WooCommerce store this season\" class=\"wp-image-64484 skip_lazy\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/Building-and-Boosting-Your-WooCommerce-Store-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/Building-and-Boosting-Your-WooCommerce-Store-300x158.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/Building-and-Boosting-Your-WooCommerce-Store-768x403.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/Building-and-Boosting-Your-WooCommerce-Store-560x294.png 560w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2021\/01\/Building-and-Boosting-Your-WooCommerce-Store.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Building an online store is a great way to add revenue to your business \u2013 in fact, e-commerce sales brought in over <a href=\"https:\/\/marketingland.com\/report-e-commerce-accounted-11-7-total-retail-sales-2016-15-6-2015-207088\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">$349 billion dollars<\/a> in 2016 alone. As a business owner, that\u2019s an income stream you can\u2019t afford to miss out on.<\/p>\n\n\n\n<p>But the thought of creating an online store can be daunting if you\u2019re not technical. Luckily, it\u2019s easy to get started, even if you don\u2019t have any coding experience. WordPress and <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/woocommerce\/\">WooCommerce Hosting<\/a> make the process fast and easy, even for an absolute beginner.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#why-woocommerce\">Why WooCommerce?<\/a><\/li>\n\n\n\n<li><a href=\"#what-you-can-sell\">What Can You Sell with WooCommerce?<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-build-woocommerce-site\">How To Build an Online Store Using WooCommerce<\/a><\/li>\n\n\n\n<li><a href=\"#woocommerce-store-wizard\">WooCommerce Wizard<\/a><\/li>\n\n\n\n<li><a href=\"#prepare\">Preparing Your eCommerce Website for Holiday Traffic<\/a><\/li>\n\n\n\n<li><a href=\"#coupons\">Coupons for Your WooCommerce Store<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-woocommerce\">Why WooCommerce?<\/h2>\n\n\n\n<p>There are lots of different options when it comes to <a href=\"https:\/\/www.inmotionhosting.com\/ecommerce-hosting\">website hosting for eCommerce<\/a>, so why use WooCommerce? In a nutshell: it\u2019s easy, affordable, and fast. Millions of ordinary web users have used it to build their online stores, and you can too.<\/p>\n\n\n\n<p>Here are the specifics:<\/p>\n\n\n\n<ul class=\"org-ul wp-block-list\">\n<li>WooCommerce is a WordPress plugin\u2013so if you\u2019re already familiar with how to install and activate plugins, setup will be a piece of cake.<\/li>\n\n\n\n<li>It\u2019s free and open source. That means you can download it, activate it, and update it all at no cost.<\/li>\n\n\n\n<li>It\u2019s easy to set up and configure on your own, usually in just a few hours.<\/li>\n\n\n\n<li>It works with any theme you currently have on your WordPress site.<\/li>\n\n\n\n<li>It\u2019s rich with useful features, including:\n<ul class=\"wp-block-list\">\n<li>Dozens of themes, so you can create a store that reflects your brand<\/li>\n\n\n\n<li>Unrestricted customization<\/li>\n\n\n\n<li>Built-in blogging<\/li>\n\n\n\n<li>Product ratings and reviews<\/li>\n\n\n\n<li>Unlimited image galleries<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-can-sell\">What Can You Sell with WooCommerce?<\/h2>\n\n\n\n<p>The problem with many e-commerce platforms is that product range is limited: you can only sell physical products, or only create bookings, and so on.<\/p>\n\n\n\n<p>With WooCommerce you can sell pretty much anything you like, including:<\/p>\n\n\n\n<ul class=\"org-ul wp-block-list\">\n<li>Physical products<\/li>\n\n\n\n<li>Subscriptions<\/li>\n\n\n\n<li>Digital downloads<\/li>\n\n\n\n<li>Content<\/li>\n\n\n\n<li>Appointments<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-build-woocommerce-site\">How To Build an Online Store Using WooCommerce<\/h2>\n\n\n\n<p>At this point, we\u2019re going to assume that you already have your WordPress website up and running (if not, read our post on <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.inmotionhosting.com\/blog\/website-design-how-to-design-a-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">creating a website in three easy steps<\/a> that can help you get up and going and then come back).<\/p>\n\n\n\n<p>In order to turn your site into a functioning online store, you\u2019ll start by installing the WooCommerce plugin.<\/p>\n\n\n\n<p>Like all plugins, this means heading to your WordPress Dashboard <b><strong>&gt;<\/strong><\/b> Plugins <b>&gt;<\/b> Add New. Once there, type \u201cWooCommerce\u201d in the search field.<\/p>\n\n\n\n<p>Locate the plugin (it should be first on the list) and click \u201cInstall Now.\u201d When you see the \u201cActivate\u201d button appear, go ahead and click on it. You\u2019ll then see the WooCommerce setup wizard, which will walk you through setting up your store step-by-step.<\/p>\n\n\n\n<p>To get started, click \u201cLet\u2019s Go!\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"woocommerce-store-wizard\">WooCommerce Wizard<\/h2>\n\n\n\n<p>The wizard will make sure you do everything you need to do so your page functions properly (and looks great). These are the steps, in order:<\/p>\n\n\n\n<ul class=\"org-ul wp-block-list\">\n<li><b>Create store pages<\/b>: The first step in building your online store is creating the pages needed to keep it running smoothly:\n<ul class=\"wp-block-list\">\n<li><b>Shop<\/b>: this is where your products will be displayed.<\/li>\n\n\n\n<li><b>Cart<\/b>: this is the shopping cart where your clients can review their products before purchase.<\/li>\n\n\n\n<li><b>Checkout<\/b>: this is where customers can complete their purchase.<\/li>\n\n\n\n<li><b>My account<\/b>: a profile page for registered customers where they can view past orders and manage their account.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><b>Locale<\/b>: This is where you list your country of operation, currency, and preferred units.<\/li>\n\n\n\n<li><b>Tax<\/b>: WooCommerce will help you figure out tax rates based on your store location. If you\u2019re going to charge sales tax, just check the main tax box and Woo will walk you through the rest of the steps.<\/li>\n\n\n\n<li><b>Payment methods<\/b>: WooCommerce offers a variety of payment options, including PayPal, Stripe, Amazon Pay, PayFast, and more. Just click on the boxes next to the ones you want to use.<\/li>\n\n\n\n<li><b>Add products<\/b>: to start adding products, go to Products &gt; Add Product from your dashboard. From there, you\u2019ll be taken to a content editing screen where you can add a product name, description, data, images, and so on.<\/li>\n\n\n\n<li><b>Choose a theme<\/b>: Once you have your products listed, it\u2019s time to choose a theme. You might think this should be the first step, but it\u2019s easier to determine what your site will actually look like when you can see your products on it.<\/li>\n<\/ul>\n\n\n\n<p>Be sure to read our full guide on <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/woocommerce\/managing-woocommerce-products\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">adding products to WooCommerce<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prepare\">Preparing Your eCommerce Website for Holiday Traffic<\/h2>\n\n\n\n<p>Businesses can expect 120% more website visits on the busiest days of the holiday season. This means customer service, site speed, e-commerce reliability, and security should all be part of your prepping strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"review\">Review<\/h3>\n\n\n\n<p>Before the season arrives, you\u2019ll want to review your site. The first thing to review is how your sales did last year. Look for common demographics and time zones. See what your most popular shopping times were, and build a plan for it.<\/p>\n\n\n\n<p>Next, you\u2019ll want to review your site for out-of-date or unnecessary extensions or plugins. Plugins can seriously drag your site speed down and interfere with sales transactions.<\/p>\n\n\n\n<p>Finally, review your hosting package to make sure it can handle the spikes in traffic you\u2019ll experience through the holiday season. You don\u2019t want server errors, slow load times, and web crashes during your busiest times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"org3a2f983\">Testing<\/h3>\n\n\n\n<p>Test your site under load. Use a staging site to create your holiday sales pages, design, etc. That way, you can push your changes all at once after testing it thoroughly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"orga07c702\">Preplan<\/h3>\n\n\n\n<p>Know what your e-commerce needs will be. Do you offer free shipping during the holidays? What incentives will you use? Preplan these pages and the design so your customers can have a wonderful sales experience.<\/p>\n\n\n\n<p>Be ready for trouble! If your site goes down, what is your strategy? What will you do if you have problems with your shopping cart?<\/p>\n\n\n\n<p>You\u2019ll want to have a backup plan prior to launching your site, and perform regular backups throughout the holiday season. In some cases, you may need to take backups hourly so you don\u2019t lose an entire day\u2019s worth of orders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"org03cdf03\">Optimize for Speed<\/h3>\n\n\n\n<p>Did you know that at least 53% of mobile site visitors will move to another site if it takes three seconds or longer to load? When you consider the strain on already stressed systems and networks, not to mention frayed nerves of shoppers, it\u2019s essential to have efficient loading time on your site. Your server also needs to hold its weight when the season traffic spikes hit.<\/p>\n\n\n\n<p>We mentioned extensions and plugins earlier, but did you know that large site images and animations are the most common reasons for slower site speeds? The images on your site shouldn\u2019t be any larger than 150kb per image at a maximum. Check with your developer, if you have one, to learn about your image optimization options.<\/p>\n\n\n<div class=\"jumbotron\">\r\n<p>Improve the performance and security of your WooCommerce site with our new <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\/woocommerce\">WooCommerce Hosting<\/a> plans. Get 40x faster speeds for your online store with dedicated resources, server caching, and optimization tools.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>High-Performance VPS    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>99.99% Uptime    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Free SSL &amp; Dedicated IP    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Advanced Server Caching<\/p>\r\n<p><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\/woocommerce\">WooCommerce Hosting<\/a><\/p>\r\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"org59f3c20\">Optimize for Sales<\/h3>\n\n\n\n<p>Believe it or not, customer service assistance is a huge part of your sales optimization. How will your customers find the answers to their questions? You can have a customer service chat, a contact form (not recommended as the primary customer service entry), YouTube videos that explain frequently asked questions, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"org8add5bf\">Optimize for Mobile<\/h3>\n\n\n\n<p>We can\u2019t stress enough how important it is for your site to be optimized for your mobile audience. Check your site to make sure it\u2019s mobile responsive. Speed tests will be imperative here, as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"org595f2ea\">Ensure Your Site is Secure<\/h3>\n\n\n\n<p>Your customers are entrusting you with their money, credit card information, and personal data. They have to trust you, so you have to make sure your site is secure from hackers and verified for credit card use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"org5ebfcf9\">Showcase Your Best Products<\/h3>\n\n\n\n<p>The holiday season is no time to pull the dusty overstock out of the storage closest in the hopes of finally selling it. Customers want hot ticket items, and they want them for a bargain price.<\/p>\n\n\n\n<p>When setting up your eCommerce store for the holidays, consider which items are most likely to sell. Place those, along with your best holiday sales, right up front where people can see them.<\/p>\n\n\n\n<p>If you have a new product you\u2019re hoping will be a hit, start the promotions well before the actual holiday. Talk about it in your email newsletters, advertise on social media, and maybe even post a sneak-peak video. Build up the hype so your customers are ready and waiting \u2013 you can even use the WooCommerce Pre-Orders plugin to start taking orders early.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"orgb09025f\">Decorate Your Website<\/h3>\n\n\n\n<p>During a time when people are feeling frazzled and strained, a little holiday cheer can go a long way. WordPress offers several holiday themes that you can use to update your site for the holidays. Some of the most popular include:<\/p>\n\n\n\n<ul class=\"org-ul wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/themes\/x-bliss\/\">X Bliss<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/themes\/santamas\/\">SantaMas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/themes\/my-holiday\/\">My Holiday<\/a><\/li>\n<\/ul>\n\n\n\n<p>There are countless others, so you\u2019re sure to find something that suits your vibe. You can view holiday themes in the WordPress repository.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"org682f36f\">Offer a Variety of Shipping Options<\/h3>\n\n\n\n<p>Shipping costs can be one of the top reasons customers abandon their online shopping carts. This is especially true during the holidays. And when you\u2019re competing with the big guys like Amazon and Walmart who always offer a free shipping option, it can be tough.<\/p>\n\n\n\n<p>The best thing you can do is offer a variety of shipping options, so the consumer can always find something to suit their needs. Free economy shipping, ship-to-store, and expedited shipping are all common offerings.<\/p>\n\n\n\n<p>When it comes to speed, both the <a href=\"https:\/\/www.pluginhive.com\/product\/woocommerce-fedex-shipping-plugin-with-print-label\/\" class=\"rank-math-link\">PluginHive FedEx Shipping plugin<\/a> and the <a href=\"https:\/\/www.pluginhive.com\/product\/woocommerce-ups-shipping-plugin-with-print-label\/\">UPS Shipping plugin<\/a> offer an easy-to-use solution for your WooCommerce site. Both automatically adjust rates based on geographic location, so the customer always gets an accurate estimate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"org97a5581\">Mobile Site Conversions<\/h3>\n\n\n\n<p>Adobe Analytics found that online shopping sales hit a record $108.2 last holiday season. That\u2019s more than a 14% increase from last. It\u2019s predicted that over 70% of e-commerce visits will come from mobile devices. This means your site must be mobile friendly and streamlined for your visitors.<\/p>\n\n\n\n<p>There are two main factors to consider: speed and usability. So how do you make your site mobile friendly and sales-focused?<\/p>\n\n\n\n<ul class=\"org-ul wp-block-list\">\n<li>Keep your mobile design simple. Graphics-heavy designs and videos that play immediately will slow down your site.<\/li>\n\n\n\n<li>Use mobile-optimized images for your users.<\/li>\n\n\n\n<li>Strip out any widgets or add-ons that aren\u2019t necessary.<\/li>\n\n\n\n<li>Ensure your contact information, store hours, response hours (for email, etc.), address (if you have a brick and mortar location), and shipping information is available, updated, and easy to find. Keep in mind that your customers will need to know the last dates for shipping before Christmas, as well as your holiday store hours. These things need to be clear and easy to read for your mobile readers, so don\u2019t use .jpegs.<\/li>\n\n\n\n<li>You want to make it easy to move from page to page, so make your links easy to interact with and read. Consider buttons over hyperlinks since a person\u2019s finger and the sensitivity of their screen calibration can make clicking on hyperlinks annoying. This is especially true if you have multiple links close to one another in your content.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"orgc7665d6\">Colors<\/h3>\n\n\n\n<p>You want your site to represent the holidays. One of the easiest ways to do so is by utilizing colors. The color red is a popular choice, but blue and silver can work as well. Just keep in mind that deuteranomaly (reduced sensitivity to green light) is the most common form of color blindness. That means greens are more difficult to distinguish. The second most common form is protanomaly, reduced sensitivity to red light. This means that you should stay away from red and green color combinations, if possible.<\/p>\n\n\n\n<p>Don\u2019t be afraid to use big headlines, large \u201cstickers\u201d showing sales prices, and to utilize the power of white space. A white square bordered in red tends to be more eye-catching than a fully red square.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"org647e6a6\">Shopping Incentives<\/h3>\n\n\n\n<p>Shopping incentives are another great way to boost your e-commerce sales.<\/p>\n\n\n\n<ul class=\"org-ul wp-block-list\">\n<li>Discounts, free shipping notices, and the use of urgency (customer appreciation sales, loyalty sales via your newsletter, and more) can drive sales.<\/li>\n\n\n\n<li>Be mindful of Cyber Monday and Black Friday sales opportunities. By utilizing these days to drive your largest discounts and incentives, you\u2019ll gain a more attentive audience.<\/li>\n\n\n\n<li>Create bundles for holiday gift sets. Utilize cross-sale promotions to get people willing to buy.<\/li>\n\n\n\n<li>Highlight your clearance section so bargain hunters and budget-savvy shoppers can get fantastic deals.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"org2f0a74c\">Social Proof<\/h3>\n\n\n\n<p>You want your audience to know they can trust you with their money. Every year, hundreds of thousands of people make their first online purchase during the holiday season. They need to know that you\u2019re trustworthy. Social proof is an effective way to do this. Here are some easy ways to show social proof:<\/p>\n\n\n\n<ul class=\"org-ul wp-block-list\">\n<li>Put reviews\/testimonials on your site from previous customers.<\/li>\n\n\n\n<li>Don\u2019t be afraid to put a number to something. Let\u2019s say Widget A was the most popular selling item last year. Highlight that (or the improvement\/new model) as a focus for this year.<\/li>\n<\/ul>\n\n\n\n<p>Setting your business up for success this holiday season starts now. What will you do next?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"coupons\">Coupons for Your WooCommerce Store<\/h2>\n\n\n\n<p>As a business owner, you can add a new tool to your marketing toolbox when you learn how to create a WooCommerce coupon. Coupons have been used for years by brick-and-mortar businesses to help fuel sales. This same concept can easily be added to your business\u2019s WordPress website. WooCommerce allows you to use a few basic types of coupons giving the ability to personalize the way that you attract new customers. In this article we will share with you how to create your very first WooCommerce coupon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"orgaec71ad\">Why Coupons?<\/h3>\n\n\n\n<p>First off, lets look at why coupons are such a good idea. As a business owner, you are facing stiff competition with more and more competitors pushing their way into the market. You must find a way to differentiate yourself from others. You also must convince customers to put their faith in your small business rather than the goliath corporations like Amazon or Wal-Mart.<\/p>\n\n\n\n<p>How do you do that? Coupons are a great enticement for first time customers who need to see how your product or service could enhance their life. From this hook, you can bring value to your products or services allowing a greater opportunity to bring repeat customers and visitors.<\/p>\n\n\n\n<p>You may ask, will I lose money with coupons? The small amount that you lose on a coupon is offset by the opportunity of making a lifetime customer that will return and spend more money with you. It is also a great way to bring back former customers who may have not ordered from you in a while, reactivating their spending with your company.<\/p>\n\n\n\n<p>WooCommerce is already an easily customizable platform used by thousands to sell products through WordPress websites. In fact, WooCommerce is nearing fifty million downloads, making it the most popular ecommerce platform on the market. If you are already using WooCommerce, then you should know that you can offer your customers coupons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"org64ca41b\">How to Accept Coupons<\/h3>\n\n\n\n<p>First, login to your admin dashboard and then hover over WooCommerce.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"1056\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Order-Coupons.png\" alt=\"Click WooCommerce from the Dashboard menu to create your coupon.\" class=\"wp-image-4546\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Order-Coupons.png 1056w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Order-Coupons-150x150.png 150w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Order-Coupons-300x300.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Order-Coupons-768x768.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Order-Coupons-1024x1024.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Order-Coupons-560x560.png 560w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\" \/><\/figure>\n\n\n<p>\nSelect \u201cSettings\u201d and then click on the \u201cCheckout\u201d tab. You can then  click on the option \u201cEnable the use of coupons.\u201d Once you save the  changes, you will now be able to accept coupons when your customers check-out on your website. Now, all you need to do is create a coupon.\n<\/p>\n<h3 id=\"orgcecf3ae\">How to Create Coupons<\/h3>\n<p>\nTo create a WooCommerce coupon, you will see a button under the WooCommerce menu that reads \u201cCoupons.\u201d\n<\/p>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"1056\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Coupon.png\" alt=\"The WooCommerce admin menu, adding a coupon form.\" class=\"wp-image-4545\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Coupon.png 1056w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Coupon-150x150.png 150w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Coupon-300x300.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Coupon-768x768.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Coupon-1024x1024.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/WooCommerce-Coupon-560x560.png 560w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\" \/><\/figure>\n\n\n<p>\nClick on the \u201cCoupon\u201d link and then click on \u201cAdd Coupon\u201d. You will need to enter a unique coupon code that will be used to differentiate the coupon from others that you may offer on your website.\n<\/p>\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1869\" height=\"867\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/woocommerce-addcoupon.png\" alt=\"Add new coupon to WooCommerce.\" class=\"wp-image-4548\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/woocommerce-addcoupon.png 1869w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/woocommerce-addcoupon-300x139.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/woocommerce-addcoupon-768x356.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/woocommerce-addcoupon-1024x475.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/08\/woocommerce-addcoupon-560x260.png 560w\" sizes=\"auto, (max-width: 1869px) 100vw, 1869px\" \/><\/figure>\n\n\n<p>This is the coupon code that customers will use to get the discount. (You will also have the option to enter a description of the coupon offer.) Once you hit publish, the coupon will be saved.<\/p>\n<p>You can configure the coupon to offer a variety of discounts including:<\/p>\n<ul class=\"org-ul\">\n<li><b>Discount type<\/b>: You will be able to enter the type of discount that you\u2019d like to offer your customers, such as a percentage discount or a fixed cart discount.<\/li>\n<li><b>Coupon amount<\/b>: This will be the amount that is deducted from the customer\u2019s total when they check out, such as $5 or 20% off.<\/li>\n<li><b>Allow free shipping<\/b>: As another way to encourage new users, you can enable free shipping as an option at checkout.<\/li>\n<li><b>Coupon expiry date<\/b>: Enter a date that you would like the coupon to expire. The format for this date should be YYYY-MM-DD.<\/li>\n<\/ul>\n<p>You can also customize this with other possibilities such as exclusions on sale items, minimum purchase amount to use coupon, and usage limits per customer. All of these are useful in making sure that your customers aren\u2019t taking advantage of you through these coupons.<\/p>\n<p>One of the best marketing options for companies is the ability to help entice customers through coupons online. WooCommerce makes it easy to customize these coupons allowing new customers to be more likely to shop and encourage repeat business.<\/p>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>If you are able to bring these elements together and launch your store, you are one step closer to achieving your eCommerce goals. Be sure to check out the <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/woocommerce\/\">WooCommerce education channel<\/a> for more information and new articles being written all the time.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building an online store is a great way to add revenue to your business \u2013 in fact, e-commerce sales brought in over $349 billion dollars in 2016 alone. As a business owner, that\u2019s an income stream you can\u2019t afford to miss out on. But the thought of creating an online store can be daunting if<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/woocommerce-store\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[376],"tags":[],"class_list":["post-64461","post","type-post","status-publish","format-standard","hentry","category-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building and Boosting Your WooCommerce Store<\/title>\n<meta name=\"description\" content=\"Building a WooCommerce store is easy, but managing it through seasonal spikes and providing incentives are important ways to keep it going.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/woocommerce-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building and Boosting Your WooCommerce Store\" \/>\n<meta property=\"og:description\" content=\"Building a WooCommerce store is easy, but managing it through seasonal spikes and providing incentives are important ways to keep it going.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/blog\/woocommerce-store\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\" \/>\n<meta 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